Banner Before Header

Spell & The Gypsy Collective Launches on Workarea Commerce Cloud to Support New Growth Initiatives

Omnichannel Australian Fashion Brand Expands Success Into New Channels and New Markets Workarea Commerce, a leading enterprise commerce platform, and Syatt Media, an eCommerce development, and growth studio, announced today that Spell & The Gypsy Collective, a growing Australia-based fashion brand, has launched on Workarea Commerce Cloud. Omnichannel Australian fashion brand @spell_byronbay expands its success into new channels and markets with a single #ecommerce technology platform @workarea Founded in 2009, the…

TripleLift Ranks on Deloitte’s Technology Fast 500™ and Crain’s New York Fast 50 for Third Consecutive Year

Company Now Honored with Three Fastest-Growth Awards for Third Year in a Row TripleLift, the technology company that invents, powers and scales ads that earn consumer attention announced it has been honored with a ranking on both Deloitte’s Technology Fast 500 and Crain's New York Fast 50 — each for the third consecutive year. TripleLift ranked No. 149 on Deloitte’s Technology Fast 500™2019, a list of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America,…

Dremio’s Data Lake Engine Enables Breakthrough Speed for Analytics on Data Lake Storage

Dremio 4.0 Dramatically Improves Performance and Delivers a Self-Service Semantic Layer for Data in ADLS, S3, and Other Data Sources Dremio, the data lake engine company, announced the release of its Data Lake Engines for AWS, Azure, and Hybrid Cloud. This version of Dremio’s open source platform includes advanced columnar caching, predictive pipelining, and a new execution engine kernel delivering up to 70x increases in performance. “We process hundreds of thousands of transactions on a daily basis and produce insights…

TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

Why Are AI and ML Sales Leaders’ Best Friends?

Over the past few years, AI and Machine Learning have raised the customers' expectations from sales teams. The tougher benchmarks put sale leaders who operate without Machine Learning in a disadvantage. AI comes handy in converting more leads and retaining customers. Salesforce projects that by 2022 around 80 % of companies will have started using automaton at some levels and sales is on the top of the priority list. AI Helps Leaders with the Pricing Structure In businesses, especially the B2C ones, customers use AI-driven…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

MarTech Interview with Zviki Ben-Ishay, CEO at Lightico

"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us about your role and journey into technology. What inspired you to start at Lightico? My journey into technology started when I was a child. I was always intrigued by technology and always breaking open devices just to see how they worked, and eventually, as this curiosity grew, I realized a career in technology was what I was meant to do. My early career took off in…

TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform

Boathouse Capital Provides Funding for Acquisitions, Growth, Artificial Intelligence and Machine Learning Integrations TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private equity firm with over $350 million under management. TapClicks will utilize the funding for acquisitions and growth, as well as integrating predictive analytics and modeling capabilities and advanced attribution…

Evergage Unveils New Data Warehouse Solution

Business Analysts Can Access the Rich Trove of Data in the Evergage CDP, and Run Analyses and Visualizations that Support Their Company's Unique Business Requirements Evergage, The 1-to-1 Platform company, unveiled the Evergage Data Warehouse. Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive informed business decisions. As the…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…

TechBytes with Aaron Raddon, CTO at Lytics

Tell us about your role and the team/technology you handle at Lytics. I am the Co-Founder and CTO of Lytics. Our technology is best characterized as a stream-processing engine, used to support real-time decision-making, and is built on top of a graph-database which allows linking facts/knowledge. Lytics uses many AI/ML sub-systems to allow interpretation of the data and decision-making. Our primary language is Go and we use AI/ML services from third-party vendors, including many from Google Cloud, open-source libraries…

Choosing Metrics That Matter

Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. If you do, you’ll have clear understanding of when you’re adding value to customers and when you’re not. In the ideal scenario, as your metrics go up and to the right, your customer satisfaction moves in the same direction. When that’s the case, you’ll also benefit by knowing what direction to take your product and to build a roadmap that’s aligned with improving your customer experience.…

New Era of Business Intelligence Belongs to AI ML and Data Analytics

Going by the current trends in the industry, both Business Intelligence (BI) and Data Analytics have a key role to play in the economy. The combination of BI and Data Analytics is a massive force driving the transformation of all businesses today. Fact Check: As per an industry report, the global analytics of things market was USD 8.1 billion in 2018 and is expected to reach approximately USD 56.8 billion by 2025. AI ML and Predictive Analytics make this transformation sustainable with numerous advantages added to the…

MarTech Interview with Panayotis Nikolaidis, CEO and Founder at Savings United

"Increasing the level of autonomy and creativity means that our team members are more likely to have a great day." Tell us about your role and journey into Technology. What inspired you to start Savings United? I wanted to set up my own business for as long as I can remember. However, I was inspired to start Savings United following a summer entrepreneurship program at Hanse Ventures, an incubator company for start-ups in Hamburg. The program was excellent. It gave my cohort and me the opportunity to develop new business…

Human Capital and Education Biggest Challenge to ABM’s Growth in MarTech

AI-powered ABM platforms are notching higher appreciation than traditional demand generation capabilities. Of course, it's an era of smart demand gen orchestration achieved through harmonious play of AI, Intent Data, and Analytics. Taking a step ahead in the AI-powered ABM ecosystem, Metadata.io announced a key integration with HubSpot. We spoke to Metadata.io's CEO, Gil Allouch at the time of this announcement. Gil explained his plans to extend the benefit of this HubSpot integration to your customers. Gil said, "By…

MarTech RADAR 2019: Top 250 B2B Technology Companies You Should Follow

Our MarTech Radar 2019 Brings You The Top 250 B2B Technology Companies That We Believe Would Continue to Excite Us the Most With Their Cutting– Edge Insights, Events, Content, and Product Updates. According to a survey, 71% Martech leaders agree that their company lacks sufficient in-house martech talent; 61% of the IT leaders acknowledge lack of enough MarTech training and learning resources for Marketing professionals in dealing with traditional and advanced Martech stacks. Last year, we published the MarTech…

TechBytes with Pavel Dmitriev, VP of Data Science at Outreach

Tell us about your role and the team/technology you handle at Outreach.io. I'm a VP of Data Science at Outreach. My team uses Machine Learning (ML) and Natural Language Processing (NLP) to develop product features that help Sales reps be more productive. With more and more different tools and approaches to engage prospects, Sales reps are faced with a lot of choices and have to perform many auxiliary tasks before they can actually get to talk to customers. We use ML to remove as much of this complexity as possible -…

Will Salesforce Customer 360 Arrival Push CRMs and DMPs Out of Equation in 2020?

As we sink deeper and deeper into the 'Experience' economy, it's getting even more noisier in the MarTech ecosystem with the coming of age for Customer Data Platforms (CDPs). Last month, SAP threw their hat into the CDP ring and now, this week, it's Salesforce's turn to disrupt the MarTech flywheel for CRMs and DMPs. Salesforce has announced its new-age product, Salesforce Customer 360, to enhance Data Management across all omnichannel Cloud offerings. Salesforce Customer Data platform was announced in Dreamforce 2018,…

TechBytes with Reza Rassool, CTO at RealNetworks

Tell us about your role and the team/technology you handle at RealNetworks. I am Reza Rassool, CTO of RealNetworks. I help guide our technology strategy to spur growth. Since joining RealNetworks, three years ago, I have encouraged an emphasis in AI in all of our product lines. Three in particular: In the RealTimes application we developed computer vision features set to better catalog your mobile camera roll. That development spawned our SAFR business which now claims “the world’s best facial recognition for live…