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Branch Joins Future of Privacy Forum Advisory Board

Branch to Provide Input on Responsible Data Practices Alongside Representatives from More Than 100 Companies Branch, the leading deep linking and mobile attribution platform, has joined the Advisory Board of the Future of Privacy Forum (FPF), a Washington, DC-based think tank that seeks to advance responsible data practices. In this capacity, Branch will provide input to the Forum on the issues of transparency, user control and data responsibility and work alongside Advisory Board members from more than 100 companies…

MarTech Interview with Marianella Mace, CEO at Email Meter

"We think email is still the king. In all seriousness, the reports of its death have been greatly exaggerated." Tell us a bit about Email Meter? Specifically, tell us how it can help team leaders gauge a pulse on employee productivity and engagement? Email is ubiquitous at work, but it’s still a black box. CRM or helpdesk ticketing solutions replace email for some use cases and have limited built-in KPIs; but the costs, customization and change management are high. And sometimes these solutions are just not a good…

Octopai Announces Support of Tabular on Azure Analysis Services, Netezza and Vertica

Automated Data Lineage Capabilities Provide Organizations With Complete Visibility of the Data Flow Octopai, a leader in metadata management automation for BI & Analytics, announces that the company has added support for Tabular on Azure Analysis Services, IBM’s Netezza, Vertica, and has expanded its support of OLAP cubes to enable organizations to understand their complete data flow to get full control over their data assets through automated data lineage and discovery. With approximately 35% of enterprise reports…

Global Cloud Xchange and Sparkle Extend Their Partnership over the FA-1 Transatlantic System

Global Cloud Xchange, the leading provider of global managed next-generation networks, and Sparkle, the first international service provider in Italy and among the top ten global operators, announced the extension of their partnership by adding new spectrum capacity over the Flag Atlantic (FA-1) transatlantic system connecting Paris and London to New York. Proud to see the extension of our partnership with @TISparkle that will supercharge their #City2City and #Seabone IP Transit services across the Atlantic through FA-1!…

BI Innovator Grow Creates Dashboard to Celebrate International Women’s Day

Utah Firm Unearths Insights About "Women of Grow" Group Grow, the business-intelligence (BI) company that provides technology solutions for innovators, is recognizing International Women's Day and diversity in technology workplace with the creation of a custom dashboard that unearths insights about the “Women of Grow” (WoG), an innovative group that allows the company’s female contingent to help each other, learn, and advance their careers. WoG meets every month for lunch to just talk—about how things are going at work and…

IGA Coca-Cola Institute Keeps Food Retailers Worldwide Stocked with Learning Using Docebo

IGA Coca-Cola Institute, a global people development organization supported by The Coca-Cola company providing full LMS services dedicated to food retailers worldwide, has continued to expand its global food retailer training network with the help of Docebo, a leading AI-Powered learning platform. The IGA Coca-Cola Institute is continuing its successful partnership with Docebo after over 6 years of enterprise learning excellence. The company is using Docebo to deliver extended enterprise training to more than 10,000…

ChannelAdvisor Announces Results of New Survey on Consumer Shopping Behaviour

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, unveiled new survey results that map out the current state of consumer shopping behaviour on a variety of different platforms and marketplaces. The survey, which was conducted among 500 consumers in the UK that have purchased an item from Amazon in the past three months, aims to provide brands with an up-to-date snapshot of consumers’ considerations when researching, discovering and…

Zendesk Singapore Expands Global Engineering Role to Develop New Service-First CRM Offerings

Zendesk Chat Sees 40 Percent Year-On-Year Growth of Completed Chat Interactions Globally, With the Team Now Expanding Its Role to Drive Development of the New, Innovative Agent Workspace Zendesk Singapore, the APAC headquarters for the global service-first CRM company based in San Francisco, has played a pivotal role in the global development of new features of the expanded Support Suite announced, that enables companies to take a conversational approach to customer experience regardless of channel. The Singapore…

Advertising Management Platform Startup LumenAd Closes Angel Funding Round Led by Next Frontier Capital

Platform unifying online advertising data for Dairy Queen, MRM/McCann, Manchester United, Red Wing Shoes, Toyota and more raises $2 million to accelerate growth LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors…

Google Cloud and T-Systems Announce Strategic Partnership for Cloud Innovation

The Two Companies Will Partner to Deliver Cloud-Based Solutions and Managed Services to Help Enterprise Customers Digitally Transform Google Cloud and T-Systems announced a partnership to deliver solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and managed services to enterprise customers leveraging Google Cloud capabilities. "Our joint goal is to support organizations in their…

EZ Texting Becomes the First SMS Marketing SaaS Platform to Offer an Exclusive Agency Partner Program for Marketing and Ad Agencies

Text Marketing Software Company Develops a Program for Agencies to Add a New Revenue Stream EZ Texting, the #1 SMS marketing software for business, announces its Agency Partner Program, allowing marketing and advertising agencies to use the EZ Texting platform to provide text marketing services to their clients. By providing a suite of tools, including built-in compliance features and marketing-specific integrations, the new partner program makes texting a turnkey marketing operation. EZ Texting, the #1 SMS marketing…

Sales CRM Pipedrive Acquires Mailigen, Provider of Email Marketing Automation

CRM company Pipedrive announced that it has acquired Mailigen, provider of a cost-effective, easy-to-use email marketing automation solution. Mailigen, the first acquisition in the company's history, will make it easier for Pipedrive customers to access software that generates leads and nurtures customers with the ease of use that is a hallmark of Pipedrive. "Our vision has always been to make sales success inevitable," said Timo Rein, CEO and co-founder of Pipedrive. "To us, that means providing a complete toolkit to…

The American Marketing Association And The Digital Marketing Institute Form Strategic Partnership To Deliver Industry-Leading Training And…

Dual Certification Program Empowers US Marketers to Enhance and Maintain Digital Skillset, and Enables Organizations to Future-Proof Marketing Teams The American Marketing Association (AMA) and the Digital Marketing Institute (DMI) announced they are joining forces to transform the skills and knowledge of digital professionals in the U.S. Through a new strategic partnership, the two industry powerhouses will deliver a unique dual training and certification program that will help to transform careers and future-proof…

CloudEngage Announces Major Platform Release

Powerful new audience segmentation features, simplified workflows, networked data, and easier CRM integrations make CloudEngage the best value in the industry  CloudEngage, the world's most intuitive web conversion and personalization platform, has deployed version 5.0 of its award-winning software suite. Said Paul Wagner, CloudEngage CEO, "We continue to speak with overworked marketing teams that feel like they're being fleeced by others in our space. Our focus is to continue providing the best value, not only through…

Perkuto Recognized as Adobe Platinum Partner

Perkuto in Elite Group of Platinum Partners with Marketo Engage Specialization Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe service providers. Additionally, Perkuto is one of only a few agencies in the world to have the Marketo Engage specialization. In order to become a Platinum partner, organizations must meet a demanding set of requirements. Platinum status signals a significant presence of a company utilizing…

ABBYY Appoints Markus Pichler Vice-President of Sales in Europe

The software industry veteran is determined to further strengthen ABBYY’s growth and market leadership in Europe ABBYY, a Digital Intelligence company, announced the appointment of Markus Pichler as Vice-President of Sales for Europe, as he brings with him a thorough knowledge of the company, the Digital Intelligence market and experience in sales. ABBYY Appoints Markus Pichler Vice-President of Sales in Europe. Markus will lead the European sales organization with ambitious targets in Western and Eastern Europe. In…

Mobivity’s Recurrency Integrates with Oracle MICROS Simphony POS

Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS) Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend and an Oracle PartnerNetwork (OPN) member, announced its Recurrency platform integration with Oracle MICROS Simphony POS at Oracle Food and Beverage Connect event. With this integration, IT executives, tech leaders and multi-location restaurant operators can significantly increase their…

Ribbon Communications Inc. Completes Merger with ECI Telecom Group Ltd.

Ribbon Communications Inc., a global software leader in secure and intelligent cloud communications, has completed its previously announced acquisition of ECI Telecom Group Ltd. ("ECI"), a global provider of end-to-end packet-optical transport and SDN/NFV solutions for service providers, enterprises, and data center operators. The combination of Ribbon and ECI creates an industry-leading communications software and networking company with a comprehensive portfolio of advanced voice, security, data and optical networking…

Microsoft and Accenture Collaborate to Help Entrepreneurs Amplify Social Impact

Companies Aim to Benefit a Million People by Democratizing Access to Impactful Technology Microsoft Corp. and Accenture are teaming to help deepen the reach of entrepreneurs and start-ups that are focused on social impact and sustainability. The joint initiative will provide hands-on support and technologies to social enterprises, helping them to build scalable solutions and business models that can lead to more tangible and lasting benefits for a greater number of people around the world. “Startups in the social…

SparkBeyond Partners with DemystData to Provide Contextual Data for Smarter Decision-Making

This collaboration infuses SparkBeyond's AI ideation platform with DemystData's extensive network of external data sources SparkBeyond, the AI-powered problem-solving platform leveraging the world's largest library of code to discover trends and actionable insights buried in data, announced a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access and test hundreds of data products. The partnership will enable DemystData to integrate its growing repository of over 500…