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Looker Expands International Operations into Japan

Appoints Long-Time Industry Executive Shoji Ozawa as Country Manager; Signs New Partnerships and Customers Looker, a leading data platform company, announced the expansion of its international operations with the opening of a new office in Tokyo, Japan. Shoji Ozawa, a former executive at Oracle and Salesforce, has joined Looker as Japan Country Manager to drive the company’s growth and operations in the region. @lookerdata expands its international operations with the opening of a new office in Tokyo. Looker’s…

Building Your Ideal Tech Stack with Keboola and Looker

Keboola and Looker will team up to deliver, this 13th of September, an event all about defining an ideal BI stack to support London’s businesses in becoming more data-driven. During this event you will have the opportunity to learn from companies such as HomeAway and Growth Street on their strategies in crafting the best BI tech stack to support your journey into digital transformation with especial attention towards marketing automation processes to shape business success. After a successful Data Festival event…

Lynn Vojvodich Appointed to the Looker Board of Directors

Looker, a leading data platform company, announced that Lynn Vojvodich has joined the company’s Board of Directors. @lvojvodich joins Looker's Board of Directors. @lookerdata Formerly EVP and CMO of Salesforce, Ms. Vojvodich has spent more than two decades building and transforming enterprise software companies, as well as advising start-up and growth-stage technology businesses. Prior to joining Salesforce, she was a partner at Andreessen Horowitz where she developed go-to-market strategies for portfolio companies.…

Looker Enhances Data Science Capability With Integration for Google BigQuery ML

Removes Machine Learning Bottlenecks and Empowers Business Users with Self-Serve Predictive Metrics Looker, a leading data platform company, announced an integration with Google Cloud BigQuery ML (BQML) that accelerates the time-to-value of data science workflows and allows business users to operationalize insights with interactive predictive metrics. @lookerdata builds integration for Google BigQuery ML, optimizing data science workflows. @googlecloud #datascience #machinelearning #GoogleNext18 With Looker and…

Data Platform Company Looker Announces Integration with Workplace by Facebook

Brings Data Securely Into Workflows Through Company-Wide Collaboration Platform Looker, a leading data platform company, announced its integration for Workplace by Facebook, an enterprise communication and collaboration platform. The integration delivers business insights from Looker directly into Workplace, simplifying workflows for teams and individuals. Looker eliminates the need to log into a separate tool to view data and critical business insights. Now, data can be pushed into Workplace allowing users to view the…

Interview with Lissa Daniels, VP, Demand Generation, Marketing Operations and Analytics, Looker

"Technology is going to help us all get more personal. Data, behavioral intent and AI can help us all make the experience more personal for our leads and customers."Tell us a little bit about your role at Looker? I head up the team that fills and optimizes the marketing lead funnel. Our first goal is to feed our sales development team with the highest quality leads possible. Those leads need to turn into happy customers. We spend our time testing and trying all that we can. Then we spend a good bit of time analyzing to…

Looker Debuts in Gartner Magic Quadrant for Analytics and BI Platforms

At the Gartner Peer Insights Website, Looker Was Rated 4.6 out of 5 in the BI and Analytics Platforms Market, Based on 51 Ratings as of 26 February 2018 Looker, a leading marketing data platform company, has made an entry into the 2018 Gartner Magic Quadrant for Analytics and Business Intelligence Platforms. This is the first year Looker has appeared in this Gartner Magic Quadrant, which evaluates vendors based on their completeness of vision and ability to execute. Currently, Looker is recognized as a complete data…

Interview with Jennifer Grant, Chief Marketing Officer at Looker

"Without a clear, shared view of the data and metrics of the business, Sales and Marketing leaders have been set against each other, fighting to prove their worth with different silos of data."On Marketing Technology MTS: Tell us a little bit about your role at Looker and how you got here. After experiencing the wild amazing journey of growing Box from 30 employees to almost 1,000 employees, I was looking for another company with similar potential. When I found Looker, not only did they have a product that customers…

MarTech Interview with Jen Grant, CEO at Turbo Systems

"We believe that great people can live anywhere in the world. So we have made it a part of our DNA to hire in multiple parts of the world." Hi Jen, tell us about your journey into technology and how you arrived at Turbo Systems. I spent the last 20 years building Enterprise Software companies from the ground-up and taking multiple companies to over a billion-dollar valuation. As CMO, I led Looker’s Marketing until the $2.6B acquisition by Google in 2019, led the rebrand of Elastic and built the team that took the…

Hypersonix Receives $11.5M in Series A Funding Led by Intel Capital for AI-Driven Autonomous Analytics Platform Founded by Former Executives…

Company offers comprehensive cloud-based, intelligent analytics solution for consumer commerce; counts Amazon Lab126 among growing list of customers Hypersonix has received $11.5M in Series A funding led by Intel Capital with participation from existing investors. Hypersonix was founded by successful serial entrepreneur and former SAP executive Prem Kiran, and is led by an impressive co-founding team, including Rama Rao, former MIT research faculty member for advanced analytics, as well as former PayPal and Intuit data…

MarTech Interview with Tricia Gellman, CMO at Drift

"The successful marketers of the future are going to be the ones who are able to balance both the creative and empathetic emotional side of marketing with the more scientific, analytical side." Hi Tricia, from Salesforce to becoming a CMO- How did you plan your transition through the Dotcom era to the modern AI era? When I started my career, the computer was just becoming a thing people had on their desks, Windows was a new thing. I had the choice to be a designer at a top firm in Boston or NYC but they weren’t using…

Pyramid Analytics Announces New North America Hires

Pyramid’s growth run continues despite challenging environment; adds veteran talent Harpreet Chahal, Jeff Van Earwage, and Angelie Janssen to support North America customers Pyramid Analytics, a leading global provider of next-generation business analytics for the enterprise, welcomed three industry experts to its growing North American team. Harpreet Chahal, Jeff Van Earwage, and Angelie Janssen joined Pyramid in late April. Together, they will be responsible for expanding Pyramid’s customer footprint and supporting the…

Meetup Spins Off From WeWork

Social Media Platform for Fostering Human Connection Furthers Commitment to its 49 Million Members Across 193 Countries Meetup, one of the world's first social media platforms and the only one dedicated to groups that meet in-person or online during times of crisis, announced that the company has been acquired. The consortium of investors is led by Kevin Ryan's AlleyCorp and includes mission-driven private funds and accomplished technology executives. Ryan joins as Chairman of the board. David Siegel will stay on as CEO…

Neo4j BI Connector Brings the Power of Graph Databases to the World’s Most Popular Data Discovery Tools

Market Leading Graph Database First to Seamlessly Integrate with the Most Pervasive Business Intelligence Platforms Neo4j, the leader in graph technology, announced the Neo4j BI Connector, the first enterprise-ready driver to bring graph data to the Business Intelligence (BI) market. The Neo4j BI Connector presents live graph datasets for analysis within popular BI technologies such as Tableau, Looker, TIBCO Spotfire, Oracle Analytics Cloud, MicroStrategy and more. Marketing Technology News: IDTechEx Research on…

Introducing Microsoft Bing COVID-19 Tracker

As per Bing COVID-19 Tracker, there are 85,377 active cases and 6518 deaths. COVID-19 is exposing the frail connection between health, technology, people and data science. Within a month, COVID-19 has reached every nook and corner of the planet, throwing off daily lives, businesses, and events. To accurately understand the extent of this pandemic, The Microsoft Bing Team has announced a web portal– COVID-19 Tracker. What is Bing COVID-19 Tracker? Bing COVID-19 tracker shows a real-time extent of the novel coronavirus…

Databricks Recognized as One of Forbes’ Best Startup Employers 2020

Databricks, the leader in unified data analytics, has been recognized as part of Forbes’ inaugural list of America’s Best Startup Employers for 2020. “To get here we’ve stayed focused on the three big bets we made when founding the company - cloud, open source and machine learning. Fast forward seven years and thousands of data teams around the globe are working better together on Databricks.” This recognition comes on the heels of tremendous business momentum and investments in global expansion. Databricks announced…

Cyara Automated CX Assurance Platform Recognized with Cloud Computing Excellence Award

Cyara’s cloud-based approach enables enterprises to automate the testing and accelerate the development of innovative customer journeys that delight customers Cyara announced that TMC, a global integrated media company, has named the Cyara CX Assurance Platform a 2019 Cloud Computing Excellence Award winner, presented by Cloud Computing magazine. The award recognizes companies that have most effectively leveraged cloud computing in their efforts to bring new, differentiated services and solutions to market. “Recognizing…

Herff Jones Hires Customer Experience Executive Salena Scardina

Veteran leader to drive company's customer journey transformation Herff Jones, a division of Varsity Brands and the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students, announced the addition of Salena Scardina as Vice President of Customer Experience, an appointment within its senior leadership team. Scardina, a veteran executive with more than 25 years of experience in customer service, joins the company from HeroCX…

Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista's client-facing business with the United States' name and brand identity. Starting today, marketers and advertisers leveraging the Nativex platform have access to the cloud-based trading desk. As the…

Machine Learning is Your Secret Weapon for Customer Acquisition

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…