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TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

B2B Brands, Stop Trying to Make B2C Happen

Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article after article talking about social selling, the importance of omnichannel commerce, the value of influencer marketing in B2B, and more. And in many ways, this advice is sound. After all, buyers are consumers as well, and they expect engaging, convenient and simplified experiences from B2B businesses. Still, many strategies that work in the consumer space simply won’t gain ground in B2B. That’s because,…

TechBytes with Paul H. Müller, Co-Founder and CTO, Adjust

Paul H. Müller Co-Founder and CTO, Adjust Nearly 80% of internet users rely on mobile phones for their online activity, largely for search, email, and commerce. Marketers are already building their targeting campaigns on mobile-first and mobile-only strategies. To understand the state of mobile marketing in 2018 and how mobile customer analytics are more refined today than ever before, we spoke to Paul H. Müller, Co-Founder and CTO, Adjust.Tell us about your role at Adjust and the team/technology you handle I’m the…

Interview with Brendan Gahan, Founder, Epic Signal

"The opportunities that brands have today to surpass their competitors and be more targeted, efficient, and effective are at their fingertips, but they’re not fully taking advantage of them."Tell us about your journey into technology. What made you start Epic Signal? I got into advertising at an interesting time - I graduated college and got an internship in advertising in 2005, when Myspace and the first social media platforms were starting to come on the scene. I was the “young guy” in the office as these platforms…

New Research Reveals Dangers of “Smoking Selfies” on Social Media

Big Tobacco gets a stream of free advertising from people on social media who post "smoking selfies," images that may help tobacco companies recruit more young smokers. Self-portraits featuring tobacco use are prevalent and widely shared, and operate as "unpaid advertising on image-based platforms like Instagram," according to a study published in Social Media + Society. The authors warn that the images further normalize tobacco use and may counteract the country's progress in changing attitudes about tobacco and…

ESPN Tops Shareablee’s TV Network Ranking for July 2018

Shareablee Inc., the global leader in audience-based social media measurement, released their July ranking of the most socially engaged TV networks across the United States. The ranking, which includes all television shows and all main network brand accounts under their respective networks reflects a total of 571 million social actions across Facebook, Twitter, and Instagram. Overall engagement for TV networks fell by nearly 18 percent as Summer's lineups are giving way for Fall's. ESPN retained the top rating this July…

Internet Marketing Agency, fishbat, Shares the Benefits of a Comprehensive Ad Campaign

In order to help businesses continue to tackle growth and expansion from multiple angles, internet marketing agency fishbat shares the benefits of a comprehensive ad campaign. When marketing a business, it can be tempting to look for the highest return on your investment and call it a day. However, in order to maximize growth, it's important to diversify a company's approach to advertising on multiple different digital platforms. Discussed below are several key services to consider when building out an ad campaign.…

Influencer Marketing… But Not as You Know It

It’s almost easy to promote a new lipstick, shoe or phone via influencers, it’s simple product placement right? As long as you’ve properly screened your influencers, understand their content and have previous data insights, then you can even predict the results that they will drive. But  what about brands whose product are not as exciting, they’re a necessity and don’t get people interested very easily. You can’t just have an influencer posed next to a bottle of your latest toothpaste or pen and expect the sales to start…

10 Highly Valuable Keywords to Include in Every MarTech Blog

These Keywords for Any MarTech Blog Have Better Chances to Increase Website Traffic to Your Researched Articles, Interviews, Guest Authors, and Events At MarTech Series, we churn out a significantly higher volume of content than other tech publications. In a high-octane industry as MarTech, making an impact on audiences is not an easy task, especially when we are dealing with readers that are already familiar with the latest trends in technology and people. The biggest challenge to building content is finding the right…

TechBytes with Maggie Mesa, VP, Business Development–Mobile, OpenX

Maggie Mesa VP, Business Development – Mobile, OpenX Opt-in Videos could influence advertising budgets. To understand the extent of this trend and the growing role of opt-in video advertising for digital campaigns, we spoke to Maggie Mesa, VP, Business Development–Mobile at OpenX.Tell us about your role at OpenX and the team and technology that you handle. I head the mobile division at OpenX and have helped the company navigate the larger shift to mobile that we’re seeing in digital media as we have grown the company…

Amazon Advertising Inventory Now Available in 4C’s Scope Platform

Marketers Can Now Buy Amazon’s Sponsored Product Ads Alongside Apple News, Facebook, Instagram, Linkedin, NBCUniversal, Pinterest, Twitter, and Snapchat 4C, a data science and marketing technology company, announced that clients can now execute and analyse their Amazon Sponsored Product campaigns within its platform, Scope by 4C, alongside Apple News, Facebook, Instagram, LinkedIn, NBCUniversal, Pinterest, Twitter, and Snapchat. Scope is the first self-service technology that delivers audience discovery, media execution,…

YouTube Offers Incentives to Platform Creators with the Launch of Their New Revenue Generation Tools

The Google-owned Company Is Offering Cash to Platforms to Try out Their New Tools while the Competition of Digital Video Gets More Intense. The competition continues to rise while leveraging video platforms for profit and YouTube has doled out their new revenue generation tools for the same. YouTube is now offering to pay top platform stars to showcase their new features, which include the enhanced “Super Chat” tool and other paid membership packages. Bloomberg reported that YouTube is apparently offering “tens of…

New Research Identifies Top Advertising, Marketing, Social Media Companies in Key Industries

The top-performing advertising and marketing agencies that specialize in specific industry segments, such as automotive, finance, healthcare, and legal, were announced by Clutch, a leading B2B research, ratings, and reviews company. After analyzing 1000s of companies' presence and leadership in the market and interviewing their clients to learn about work quality, Clutch ranked the top 15 for each industry. Clutch's ranking methodology considers both quantitative and qualitative data related to the companies' market…

TechBytes with Jana Christoviciute, Team Lead, Social, Marin Software

Jana Christoviciute Director, Customer Engagement, and  Team Lead, Social, Marin Software Instagram advertising, IGTV in particular, and a band of new social media advertising updates from Facebook and Twitter have forced modern marketing teams to relook their campaigns. Influencers, AI, live chat, chatbots and video content have been driving audience engagement on mobile. We spoke to Marin Software's Customer Engagement Director and Team Lead, Social, Jana Christoviciute, to understand the reasons for the growing shift…

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations

Snapchat Loses 3 Million Users despite Beating Q2 Revenue Expectations The ongoing heat between Instagram and Snapchat continues to rise as Facebook implements similar features for Insta, thus making Snapchat face significant competition. Snapchat’s app has unexpectedly lost about 3 million users in the last quarter, thus adding fuel to the fire as investors are straining to figure where the social media app stands amidst ongoing competition with rival Instagram. Snapchat’s daily user numbers have gone down 1.5…

Animoto Showcases Real Estate Brands Embracing Video on Facebook

With Hyper-Local Content, Property Listings and Testimonial Videos, Real Estate Professionals Are Building Their Brands with Video on Facebook Animoto, the company that makes it easy for anyone to create professional marketing videos, showcased some of their successful real estate customers who are differentiating themselves with video marketing on Facebook. David Roger Grossmann, a real estate agent based in New York, realized most clients were finding his business via social media. To take advantage of this trend, he…

Facebook Watch Is Competition For Publishers: Here’s What You Can Do About It

Decision makers inside of every publisher, from editorial to revenue to product to management, should begin evaluating how they remove their valuable content from the Facebook platform and treat Facebook as a marketing tool. Given the size of audiences on Facebook, publishers cannot ignore the platform. However, the focus needs to shift from distributing content on Facebook to utilizing it as a marketing and acquisition product. Publishers and content creators need to treat the platform the same way ecommerce companies…

It’s All In The Stories: How To Attract Millennials And Gen Z

Gen Z Is Outpacing Millenials in Consuming Stories on Social Media, Says VidMob Study If you have been wondering how to get Millennials and Gen Z to your website, the new VidMob study might just help you. According to the ‘State of Social Video’ study, it’s the videos posted on social media that serve as the primary portal to the web for younger audiences. The study reveals how Millennials and Gen Z consume video content, their engagement with video ads, how they form perceptions about brands. According to the VidMob…

Crossmedia and 4C Partner to Deploy Audience-Centric Marketing

Agency Will Leverage Scope by 4C to Fuel Cross-Channel Efforts for Leading Brands 4C, a global data science and marketing technology company, announced an agreement with Crossmedia, an independent full-service communications planning and media services agency, to leverage the Scope by 4C platform to deliver audience-driven marketing campaigns. Crossmedia will leverage Scope to unify audience discovery, activation, and analytics efforts across premium private marketplaces including Apple News, Facebook, Instagram,…

It’s Not Just What You Say, It’s When You Say It – Timing is Everything When it Comes to Social Media Marketing Success

Social media marketing has become overwhelming and confusing for many marketers. As social platforms like Facebook have changed their algorithms, many brands, companies and small businesses have struggled to adapt. It’s left them with one really big question: Is social media marketing still a good investment of time and money for your small business brand? The short answer is “Yes, but…” Yes, social media marketing still works. It’s one of the most efficient and authentic ways to find customers and engage them as fans.…