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Neo4j BI Connector Brings the Power of Graph Databases to the World’s Most Popular Data Discovery Tools

Market Leading Graph Database First to Seamlessly Integrate with the Most Pervasive Business Intelligence Platforms Neo4j, the leader in graph technology, announced the Neo4j BI Connector, the first enterprise-ready driver to bring graph data to the Business Intelligence (BI) market. The Neo4j BI Connector presents live graph datasets for analysis within popular BI technologies such as Tableau, Looker, TIBCO Spotfire, Oracle Analytics Cloud, MicroStrategy and more. Marketing Technology News: IDTechEx Research on…

Introducing Microsoft Bing COVID-19 Tracker

As per Bing COVID-19 Tracker, there are 85,377 active cases and 6518 deaths. COVID-19 is exposing the frail connection between health, technology, people and data science. Within a month, COVID-19 has reached every nook and corner of the planet, throwing off daily lives, businesses, and events. To accurately understand the extent of this pandemic, The Microsoft Bing Team has announced a web portal– COVID-19 Tracker. What is Bing COVID-19 Tracker? Bing COVID-19 tracker shows a real-time extent of the novel coronavirus…

Databricks Recognized as One of Forbes’ Best Startup Employers 2020

Databricks, the leader in unified data analytics, has been recognized as part of Forbes’ inaugural list of America’s Best Startup Employers for 2020. “To get here we’ve stayed focused on the three big bets we made when founding the company - cloud, open source and machine learning. Fast forward seven years and thousands of data teams around the globe are working better together on Databricks.” This recognition comes on the heels of tremendous business momentum and investments in global expansion. Databricks announced…

Cyara Automated CX Assurance Platform Recognized with Cloud Computing Excellence Award

Cyara’s cloud-based approach enables enterprises to automate the testing and accelerate the development of innovative customer journeys that delight customers Cyara announced that TMC, a global integrated media company, has named the Cyara CX Assurance Platform a 2019 Cloud Computing Excellence Award winner, presented by Cloud Computing magazine. The award recognizes companies that have most effectively leveraged cloud computing in their efforts to bring new, differentiated services and solutions to market. “Recognizing…

Herff Jones Hires Customer Experience Executive Salena Scardina

Veteran leader to drive company's customer journey transformation Herff Jones, a division of Varsity Brands and the leading provider of graduation and educational products and services designed to inspire achievement and create memorable experiences for students, announced the addition of Salena Scardina as Vice President of Customer Experience, an appointment within its senior leadership team. Scardina, a veteran executive with more than 25 years of experience in customer service, joins the company from HeroCX…

Nativex Announces New Trading Desk Offering; Corporate Restructuring Sees Nativex Elevated to Worldwide Brand

Strategic Rebrand Embraces Nativex as Global Advertising Agency; Nativex To Provide Transparent, Omnichannel Buying Solution Through Its New Nativex Trading Desk Mobile advertising leader Nativex, announced the introduction of the Nativex Trading Desk, and a global strategic rebrand to align its parent company, Mobvista's client-facing business with the United States' name and brand identity. Starting today, marketers and advertisers leveraging the Nativex platform have access to the cloud-based trading desk. As the…

Machine Learning is Your Secret Weapon for Customer Acquisition

Chad Ruff, Chief Technology Officer at Swiftpage If you’re looking for a strategy to get ahead when it comes to customer acquisition, machine learning can be your secret weapon. While machine learning does fall under the larger category of artificial intelligence (AI), it’s a bit more specific and can be extremely effective technology to pair with your customer and prospect database. True AI can think for itself like Lieutenant Commander Data from Star Trek. Machine learning, however, can automate tasks and apply…

Banzai Raises $7M Series A Funding Round to Simplify Event Marketing

Event Marketing Automation Provider to Expand Staff and Enhance Product Capabilities Banzai, a cloud software-as-a-service provider of Event Marketing Automation solutions for enterprise marketers, announced that it has raised $7 million in equity financing led by DNX Ventures, an early-stage VC firm focusing on B2B startups that are shaping industries and transforming the way we live and work, and with participation from Vulcan Capital, the multi-billion-dollar investment arm of Vulcan Inc. The Series A investment will…

SkySwitch Selects Marketopia to Support Telecom Resellers’ Marketing Efforts

Two Tampa Bay Companies Team Up For Growth in Cloud Voice and More Today, two Tampa Bay companies have announced a unique collaboration that will empower local telecom and IT service businesses with the tools needed to compete more effectively against the larger national brands. SkySwitch, the leading channel-exclusive white label Unified Communications as a Service (UCaaS) provider, has selected Marketopia to deliver turnkey marketing programs for its rapidly growing North American network of over 500 cloud voice and…

Branch Joins Future of Privacy Forum Advisory Board

Branch to Provide Input on Responsible Data Practices Alongside Representatives from More Than 100 Companies Branch, the leading deep linking and mobile attribution platform, has joined the Advisory Board of the Future of Privacy Forum (FPF), a Washington, DC-based think tank that seeks to advance responsible data practices. In this capacity, Branch will provide input to the Forum on the issues of transparency, user control and data responsibility and work alongside Advisory Board members from more than 100 companies…

MarTech Interview with Marianella Mace, CEO at Email Meter

"We think email is still the king. In all seriousness, the reports of its death have been greatly exaggerated." Tell us a bit about Email Meter? Specifically, tell us how it can help team leaders gauge a pulse on employee productivity and engagement? Email is ubiquitous at work, but it’s still a black box. CRM or helpdesk ticketing solutions replace email for some use cases and have limited built-in KPIs; but the costs, customization and change management are high. And sometimes these solutions are just not a good…

Octopai Announces Support of Tabular on Azure Analysis Services, Netezza and Vertica

Automated Data Lineage Capabilities Provide Organizations With Complete Visibility of the Data Flow Octopai, a leader in metadata management automation for BI & Analytics, announces that the company has added support for Tabular on Azure Analysis Services, IBM’s Netezza, Vertica, and has expanded its support of OLAP cubes to enable organizations to understand their complete data flow to get full control over their data assets through automated data lineage and discovery. With approximately 35% of enterprise reports…

Global Cloud Xchange and Sparkle Extend Their Partnership over the FA-1 Transatlantic System

Global Cloud Xchange, the leading provider of global managed next-generation networks, and Sparkle, the first international service provider in Italy and among the top ten global operators, announced the extension of their partnership by adding new spectrum capacity over the Flag Atlantic (FA-1) transatlantic system connecting Paris and London to New York. Proud to see the extension of our partnership with @TISparkle that will supercharge their #City2City and #Seabone IP Transit services across the Atlantic through FA-1!…

BI Innovator Grow Creates Dashboard to Celebrate International Women’s Day

Utah Firm Unearths Insights About "Women of Grow" Group Grow, the business-intelligence (BI) company that provides technology solutions for innovators, is recognizing International Women's Day and diversity in technology workplace with the creation of a custom dashboard that unearths insights about the “Women of Grow” (WoG), an innovative group that allows the company’s female contingent to help each other, learn, and advance their careers. WoG meets every month for lunch to just talk—about how things are going at work and…

IGA Coca-Cola Institute Keeps Food Retailers Worldwide Stocked with Learning Using Docebo

IGA Coca-Cola Institute, a global people development organization supported by The Coca-Cola company providing full LMS services dedicated to food retailers worldwide, has continued to expand its global food retailer training network with the help of Docebo, a leading AI-Powered learning platform. The IGA Coca-Cola Institute is continuing its successful partnership with Docebo after over 6 years of enterprise learning excellence. The company is using Docebo to deliver extended enterprise training to more than 10,000…

ChannelAdvisor Announces Results of New Survey on Consumer Shopping Behaviour

ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions that enable brands and retailers to increase global sales, unveiled new survey results that map out the current state of consumer shopping behaviour on a variety of different platforms and marketplaces. The survey, which was conducted among 500 consumers in the UK that have purchased an item from Amazon in the past three months, aims to provide brands with an up-to-date snapshot of consumers’ considerations when researching, discovering and…

Zendesk Singapore Expands Global Engineering Role to Develop New Service-First CRM Offerings

Zendesk Chat Sees 40 Percent Year-On-Year Growth of Completed Chat Interactions Globally, With the Team Now Expanding Its Role to Drive Development of the New, Innovative Agent Workspace Zendesk Singapore, the APAC headquarters for the global service-first CRM company based in San Francisco, has played a pivotal role in the global development of new features of the expanded Support Suite announced, that enables companies to take a conversational approach to customer experience regardless of channel. The Singapore…

Advertising Management Platform Startup LumenAd Closes Angel Funding Round Led by Next Frontier Capital

Platform unifying online advertising data for Dairy Queen, MRM/McCann, Manchester United, Red Wing Shoes, Toyota and more raises $2 million to accelerate growth LumenAd, provider of a leading advertising management platform that organizes data from across the digital advertising ecosystem, announced the close of a $2 million seed funding round led by Next Frontier Capital, a venture fund focused on partnering with mission-driven entrepreneurs to build Montana-based technology companies of impact. Other investors…

Best Tableau Alternatives for Enterprises

Data Discovery, Data Management, and Reporting are the three main functionalities of Business Intelligence applications. Business Intelligence software has permitted organizations to stay aware of the unabating march of information complexity, making users free from entrenched ways of the past, making them comfortable with machines getting more intelligent, information democracy rising, and BI differentiating the winners from the losers. Despite the role of the Tableau as a self-service Business Intelligence innovator and…

Google Cloud and T-Systems Announce Strategic Partnership for Cloud Innovation

The Two Companies Will Partner to Deliver Cloud-Based Solutions and Managed Services to Help Enterprise Customers Digitally Transform Google Cloud and T-Systems announced a partnership to deliver solutions and managed services to help enterprise customers digitally transform with the cloud. Under the new partnership, T-Systems will provide consulting services, migration support and managed services to enterprise customers leveraging Google Cloud capabilities. "Our joint goal is to support organizations in their…