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How Search Marketing Is Going Through a Number of Critical Changes

If you’ve been in the SEO game for any amount of time, you know that you can never take your foot off the pedal. On this digital highway, things are changing all the time. Search engines have to keep up with consumer’s changing online habits, and they adjust their algorithms appropriately. Loading times are becoming increasingly important for ranking score. That means to get the most out of the SEO efforts that you need to know what these latest trends are. The last couple of years have been crucial in shaping Google, and…

HTML Tags Guide for Marketers

Wendy Gooseberry. To stay in the frontline as a digital marketer, you need to have a basic understanding of how a website is created. Since HTML tags are among the building blocks of website creation, it's highly important to learn how it is used in web development. As a marketer, you'll often be confronted by the need to make minor changes to a website. Undoubtedly, it can be hectic especially when you're presented with a huge chunk of code. Despite modern CMS, having user-friendly interfaces and knowing basic HTML will…

Botify Unveils New Identity, Logo, and Website

Botify, the leading enterprise SEO platform, announces its new brand platform, including a new visual identity represented in its redesigned logo and website. With the launch of the new website and brand identity, Botify is focused on helping CMOs, heads of e-commerce, and other executive decision-makers understand the power of the organic search channel to unlock the hidden potential of their biggest digital asset - their website - and drive sustainable and profitable revenue. "CMOs are sitting on a wealth of untapped…

Optimizing the Optimizers: New Tools for SEO Success

Sometimes it can seem like there’s not enough time in the day, or coffee in the pot, to let digital marketers do all they need to do. No two days are the same, no two campaigns are identical, and no one product or initiative has the same requirements as its predecessor. Given the changing digital marketplace and the ever-growing importance of digital marketing, it’s no wonder that marketers are so busy: They have one job title, but innumerable job responsibilities. Worse, all too often the tools that should guarantee their…

Why Do People Hire Web Designers? Web Designer Vs Website Builder

Web Designers are not exactly cheap. If you are hiring a website design and development company, the costs can escalate quickly. But how is it justified to pay so much money for your new website when you can use a website builder, that too without any cost? This piece will try to cover the fundamental understanding of web designers and website builders. What is a Web Designer?  A web designer from a web design company will be responsible for making your website look the way you want it to. They will focus on its style and…

SEMrush Delivers Double-digit User Base Growth and Successful Entrance Into Emerging Markets

Successful Entrance Into Asian Markets of Japan, China, and South Korea SEMrush, the leading competitive intelligence and digital marketing SaaS platform trusted by more than 25% of Fortune 500 companies, announces that it has closed 2019 on a high note with record user growth, successful rollout of new key products, important geographic expansion and key additions to its executive leadership team. After successfully raising $40 million in funding from Greycroft, e.ventures, Siguler Guff and other investors at the end…

Shutterstock Announces Top Creative Trends for 2020

The Data-Led Report Predicts Image, Video and Music Styles Set to Dominate Marketing Campaigns, Advertising Creative and Video Projects Throughout the Year Shutterstock, Inc., a leading global technology company offering a creative platform for high-quality content, tools and services, launched its ninth annual Creative Trends Report, identifying global and local trends that will influence design aesthetics and visual culture in 2020. According to eMarketer, growth in average…

ExecVision Launches Smart Alerts, AI-Powered Notifications that Auto-Surface Coachable Moments in Customer Conversations

Provides Managers Critical Insights to Make Better Decisions & Drive Performance Improvements ExecVision, the only conversation intelligence platform that helps organizations close the Insights-to-Performance Gap, announced the release of Smart Alerts, automatic notifications that alert users to coachable moments in customer-facing conversations. This new capability brings unparalleled visibility into rep performance, allowing managers to understand their team's behavior trends and implement initiatives to mitigate…

Avoma Introduces the First End-to-End AI Meeting Assistant

The most effective way to meet, collaborate and achieve meeting outcomes faster Avoma announces the first AI assistant for customer-facing teams that focuses on a meeting’s end-to-end lifecycle. It automates low-value tasks and augments high-value tasks that one has to do before, during and after each meeting. “Today, to have just one meeting with a customer, you have to juggle between 5-6 different applications. When you have 50+ meetings every month, the amount of context-switching, information loss and inefficient…

Commerce Canal Partners With Leading Retail Optimization Platform Teikametrics

Commerce Canal, a Premier New York eCommerce Agency Has Announced the Beginning of a Partnership With Teikametrics. the Agreement Would Allow Commerce Canal to Leverage the Teikametrics Platform Using Machine Learning for All Amazon Advertising Campaigns Across Over 150 Seller Central and Vendor Central Accounts Commerce Canal, a premier New York eCommerce agency has announced the beginning of a partnership with Teikametrics. The agreement would allow Commerce Canal to leverage the Teikametrics platform using machine…

1Digital Agency Does Web Design, Development, and SEO With the Knife Connection

New Client is a Retailer of Knives and Outdoor Gear 1Digital Agency has announced that The Knife Connection has signed on as a client for custom design, web development, and SEO projects. Founded in 2008 by outdoor enthusiasts who love hiking, hunting, and fishing, The Knife Connection has grown from a small family business that packaged orders at the kitchen table to one of the largest online retailers of knives and outdoor gear. The Knife Connection offers numerous benefits, including competitive pricing on…

Reputation House Launching Brand Reputation Management Application

The Reputation House brand protection agency has announced the launch of its first specialized application for brand reputation management. The announcement of the launch of the application, named ION, was made at the Digital Marketing Nights event, which was held in Hong Kong on November 28, 2019. The event became the second for Reputation House after the immense success of the first Digital Marketing Nights, which was held in May of 2019. The new digital product by Reputation House is being developed as an…

2020 Marketing Predictions – Part 1

What’s next for Marketing is something we talk about A LOT at 6sense. The industry moves at the speed of light (at least, it feels that way) and marketers are expected to stay one step ahead — even when it seems like we’re struggling just to keep up. As a CMO planning for a new year, here are the top five Marketing trends I’m looking at in 2020: 1. Say Hello to Scaling ABM In the last few years, Account-Based Marketing has taken over as a better way to engage with modern B2B buyers — but without the ability to scale…

What Do Businesses Need to Know When Google Changes Their Algorithm?

How Can a Basic or Non-Existent Knowledge of SEO Hurt Them When This Happens? Google uses over 200 variables in their ranking algorithm plus multiple AI-based systems that help process search results. The main variables will cover 3 main areas of SEO: On-Page SEO (content relevance, quality, and engagement); technical SEO (ensuring your site is free from technical errors that prevent Google from crawling and understanding content); and off-page SEO (the volume, relevance, and quality of backlinks coming from other…

Can AI-Fueled Digital Marketing Change Landscape and Fuel Growth?

Digital Marketing is not as easy as it reads. It is facing numerous challenges. With everyday growing websites, and everyone competing to rank on the first pages of SERPs, the competition has become tougher than ever. However, the rising of challenges has also given the birth of rising of new technologies. Nowadays, terms like Blockchain, Artificial Intelligence, Internet-of-Things, Machine Learning, Data Science, etc. have found their strong places in human minds across various industries at a global level. These latest…

Viant’s Adelphic Extends Partnership With IAS, Offering Custom Keyword Pre-Bid Optimization

Leading self-service advertising platform provides pre-bid avoidance segments, helping advertisers avoid unwanted impressions Adelphic, a Viant subscription-based, self-service platform for cross-channel programmatic advertising, announced a partnership extension with Integral Ad Science (IAS) to provide industry-leading, pre-bid custom keyword optimization. Adelphic is among the first to market with this solution that ensures advertisers can avoid specific keywords within a URL string, ultimately improving brand safety and…

Hearsay Systems Launches First SMS Compliance Automation Solution for Financial Advisors

Compliant Advisor Cloud Leader Introduces New FINRA, SEC, IIROC, MFDA, and FTC Rules Engine to Enable Advisors to Meet Client Expectations for Text Messaging without Creating Unmanageable Supervision Team Burden Hearsay Systems, the trusted leader in compliant digital communications and workflow solutions for the financial services industry, announced its latest offering to simplify compliance for modern financial services organizations. The company debuted the first and only automated compliance supervision solution…

CHEQ Enhances Brand-Safety AI to Cover 200 Granular News Categories

Keyword-Killing AI understands context and 14 languages; Trained on millions of pieces of content Military-grade ad verification company CHEQ has announced that its AI can now understand online content across more than 200 granular categories. The AI is being used by brands and publishers to ensure that ads are not served next to offensive, inappropriate, or hateful content. Unlike outdated keyword-based brand safety, the AI can detect whether online content is discussing anything from alcohol to body modification, fine…

Nimble Named Top 3 Most Popular Small Business CRM in Capterra’s Top 20 CRM Roundup

Over 1,300 Customer Reviews Launch Nimble CRM Into Top 3 Placement For Most Popular Customer Relationship Management Software Category Nimble, the Simple, Smart CRM for Office 365 and G Suite — announced that it has been named a Top 20 CRM software product by Capterra, a free online service that helps organizations find the right software. “We believe that CRM is about making it easy for small business teams and professionals to nurture relationships that grow their businesses, which is why we’re committed to building…

Best PPC Strategies for Your E-commerce Website

For the past decade, the proportion of people spending most of their time on the internet has continued to grow. Whether its working, studying, purchasing, and interacting, the internet has become an integral part of our daily lives. To complicate things further, today’s convenience-oriented society means customers no longer want to venture to the brick and mortar businesses to simply buy items. On the contrary, they are looking for businesses that allow them to shop at the convenience of their homes, which makes e-commerce…