SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage SeeHer, the largest global movement to eliminate gender bias in advertising and…
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Ipsos MMA has partnered with Adform to implement a first-party, AI-based data solution to solve third-party cookie deprecation and provide attribution measurement to advertisers on a global scale. Ipsos MMA, a recognized leader in…
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The study, revealing that 67% of consumers prefer ad-supported streaming options to ad-free ones, defies conventional thinking about traditional TV advertising models and uncovers the demand for more relevant and personalized advertising.…
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Ipsos, a global leader in market and consumer research, has launched the Ipsos Experience Lab: a state-of-the-art User Experience (UX) facility designed to meet any client research need, from focus groups and interviews to device tests…
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As more insights and marketing teams are looking to AI for new ways to find consumer insights, Synthesio is excited to announce its participation in The Social Intelligence Lab’s Tech Demo Day, IIEX Europe in Amsterdam, and a special…
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Two in five e-commerce users say counterfeit, illegal or unsafe products have negatively impacted their willingness to purchase products from these sites A new joint survey between Ipsos and EverC found that almost nine in ten US…
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Ipsos announced that it has reached an agreement to join forces with the Bolivian expert in Market research and Public Opinion, CIESMORI. As part of the agreement, Ipsos will transfer its assets to CIESMORI, in which it will participate…
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AI-Powered SaaS Platform for Product Managers and Marketers Taps Former AB InBev and Kantar Executive Cadu Chiba as Director of Consumer Insights, Former Ipsos Executive Andrea Hiranaka as Director of Insights Products Birdie, the…
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Partners will create true-to-life fan experience, use NeuroLynQ to measure emotional responses during the game, relay that real-time data to remote researchers Ipsos, IVP Research Labs, Schlesinger Group and Shimmer Research are partnering…
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Synthesio, the most awarded AI-enabled consumer intelligence platform, today announced the appointment of Heath Podvesker as the company’s Chief Executive Officer (CEO). After a remarkable year at Synthesio in 2021, with new industry…
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Ipsos MMA, an Ipsos Company, and a leader in helping companies understand and optimize the value of their unified marketing, digital media, social media, operations, and promotion investments, today announced that Forrester has named Ipsos…
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Ipsos announced that it has entered into an agreement for the acquisition of Infotools, a top-rated software and digital services provider specializing in harmonizing, analyzing, visualizing and sharing market research data. This new…
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Ipsos announced the appointment of Lorenzo Larini as Chief Executive Officer for Ipsos in North America, succeeding Pierre Le Manh who decided to follow other professional opportunities. Marketing Technology News: Ipsos Acquires…
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Synthesio, an Ipsos company, today announced that it has been named as a Leader in The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021.  Synthesio, an Ipsos company, today announced that it has been named as a…
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Synthesio, an Ipsos company, today announced that it has been named as a Leader in The Forrester New Wave™: AI-Enabled Consumer Intelligence Platforms, Q3 2021. Synthesio, an Ipsos company, today announced that it has been…
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Ipsos is pleased to announce the acquisition of Intrasonics, a leading provider of audio recognition technology based in the UK. This is part of Ipsos’ continued strategy to increase its expertise in the field of digital audience…
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Partnership builds on Comscore's global commitment to deliver innovative cross-media measurement solutions Comscore, a trusted partner for planning, transacting, and evaluating media across platforms, announced a new agreement with Ipsos…
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Ipsos MMA (Marketing Management Analytics) Introducing Demand Signals – An always-on, nimble approach to measure, optimize and interact with your marketing plans while re-informing traditional approaches Addressing the Challenge:…
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Ipsos MMA, Inc. (Marketing Management Analytics), an Ipsos company, and a leader in helping companies understand and optimize the value of their marketing, digital media, social media, operations, and promotion investments, announced the…
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Marketing Management Analytics, (Ipsos MMA), an Ipsos Company, and a leader in helping companies understand and optimize the value of their marketing, sales, operations, product, pricing and promotion investments, announced that through a…
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