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New Research from Fresh Relevance Highlights Impact and Adoption of Influencer Marketing Is Overestimated

Study Reveals That Just 22% of Retailers Surveyed Use Influencers to Engage Customers and Only 10% of Consumers Have Bought a Product Based on an Influencer Recommendation From the furore surrounding the Fyre Festival debacle to the introduction of new rules around social media paid-for posts, influencers have dominated the headlines recently, yet new research suggests the scale and impact of influencer adoption is overestimated. The ‘The Retail Social Proof Barometer’ by Fresh Relevance, the real-time personalisation…

Research Study Reveals Marketers Can Achieve 240 Percent ROI with LiveRamp IdentityLink

Independent Total Economic Impact Study Shows LiveRamp’s Identity Resolution Platform Enables Brands to Efficiently Activate People-Based Campaigns, Optimize Digital Marketing Budgets and Increase Profits LiveRamp, the identity platform powering exceptional experiences, released, “The Total Economic Impact Of LiveRamp IdentityLink,” a Forrester Consulting study on the cost savings and business benefits of the IdentityLink identity resolution service. This independent Total Economic Impact (TEI) study shows that a…

Annual Omnisend Research: Custom Marketing Automation Rises, Performs Better Compared to Industry Standards

Omnisend's annual statistics report shows that marketers who design custom automation workflows around customer behavior and demographics have better performing workflows overall. The infographic, created from original data and statistics on segmentation, omnichannel marketing automation, and campaign timing can be found in The 2019 Omnichannel Marketing Automation Statistics Report. Omnisend, omnichannel marketing automation platform for ecommerce, has released their annual report on campaign performance in marketing…

EZShield + IdentityForce Release Exclusive Research on Identity Protection Market

Report Surveyed More than 2,000 US Adults about their Interest in and Engagement with Identity Theft Protection Providers and How Safe They Feel Their Identities Are EZShield + IdentityForce, announced its research results from an in-depth study on the identity protection market, compiled for all partners with vested interest in safeguarding consumers from identity theft. With two new victims of identity crime every second, identity theft has become the fastest-growing crime of the 21st century. The 2019 Identity…

Cracking the Millennial Code: How to Create Marketing Research Surveys That Work

For marketers, gaining insights into the minds of millennials is a top priority. And for good reason. Not only will this allow them to create more targeted campaigns that generate better ROI, but it will also enable them to capitalize on millennials’ ever-increasing purchasing power. Accenture estimates that, by 2020, consumers born between 1980 and 2000 in the United States will spend a whopping $1.4 trillion dollars per year. That’s $1.4 trillion reasons for marketers to focus their market research efforts squarely on this…

Dynata Introduces Research-To-Marketing Audience Expansion Through Strategic Alliance with TruSignal

Innovative Solution Allows Highly Accurate Scaling of Survey Segments to Marketing-Sized Audiences Using Offline, People-Based Data Dynata, a global leader in first-party data and data services, now enables brands to directly expand their first-party research data into targetable audiences through a strategic alliance with TruSignal, Inc., a leading predictive scoring and people-based marketing business. The joint solution allows brands to drive more precisely targeted and efficient marketing campaigns, reaching more…

New Research Shows Marketers Who Focus on Subscriber Engagement Get More Email Delivered to the Inbox

Return Path Partners with Demand Metric to Study Marketers’ Understanding of Subscriber Engagement, the Tactics They Use to Improve Engagement, and How These Things Impact Email Deliverability and Overall Effectiveness In partnership with global research firm Demand Metric, leading email solutions provider Return Path  released a new research report, The State of Email Engagement. Following on the results of last year’s The State of Email Marketing report, this new research sought to understand the impact of subscriber…

New Digital Ad Fraud Awareness Research Study by tribeOS Reveals Alarming Disconnect with Experienced Marketers

77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. Proof of it actually exists. The numbers don't lie. Even so, global industry statistics like $51 million a day stolen from digital ad programs often fall on deaf ears with even the most savvy marketers. This urgent message of ad fraud robbery isn't because marketers are unaware. Marketers do know about ad fraud from bot farms and domain spoofing, but the majority can't define (or even measure) what those are…

New Research Shows Marketers Are Caught in a Love-Hate Relationship with Social Media

OnBrand Magazine and Bynder’s Annual State of Branding Report Reveals the Trends, Challenges and Investments on the Minds of Marketing Professionals in 2019 OnBrand, a leading publication that features insights and opinions on the latest in branding and marketing, announced the release of the State of Branding Report 2019. The report, developed annually with Bynder, a global leader in digital asset management (DAM), aims to get inside the head of the modern marketer and reveal their biggest challenges for 2019, their…

Facebook Realigns Marketing Policy to Support New ‘Ethical AI’ Research

After a tumultuous year in 2018, Facebook has announced a series of new policies to shake off its position on the ethical application of AI and Data Science. While the #10YearChallenge is taking its viral flight on Instagram, Facebook has decided to move an inch close to bringing ‘ethics’ to Artificial Intelligence and related research. Yesterday, the global social media giant and personal data aggregator announced that it is partnering with the Technical University of Munich to support the incubation of an independent AI…

App Advertising Market Slated to Reach $64.1 Billion by 2020, AppsFlyer Research Forecasts

AppsFlyer Unveils New Market Research Report on the Global Install Advertising Market from 2017-2020 The app advertising market is poised to grow at a rapid pace over the coming years, surging 136% from $27.1 billion in 2017 to $64.1 billion in 2020, according to a new market research study by AppsFlyer, the leading mobile attribution company. The report projects that marketing spend will grow at an average year-over-year rate of 34%. Growth is forecasted to gradually decrease with time as the market matures but will…

Market Trend Analysis: Identifying New Acquisition Targets – A Case Study by Infiniti Research

A renowned market intelligence solutions provider, Infiniti Research, has announced the completion of their market trend analysis for the fintech industry. The client is leading a multinational fintech industry player in the United States and offers B2B and B2C services for companies across different industries. With the escalating compliance costs and regulatory burdens, the client felt the need to leverage Infiniti Research's expertise in conducting market trend analysis and gain deep-dive insights into the rapidly…

Matching Marketing to the Modern Consumer: 5 Ways to Rethink Qualitative Research

Today’s consumers are evolving faster than ever before, but brands, and specifically consumer research, are struggling to keep up. A recent study from Engine CARAVAN suggests that Americans are spending more time on their devices than ever before. Research showed that this group spends 4.5 hours a day on their smartphone on average. This means that brands and researchers have a lot of opportunities to reach billions of users around the globe in a matter of seconds. If the opportunity to connect is this instantaneous, why…

New Research from TREW Marketing and IEEE GlobalSpec Helps Engineering Companies Create Effective Marketing and Content Plans for 2019

Data Shows 2019 B2B Marketing Trends Should Include Diverse Content, Website Investment, and Strong Sales and Marketing Relationships Engineering-focused marketing agency, TREW Marketing, and IEEE GlobalSpec, a marketing solutions provider, announced the release of the 2019 Smart Marketing for Engineers Research Report. The study found that companies marketing to engineers should invest in creating diverse content, improving their website, and aligning sales and marketing teams to succeed in 2019. These findings come…

Ahalogy Named an Influencer Marketing Solutions ‘Leader’ by Top Independent Research Firm

Quotient Technology’s Influencer Marketing Solution Called “the Best Fit for CPG and Retail Brands and Shopper Marketers Eager for Full Service” Quotient Technology Inc.  announced that Forrester Research ranks Ahalogy as a “leader” in influencer marketing in a new report, The Forrester New Wave: Influencer Marketing Solutions, Q4 2018. Forrester, which evaluated top influencer marketing firms on a range of ten criteria, gave Ahalogy a differentiated rating, the highest score possible in seven criteria, including…

Salesforce Named a Leader in B2B Marketing Automation Platforms by Independent Research Firm

Salesforce, the global leader in CRM, announced that Salesforce was named a leader by Forrester Research in its report, The Forrester Wave: B2B Marketing Automation Platforms, Q4 2018. Salesforce Pardot unites marketing and sales teams to deliver personalized customer relationships at scale. Powered by Einstein artificial intelligence (AI) and Lightning, Salesforce Pardot delivers innovative lead intelligence capabilities, including AI-powered lead scoring, lead nurturing and lead routing—enabling businesses to find and…

Independent Research Firm Names DiscoverOrg a Leader in B2B Marketing Data Providers Report

B2B Sales and Marketing Data Leader Noted as Delivering “Rich Data on Buying Centers, Budgets, Projects, and Organization Charts” DiscoverOrg, the leading sales and marketing intelligence provider, announced that independent research firm, Forrester, cited DiscoverOrg as a leader in The Forrester New Wave:B2B Marketing Data Providers, Q3 2018 report. In this evaluation, DiscoverOrg received the highest possible score for the criteria of analytics and integrations and APIs in the current offering category, and go-to-market…

Research: What Will Be the Greatest Digital Marketing Challenges for Technology Resellers In 2019?

The Channel Institute, a training and certification body for channel business professionals, is today publishing the results of research conducted with more than 200 channel marketing leaders worldwide. Although a wide range of challenges were mentioned by respondents, there were three standout challenges that were mentioned most frequently and appeared key to success: Data Management. Vision and Capabilities Proving ROI. Data Management The successful collection, management and analysis of data is seen…

Dun & Bradstreet Named A Leader Among B2B Marketing Data Providers by Independent Research Firm

Earns highest scores possible in data coverage, analytics, and product roadmap and vision criteria Dun & Bradstreet was cited as a Leader in the Q3 2018 Forrester Wave™ evaluation, The Forrester Wave™: B2B Marketing Data Providers, Q3 2018. The company received the highest scores possible in the data coverage, analytics, go-to-market, and product roadmap and vision criteria and was among the second highest scores in the data acquisition and processing and data management criteria. "The first investment a…

New Research Links Email Engagement to Customer-Experience Email Marketing

Helpful, Personalised and Customer-Focused Campaigns Drive Reader Engagement in Business-As-Usual Emails "Customer Experience Email Marketing: Getting Ahead of the Consumer," a new report from Liveclicker and Holistic Email Marketing, answers this crucial question: "What's the state of Customer Experience Email Marketing in today's inboxes and how are marketers balancing their business goals with their customers' needs, wants and objectives?" Why this research now: Although email is a strong channel…