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Verdane Acquires Market Research, Customer Experience and Employee Experience Leader Confirmit

Verdane Capital IX (Verdane) Is the Major Investor in Data Visualization Reporting Firm Dapresy AB and Will Merge the Two Companies Verdane, the Northern European specialist growth equity investor, has acquired Confirmit, the leading global solutions provider for Customer Experience (CX), Employee Experience and Market Research. Verdane is the major investor in data visualization reporting firm Dapresy and will merge the two companies. "The combination of the Dapresy and Confirmit solutions will be unmatched in the…

Sailthru Named a Strong Performer In Leading Market Research Report

Sailthru Receives Highest Score in the Campaign Design Criterion, and Highest Scores Possible in User Experience and Business Technology Vision Criteria Sailthru, the leading personalized marketing automation technology provider for retailers and publishers, announced that the company has been named a Strong Performer in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q4 2019 evaluation report.  Forrester defined three elements that matter for brands looking for a CCCM solution: deliver a…

Rival Technologies named Outstanding Disruptive Start-up at Next Gen Market Research Disruptive Innovation Awards

Vancouver-Based Start-Up Recognized During 2019 IA Corporate Researchers Conference for Its Transformative End to End Market Research Insight Platform Rival Technologies was named “Outstanding Disruptive Start-Up” at the 2019 Next Gen Market Research Disruptive Innovation Awards for its work in transforming traditional market research with its end-to-end insight platform Chat Lab. The award, presented at the 2019 IA Corporate Researchers Conference (CRC) in Orlando, Florida, honors a start-up that is disrupting…

Why Flexibility Is the Key to Success in Market Research

The business landscape, as we know, it is changing rapidly. Our customer bases are getting more extensive, our operating hours longer, and our business focuses broader. With technology and innovation continually moving the goalposts, it is imperative that companies can adapt to keep customers happy, employees engaged, and the competition at bay. Historically, however, the Marketing industry has lagged in this respect, especially with innovations in Market Research. It’s been slow to accept change and inflexible in its…

Confirmit Named Quirk’s Market Research Supplier Award Finalist

Company recognized for outstanding service and innovation in the MR industry Quirk's has named Confirmit a finalist for the Market Research (MR) Supplier Award, part of the larger Marketing Research and Insight Excellence Awards. The MR Supplier Award recognizes marketing research and insight firms making outstanding contributions to the success of brands, and consistently exhibiting a collaborative business relationship with clients. To help businesses make better decisions, Confirmit (via Confirmit Horizons) brings…

Lieberman Extends Confirmit Partnership to Support Global Market Research

Flexibility and Customization of Confirmit Horizons to Drive Continued Success Lieberman Inc., one of the largest and fastest-growing independent full service Market Research companies, has renewed its long-running relationship with Confirmit to support the company’s ongoing focus on meeting the needs of their global clients. Working together since 2008, Confirmit has been a long-term, strategic partner for Lieberman who continuously looks to innovate and uncover new knowledge for their clients. A large benefit to…

Confirmit Accelerates Evolution and Revolution in Market Research with New Platform Capabilities

Latest Release of Confirmit Horizons Drives Research Management Efficiency and Usability Confirmit is giving Market Research organizations greater reporting, management and usability capabilities with the latest release of its comprehensive software platform, Confirmit Horizons. Terry Lawlor, EVP Product Management at Confirmit, said: “Market Research businesses are constantly evolving and need evolutionary technology to support them in their day-to-day activities. Our agile development combined with continuous…

Qualtrics Expands on Largest Benchmark Library for Experience Management with Addition of Industry-Leading XM Benchmarks and Custom Market…

Customers Can Easily Access Customer and Employee Experience Benchmarks from NPS Prism, a New Benchmarking Venture from Bain & Company, IBM Kenexa Worldnorms, Walker, and the XM Institute Qualtrics, the leader in experience management, announced that customers using Qualtrics CustomerXM and EmployeeXM now have access to XM Benchmarks and custom market research from the world's leading providers, including NPS Prism, a new benchmarking venture from Bain & Company, IBM Kenexa WorldNorms, Walker and the XM Institute.…

Centaur Media Partnership Sees Market Research Society Take up Residency at the Festival of Marketing 2018

Centaur Media, the team behind London’s annual Festival of Marketing, and Market Research Society (MRS), the world's leading research association, announce a partnership that will see the two organisations collaborate at this year’s festival – taking place 10-11th October at Tobacco Docks. MRS will run an event, open to their 5,000 strong membership base, on the opening morning of the Festival of Marketing. MRS members will be able to purchase reduced-price tickets for the festival – gaining them exclusive access to MRS…

Ushering in a New Era of Automated Market Research

Today, companies of every size are successfully using business automation platforms across operations, to boost efficiencies in a number of ways, including improving resource management and CRM and shrinking time-to market. It has become increasingly clear that, in order to remain competitive in a hyper-competitive global marketplace—where competition can come from unexpected sectors, market conditions change overnight, and cost-control is critical—businesses need the kind of efficiency only a platform approach can offer.…

Fuel Cycle FCX Delivers Better Customer Insights for Unified Market Research

Fuel Cycle FCX Delivers the Combination of Behavioral Data with Stated Preference Data (Like Survey Data) Enabling Insights Professionals with Context-Driven Marketing Research Last week, at the Martech Conference 2018, leading marketing insights platform, Fuel Cycle launched Fuel Cycle Exchange (FCX). To better understand why Fuel Cycle launched a new product for market research suite, and how marketers could benefit from Fuel Cycle FCX, we spoke to Rick Kelly. Rick is the VP Product Marketing at Fuel Cycle. Why did…

Fuel Cycle Exchange (FCX) Unveiled to Empower Market Researchers

Fuel Cycle, a Leader in Enterprise Market Research Solutions Launches the First All-In-One Platform for Customer Insights Professionals MarTech® – The Marketing Technology Conference is underway, and the first big news has arrived from the event. Fuel Cycle has announced the launch of Fuel Cycle Exchange (FCX). Fuel Cycle Exchange is an industry-first platform that aggregates insights tools, providing an all-in-one solution for market researchers to power their entire research lifecycle. FCX enables Fuel Cycle customers…

7 Surefire Ways Market Researchers Can Fight Survey Fatigue

The increasing importance being placed on customer experiences is daunting – not only for companies looking to provide superior service but also for customers who are now facing a flood of survey and feedback requests from almost every channel. Market Researchers are now competing for the public’s time with myriad surveys, over-eager follow-up texts and approval-seeking web forms and emails; some promising bonus points or entry into raffles for prizes. While there is nothing wrong with this level of determination to…

Multi-Location Businesses Can Triple Growth Rate with Localized Marketing According to Joint Research from SOCi and Localogy

Results of the second annual Localized Marketing Benchmark Report underscore the importance of optimizing digital presence on a local level SOCi, Inc., the leading centralized platform built specifically for "next-level" multi-location marketers, today released its annual Localized Marketing Benchmark Report, which revealed that an optimized localized marketing strategy can yield up to three times more business growth. More than 250 multi-location brands were evaluated on their overall presence, ratings and reviews, and…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

New Celtra Research Reveals Creative Automation Instrumental to Successful Marketing

Respondents expect automation to have the most powerful impact on marketing over the next five years Celtra announced results from a new creative production study which discovered a multitude of technology and process challenges. According to the results, marketers experience overarching struggles with inefficient and outdated creative production that is limiting their ability to move fast and deliver relevant, channel and audience-specific content without manual and repetitive work. The commissioned study, conducted…

Winterberry Group Research Provides Blueprint for Marketing’s Privacy Mandate

Privacy and consent management research designed to prepare marketers to play a critical role in consumer privacy and data protection demands Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “Marketing’s Privacy Mandate: Navigating a Fragmented Ecosystem of Solutions and Organizational Demands.” The research, designed specifically for marketers, navigates the landscape of solution providers for…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Smartly.io Research Finds Half of 2020 Marketing Budgets Will be Allocated to Social Media Ads

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Bixby Research and Analytics Turns to Rightpoint’s Technology Capabilities to Develop the First Comprehensive Platform Dedicated to…

Bixby Research and Analytics, a financial technology company that is modernizing information flow, announced that it has launched the first comprehensive web platform dedicated to the private debt market – and selected Rightpoint, a Genpact company, and the digital consultancy with technology at its core, for its experience design and development capabilities. The platform connects asset managers and hedge funds to real-time market moving news and financial information for companies in the private debt market. Over the…