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Principles Associated With Digital Accessibility Designed For The Modern Marketers Out There

Right now, web designers and the developers have the power in their hands to help the differently disabled users to navigate through websites by using the CSS for controlling visual page elements. There are multiple ways available, used for crafting some of the best accessible websites and making them all the more helpful for disabled people to browse and enjoy. The main intention of digital accessibility is to create pages, making it super accessible by as many people as possible. Designing for such pages will cover up…

Replicant Launches with $7 Million in New Funding and Adds Veteran CEO

Talkdesk’s former COO joins Replicant to lead the customer service industry into the age of artificial intelligence and autonomous call flows Replicant, a cutting-edge provider of artificial intelligence-enabled voice technologies, announced today $7 million in seed funding to launch their platform solution and revolutionize the contact center industry with AI voice technology. The round included participation from Atomic, Bloomberg Beta, Costanoa Ventures, and Norwest Venture Partners. In addition to the new funding,…

TextUs Next Combines Conversational Text Messaging, Cloud-Voice and Personalized Automation to Connect Businesses with Their Customers in…

New TextUs Next platform gives businesses a real-time, one-to-one connection with customers to communicate faster and build better relationships TextUs, the fastest growing business text messaging software in the nation, announced TextUs Next, a new real-time communication platform for connecting businesses with customers in real-time, on their terms. As business moves to adapt and meet customers on how they prefer to communicate, leading organizations are using text messaging to enable a more personal way for people to…

Merkle Releases Its Q2 2019 Digital Marketing Report

Report Features Microsoft’s Strongest Spending Growth in Three Years and Continued Growth of Amazon Ads Sales Merkle, a leading technology-enabled, data-driven performance marketing agency, has released its Q2 2019 Digital Marketing Report (DMR). The full report analyzes key trends across paid and organic search, display, and social, with insights on major players like Google, Facebook, Amazon, and Microsoft. Merkle will be hosting a complimentary webinar on Thursday, July 25 at 2 p.m. ET to expand on these findings. Top…

AppSwarm Appoints Vivek Sonchhatra as Their Digital Marketing Director

Vivek Sonchhatra, also known as “Old Hands” in the Online Marketing industry, brings over 7 years of extensive experience in online marketing. Vivek started the journey from personal blogging in 2012. He has spent an immense amount of time researching ways to market his blogs online and has driven this experience in learning the many tactics of online marketing. Vivek has keen experience in Inbound marketing tactics to drive clients through Sales Funnel Techniques. Marketing Technology News: Gartner Survey Shows Inside…

Informa Engage and 180byTwo Collaborate to Make Intent-based B2B Data Available to Marketers

Leverages Informa’s Top Tier Brand Data to Identify Customers Deep in the Buying Cycle to Generate Better Engagement Informa Engage, the global leader in marketing services, announces its highly engaged self-reported, first-party online and offline audience data is available through 180byTwo, the leader in B2B data solutions. 180bytwo’s eCHO B2B Technology Intent solution is powered by billions of Buying Intent Signals, Precise Location Intelligence, and advanced Artificial Intelligence (AI). This solution enables B2B…

How to Make Top-Ranking Evergreen Content from a Tool Review Post

Evergreen Content is the best possible way to increase organic traffic to your website. Yet, is every type of Evergreen Content going to bring you the same results? The answer is quite simple – no, it won’t. Comparing the most popular software in the form of an in-depth review has always been a good choice for boosting traffic to your website. People are able to see many ads on the main page of their social media account. That’s why they are not sure which software will really satisfy their needs and they look for…

YouTube Analytics Tool NoxInfluencer Helping Small YouTubers Get Paid Sponsorships

Noxinfluencer, a YouTube Analytics Tool and a YOUTUBE Influencer Marketing Platform, Is Designed to Help Youtubers Get Paid Sponsorships NoxInfluencer, a popular YouTube analytics tool, is paving the way for the smaller YouTube channels to get paid sponsorships. Since sponsor marketing is on the rise and it is expected that small YouTubers will be reaping good dividends, small YouTubers now have an opportunity to capitalize on the market rush. NoxInfluencer, the analytics tool, was recently launched at a tech expo held in…

Fastbase New 3.0 Extension to Google Analytics Boosts Lead Generation to a New High Level for B2B companies

The fast-growing Saas company Fastbase, is now ready to launch a new powerful version of the popular Google Analytics extension that identifies website visitors worldwide. The new extension version Web Leads 3.0 for Google Analytics is anticipated early in August and is expected to receive a lot of attention. Marketing Technology News: Blackstone Announces Agreement to Acquire Vungle, a Leading Mobile Performance Marketing Platform The release of Web Leads 3.0, the new extension for Google Analytics, means that…

Online Shoppers Are Doing What Brands Should Do: Using Technology Smartly

The global retail industry is enduring a ground-breaking evolution. The Prime Day predictions, trends, and statistics show how Online Shoppers Amazon behave with e-commerce technology. It gives all retailers to review their e-commerce technology stack and understand how they can match Amazon's unparalleled delivery models, both online and offline. Despite the increased use of smartphone and online shopping platforms, retailers are suffering from stagnant growth, coupled with reduced foot traffic in physical stores. If we…

Amazon Prime Day – Retailers, Are You Prepared?

One of the biggest online retail events of the year is fast approaching. Amazon Prime Day 2019 will be the fifth instance of the annual event, taking place on July 15th and 16th. Amazon introduced Prime Day back in 2015 to celebrate the 20th anniversary of its founding. It was the event of a one-off sale offering more deals than Black Friday, exclusively for Prime members. Prime Day 2018 may have only lasted a day (and a half), but it was Amazon’s biggest shopping event in its history—sales surpassed Cyber Monday, Black…

Prime Day Prep: 4 Strategies for the Day

The deadline to submit deals has long since passed, Amazon's purchase orders have been placed, and vendors and sellers have packed their inventory, ready to be loaded on trucks if not already in transit to Amazon's fulfillment centers. And now it's official: Amazon announced that Prime Day 2019 will begin at midnight on July 15th and run to the end of July 16th – full 48 hours. In anticipation of another record-breaking Sales event, Amazon advertisers are gearing up to get the most out of Prime Day. In the past, many…

TapClicks Acquires Search Marketing Intelligence Provider iSpionage

Adds Competitive SEO and SEM Intelligence to Its Portfolio of  MarTech Solutions TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has acquired iSpionage, a Silicon Valley-based developer of SaaS-based competitive intelligence solutions for search marketing, SEO and paid search advertising. The iSpionage acquisition follows a number of recent acquisitions by TapClicks, including StatX, Raven Tools and several other marketing analytics and reporting,…

TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero

Tell us about your role and the team/technology you handle at Profitero. As the SVP of Strategy at Profitero, I lead Product Innovation and Strategic partnerships with other technology and data providers. Profitero’s technology uses a combination of Artificial Intelligence and sophisticated Data Science methodologies to help brands measure and improve their e-commerce performance across more than 8,000 retailer sites worldwide. Using our tools, brands assess how they’re positioned and performing at the “digital shelf” in…

Perfecting Your Amazon Prime Day Strategy from Start to Finish

One of the most anticipated retail events of the year is almost here: Amazon Prime Day. On July 15 and 16, millions of consumers will browse the site, scouring for the best deals. But they’re not the only ones who mark the days in their calendar each year. Brands and retailers increasingly compete for the attention of the record-breaking number of consumers that shop during Prime Day. If you’re a seller, the deal event presents opportunities to increase brand awareness and drive sales, and you can’t afford to have your…

Optmyzr Announces Release of Campaign Automator

New Standalone Pay-Per-Click Management Application Automates and Streamlines Inventory-Based PPC Campaigns Silicon Valley-based Optmyzr unveiled its latest Pay-Per-Click (PPC) software automation offering - Optmyzr Campaign Automator. The standalone application is designed to give PPC professionals powerful tools to build and maintain PPC campaigns based on a feed of data. Campaign Automator is ideal for inventory-based campaigns or others driven by a data feed. From auto dealerships to travel providers to eCommerce…

TechBytes with Christopher Mohs, VP Strategy and Ops at Cora + Krist

Tell us about your role and the team/technology you handle at Cora + Krist. As the VP of Strategy and Operations, I’m tasked with leading our strategic approaches to Digital Marketing deployment for our clients. We are a very data-driven agency and have made a name for ourselves by adopting the latest technologies to drive Marketing Automation, AI, and Machine Learning, among other tactics. We do all this to further understand how audiences are interacting with the brands and products we are representing. What is the…

Custom Solution Publishers Should Be Tracking in Google Analytics

For digital publishers, generating steady revenue from a set of consistent sources has been a long-standing pain point. So, many content-driven websites have bitten the dust owing to the absence of a steady revenue stream against the heavy operational costs. A few most common revenue-generating sources for digital publishers are Advertisements. Now, in today’s world of data analytics, I am sure you have your Google Analytics all set up with the right set of goals and events firing, giving you a snapshot of how your website…

Small Travel Companies Hold Their Own in a Diffuse Digital Market

The travel industry is a competitive playing field and a massive part of the global economy, and nowhere is that clearer than in the digital market. Finding the perfect destination or the best airline deals are thoroughly researched, and customers are increasingly using Google to find the answers and make educated purchase decisions. Although there is no shortage of competition, a recent report by Conductor shows that there is still room for companies to find their niche with focus and innovation, while capturing significant…

Adthena Welcomes Three Technology Veterans to its Executive Leadership Team to Support Rapid Growth

Key Hires Follow Adthena’s Recent $14 Million Series a Funding, Will Support US Expansion and Development of the Company’s Leading Search Intelligence Platform Adthena, the leader in AI-powered search intelligence, announced the addition of three new senior executives to its team. The strategic hires – who bring more than 50 years of cumulative technology experience – mark the first major investment in talent following Adthena’s recent $14 million Series A round of funding from Updata Partners in March 2019. The…