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Pepperjam’s Latest Open API Integration Powers Limitless Discovery and Recruitment of Influencers

Pepperjam, a leader in affiliate marketing technology and services, announced the first of several highly anticipated fully integrated API partnerships with leading all-in-one influencer discovery marketing platforms. The white-label integrations empower marketers leveraging Pepperjam's Ascend™ Platform to swiftly discover and recruit influencers into custom-curated affiliate marketing programs at scale. The automated solution is fully integrated into Pepperjam's Ascend Affiliate Cloud, and immediately gives marketers direct…

New Influencer WebCam-Based Social Platform, Jasmin.com, Launches Pamela Anderson Joins as Creative Director

Top Relationship Experts and Lifestyle Personalities to Offer Advice and Videos Jasmin, the world's first web camming site exclusively dedicated to connecting users with lifestyle, relationship, and sex positivity influencers, announced its launch today. Actress, model, and activist Pamela Anderson has joined in the role of Creative Director and will appear daily on Jasmin.com. An offshoot of LiveJasmin, the world's most successful adult webcamming site with 50 million daily visitors, Jasmin's mission is to broaden the…

Check an Influencer’s or Brand’s Instagram Account and Content Quality With InstaCheck by Combin

Combin has released a new service - InstaCheck, an Instagram account audit for individuals, brands and influencers. With InstaCheck, Combin intends to help entrepreneurs, influencers and regular Instagram users enhance their Instagram marketing by offering a thorough review and exclusive advice given by Combin social media experts. Marketing Technology News: TikTok Donates Over S$350,000 to Support Local Communities Affected By COVID-19 The innovative feature of the audit is that it is run by an AI and a human expert,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from JSA (Digital Marketing), LogMeIn (Customer Service), Stella Connect (Customer Experience), Vonage (Unified Communications), and SpotX (Video). JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data…

JSA Partners with Evan Kirstel, Top Technology Social Media Influencer and B2B Thought Leader

JSA Clients to Gain Exposure to Kirstel's Extensive Social Media Network Jaymie Scotto & Associates (JSA), the preeminent provider of public relations, digital marketing and event planning services for the telecom, data center and tech industries, announces a partnership with Evan Kirstel, one of the top social media influencers in the tech and telecom space. Named 4th "Most Engaging Digital Marketer in 2018" by Brand24, Kirstel is well-known in the industry for his social media connections. Through this partnership,…

Upfluence Software Revolutionizes How Brands Connect with Organic Influencers with Its New One-of-a-Kind Live Capture Identification Tool

Upfluence’s newest organic influencer identification tool, Live Capture, enables eCommerce brands to analyze their website visitors’ social data and locate high-value ambassadors. This boosts the marketing process, since statistics reveal influencers who love a brand are seven times more likely to accept free collaboration or create sponsored content for less Upfluence Software announced the release of its new Live Capture tool that identifies high-value brand ambassadors thereby transforming the way brands locate organic…

How Brands Can Connect with Gen Z through Social Media Marketing

Most Instagram users will be somewhat familiar with the fashion brand Revolve. The company has successfully used celebrities and mega influencers to boost brand awareness and turn the label into a billion-dollar success using Social Media Marketing. Revolve attributes its Influencer Marketing strategy with bringing in as much as $650 million to $700 million revenue a year - and now, it is further taking that approach to the next level, with the launch of a new, Gen Z focused label called Superdown. Revolve's approach…

Everflow Now Offers The Easiest Way For Brands To Track Performance And Results From Influencers

Unique promo codes create automatically tracking pages Everflow, the cloud-based Partner Marketing platform, today announced further enhancements to their already robust influencer tracking solutions with Coupon Code Tracking URLs, which released this week with their 2.8.0 update. "This functionality brings proven influencer marketing techniques from radio, outdoor and print media to digital marketing," says Jonathon Blais, Co-Founder & CTO at Everflow. "Coupling those with granular analytics throughout the…

BEN Announces Expansion of AI and Influencer Teams and Improved Capabilities

Q1 Marked by Record Number of New Bookings, Continued Expansion of AI Technology BEN, the entertainment AI company that integrates brands into influencer, streaming, TV, music, and film content, announced new hires across its Influencer and AI teams, continued expansion of its sales and strategy teams, new capabilities for its proprietary AI technology, and a record number of client bookings and integrations across influencer platforms. Marketing Technology News: Help Stop the Spread of COVID-19 at TrackMyTemp The…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…

TV Personality Sean Lowe to Host “Leveraging Social Media Strategy during the Pandemic” Webinar with Marketing Professionals

On Friday, April 10 at 2:00pm ET, top communications professionals will host a webinar on the important role of social media during the coronavirus outbreak. Television personality Sean Lowe will moderate the discussion with 5WPR CEO, Ronn Torossian, Talent Resources CEO, Michael Heller and Burger King and Popeyes Louisiana Kitchen, Head of Public Relations & Communications, Heather McIntyre. Panelists will address communications-based challenges and solutions, from crisis communications, to influencer marketing and…

Audiense Offers Not-For-Profits Free Twitter Marketing Platform to Help Them Through These Challenging Times

Responding to the impact of COVID-19, Audiense, the leading audience intelligence and consumer insights platform, are supporting Not-for-profit organisations – including NGOs, charities and the academic/scientific community – by offering their Twitter Marketing Package at no cost for a year. The package comprises advanced community analytics, Tweet analytics, monitoring tools, audience management facilities and search functions for community and third-party sources. Users also benefit from chatbots, direct message…

How Does Digital Marketing Impact The Consumer Decision Making Process?

At one time, there was a fairly universal business model which applied to virtually every company. The customer would become aware of their product through a printed advert or billboard. They would then speak with the company selling the product to obtain a quote. After mulling over their potential purchase for several days, they would finally (hopefully) decide to go ahead and buy the product in question. The process could be a long one, with a decreasing chance of making a sale as each step of the path progressed. These…

4 Best Video Game Marketing Strategies

Many video game enthusiasts also dream of creating their own video games. There are so many ideas, creative and new, and If you would ask me, they are all good. How to market them is the question.  Do you want your game to be as popular as LoL Pro? Or do you want to gain as many downloaders as Fortnite Download? Why not?   What Is Video Game Marketing? Any business, be it a business that sells, a business that offers services, a business done in an office or a physical store, or a business done online; all of them…

Why You Need to Allocate Marketing Spend to the Post-Purchase Experience

Acquiring new customers is hard - after months of work setting up Marketing campaigns, optimizing websites, re-targeting, and personalizing, it can be painful to see a customer initiate a return. But a return doesn't have to mean a lost sale or an unhappy customer. Returns are a common part of the post-purchase experience, which is an increasingly crucial element of the customer journey. From the point of a customer return, to packaging and speed of shipment, even to what an order tracking page looks like - it’s far too…

How Affiliate Marketing Is Shaping E-Commerce

Who does not like a recommendation when it comes to a purchase decision? And if that comes from a trusted source, it does help to sweeten the buy. At the core, Affiliate Marketing is the e-commerce version of product promotion through an online influencer/marketer and has helped many a brand to connect with audiences, who they would otherwise not reach. In the context of the brand’s digital strategy, the impact of affiliate marketing has led to a flourishing e-commerce sector especially in the Asia Pacific region – which…

Content Marketing Imperative Grows In Face Of Industry And Customer Event Cancellations Worldwide, Says CMO Council

New Report Outlines How Marketing Organizations Must Improve the Influence and Conversion Rate of Content in 2020 With major trade shows, industry gatherings and customer events cancelled around the world, digital marketing content must play an even bigger role in demand generation. Yet, many marketing organizations lack the necessary capabilities and processes to keep pace with a growing content marketing imperative, according to new strategic report from the CMO Council. Marketing Technology News: Kimble PSA Now…

Cassandra’s “The Culture Of Influence” Report Reveals What Makes An Influencer Effective With Gen Z And Millennials

Report Offers Insights on Influencer Impact on Gen Z and Millennial Purchasing Behavior A new trends report, "The Culture of Influence," released by Cassandra, ENGINE's insights and strategy group that studies trendsetting young consumers, reveals the key characteristics and strategies that drive the relationship between influencers and consumers. The report takes a deep dive into the influencer space today to understand what gives influencers their influence and what brands need to do to be successful in the space. It…