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The American Marketing Association And The Digital Marketing Institute Form Strategic Partnership To Deliver Industry-Leading Training And…

Dual Certification Program Empowers US Marketers to Enhance and Maintain Digital Skillset, and Enables Organizations to Future-Proof Marketing Teams The American Marketing Association (AMA) and the Digital Marketing Institute (DMI) announced they are joining forces to transform the skills and knowledge of digital professionals in the U.S. Through a new strategic partnership, the two industry powerhouses will deliver a unique dual training and certification program that will help to transform careers and future-proof…

CloudEngage Announces Major Platform Release

Powerful new audience segmentation features, simplified workflows, networked data, and easier CRM integrations make CloudEngage the best value in the industry  CloudEngage, the world's most intuitive web conversion and personalization platform, has deployed version 5.0 of its award-winning software suite. Said Paul Wagner, CloudEngage CEO, "We continue to speak with overworked marketing teams that feel like they're being fleeced by others in our space. Our focus is to continue providing the best value, not only through…

Perkuto Recognized as Adobe Platinum Partner

Perkuto in Elite Group of Platinum Partners with Marketo Engage Specialization Perkuto, provider of Marketo Engage solutions for enterprise organizations, has been named an Adobe Platinum partner, the highest partner tier for Adobe service providers. Additionally, Perkuto is one of only a few agencies in the world to have the Marketo Engage specialization. In order to become a Platinum partner, organizations must meet a demanding set of requirements. Platinum status signals a significant presence of a company utilizing…

ABBYY Appoints Markus Pichler Vice-President of Sales in Europe

The software industry veteran is determined to further strengthen ABBYY’s growth and market leadership in Europe ABBYY, a Digital Intelligence company, announced the appointment of Markus Pichler as Vice-President of Sales for Europe, as he brings with him a thorough knowledge of the company, the Digital Intelligence market and experience in sales. ABBYY Appoints Markus Pichler Vice-President of Sales in Europe. Markus will lead the European sales organization with ambitious targets in Western and Eastern Europe. In…

Mobivity’s Recurrency Integrates with Oracle MICROS Simphony POS

Simphony Users Can Now Effectively Create 1:1 Guest Engagement and Improve Return on Marketing Spend (ROMS) Mobivity Holdings Corp. a global provider of personalized customer engagement solutions that drive customer frequency and spend and an Oracle PartnerNetwork (OPN) member, announced its Recurrency platform integration with Oracle MICROS Simphony POS at Oracle Food and Beverage Connect event. With this integration, IT executives, tech leaders and multi-location restaurant operators can significantly increase their…

Ribbon Communications Inc. Completes Merger with ECI Telecom Group Ltd.

Ribbon Communications Inc., a global software leader in secure and intelligent cloud communications, has completed its previously announced acquisition of ECI Telecom Group Ltd. ("ECI"), a global provider of end-to-end packet-optical transport and SDN/NFV solutions for service providers, enterprises, and data center operators. The combination of Ribbon and ECI creates an industry-leading communications software and networking company with a comprehensive portfolio of advanced voice, security, data and optical networking…

Microsoft and Accenture Collaborate to Help Entrepreneurs Amplify Social Impact

Companies Aim to Benefit a Million People by Democratizing Access to Impactful Technology Microsoft Corp. and Accenture are teaming to help deepen the reach of entrepreneurs and start-ups that are focused on social impact and sustainability. The joint initiative will provide hands-on support and technologies to social enterprises, helping them to build scalable solutions and business models that can lead to more tangible and lasting benefits for a greater number of people around the world. “Startups in the social…

SparkBeyond Partners with DemystData to Provide Contextual Data for Smarter Decision-Making

This collaboration infuses SparkBeyond's AI ideation platform with DemystData's extensive network of external data sources SparkBeyond, the AI-powered problem-solving platform leveraging the world's largest library of code to discover trends and actionable insights buried in data, announced a partnership with DemystData, a leading external Data-as-a-Service platform that helps clients discover, access and test hundreds of data products. The partnership will enable DemystData to integrate its growing repository of over 500…

Circonus Announces Growth in Global Infrastructure Monitoring and IoT Deployments

Company Is Seeing Increased Industry Demand for Machine Data Intelligence Solutions That Can Handle Extreme Data Volume, Frequency, and Scale Circonus, provider of the first machine data intelligence platform built to handle the volume and frequency of data seen in today's global IT infrastructure and IoT deployments, announced it is experiencing significant momentum at the start of 2020, as more enterprises seek out a solution that can underpin their digital transformation initiatives. At the end of 2019, the Company…

Sylo Teams Up With Nielsen Global Connect to Advance Influencer Marketing Measurement

Partnership Helps Marketers Optimize National Campaigns Regional Brand Sales Sylo, an unbiased 3rd party verification and measurement platform for influencer marketing announced that it has joined the Nielsen Connect Partner Network. Through the partnership, Sylo, is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver timely insights on which influencers are influencing sales.  This agreement scales Sylo's campaign monitoring tool, Tracker to Nielsen's…

Welcome The CMO Club to the Salesforce Family

Today I am excited to announce that Salesforce has acquired The CMO Club and we are welcoming founder and CEO Pete Krainik and the entire The CMO Club community to the Salesforce family. The CMO Club is the world’s most innovative and engaged member based community of CMOs and progressive marketing leaders, with more than 30 global chapters and 650+ members from leading global brands. Marketing Technology News: Wipro Recognized as ‘Best Global Systems Integrator’ by Looker Salesforce welcoming The CMO Club and its…

Alder Home Security Selects PX to Centralize Customer Acquisition Efforts

PX Private Marketplaces seen as key to long-term customer acquisition growth strategy PX, the leading platform for customer acquisition, today announced an agreement with Alder Holdings, LLC to centralize Alder’s customer acquisition activity and online publisher relationships through the PX platform. Alder will utilize PX Private Marketplaces to purchase leads and calls, to create efficiencies, and strategically grow their customer base. Under the agreement, PX Private Marketplaces will allow Alder to maintain its…

Domain, Oroton, Vend, Yellow and Athena Home Loans Among ANZ Companies To Embrace Segment in 2019

Segment, the world’s leading Customer Data Platform (CDP), has continued to accelerate its market momentum and expand its business in Australia and New Zealand, signing on 50 new customers in the FY2020 (February 2019 to January 2020) across a range of vertical markets including financial services, retail, technology and fast-moving consumer goods (FMCG). Many of Australia and New Zealand’s most innovative companies already use Segment, including Atlassian, Canva, Kogan.com, Koala, Airtasker, and Deputy. Among Segment’s…

The Human Side of Technology: Jobber Brings Home Stevie Award for Customer Service Department of the Year

Award Recognizes Customer Success Department’s Achievements in Helping Small Home Service Businesses Grow Jobber, the leading provider of home service management software, has been named a Silver Stevie winner at the 14th annual Stevie® Awards for Customer Service in the Computer Software – 100 or More Employees category. This international recognition from one of the world’s premier business awards is determined by an independent panel of judges and industry experts. “It’s truly a privilege to be part of their…

Virtana Advances Growth and Frictionless Customer Experience with Appointment of New COO, Lisa Alger, and CMO, Scott Leatherman

Alger and Leatherman Add Industry Leadership and Expertise to Foster Continued Growth and Adoption of Hybrid Infrastructure Management Virtana, the leader in hybrid infrastructure management, announced the expansion of its executive team with the appointments of Lisa Alger, as chief operating officer (COO), and Scott Leatherman, as chief marketing officer (CMO). These appointments underscore Virtana’s position at the vanguard of infrastructure management and AI-powered analytics that drives IT insights. “We’re…

Increasingly Socially Responsible UK Consumers Call out Big Brands on Meaningless Climate Change Pledges

Ahead of HRH Sustainability Summit on 10th March, new research among 2,264 UK internet users aged 16–64, from GlobalWebIndex reveals consumer attitudes towards climate change and an increasingly socially responsible UK consumer. The socially responsible UK consumer, a majority (80%) of internet users in the UK are ‘concerned’ about the future of the environment. Almost two-thirds (64%) of Brits state plastic pollution as their number one environmental concern. And it seems this concern is being supported with direct action…

Akamai Technologies Acquires Customers and Select Intellectual Property from Instart

Non-Dilutive Transaction Expected to Accelerate Development of Page Integrity Solution and Provide Access to New Sales Opportunities Akamai Technologies Inc, the intelligent edge platform for securing and delivering digital experiences, announces it has closed an asset purchase transaction with Palo Alto, California-based Instart to acquire customer contracts and intellectual property (IP). Akamai intends to expeditiously transition the acquired customers to Akamai's platform. The acquired IP is expected to benefit the…

Kount Announces Second Annual Digital Protection Summit Featuring the Identity Trust Global Network and Keynote Speaker Earvin…

Key Discussions Will Include Personalizing Customers Experiences, Applying Adaptive Friction, Preventing Account Takeover, and Implementing Fraud Prevention Best Practices Kount, the leading AI-driven fraud prevention solution, announced its second annual Digital Protection Summit will be held April 14-15, 2020 in San Diego, CA. With a theme of “Bring Your ‘A’ Game”, the Summit’s lineup features sessions with experts in fraud prevention, discussions with industry-leading businesses, and keynote addresses from Earvin…

Heymarket Offers Apple Business Chat to Help Businesses Meet Customers Where They Are

Heymarket announced that its customers are now able to use Apple Business Chat beta, a new way for users to communicate directly with companies using the Messages app on any iOS, watchOS, or macOS device. Heymarket, an advanced business messaging platform, empowers both enterprises and small businesses to manage all of their customer messaging needs in a single, seamless interface. The platform offers cutting-edge features, including automations and third-party integrations, to streamline workflows and improve communications…