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GoodFirms Research Reveals Inputs of Leading Industry Influencers on Future of PPC-AI Marketing

These days, digital space is evolving swiftly, and you can find a huge rise of innovative ideas and tactics that can be used for branding. As the technology is rapidly changing constantly, it is better to start implementing the latest technologies, strategies and tools to stay ahead of your competitors. It is the era for the Top Digital Marketing Agencies and marketers to analyze and study the new changes that are becoming part of digital advertising. Today, digital marketing itself is…

Overwhelmed with Endless Marketing: New Research Finds That Customers Are Sick of Irrelevant Messages from Retailers

Ometria Finds That Marketers Face a Choice Between Stressing out Customers with Lots of Generic Marketing, or Putting Customer Experience First AI-powered customer marketing platform, Ometria, launches its third annual ‘consumer census’ which interrogates the state of retailers’ communication with UK consumers. Ometria partnered with Censuswide to survey 4,003 consumers across the US and UK. The findings of the research suggest that customers are feeling overwhelmed and stressed out by their inboxes - and they…

Kansai University Research: Kansai University Researcher is Awarded Prestigious Prize for the Development and Advancement of Open Source…

Kansai University's Katsutoshi Yada has been awarded the 2019 Prize for Science and Technology (Promotion Category) in the Commendation for Science and Technology by Japan's Minister of Education, Culture, Sports, Science and Technology (MEXT) for applying and promoting data mining technology to analyze big-data in business marketing. The annual prize recognizes research, development, and promotion of science and technology to the general public. Katsutoshi Yada is one of Japan's leaders in applying data mining technology…

Latest Rakuten Marketing Research Reveals Confidence in e-Commerce on the Rise Across APAC

Rakuten Marketing launched the second edition of their ‘APAC State of e-Commerce’ report, revealing some surprising insights into the region’s online purchasing habits. The report delves into the online shopping behaviours and preferences of 500 consumers in each of the nine key markets within APAC - China, Hong Kong, Singapore, South Korea, Malaysia, Australia, and New Zealand. This is the second year the report has been conducted with results from Japan and Indian markets added in 2019. Findings reveal that China leads…

Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

Speech and Voice Recognition Market Worth $26.79 Billion by 2025- Exclusive Report by Meticulous Research

According to a new market research report “Speech and Voice Recognition Market by Type (Speech and Voice Recognition), End User (Automotive, Healthcare, BFSI, Education, Legal), Technology (Artificial Intelligence and Non-Artificial Intelligence), and Geography - Global Forecast to 2025”, published by Meticulous Research®, the global speech and voice recognition market is expected to grow at a CAGR of 17.2% from 2019 to reach $26.79 billion by 2025. Speech recognition technologies are increasingly being recognized as…

Seismic Named a Market Leader in Research in Action’s Vendor Selection Matrix – Sales Engagement Management SaaS And Software:…

Report recognizes Seismic with the best price versus value ratio and overall global winner, highlighting its strong acquisition and expansion strategy Seismic, the recognized leader in sales and marketing enablement, announced its leadership position in Research in Action's Vendor Selection Matrix - Sales Engagement Management SaaS And Software: The Top 20 Global Vendors 2019. Seismic was found to be superior to other vendors that were evaluated, due to its product innovation underpinned by plans to substantially grow its…

New Bain & Company Research: Five ‘No Regret’ Marketing Launch Moves Can Deliver Up To Two Times Higher Revenue Growth

As marketing launches proliferate, making the right kind of splash is increasingly critical for long-term success in consumer markets For marketing teams, getting a campaign launch right matters more than ever and can spell the difference between being a marketing launch leader or laggard. According to a new report from Bain & Company, Let's Do Launch: The 5 Best Moves for Your Marketing Launch Playbook, marketing launches are proliferating.  Bain, together with Twitter, surveyed more than 650 marketing executives in…

Omnisend Research: Half of Ecommerce Marketers Don’t Segment Contacts, Despite Higher Revenue With Targeted Messages

Though Targeting Campaigns for Relevancy Is a Known Best Practice in the Marketing World, Ecommerce Brands May Need an Extra Push. According to a Recent Customer Survey Performed by Omnisend, Ecommerce Brands Are Not Still Regularly Using Segments to Target Their Campaigns Omnisend, omnichannel marketing automation platform for ecommerce, has released new data concerning the segment adoption rate for marketers. Despite proven results earned with targeting campaigns, ecommerce marketers are still reluctant to begin…

GoodFirms Conducts Research on Ecommerce Marketing Strategies, Ecommerce Apps, App Development Cost and Mobile App Usage

At GoodFirms.co you can come across several surveys conducted to help the entrepreneurs to explore and boost their businesses. GoodFirms highlights the research done on ecommerce marketing strategies, ecommerce apps, mobile apps cost and mobile app usage report. So that the organizations optimize, follow new trends and strategies to flourish their online business globally. Here is a summary of the surveys above conducted by the research team of GoodFirms:  4 Ecommerce Marketing Strategies for Small Businesses:…

Building an Ideal Go to Market Strategy: Infiniti Research Reveals the Key Factors to Consider

A well-known market intelligence company, Infiniti Research, has announced the completion of their recent article on factors to consider for an ideal go to market strategy framework. In this article, experts at Infiniti Research explain what a go to market strategy is and highlights the key factors to consider while building a go to market strategy. Go to market strategy is often confused with a business plan. Although the two are closely related, they are different from one another. A business plan is a broader concept…

B2B Marketers Use AI to Move Beyond the Google/Facebook Duopoly as Research from Marketing Platform InfiniGrow Shows Growth for LinkedIn,…

Marketers Utilize Infinigrow’s AI Technology to Optimize Their Marketing Budget Allocation as B2B Marketers Turn to Linkedin and Quora as Alternatives to Facebook and Google As B2B marketers embrace AI technology to optimize the marketing budget spent across channels, a combination of newer digital platforms and tried and true marketing tactics are the fastest growing marketing channels in 2019. These are the results of a survey of the hundreds of marketing plans created via the AI-driven marketing planning…

Majesco Research Underscores a New Small-Medium Business Market Reality that Demands New Insurance Strategies to Capture the Window of…

Rapid Embracement of Marketplace Trends and Digital Technologies Is Intensifying the Demand for a New Digital Era of Insurance Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the release of new primary research report, Building the Business Model for the Next Generation of Small-Medium Business Leaders, based on its third annual survey of small-medium business owners (SMBs) who make or influence insurance purchase decisions for their companies. The report…

Wibbitz Releases New Research on Video Marketing Trends & Challenges for Social Media

Wibbitz, the leading automated video creation company, released the findings of its latest research on video marketing trends & challenges for social media revealing the challenges that marketers face, and the methods industry leaders take to increase marketing metrics with video. Wibbitz surveyed over 100 marketing leaders across 20 different industries, and found that the most challenging factor named for content creation was ‘lack of time’. Time was followed by Budget, Personnel and Strategy as the most…

Uberflip Named a Contender in Content Marketing Platforms for B2B Marketers for the First Time by Independent Research Firm

B2B Content Experience Platform Receives Highest Score in Personalization, Digital Experiences and Sales Support Criteria Uberflip, the leading B2B content experience platform, has been named a contender by Forrester, an independent research firm, in The Forrester Wave: Content Marketing Platforms for B2B Marketers, Q2 2019 for the first time. In its evaluation, Forrester noted that “midmarket (and larger) firms that are headquartered in North America today and that need to make piles of content more engaging, build keen…

New Research Reveals More Than Half of Marketers Are Not Delivering the Right Content

Vennli’s “Optimize Content Marketing Performance Through Active Audience Listening” Whitepaper, in Partnership with the Content Marketing Institute, Highlights Obstacles Marketers Face in Executing Planned Strategies Vennli, a content intelligence platform, announces the release of its “Optimize Content Marketing Performance Through Active Audience Listening” whitepaper. The whitepaper, in partnership with the Content Marketing Institute (CMI), uncovers the challenges marketers face with technology, content strategy and…

Sitecore Named a Strong Performer in B2C Content Marketing Platforms by Independent Research Firm

Sitecore Received Highest Possible Score in the "Market Differentiation Strategy" Criterion Sitecore, the global leader in digital experience management software, announced that it has been recognized as a Strong Performer in "The Forrester Wave: Content Marketing Platforms for B2C Marketers, Q2 2019" report by Forrester Research, Inc. Sitecore Content Hub was among the select technologies Forrester evaluated in the independent report, which assessed the nine most significant software vendors across 30 criteria.…

New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated

Study Reveals That Just 22% of Retailers Surveyed Use Influencers to Engage Customers and Only 10% of Consumers Have Bought a Product Based on an Influencer Recommendation From the furore surrounding the Fyre Festival debacle to the introduction of new rules around social media paid-for posts, influencers have dominated the headlines recently, yet new research suggests the scale and impact of influencer adoption is overestimated. The ‘The Retail Social Proof Barometer’ by Fresh Relevance, the real-time personalisation…

Research Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink

Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimize Digital Marketing Budgets and Increase Profits LiveRamp, the identity platform powering exceptional experiences, released, “The Total Economic Impact Of LiveRamp IdentityLink,” a Forrester Consulting study on the cost savings and business benefits of the IdentityLink identity resolution service. This independent Total Economic Impact (TEI) study shows that a…

Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards

Omnisend's annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing workflows overall. The infographic, created from original data and statistics on segmentation, omnichannel marketing automation, and campaign timing can be found in The 2019 Omnichannel Marketing Automation Statistics Report. Omnisend, omnichannel marketing automation platform for ecommerce, has released their annual report on campaign performance in marketing…