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Playable Launches Stock Video Library for Small Business Email Marketing in Mailchimp’s All-in-One Platform

Millions of videos now available to add to Mailchimp email campaigns Playable, the leader in video email marketing, announced the launch of a Stock Video Library, packed with millions of high-quality videos that can now be added to the billions of emails delivered each day by Mailchimp, the all-in-one marketing platform for small businesses. Marketing Technology News: Zix Corporation Adds Marcy Campbell to Board of Directors Marketers can quickly find and buy the perfect video on Playable, then customize the video…

Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc and More

The Company’s Sales Force Automation (SFA) Tool Expands Functionality With New Partners and Integrations Zendesk, Inc.  announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the sales stack. Now, sales reps can access important customer context from various marketing, quoting, storage and invoicing tools directly within the Zendesk Sell interface to create a single, comprehensive profile of the…

Pearl Thinks, LLC Announces Strategic Platform Partnership with Mailchimp

Pearl Thinks, LLC, a leading data technology company and the developers of Pearl, the Customer Data Platform for e-commerce and retail businesses, announced their latest integration with top email marketing platform, Mailchimp. With this new integration, Pearl and Mailchimp subscribers now have real-time synchronization of their email engagement data across platforms and the ability to apply Mailchimp tags within Pearl. The seamless flow of data across platforms enables users to optimize Pearl’s insights to build smarter…

Yes, Mailchimp is Expanding into a Full-Fledged Marketing Technology Platform

Leading email marketing platform for business, Mailchimp, is officially growing its product suite into all-in-one Marketing Technology provider. According to a blog by co-founder Ben Chestnut, Mailchimp has built an all-in-one Marketing Platform for small businesses and start-ups. From offering a user-friendly Mailchimp Email Marketing tool to rolling out CRM, Analytics and Personalization platform, the Company is eyeing a wider customer base in the MarTech industry. With leaders in the industry already miles ahead in the…

Yotpo Enriches Mailchimp Email Experiences with Reviews and Rewards

The Combination of Yotpo's User-Generated Content with Loyalty Program and Review Data Makes Email Campaigns Doubly Powerful and Personalized In a 2019 nationwide survey of American consumers, email was voted a top marketing channel in generating purchase consideration, behind only a brand’s own customers, via reviews and word of mouth. Capitalizing on these factors, Yotpo, provider of innovative commerce marketing solutions for direct-to-consumer brands, is announcing a suite of integrations to improve targeting and…

TechBytes with Lorraine Emmett, Managing Director at EC-PR

Tell us about your role and what inspired you to start in this PR industry? I’m the Managing Director so I’m required to be a bit of a jack of all trades – developing the strategies to ensure our business succeeds. That said, my priority is to keep my team happy, inspired and motivated so that they can do the same for our clients. I particularly love developing a Communication strategy and delivery models both for Emmett & Churchman and for our clients – it enables the subsequent PR delivery to be so much more robust…

5 Outstanding Features of Hootsuite SMM Dashboard

Hootsuite is a very popular "Social Media Management System" or SMM tool that enables Marketing TEAMS to effectively follow and manage social media users across numerous social media platforms. It also enables you to monitor what social media users are stating about your brand and assist you with responding right away. With such huge numbers of networks for organizations to deal with, it's no doubt Hootsuite Social Media Management dashboard has become so famous and reliable for organizations. You can monitor what…

MarTech Interview with Heather K. Margolis, Founder and CEO at Channel Maven Consulting

"I always tell young women to listen to the advice you’re inevitably going to get, but at the end of the day, follow your gut." Hi Heather, tell us about your journey into Demand-gen Marketing. What inspired you to start “Spark Your Channel”? My demand generation journey started before we had email. In high school, I worked for a one-person insurance agency after school. This woman was obsessed with demand generation (in a good way). Everyday I would mail merge (if you’re under 35, Google it!) lists of people into…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Tata Consultancy Services, Terminus, ActivePipe, Comm100, and Ada. TCS Launches Business Ecosystem Integration Services to Accelerate Digital Integration Across Enterprises Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has launched the Business Ecosystem Integration Services (BEIS) suite, to help businesses integrate…

Ada Closes $44 Million Series B Led by Accel to Further AI in Customer Service

Automated customer service platform moves into the next era, reducing costs and boosting customer satisfaction for leading companies globally Ada, the leader in Automated Customer Experience (ACX), announced it has raised $44 million in a Series B funding round led by Accel, with participation from existing investors Bessemer Venture Partners, FirstMark, Version One, Leaders Fund and Burst Capital. Ada helps business leaders such as AirAsia, Mailchimp, Shopify, Telus, Upwork and Zoom reduce costs and increase satisfaction…

EZ Texting Becomes the First SMS Marketing SaaS Platform to Offer an Exclusive Agency Partner Program for Marketing and Ad Agencies

Text Marketing Software Company Develops a Program for Agencies to Add a New Revenue Stream EZ Texting, the #1 SMS marketing software for business, announces its Agency Partner Program, allowing marketing and advertising agencies to use the EZ Texting platform to provide text marketing services to their clients. By providing a suite of tools, including built-in compliance features and marketing-specific integrations, the new partner program makes texting a turnkey marketing operation. EZ Texting, the #1 SMS marketing…

Playable and iStock by Getty Images Partner to Launch Stock Video Collection

Millions of videos now available for use across marketing campaigns Playable, the leader in video email marketing, in partnership with iStock by Getty Images, a leading global source of visual content for small and mid-sized businesses, launched a collection including millions of royalty-free stock videos for marketers to add to their email marketing campaigns. Marketing Technology News: Global Advertising Firm Transitions to Nuxeo Cloud Service "Marketers send over 100 billion permission-based emails every single…

MarTech Interview with Alexey Orap, CEO at YouScan

"As AI starts to play a crucial role in data intelligence products, every technology vendor should pay attention to this trend" Company Insights Tell us about your journey into Marketing Technology. What inspired you to start a Social Media analytics SaaS company? I've graduated from the Faculty of Computer Science at Kyiv National University. I started my career in the tech industry by the time the internet revolution was in full swing - end of 90's - and all my jobs were in the tech sector since then. So technology is…

Zendesk Invests in Tymeshift to Improve Workforce Management (WFM) Solutions

Leading Customer Support Ticket System and Sales CRM platform Zendesk has invested in Tymeshift. Tymeshift is an Omnichannel Workforce Management (WFM) tool that is made exclusively for Zendesk. Zendesk’s investment will help Tymeshift to build the most-accessible WFM solution. Tymeshift will use the new funding to push for growth in new markets. David Birchmier, CEO- Tymeshift At the time of this investment, David Birchmier, CEO- Tymeshift, shared his vision for the company’s future. David said, “We’re proud of the…

Daily MarTech Roundup: Top Coolest Things in Marketing and Sales Today

Today’s Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Inc., Google Cloud, VoiceFoundry, Averna, Tata Consultancy Services, Qwantify and Vervotech. Zendesk Launches the Sell Marketplace with Apps for Mailchimp, Dropbox, Pandadoc, and More Zendesk, Inc. announced the Zendesk Marketplace for Sell apps, which provides companies’ sales teams with a central place to access critical customer information from additional tools in the…

Copper Launches New Partner Program and Hires Olga Lykova as Global Vice President of Partnerships

The leading CRM for G Suite Unveils Its 2020 Partner Ambassador Program Focusing on Google Partnerships, Expanding Benefits to Reseller Partners, Technology Partners, Affiliates and Launching Referral Motion Copper, the leading provider of CRM for G Suite, announced the launch of its 2020 Partner Ambassador Program which is focused on bridging the gap between CRM and productivity for the small business ecosystem using G Suite. Additionally, Olga Lykova has joined Copper as its Global Vice President of Partnerships. In her…

5 Marketing Tips for Solopreneurs

It’s a fantastic feeling to have a business idea, and boldly go solo and execute it. Once the business is established, the onus is on letting the maximum number of people to take notice. Strategy-driven Marketing is not an easy task, especially for solopreneurs. With digital taking over the world, Marketing is now broadly classified into online and offline. Solopreneur-run businesses are usually home-based, making online marketing much more essential than offline. Here are a few Marketing ideas that can act as a…

Bob Mankoff and Scribit Create World’s First Robotized Cartoons

Bob Mankoff, president of Cartoon Collections and former cartoon editor of The New Yorker, teams up with Scribit, the write&erase smart plotter, to launch the world’s first ‘Robotized’ cartoons on its "Spotify-for-art" platform. Drawn from the half million+ cartoons available on CartoonCollections.com, Scribit will add a selection of the most famous cartoons from the pages of the New Yorker, Esquire, The Wall Street Journal, The National Lampoon and other iconic publications to its art-streaming platform.…

SharpSpring Announces Acquisition of Perfect Audience from Marin Software

Combines Powerful SMB-focused Digital Ad Platform with Marketing Automation for First-of-its-kind Product Offering  SharpSpring, Inc., a leading cloud-based marketing automation platform for digital marketing agencies, announced it has acquired the digital advertising platform Perfect Audience from Marin Software, for a net cash consideration of $4.6 million. The acquisition introduces an entirely new suite of tools and revenue stream for SharpSpring agency partners. About Perfect Audience The Perfect Audience…

Xero Unveils Deeper Integrations with Microsoft Office 365, Google, HubSpot and More to Solve the Small Business Data Silo

From Initial Contact to Invoice and Ongoing Marketing, Xero Is Building Deeper Integrations with Apps That Small Businesses Use Every Day, Giving Them a Smarter Way to Work Xero, the global small business platform, announced that it’s building deeper integrations with apps that small businesses use everyday, including Google, Microsoft Office 365, HubSpot and more. The new integrations, built in-house by Xero, were identified as gaps that give small businesses a simple, seamless and smarter way to connect and access their…