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The Human Side of Technology: Jobber Brings Home Stevie Award for Customer Service Department of the Year

Award Recognizes Customer Success Department’s Achievements in Helping Small Home Service Businesses Grow Jobber, the leading provider of home service management software, has been named a Silver Stevie winner at the 14th annual Stevie® Awards for Customer Service in the Computer Software – 100 or More Employees category. This international recognition from one of the world’s premier business awards is determined by an independent panel of judges and industry experts. “It’s truly a privilege to be part of their…

Virtana Advances Growth and Frictionless Customer Experience with Appointment of New COO, Lisa Alger, and CMO, Scott Leatherman

Alger and Leatherman Add Industry Leadership and Expertise to Foster Continued Growth and Adoption of Hybrid Infrastructure Management Virtana, the leader in hybrid infrastructure management, announced the expansion of its executive team with the appointments of Lisa Alger, as chief operating officer (COO), and Scott Leatherman, as chief marketing officer (CMO). These appointments underscore Virtana’s position at the vanguard of infrastructure management and AI-powered analytics that drives IT insights. “We’re…

Increasingly Socially Responsible UK Consumers Call out Big Brands on Meaningless Climate Change Pledges

Ahead of HRH Sustainability Summit on 10th March, new research among 2,264 UK internet users aged 16–64, from GlobalWebIndex reveals consumer attitudes towards climate change and an increasingly socially responsible UK consumer. The socially responsible UK consumer, a majority (80%) of internet users in the UK are ‘concerned’ about the future of the environment. Almost two-thirds (64%) of Brits state plastic pollution as their number one environmental concern. And it seems this concern is being supported with direct action…

Akamai Technologies Acquires Customers and Select Intellectual Property from Instart

Non-Dilutive Transaction Expected to Accelerate Development of Page Integrity Solution and Provide Access to New Sales Opportunities Akamai Technologies Inc, the intelligent edge platform for securing and delivering digital experiences, announces it has closed an asset purchase transaction with Palo Alto, California-based Instart to acquire customer contracts and intellectual property (IP). Akamai intends to expeditiously transition the acquired customers to Akamai's platform. The acquired IP is expected to benefit the…

Kount Announces Second Annual Digital Protection Summit Featuring the Identity Trust Global Network and Keynote Speaker Earvin…

Key Discussions Will Include Personalizing Customers Experiences, Applying Adaptive Friction, Preventing Account Takeover, and Implementing Fraud Prevention Best Practices Kount, the leading AI-driven fraud prevention solution, announced its second annual Digital Protection Summit will be held April 14-15, 2020 in San Diego, CA. With a theme of “Bring Your ‘A’ Game”, the Summit’s lineup features sessions with experts in fraud prevention, discussions with industry-leading businesses, and keynote addresses from Earvin…

Heymarket Offers Apple Business Chat to Help Businesses Meet Customers Where They Are

Heymarket announced that its customers are now able to use Apple Business Chat beta, a new way for users to communicate directly with companies using the Messages app on any iOS, watchOS, or macOS device. Heymarket, an advanced business messaging platform, empowers both enterprises and small businesses to manage all of their customer messaging needs in a single, seamless interface. The platform offers cutting-edge features, including automations and third-party integrations, to streamline workflows and improve communications…

Vonage Partners with Communications Workflow Platform Whispir

Enables Automated, Personalized Interactions Between Businesses and Their Customers Vonage, a global business cloud communications leader, has announced its partnership with global communications workflow platform company Whispir. Leveraging Vonage's Voice, Video and Messaging APIs, Whispir's platform enables businesses to rapidly manage, automate and optimize their communication processes to connect more seamlessly with customers, with no software developer or designer skills required. The partnership between Vonage…

Keith Block Steps Down as Salesforce Co-CEO; Marc Benioff is Chair and CEO

Block becomes Advisor to the CEO Salesforce announced that Keith Block has stepped down as co-CEO of Salesforce and Marc Benioff is Chair and CEO of the company. Block is remaining as Advisor to the CEO. "It's been my greatest honor to lead the team with Marc that has more than quadrupled Salesforce from $4 billion of revenue when I joined in 2013 to over $17 billion last year," said Block. "We are now a global enterprise company, focused on industries, and have an ecosystem that is the envy of the industry, and I'm so…

Lytics Integration to Google Cloud BigQuery Breaks Down the Barriers to Collecting and Analyzing Customer Data at Scale

Lytics customers can easily access and analyze massive amounts of data in Google Cloud’s secure, scalable data warehouse environment Lytics, the real-time Customer Data Platform (CDP), announced today a built-in integration with Google Cloud BigQuery that will allow Lytics customers to move massive amounts of customer and raw data into Google’s cloud-based data warehouse environment for real-time analytics. Marketers now have a fast, simple way to aggregate data from a wide variety of sources and stage it in a secure,…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

Where Do Marketing Teams Fail with Customer Experience Efforts?

A majority of Marketing leaders agree that the delivery of contextual customer experience remains the top priority for them. However, even after delivering customer experience, Marketing campaigns fail to truly appreciate customer acquisition, loyalty, and retention. In a highly-competitive subscription-based economy, we can see customer experience becoming the new-age currency of every B2C and B2B relationship. A moderate increase in Customer Experience generates an average revenue increase of $823 million over three years…

Flashtalking Announces Global Partnership Strategic Framework and API Protocols

Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform Flashtalking announced the Flashtalking Partnership Program. Through a constantly evolving strategic partnership initiative, Flashtalking has masterfully integrated vital platforms, programs and data for advertisers demanding greater control and transparency in their ad tech stacks. Today's announcement reflects a series of successful, representative integrations including…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

TechBytes with Ross Freedman, Co-Founder and Co-CEO at Rightpoint

What common ground of operation and market expansion did you both (Rightpoint and Genpact) discuss before the acquisition deal? We are both companies that put people and culture first. This was the common ground we found from day 1. Additionally, we both saw a unique opportunity to own the Digital Transformation market but we were coming at it from different ends of the spectrum. Rightpoint historically focused on front-office customer experience. Genpact historically focused on back-office Operational processes and…

Senior Amazon Advertising Executive Joins Teikametrics

Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it has hired Srini Guddanti, a veteran Amazon executive who helped grow the retail site’s digital advertising operations into a $10+ billion business, as its new chief product officer (CPO). “Srini played a pivotal role in turning Amazon’s Sponsored Ad business into the company’s second fastest-growing business unit” Throughout his 14-year tenure at Amazon, Guddanti held leadership…

Swascan Collaborates With Video Conferencing Provider to Proactively Address Software Vulnerability

The landscape of Cyber Security is quickly changing. More and more perils spring up everyday, that's why it is more important than ever to cultivate the practice of a Responsible Vulnerability Disclosure. Swascan is quickly becoming the European authority in this field, thanks to the recognition obtained with its collaborations in this field with Adobe, Microsoft, Lenovo, Huawei, SAP, Nokia and now GoToMeeting, to proactively address software vulnerability. Thanks to its expertise, the team of cyber…