Account Based Sales and Marketing Software Leader 6sense Closes $40 Million Funding Round

Platform delivers deep account insights and AI-driven orchestration to help revenue teams drive pipeline growth  6sense, the leading Account Based Orchestration Platform, powered by AI, today announced $40 million in Series C funding from Insight Partners. This funding round represents another major milestone for 6sense following a breakout year in 2019 during which the company doubled its customer base with notable new customers including Thomson Reuters, Clari, PTC and Phenom People. This funding sets the stage for rapid…

Rohit Bhargava, Innovation and Marketing Expert and Bestselling Author, To Headline GS1 Connect 2020

Attendees Will Learn How To Transform Their Business by Creating New Innovation Strategies and Building Trust Rohit Bhargava, innovation and marketing expert and bestselling author, will be the featured keynote speaker at GS1 Connect 2020, a conference and exhibition hosted by GS1 US, June 15-18 at the Cosmopolitan in Las Vegas, Nevada. The conference theme, "Make Your Mark," reflects the organization's partnership with industry leaders and digital innovators to help them achieve significant breakthroughs that…

5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice. Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline. Solopreneur-run businesses are usually home-based, making online marketing much more essential than offline. Here are a few Marketing ideas that can act as a…

Riversand Appoints Michael Robinson as Vice President of Marketing to Grow Its Global MDM and PIM Business

Riversand, a leading cloud-native SaaS Master Data Management (MDM) and Product Information Management (PIM) solution provider, announced today the appointment of technology marketing veteran Michael Robinson as vice president of Marketing. Robinson is responsible for the global marketing strategy and oversees Inside Sales, Product Marketing, and Corporate Communications. He brings more than 25 years of B2B marketing experience to Riversand, driving awareness, consistent branding, and repeatable growth for software and…

LeanData Named Top Contender for Marketing Tech Company of the Year in 2020 DMN Awards

Recognition Reflects Company’s Pioneering Role in Revenue Operations as “Game Changing” New Go-To-Market Paradigm for Accelerating Growth in B2B LeanData, the leading provider of Revenue Operations solutions, announced it was named one of the top two finalists for Marketing Tech Company of the Year in the category of Data Platform & Analytics in the 2020 DMN Awards. The company was shortlisted for the top spot this year in recognition of its role as a frontrunner in the emerging Revenue Operations market.…

MWWPR Proprietary Analytics Platform MPACT Finalist for Best Marketing Technology

Real-Time, Customizable Reporting Platform Advancing Measurement Solutions Recognized as Finalist for In2 SABRE Awards Firm Also Recognized for Top Influencer Program MWWPR, one of the top independent and integrated public relations agencies, has been recognized for its proprietary analytics platform, MPACT by The Holmes Report's Innovation (In2) SABRE awards as a best marketing technology. The In2 SABRE awards honor work that pushed boundaries and elevated industry standards in 2019, when the platform launched. MPACT…

Affle Launches Vizury Engage360 to Simplify Omnichannel Marketing

Platform to unify consumer connections and conversions across connected digital channels and devices Affle (India) Limited, the leading consumer intelligence platform company, announced the launch of ‘Vizury Engage360’ an omnichannel marketing platform to help marketers unify their communication across connected channels and devices. Consumers today spend a significant amount of time on their connected devices and marketers engage with them across multiple channels including digital advertising, email, messaging, apps…

Snow Software Appoints Paula Darvell as Chief Marketing Officer

Enterprise Technology Veteran Will Lead the Global Marketing Organization with a Focus on Customer-Centric Growth Snow Software, the global leader in technology intelligence solutions, announced Paula Darvell has been named Chief Marketing Officer. Darvell will oversee worldwide marketing efforts, reporting into President and CEO Vishal Rao. The announcement follows the appointment of former CMO Sanjay Castelino to Chief Product Officer. “Snow has expanded beyond the traditional siloes of software, hardware and cloud…

Terminus Acquires Sigstr to Power the Next Generation B2B Marketing Platform

Integrated Capabilities Provide the Most Complete Account-Centric Marketing Platform, Aligning Revenue Teams to Deliver Breakthrough Experiences Across the Entire Customer Lifecycle Terminus the Customer rated account-based marketing platform, announced  its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-centric marketing platform with the most complete account…

Falcon.io Releases 2020 Digital Marketing Trends Handbook, Exploring Trends That Will Shape the Future of Digital and Social Media

Falcon.io, a Cision company, has released the latest edition of its annual Digital Marketing Trends Handbook. This is the fourth edition of the handbook, which lists the 15 trends most likely to affect marketers in 2020. The trends are based on industry research, Falcon.io's expertise, as well as input from customers, partners and influencers.  While the trends vary, they all represent both the challenges and opportunities for digital marketers in 2020 and beyond. Some of the topics explored include:…

How Marketing Automation and AI Are Transforming Customer Journey Stages

Automation and Artificial Intelligence are two quick solutions to a major 2019 Marketing issue: lack of speed. This goes beyond website load speeds which should have become a norm by now. A lagging transition to Marketing Automation and AI is what keeps marketers from reaching Netflix or Amazon-like personalization at scale. Those eCommerce websites that shapeshift according to each visitor’s preferences are going to win at Digital Marketing in 2020. But what does that mean? Each touchpoint has to adapt to visitors’…

True Influence Launches InsightBase 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales…

InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase® 4.2, a single user interface for consolidated, intent-driven demand generation and sales. InsightBase 4.2 is a powerful integrated solution that allows B2B marketers to monitor the results of demand…

How Would Russia’s Ban from Olympics and Football World Cup May Impact Marketing Trends

Marketing Trends 2020: We know now the power of content and its larger impact on global and local marketing campaigns, especially if there is a negative development related to fake news and technology abuse. Russia's doping ban will lead to a dramatic loss in traffic, revenue and popularity for Russian-centric brands. “Life isn’t about what you have but the gifts you are given.” -  17-time Paralympic medalist Tatyana McFadden. We may not see the repeat of a Nadia Comăneci syncing the Perfect 10 as a gymnast in an…

The Person Behind the Product: The Growing Retail Power of Influencers

Gone are the days when shoppers relied on word-of-mouth recommendations or were influenced by a more traditional TV, radio or newspaper advert before buying a product. Now with over 3.2 billion social media users worldwide, it is faster and easier than ever to market to  consumers – and savvy influencers are taking full advantage, according to leading agency Influencer Matchmaker. “We are increasingly seeing influencers using their social media status as a way to start up a retail brand,” says Amelia Neate, senior…

Veritone® Launches VeriAds™, a New Suite of AI-Enabled Ad Revenue Solutions for Radio and TV Broadcasters, Podcasters and Social Media…

Veritone, Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE™, announced the full commercial launch of the company’s VeriAds network – a robust suite of revenue solutions that enables radio and television broadcasters, podcasters and social media influencers to generate incremental advertising revenue from premium advertisers. The network’s three turnkey programs – VeriAds Spot Network, MicroMentions™ and Influencer Bridge™ – give media partners access to a wide range of placement…

Internet Marketing Agency, fishbat, Shares 4 Creative Tips On Making YouTube Video Content That Showcases Your Brand

YouTube is one of the most highly regarded media platforms on the web. It can be used to host content, network with fellow content creators, and build one's brand. When it comes to brand building, there are many ways that one can leverage YouTube. To help business owners maximize the largest video sharing platform, internet marketing agency, fishbat, shares 4 creative tips on making YouTube video content that showcases your brand. Marketing Technology News: ‘Artificial Impact’: Only 12% of CRM Users Actually Use an…

Top 5 Best Pay Per Click Marketing Services in Dubai

Pay per click (PPC) Marketing can help your business make the most of your online presence and reap big rewards on the internet. In today’s digital age, Marketing on the internet is important to gain an edge over the competition. If your company is based in Dubai and you’re looking to hire a quality Digital Marketing agency, we can help you. This article lists the top pay per click services in Dubai and the features and solutions they offer. Read More: Top 10 Ways to Refine Your Social Media Presence in 2019 5 Leading…

MarTech Interview with Evyenia Wilkins, VP Marketing at Traackr

"Sophisticated technology will continue to be an important part of managing a business." Could you tell us about your role and journey into Technology? What inspired you to start at Traackr? Funnily enough, over a decade ago, when I was pursuing my Masters, I chose to study Authenticity in Marketing. I was fascinated by how businesses were being forced to evolve in response to consumer pressure and how Marketing could no longer sell false pretenses unchecked. I was drawn to Traackr because we are building a technology…

Predictions Series: Top Five 2020 Marketing Trends to Budget for Now

With 2020 around the corner, it is time to start working on our Marketing strategies for the following year. But before we decide on what our companies will tackle in the year to come, let us take a look at the top five 2020 Marketing trends we need to budget for now. Search Engine Optimization (SEO) The search engine industry has seen some changes and updates to the search algorithms, all to cater to the needs of users. Snippets, ever since their introduction, have become the holy grail of SEO. Google stated last year…

GoodFirms Unlocks the Most Trustworthy Digital Marketing and SEO Companies for November 2019

As the modern technologies are evolving rapidly; brick-and-mortar entrepreneurs are also enhancing their business models to get a powerful online presence with digital marketing strategies. Today, you can associate with Top Digital Marketing Companies globally who are assisting the various businesses from sectors of industries to attract quality traffic, create brand loyalty, boosting leads, etc. Recently, GoodFirms conducted a survey on Difficult Yet Effective Digital Marketing Tactics. In this survey, 100+ digital…