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Looker Enhances Data Science Capability With Integration for Google BigQuery ML

Removes Machine Learning Bottlenecks and Empowers Business Users with Self-Serve Predictive Metrics Looker, a leading data platform company, announced an integration with Google Cloud BigQuery ML (BQML) that accelerates the time-to-value of data science workflows and allows business users to operationalize insights with interactive predictive metrics. @lookerdata builds integration for Google BigQuery ML, optimizing data science workflows. @googlecloud #datascience #machinelearning #GoogleNext18 With Looker and…

Data Platform Company Looker Announces Integration with Workplace by Facebook

Brings Data Securely Into Workflows Through Company-Wide Collaboration Platform Looker, a leading data platform company, announced its integration for Workplace by Facebook, an enterprise communication and collaboration platform. The integration delivers business insights from Looker directly into Workplace, simplifying workflows for teams and individuals. Looker eliminates the need to log into a separate tool to view data and critical business insights. Now, data can be pushed into Workplace allowing users to view the…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Looker Debuts in Gartner Magic Quadrant for Analytics and BI Platforms

At the Gartner Peer Insights Website, Looker Was Rated 4.6 out of 5 in the BI and Analytics Platforms Market, Based on 51 Ratings as of 26 February 2018 Looker, a leading marketing data platform company, has made an entry into the 2018 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This is the first year Looker has appeared in this Gartner Magic Quadrant, which evaluates vendors based on their completeness of vision and ability to execute. Currently, Looker is recognized as a complete data…

Interview with Jennifer Grant, Chief Marketing Officer at Looker

"Without a clear, shared view of the data and metrics of the business, Sales and Marketing leaders have been set against each other, fighting to prove their worth with different silos of data."On Marketing Technology MTS: Tell us a little bit about your role at Looker and how you got here. After experiencing the wild amazing journey of growing Box from 30 employees to almost 1,000 employees, I was looking for another company with similar potential. When I found Looker, not only did they have a product that customers…

Neo4j BI Connector Brings the Power of Graph Databases to the World’s Most Popular Data Discovery Tools

Market Leading Graph Database First to Seamlessly Integrate with the Most Pervasive Business Intelligence Platforms Neo4j, the leader in graph technology, announced the Neo4j BI Connector, the first enterprise-ready driver to bring graph data to the Business Intelligence (BI) market. The Neo4j BI Connector presents live graph datasets for analysis within popular BI technologies such as Tableau, Looker, TIBCO Spotfire, Oracle Analytics Cloud, MicroStrategy and more. Marketing Technology News: IDTechEx Research on…

Introducing Microsoft Bing COVID-19 Tracker

As per Bing COVID-19 Tracker, there are 85,377 active cases and 6518 deaths. COVID-19 is exposing the frail connection between health, technology, people and data science. Within a month, COVID-19 has reached every nook and corner of the planet, throwing off daily lives, businesses, and events. To accurately understand the extent of this pandemic, The Microsoft Bing Team has announced a web portal– COVID-19 Tracker. What is Bing COVID-19 Tracker? Bing COVID-19 tracker shows a real-time extent of the novel coronavirus…

Databricks Recognized as One of Forbes’ Best Startup Employers 2020

Databricks, the leader in unified data analytics, has been recognized as part of Forbes’ inaugural list of America’s Best Startup Employers for 2020. “To get here we’ve stayed focused on the three big bets we made when founding the company - cloud, open source and machine learning. Fast forward seven years and thousands of data teams around the globe are working better together on Databricks.” This recognition comes on the heels of tremendous business momentum and investments in global expansion. Databricks announced…

Cyara Automated CX Assurance Platform Recognized with Cloud Computing Excellence Award

Cyara’s cloud-based approach enables enterprises to automate the testing and accelerate the development of innovative customer journeys that delight customers Cyara announced that TMC, a global integrated media company, has named the Cyara CX Assurance Platform a 2019 Cloud Computing Excellence Award winner, presented by Cloud Computing magazine. The award recognizes companies that have most effectively leveraged cloud computing in their efforts to bring new, differentiated services and solutions to market. “Recognizing…

Herff Jones Hires Customer Experience Executive Salena Scardina

Veteran leader to drive company's customer journey transformation Herff Jones, a division of Varsity Brands and the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students, announced the addition of Salena Scardina as Vice President of Customer Experience, an appointment within its senior leadership team. Scardina, a veteran executive with more than 25 years of experience in customer service, joins the company from HeroCX…

Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista's client-facing business with the United States' name and brand identity. Starting today, marketers and advertisers leveraging the Nativex platform have access to the cloud-based trading desk. As the…

Machine Learning is Your Secret Weapon for Customer Acquisition

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…

Banzai Raises $7M Series A Funding Round to Simplify Event Marketing

Event Marketing Automation Provider to Expand Staff and Enhance Product Capabilities Banzai, a cloud software-as-a-service provider of Event Marketing Automation solutions for enterprise marketers, announced that it has raised $7 million in equity financing led by DNX Ventures, an early-stage VC firm focusing on B2B startups that are shaping industries and transforming the way we live and work, and with participation from Vulcan Capital, the multi-billion-dollar investment arm of Vulcan Inc. The Series A investment will…

SkySwitch Selects Marketopia to Support Telecom Resellers’ Marketing Efforts

Two Tampa Bay Companies Team Up For Growth in Cloud Voice and More Today, two Tampa Bay companies have announced a unique collaboration that will empower local telecom and IT service businesses with the tools needed to compete more effectively against the larger national brands. SkySwitch, the leading channel-exclusive white label Unified Communications as a Service (UCaaS) provider, has selected Marketopia to deliver turnkey marketing programs for its rapidly growing North American network of over 500 cloud voice and…

Branch Joins Future of Privacy Forum Advisory Board

Branch to Provide Input on Responsible Data Practices Alongside Representatives from More Than 100 Companies Branch, the leading deep linking and mobile attribution platform, has joined the Advisory Board of the Future of Privacy Forum (FPF), a Washington, DC-based think tank that seeks to advance responsible data practices. In this capacity, Branch will provide input to the Forum on the issues of transparency, user control and data responsibility and work alongside Advisory Board members from more than 100 companies…

MarTech Interview with Marianella Mace, CEO at Email Meter

"We think email is still the king. In all seriousness, the reports of its death have been greatly exaggerated." Tell us a bit about Email Meter? Specifically, tell us how it can help team leaders gauge a pulse on employee productivity and engagement? Email is ubiquitous at work, but it’s still a black box. CRM or helpdesk ticketing solutions replace email for some use cases and have limited built-in KPIs; but the costs, customization and change management are high. And sometimes these solutions are just not a good…

Octopai Announces Support of Tabular on Azure Analysis Services, Netezza and Vertica

Automated Data Lineage Capabilities Provide Organizations With Complete Visibility of the Data Flow Octopai, a leader in metadata management automation for BI & Analytics, announces that the company has added support for Tabular on Azure Analysis Services, IBM’s Netezza, Vertica, and has expanded its support of OLAP cubes to enable organizations to understand their complete data flow to get full control over their data assets through automated data lineage and discovery. With approximately 35% of enterprise reports…

Global Cloud Xchange and Sparkle Extend Their Partnership over the FA-1 Transatlantic System

Global Cloud Xchange, the leading provider of global managed next-generation networks, and Sparkle, the first international service provider in Italy and among the top ten global operators, announced the extension of their partnership by adding new spectrum capacity over the Flag Atlantic (FA-1) transatlantic system connecting Paris and London to New York. Proud to see the extension of our partnership with @TISparkle that will supercharge their #City2City and #Seabone IP Transit services across the Atlantic through FA-1!…

BI Innovator Grow Creates Dashboard to Celebrate International Women’s Day

Utah Firm Unearths Insights About "Women of Grow" Group Grow, the business-intelligence (BI) company that provides technology solutions for innovators, is recognizing International Women's Day and diversity in technology workplace with the creation of a custom dashboard that unearths insights about the “Women of Grow” (WoG), an innovative group that allows the company’s female contingent to help each other, learn, and advance their careers. WoG meets every month for lunch to just talk—about how things are going at work and…

IGA Coca-Cola Institute Keeps Food Retailers Worldwide Stocked with Learning Using Docebo

IGA Coca-Cola Institute, a global people development organization supported by The Coca-Cola company providing full LMS services dedicated to food retailers worldwide, has continued to expand its global food retailer training network with the help of Docebo, a leading AI-Powered learning platform. The IGA Coca-Cola Institute is continuing its successful partnership with Docebo after over 6 years of enterprise learning excellence. The company is using Docebo to deliver extended enterprise training to more than 10,000…