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SiteZeus® Strengthens Platform with Social Psychographic Data Pioneer Spatial.ai

SiteZeus® announced a new data partnership with Spatial.ai that uses the power of machine learning to unlock a treasure trove of Geosocial data to better understand consumers. This new data partnership represents the first psychographic partner and first social media data partner for SiteZeus. Spatial is a location data company that creates social based consumer segmentation profiles by using billions of geotagged conversations occurring on Twitter, Facebook, Instagram, Meetup and other social platforms. Specifically…

Influencer Marketing Platform Buzzoole Announces US $8.9 Million in Series A Funding

Funding by Tamburi Investment Partners and Vertis SGR to Drive Next Phase of Growth for Leading International Influencer Marketing Platform Buzzoole, the leading influencer marketing platform and service in Europe, announced that it has secured $8.9 million in Series A funding in a round led by StarTIP (Tamburi Investment Partners – TIP) and "Vertis Venture 2 Scaleup". Existing investors R301, Brahma AG, Impulse VC and ScaleIT Ventures also participated in the round bringing the company's total funding to date to over US …

EZ Texting Refocuses on Core Brand to Deliver Powerful Mobile Messaging to Businesses

EZ Texting Empowers Customers to Easily Execute Marketing Campaigns, Send Real-Time Alerts, Promote Events and Deliver Customer Service EZ Texting, the leader in mobile marketing for business, announced it is consolidating all its communication brands, including CallFire, under EZ Texting. This move reflects the growing importance of text messaging as a business communications solution and supports the rapid growth of the company's flagship text messaging platform used by small and medium-sized businesses to more…

Why Your Business Needs to Pay Attention to Its Social Media Analytics, from Day One

Social media analytics are more important than most businesses realize. Whether you’re a recently launched startup, or an established company with over 1,000 employees, overlooking this important analytics can mean missing out on crucial insights into the success of your campaigns, and what your target audience is really interested in seeing. Data that comes from analyzing your content’s performance and reach is integral to knowing how to maintain customer engagement, and how to strategize to expand it further. Here are…

The 15-Minute Social Media Makeover

“I haven’t got the time to become a social media mogul overnight!” You’ve set up a blog for your business, you’ve created an Instagram account, a Facebook page and a Twitter — that’s all the boxes ticked, it should only be a matter of time before you break the internet a la Kim K, right? Unfortunately, social media success does not come that easily. Sure, 8.3 million people (the equivalent of the entire population of London in 2015) have decided that they just weren’t getting enough exposure to felines IRL and,…

Hootsuite Completes A Decade Of Continuous Innovation and Customer Success

Fast Fact: 3 Billion People Regularly Use Some Form of Social Media. Hootsuite Plays a Big Role in Social Media Management for B2B and B2C Marketing Teams, and Influencers Social media management platform, Hootsuite has completed 10-years in the industry. When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and a new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it…

Hootsuite Celebrates 10 Years of Industry-Leading Innovation and Customer Success

Born at the Forefront of Social Media, Hootsuite Looks Back on a Decade of Leadership in Social Media Management and Looks Forward to What the Next 10 Years Will Bring When Hootsuite was born back in November of 2008, four-year-old Facebook had 100 million users (2.27 billion today) and new kid on the block Twitter had just 6 million (336 million today). The world was without Instagram (more than 1 billion users today) as it wouldn’t exist for another two years, and Snapchat (300+ million users today) wouldn’t come on the…

PushSpring Expands Audience Marketplace With 20 New Data Providers

Tivo, IRI, American Student Among Data Leaders to Join Innovative New Platform PushSpring, the fastest growing data buying platform, announced that 20 data providers have joined PushSpring’s Audience Marketplace, providing a seamless audience creation and activation experience for data buyers. PushSpring’s platform launched in Q2 and democratized data buying with a streamlined UI, visual audience discovery experience, and intuitive audience creation tools. This solution revolutionizes the data buying experience…

Nuxeo Opens New Corporate Offices in New York

Leading Content Services Platform Provider Moves into New Space for North American Headquarters to Better Accommodate Growth Nuxeo, the leading cloud-native Content Services Platform, announced the opening of its new North American headquarters in New York. Nuxeo has signed a lease for a new corporate office space at 45 Main Street in DUMBO, Brooklyn’s creative and tech epicenter. “Brooklyn has been a great home for Nuxeo and we’re thrilled that we can remain in this area with a new space that can accommodate our…

A Bold New Visual World: Why The Future of Advertising is Images

The popular idiom “A picture is worth a thousand words” is no offhanded or inflated saying. Variations of this timeless and still-relevant concept date back to advertising copy from the early 1900s, and in some cases its origins are attributed to an unknown Japanese philosopher or a Chinese proverb. No source is certain, but image-based advertising has been around for a very long time, not just for its capacity to effectively distill complex messaging into visual essence, but because visual over text-based targeting is now a…

20 Hot Brands on the Social Media Monitoring RADAR – Part I

MarTech Series Features 20 Brands That Are Helping Businesses Maintain Their Social Media Footprint Brands are getting keener to know what is being spoken about their products and services on the World Wide Web. We are talking about a global platform (the internet in entirety) and fragmented enterprise data scattered across multiple channels! Further, brands would ideally like this data to be collated to harbor rich insights and assess their brand’s value on a macro level. Impossible, right? Not anymore. Thanks to…

7 Sure Shot Content Marketing Trends

Content marketing is a critical stage in your company's advertising approach. In order to connect with your target audience, you need to mold your marketing material to not only meet the needs of a key demographic but to stand out from other advertising content put out by your competition. To elevate your content you need to understand what is currently trending and what stands out. To help, here are seven sure shot content marketing trends to take advantage of and to assist with your Breakthrough Advertising. Original…

TA Digital to Conduct ‘CommerceFactory Workshop’ at AWS re:Invent 2018

TA Digital, the global leader in digital experience management projects will host a workshop to showcase CommerceFactory − its newly launched integrated digital commerce platform at AWS re:Invent 2018. The company unveiled the platform less than two weeks ago at Acquia Engage 2018. Speaking on the recent launch and the upcoming workshop at AWS re:Invent, Ali Alkhafaji, CTO at TA digital said, "AWS re:Invent 2018 is a great platform for us to showcase CommerceFactory and demonstrate its headless capabilities to a…

Why You Should Reconsider Inviting a YouTuber to Live Stream Your Event

Marketers are increasingly turning to live streaming to broadcast events and promote their brands. It’s what viewers want. Cisco predicts that live internet video will account for 13 percent of Internet video traffic by 2021, growing 15-fold from 2016 to 2021. But live streaming alone won’t necessarily draw an audience. For optimal results, brands are hiring influencers in hopes that they will boost digital engagement. Recentl0y Formula E announced that it will be inviting popular YouTube content creators, often…

Interview with Thomas Owadenko, President and Founder, Octoly

"The most impactful disruption will probably come from brands taking even more advantage of the relationship influencers have with consumers to reinvent the entire value chain."Tell us about your role and journey into technology. How did you arrive at Octoly? I’ve spent nearly my entire career in and around video in some capacity — even before YouTube launched — so when I founded Octoly formally in 2015, it was a natural next step for me. I watched the rise of early YouTubers such as Michelle Phan and knew I wanted to…

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

The Top Hidden Privacy Dangers

Now more than ever before, “big data” is a term that is widely used by businesses and consumers alike. Consumers have begun to better understand how their data is being used, but many fail to realize the hidden dangers in everyday technology. From smartphones and smart TVs to location services and speech capabilities, often times user data is stored without your knowledge.  Here are some of the most common yet hidden privacy dangers facing consumers today: Geo-Location Geo-Location can be convenient, especially when you’re…

Interview with Scott Ferber, Chief Innovation Officer, Amobee

"I would caution that AI isn’t a cure-all solution — it must be backed up by strong products and strong people building those products."Tell us about your role and journey into technology. My journey into technology began at a very young age. I grew up in a house that appreciated technology; it’s hard to believe since this was the 80s, but my brother was a domain master when he was 8 years old! We were always talking about ways that technology would change the world, so even back then, I understood its importance and knew…

Israel’s Lightricks, the Company Behind Facetune, Secures $60 Million to Change How the World Creates Content

Hi-Tech Company Founded in 2013 and Famous for Its Content Creation Apps, with Nearly 100 Million Downloads Worldwide, Including Global Hit Facetune Jerusalem hi-tech company, Lightricks, known for its content creation mobile apps, has announced a $60 million funding round led by Insight Venture Partners, with participation from Claltech. Part of the funding will be used to acquire shares from founders, employees, and investors in a secondary transaction. Lightricks is growing profitably and will use the funding to build…

Brabble Integrates *Star Tags in Its Products in an Attempt to Revolutionize E-Commerce

The Company Will Integrate *Star Tags and Re-launch Its Own Social Media Application in December 2018.* Star Tags Technology Will Be Made Available to Marketers Sometime in 2019 A New-York based start-up with its own social media mobile application, Brabble is exploring a space that is currently dominated by mega-brands such as Facebook, Twitter, and Instagram. Brabble’s social media platform is at par with what users may expect from any social medium. Audio, video, images, and text are all supported appropriately on the…