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How To Optimize Native Advertising To Grow A Business, According To New Report From DesignRush

Studies Show That Just 3 Percent of Marketers Are Truly Familiar with Native Advertising DesignRush.com, a B2B marketplace connecting brands with agencies researched exactly how to execute successful native advertising content that fosters business growth. The top 5 native advertising tips that drive results in 2019 include: 1. Properly Label Native Ads Businesses should not mislead consumers by engaging in native ads but not identifying them as such. Instead, they need to build trust by honestly labeling native ads as…

5 Use Cases for Natural Language Processing (NLP) Techniques in Marketing Analytics

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…

Dialpad Launches HD Video and New AI Features on UberConference, Making Meetings Easier and More Productive

Dialpad, the only cloud-native business communications platform powered by Voice Intelligence (ViTM), today announced the rollout of new features to UberConference, including automated notes, transcripts, and action items, together with crystal clear HD video conferencing. The updates allows UberConference’s unique PIN-free communication and collaboration to be even more effective and improve employee productivity and engagement. “We believe that when you end a meeting, that’s when the real work begins,” said Dialpad CEO,…

5+Types of AI Tools to Enhance Mobile Marketing Campaigns

As soon as Artificial Intelligence (AI) entered the scene, it became a hot topic. Businesses are widely embracing AI technologies such as Machine Learning, which simplifies the workflow for marketers in so many ways and offer a myriad of benefits. Many hotel chains, e-commerce companies, airlines, and brick-and-mortar stores didn’t think twice about whether to use AI to provide better service to their customers while increasing revenue. Face recognition, Voice assistants like Siri, Alexa, and Cortana, smart selfies, and…

Google’s SEO Strategy Is Constantly Changing – 4 Ways Small Businesses Can Keep Up

Back in 1998, when Google was just a small startup company in beta mode, there were only 10,000 search queries made per day. Fast forward just two decades to 2019, and a whopping 5.5 billion Google searches are now made daily — establishing Search Engine Optimization (SEO) as a crucial component of every successful business, big or small. As it turns out, the opportunities for small businesses in particular to profit from SEO are huge: 35% of product searches start on Google, and every year, somewhere between 16% and 20%…

SDL Content Assistant Now Available to Help Marketers Quickly Understand Documents, and Create More Content Faster With AI

SDL’s Linguistic AI-driven Content Tool Quickly Analyses Complex Documents, Provides Summaries and Generates Snippets of Multilingual Snackable Content SDL, a global leader in content creation, translation and delivery, has today announced the availability of SDL Content Assistant, an online tool powered by Hai – SDL’s Linguistic AI, that helps marketers and content teams to quickly understand lengthy documents, and create copy using extracts and snippets of content that assist the writing process. Content creators…

MarTech Interview with Reeve Benaron, Executive Chairman and CEO at AUDIENCEX

"Thanks to advancement in AI, the aspiration of delivering the right message to the right person at the right time is becoming a reality." Tell us about your role and journey into technology. What inspired you to start AudienceX? I’ve always been an entrepreneur, and so I have a keen appreciation for the challenges facing burgeoning brands. More often than not, challengers simply don’t have access to the same tools and capabilities as the established brands they’re looking to disrupt. That’s why we formed AUDIENCEX with…

NoxInfluencer Helps People Use YouTube Channel Stats for Channel Optimization

NoxInfluencer, a free-to-use YouTube analytics tool, is allowing people to view YouTube channel stats, including YouTube earnings and rankings, YouTube video analytics and live subscriber counts. Besides helping YouTubers and social media managers with optimizing and improving their YouTube channels, the analytics tool also helps people view and compare YouTube channel stats. Users of the analytics tool can easily view their YouTube channels' global and country ranks, as well as estimated YouTube…

Indium Software Launches ‘teX.ai’ – an Ai Based Text Analytics Product

Indium Software, a niche technology solutions company, officially launches its flagship product 'teX.ai' — an Ai based Text Analytics suite of solutions to offer impeccable data scraping, validation, classification, summarization, clustering, topic modeling and a lot more. Indium Software has always had in-house Natural Language Processing (NLP) expertise and has been working with many clients, addressing crucial text data problems. After months of R&D and prototyping, Indium's teX.ai, a SaaS-based accelerator, is…

New Survey Reveals Americans Choose Dentists Based on Online Reviews, Proximity and Rank in the Search Results

A new survey highlights the average American's selection process during a Google search A new survey of 1,500 Americans between the ages of 18 and 65+ examines how people choose a dentist or dental clinic when doing a Google search for a dentist in their city. The study was commissioned by IronMonk, a renowned New York based digital marketing agency. Survey Question & Findings The survey asked 1,500 Americans the following question: You are searching for a new dentist near you on Google, and you get…

Video Marketing Ranked as Number One Marketing Priority According to Mondo Survey

National Staffing Firm Mondo Reveals that GDPR Compliance, AL/ML-Powered Tech, and Reactive Design are also Top Marketing Priorities for 2019–2020 Seventy-six percent of respondents indicated that video marketing was their top priority for 2019-2020, according to a new survey of more than 1,000 creative and digital marketing decision-makers by Mondo. The Mondo Creative & Digital Trends survey also revealed GDPR compliance (55%), Artificial Intelligence/Machine Learning-powered tech or services (41%), and reactive…

6sense and Uberflip Partner to Deliver ABM at Scale

Joint customers can now dynamically personalize content experiences based on in-market account insights 6sense, the leading Account Based Orchestration Platform, powered by AI, announced that it has extended its relationship with Uberflip, the leading content experience platform, to include new levels of content personalization for joint customers. 6sense’s ability to deliver company identification, full-funnel insights into buyer behavior, and an accurate prediction of the account’s buying stage can now be used to power…

Is the Keyword Really Dying?

Each week, Hollywood box office results are released that reveal the heavy hitters. People have long been intrigued by keeping track of winners and losers. Thus far in 2019, the top three box office winners are courtesy of Disney -  and their shareholders are singing all the way to the bank. Disney continues to affirm that it knows exactly what its patrons want. Think of tech advances in the last three decades. Try to imagine going back even 10 years ago. In the tech world, that is ancient history. The number of websites…

Improve Your Customer Engagement With the Help of Social Listening

Quantzig, a leading analytics advisory firm, has announced the completion of their new article on social listening and its benefits for businesses across industries. Social listening helps businesses to monitor their brand's social media channels for any customer feedback and direct mentions of their brand. Also it helps to monitor discussions regarding specific keywords, topics, competitors, or industries, followed by an analysis to gain insights and act on those opportunities. A detailed analysis of online reputation is…

The Latest Paid Search Developments That B2B Marketers Need to Know

While paid search has been a staple of B2B Marketing for many years now, we’ve seen a notable wave of new developments that have fundamentally transformed advertising capabilities and opportunities in this channel. If you haven’t been keeping up, your campaigns might be falling behind. Here are three common themes amongst these recent developments, and what it means for your B2B efforts. Audience-Based Targeting Without a doubt, the growing availability of audience-based targeting is the largest development we’ve seen…

Strategic Roadmap to Improve your LinkedIn Engagement

In today's world, social media is an inevitable part of many people's lives. Specifically, millions of people utilize Facebook, Instagram, and Twitter daily, and can spend many minutes, upon hours on the sites/apps. Certain platforms, such as LinkedIn, haven't exactly been spun into the daily rotation as previously stated platforms. However, there are many personal, and company accounts that utilize LinkedIn regularly, and want their content to be out for the world to see. However, if you are aspiring to reach a larger…

SellHound App Launches to Deliver One-Tap Selling on Popular Secondhand Marketplaces

New App Uses Artificial Intelligence to Help You Sell Your Stuff on eBay Like a Pro SellHound launched its smartphone app that lets anyone snap a few photos of an item and create an optimized eBay listing with a single tap - no typing necessary. The new app enables sellers to easily list countless items with professional descriptions and expert pricing. SellHound is rolling out for eBay today and will soon announce additional secondhand marketplace capability. The new app's innovative "recommerce" engine identifies a…

ActivEngage Delivers on Enhanced Lead Generation Solutions with ActivSEO

ActivEngage, N. America's leading provider of guided retailing solutions, announced the launch of its latest performance-driven solution, ActivSEO. The comprehensive search engine optimization service is powered by MXS Solutions. "After listening to our customers, we took a calculated approach to the solutions we offer. Our most successful dealers told us SEO isn't just about increasing website traffic — it's about driving motivated buyers to the showroom. So, we worked with MXS Solutions to develop a more advanced…

Spotlight on Podcasting as a Viable Marketing Channel for Business

While podcasts have been around for quite some time, 2019 appears to be the year they will gain more traction as a viable marketing tool – for any size business. One of the chief advantages of a podcast, aside from the relatively inexpensive entry threshold, is that there’s plenty of whitespace in podcasting to become an authoritative voice in your business’s industry. That’s because, to date, most businesses have failed to invest in podcasting as part of their social media toolkit, leaving the playing field wide open for a…

Artificial Intelligence’s Role in Protecting the Inbox

It should come as no surprise that Artificial Intelligence (AI) is being applied to almost every use and application of data imaginable. The sheer fact is there’s so much data at our fingertips that we need machines to do the heavy lifting of analysis in order to apply effective learnings and make informed data-driven decisions. This couldn’t be truer than in the case of email inbox filtering to combat abuse as fifteen years ago, spam and phish outnumbered legitimate emails in our inbox. The job of protecting recipients…