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MarTech Interview with Carl Tsukahara, CMO at Optimizely

"AI and Machine Learning have the potential to enhance the value of the Marketing tech stack and even how we approach Traditional Marketing strategy." Tell us about your role and journey into technology. What inspired you to start at Optimizely? At Optimizely, I work with a very talented team of Marketing, Sales Development, and Communications professionals to help tell the story of a startup that encourages its customers to embrace a culture of experimentation. In my 25-year career, I’ve kept a tight focus on helping…

Where Do Marketing Teams Fail with Customer Experience Efforts?

A majority of Marketing leaders agree that the delivery of contextual customer experience remains the top priority for them. However, even after delivering customer experience, Marketing campaigns fail to truly appreciate customer acquisition, loyalty, and retention. In a highly-competitive subscription-based economy, we can see customer experience becoming the new-age currency of every B2C and B2B relationship. A moderate increase in Customer Experience generates an average revenue increase of $823 million over three years…

Flashtalking Announces Global Partnership Strategic Framework and API Protocols

Flashtalking, A Primary Ad Serving Leader Formalizes Program, Extending Long History of Industry Integrations Today, the leading ad server platform Flashtalking announced the Flashtalking Partnership Program. Through a constantly evolving strategic partnership initiative, Flashtalking has masterfully integrated vital platforms, programs and data for advertisers demanding greater control and transparency in their ad tech stacks. Today's announcement reflects a series of successful, representative integrations including…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

TechBytes with Chris Hauca, General Manager at SAP Commerce Cloud

You have a long track-record of successfully working in and managing diverse commerce teams. How did you arrive at SAP and what attracted you to the commerce ecosystem? I joined SAP in August 2018 as Head of Strategy and GTM for SAP Enterprise Commerce within the SAP Customer Experience business unit, but prior to joining SAP, I was the Managing Director and Partner in the Commerce practice at Accenture. It was during my four-year tenure that I built a commerce practice in Europe and managed the global relationship with…

TechBytes with Ross Freedman, Co-Founder and Co-CEO at Rightpoint

What common ground of operation and market expansion did you both (Rightpoint and Genpact) discuss before the acquisition deal? We are both companies that put people and culture first. This was the common ground we found from day 1. Additionally, we both saw a unique opportunity to own the Digital Transformation market but we were coming at it from different ends of the spectrum. Rightpoint historically focused on front-office customer experience. Genpact historically focused on back-office Operational processes and…

Senior Amazon Advertising Executive Joins Teikametrics

Teikametrics, the Retail Optimization Platform (ROP) that helps brands and sellers accelerate profitable sales growth on Amazon, announced that it has hired Srini Guddanti, a veteran Amazon executive who helped grow the retail site’s digital advertising operations into a $10+ billion business, as its new chief product officer (CPO). “Srini played a pivotal role in turning Amazon’s Sponsored Ad business into the company’s second fastest-growing business unit” Throughout his 14-year tenure at Amazon, Guddanti held leadership…

Swascan Collaborates With Video Conferencing Provider to Proactively Address Software Vulnerability

The landscape of Cyber Security is quickly changing. More and more perils spring up everyday, that's why it is more important than ever to cultivate the practice of a Responsible Vulnerability Disclosure. Swascan is quickly becoming the European authority in this field, thanks to the recognition obtained with its collaborations in this field with Adobe, Microsoft, Lenovo, Huawei, SAP, Nokia and now GoToMeeting, to proactively address software vulnerability. Thanks to its expertise, the team of cyber…

Myth or Reality? VAB Probes 15 Video Viewing Fallacies

New Marketer's Guide Delivers Fact-Based Answers to Common Video Viewing Misconceptions VAB investigates and debunks commonly held video viewing beliefs in its new guide, A Culture of Extremes: Exposing The Myths About Video Viewing Behavior. In the guide, 15 video viewing myths are examined and disproved using credible statistics from verified sources, including those relating to cord cutting; time spent viewing video via linear TV compared to viewing using internet connected devices; younger audience viewing behavior;…

Spell & The Gypsy Collective Launches on Workarea Commerce Cloud to Support New Growth Initiatives

Omnichannel Australian Fashion Brand Expands Success Into New Channels and New Markets Workarea Commerce, a leading enterprise commerce platform, and Syatt Media, an eCommerce development, and growth studio, announced today that Spell & The Gypsy Collective, a growing Australia-based fashion brand, has launched on Workarea Commerce Cloud. Omnichannel Australian fashion brand @spell_byronbay expands its success into new channels and markets with a single #ecommerce technology platform @workarea Founded in 2009, the…

TripleLift Ranks on Deloitte’s Technology Fast 500™ and Crain’s New York Fast 50 for Third Consecutive Year

Company Now Honored with Three Fastest-Growth Awards for Third Year in a Row TripleLift, the technology company that invents, powers and scales ads that earn consumer attention announced it has been honored with a ranking on both Deloitte’s Technology Fast 500 and Crain's New York Fast 50 — each for the third consecutive year. TripleLift ranked No. 149 on Deloitte’s Technology Fast 500™2019, a list of the 500 fastest growing technology, media, telecommunications, life sciences and energy tech companies in North America,…

Dremio’s Data Lake Engine Enables Breakthrough Speed for Analytics on Data Lake Storage

Dremio 4.0 Dramatically Improves Performance and Delivers a Self-Service Semantic Layer for Data in ADLS, S3, and Other Data Sources Dremio, the data lake engine company, announced the release of its Data Lake Engines for AWS, Azure, and Hybrid Cloud. This version of Dremio’s open source platform includes advanced columnar caching, predictive pipelining, and a new execution engine kernel delivering up to 70x increases in performance. “We process hundreds of thousands of transactions on a daily basis and produce insights…

TechBytes with Mike Anderson (Tealium) and Momchil Kyurkchiev (Leanplum)

Tell us about your respective roles and journey into Technology.  Mike Anderson: After founding Tealium in 2008, I’ve since served as the Chief Architect behind the company’s market-leading tag management and unified customer data orchestration platforms. Previously, I worked at WebSideStory (Adobe Systems), where I served as a Senior Engineer on the core Architecture team. As the builder and leader of the company’s Professional Services team, I oversaw analytics tag implementations for Disney, Target, Cisco, Citi, FedEx,…

Why Are AI and ML Sales Leaders’ Best Friends?

Over the past few years, AI and Machine Learning have raised the customers' expectations from sales teams. The tougher benchmarks put sale leaders who operate without Machine Learning in a disadvantage. AI comes handy in converting more leads and retaining customers. Salesforce projects that by 2022 around 80 % of companies will have started using automaton at some levels and sales is on the top of the priority list. AI Helps Leaders with the Pricing Structure In businesses, especially the B2C ones, customers use AI-driven…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

MarTech Interview with Zviki Ben-Ishay, CEO at Lightico

"E-Signatures and e-Forms have the potential to dramatically accelerate the Sales process by reducing turn-around-time and increasing efficiency." Tell us about your role and journey into technology. What inspired you to start at Lightico? My journey into technology started when I was a child. I was always intrigued by technology and always breaking open devices just to see how they worked, and eventually, as this curiosity grew, I realized a career in technology was what I was meant to do. My early career took off in…

TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform

Boathouse Capital Provides Funding for Acquisitions, Growth, Artificial Intelligence and Machine Learning Integrations TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private equity firm with over $350 million under management. TapClicks will utilize the funding for acquisitions and growth, as well as integrating predictive analytics and modeling capabilities and advanced attribution…

Evergage Unveils New Data Warehouse Solution

Business Analysts Can Access the Rich Trove of Data in the Evergage CDP, and Run Analyses and Visualizations that Support Their Company's Unique Business Requirements Evergage, The 1-to-1 Platform company, unveiled the Evergage Data Warehouse. Using the Data Warehouse solution, companies can give their business analysts comprehensive access to the rich, unified customer and prospect data – collected, synthesized and housed in Evergage – to power in-depth analyses and drive informed business decisions. As the…

MarTech Interview with Niki Hall, CMO at Selligent Marketing Cloud

"Make sure your data policy is architected for the needs of each geography and business priority - it’s the only way to make sure that you can use AI." Tell us about your role and journey into Technology. What inspired you to be part of Selligent Marketing Cloud? My career started on the agency side in the automotive sector, working with brands such as BMW and Porsche. Following that I made the switch to high-tech, working with other leading brands Cisco, Polycom and most recently Five9. Having always been fascinated with…