The Zeta Marketing Platform Receives Highest Possible Scores in Ten Criteria, including Data, Artificial Intelligence, Personalization & Optimization, Analytics and more Zeta Global, a leading data-powered marketing technology company that helps brands acquire, grow and retain customer relationships, announced that it has been recognized as a Leader in "The Forrester Wave: Email Marketing Service Providers, Q2, 2020, which evaluated the Zeta Marketing Platform among the 13 most significant email marketing service…

GrowthBar for Google Chrome helps SEO beginners and pros gain competitive insights as they browse the Web Growth Marketing Pro (GMP) announced the launch of GrowthBar, an intuitive new SEO plugin for Google Chrome. GrowthBar is a Chrome extension that gives marketing professionals instant access to critical SEO data points about any website. The plugin also helps unlock the growth channels and keywords that are working for both competitors and allies alike. Marketing Technology News: IDC Publishes Future of Customers…

AWeber surveyed over 1,000 small businesses and interviewed 10 experts to discover the most effective email marketing practices AWeber, a leading provider of powerfully-simple email marketing software for small businesses, announced the publishing of The 2020 Small Business Email Marketing Statistics Report. The report features insights gained from a survey of more than 1,000 small businesses, interviews with the top 10 email marketing experts, and best practices from AWeber subject matter experts. Marketing Technology…

BrandMuscle Receives Highest Possible Score in Market Presence Category BrandMuscle, the industry leader in integrated local and channel marketing, today announced Forrester Research has positioned BrandMuscle as a leader in its report, The Forrester Wave™: Through-Channel Marketing Automation, Q2 2020. We believe this recognition further validates BrandMuscle’s continuous, 20-year innovation and deep industry expertise in through-channel marketing automation (TCMA) solutions. Forrester evaluated 13 of the most significant…

Release Comes as Brands Look to Build and Rebuild with Cultural Insights As brands look to build and rebuild, they will need to look for growth opportunities within the rapidly growing multicultural markets. To arm them with the cultural insights needed, the Culture Marketing Council: The Voice of Hispanic Marketing (CMC) is releasing its 2020 Hispanic Market Guide, the most comprehensive resource on the U.S. Hispanic market. The CMC 2020 Hispanic Market Guide serves as the authoritative source for identifying…

Results of the second annual Localized Marketing Benchmark Report underscore the importance of optimizing digital presence on a local level SOCi, Inc., the leading centralized platform built specifically for "next-level" multi-location marketers, today released its annual Localized Marketing Benchmark Report, which revealed that an optimized localized marketing strategy can yield up to three times more business growth. More than 250 multi-location brands were evaluated on their overall presence, ratings and reviews, and…

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

Respondents expect automation to have the most powerful impact on marketing over the next five years Celtra announced results from a new creative production study which discovered a multitude of technology and process challenges. According to the results, marketers experience overarching struggles with inefficient and outdated creative production that is limiting their ability to move fast and deliver relevant, channel and audience-specific content without manual and repetitive work. The commissioned study, conducted…

Privacy and consent management research designed to prepare marketers to play a critical role in consumer privacy and data protection demands Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “Marketing’s Privacy Mandate: Navigating a Fragmented Ecosystem of Solutions and Organizational Demands.” The research, designed specifically for marketers, navigates the landscape of solution providers for…

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Marketers Expect to Invest Heavily in Social Automation Technology to Streamline Inefficiencies Smartly.io, the leading social media advertising automation platform for creative and performance marketers, announced new research outlining how retail marketers plan to spend their advertising budgets in 2020. Commissioned by Smartly.io and conducted by WBR Insights, the research arm of the eTail event series, the survey results indicate that social media advertising will be a primary focus for retail brands hoping to reach…

Bixby Research and Analytics, a financial technology company that is modernizing information flow, announced that it has launched the first comprehensive web platform dedicated to the private debt market – and selected Rightpoint, a Genpact company, and the digital consultancy with technology at its core, for its experience design and development capabilities. The platform connects asset managers and hedge funds to real-time market moving news and financial information for companies in the private debt market. Over the…

The Outlook for Data Driven Advertising & Marketing 2020 Sees “High Probability for Solid Growth”; Research Reviews the Trends Shaping the Landscape This Year Winterberry Group, a specialist management consultancy that supports growth initiatives in advertising, marketing, media, information and technology, today released new research: “The Outlook for Data Driven Advertising & Marketing 2020.” The annual research led by Bruce Biegel, senior managing partner of Winterberry Group, provides the spending forecasts…

Received the Highest Possible Score in the Data Management Criteria, Cited for Person-Centric Data Access and Expertise Neustar, Inc., a global information services company and leader in identity resolution, marketing intelligence, customer identity and unified measurement for Fortune 500 brands, announced its unified marketing analytics solution has been named a Leader in The Forrester Wave™ Marketing Measurement And Optimization Solutions, Q1 2020 report by Forrester Research, Inc. @Neustar named a leader in marketing…

New IDTechEx report on AR, VR and MR products by Technology Analyst Dr. Charlotte Coles discusses the technology, market, and players of the past, present and future XR, or extended reality, products are at the forefront of technological change. Virtual reality (VR), Augmented Reality (AR), and Mixed Reality (MR). With so many different XR products now available for a variety of use cases, it is important to understand how the different technologies are used, and companies which create them. IDTechEx Research have recently…

New Survey Findings Conducted by SubjectLine.Com Unveil Consumer Preferences Towards Email Marketing and Its Effectiveness This Holiday Season SubjectLine.com, a free online marketing support tool that provides marketing-related suggestions based on 6 billion+ email marketing messages analyzed, released survey data on consumer sentiment towards email marketing tactics. Included in these findings, SubjectLine.com found that 64% of respondents indicated they are more likely to open emails from brands during the holidays…

Ansira Recognized for Strength in Channel Marketing and Enablement, and Partner Relationship Management SaaS and Software  Ansira Partners, Inc. ("Ansira") announced that Research In Action GmbH has recognized Ansira in two reports: Channel Marketing and Enablement SaaS And Software: The Top Global Vendors 2020, and Partner Relationship Management (PRM) SaaS And Software: The Top Global Vendors 2020, as part of its Vendor Selection Matrix™. The accolades from Research In Action GmbH, a German information and…

Over the past decade, marketers have embraced the concept of “Big Data.” Unfortunately, they’ve found that bigger is not always better—not if size comes without the requisite level of control, that is. As a result of the recent uninhibited data land grab, today’s marketers are being forced to confront an inconvenient truth of their own: data pollution. According to a recent Forrester Consulting study, commissioned by Infogroup, “Marketers Need To Confront The Inconvenient Truth Of Data Pollution,” the vast majority of…

Leading digital advertising business Rakuten Marketing has announced the launch of its new 2019 Consumer Holiday Shopping Research, delving into the planned spending habits of consumers ahead of this year’s holiday season. The research surveyed 2000 consumers across four key APAC markets including Australia, South Korea, China and Singapore with the findings revealing a number of key trends that will help marketers plan for this holiday season. Consumers are officially in holiday shopping mode. When asked to describe their…

Salesforce, the global leader in CRM, announced Forrester Research has positioned Salesforce as a leader in its report, The Forrester Wave: Enterprise Marketing Software Suites, Q3 2019. Salesforce Marketing Cloud received the highest possible scores in the criteria of artificial intelligence, customer experience capabilities, consumer privacy, product vision, partner ecosystem and services and support. Marketing Technology News: Shadowfencing Redefines Proximity Targeting for Leading Brands Across the US Salesforce…