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Independent Research Firm Names TechTarget a Leader in B2B Marketing Data Providers Report

The Company Achieved Highest-Possible Scores in Data Coverage and Go-To-Market Strategy Purchase intent-driven marketing and sales services company TechTarget, Inc. announced that they were named a Leader in the Forrester Research, Inc. September 2018 report: The Forrester Wave: B2B Marketing Data Providers, Q3 2018. The report evaluated twelve vendors across 21 criteria, grouped into the categories of Current Offering, Strategy, and Market Presence. The report also covers considerations for vendor selection.…

New Research Shows Person-Level Data Measurement Critical for Marketers to Reach Their Key Objectives

Marketing Measurement Requires Increasingly Timely, Accurate and Granular Data;99 Percent of Marketing Leaders Are Considering a Person-Based Approach New research shows marketers are bullish to analyze their campaigns at the person-level — and have implemented or intend to adopt person-level customer data programs to ensure the efficacy of their marketing programs. Although marketers have more customer data at their disposal than ever before, the study also found that 71 percent of marketers are hampered by disconnected…

Nielsen Acquires Digital Games Market Intelligence Provider, SuperData Research

SuperData Research Will Complement and Strengthen Nielsen's Industry-Leading Video Games and Esports Solutions Nielsen Holdings plc announced it has completed its acquisition of SuperData Research, a leading provider of market intelligence on digital games, gaming video content, and virtual/augmented reality across mobile, PC online, console and other digital platforms. The company analyzes the spending of over 160 million paying digital gamers, worldwide. Intelligence provided by SuperData will enhance the…

Biggest Content Marketing Trends You Should Be Following in 2018 | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the biggest content marketing trends you should be following in 2018. As traditional marketing strategies are becoming less popular with the audience, forward-thinking marketers are on the lookout for newer and better strategies like content marketing to keep the customers hooked on. Content marketing is all about offering the user with truly pertinent and useful content rather than just…

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…

Data-Driven Marketers in High Demand and Short Supply, New Research Finds

The CMO Club and Signal Conduct Study of CMOs and Heads of Marketing from Diverse Industries to Identify List of Must-Have Marketer Attributes The chief marketing officer of tomorrow is as much a technologist and entrepreneur as she is the source of the Big Idea, according to findings included in a new report, The CMO Club Solution Guide: The Quest for the Perfect Identity-Driven Marketer. Analyzing responses from CMOs and heads of marketing across a broad range of B2C and B2B brands, The CMO Club and Signal found that…

New Research Identifies Top Advertising, Marketing, Social Media Companies in Key Industries

The top-performing advertising and marketing agencies that specialize in specific industry segments, such as automotive, finance, healthcare, and legal, were announced by Clutch, a leading B2B research, ratings, and reviews company. After analyzing 1000s of companies' presence and leadership in the market and interviewing their clients to learn about work quality, Clutch ranked the top 15 for each industry. Clutch's ranking methodology considers both quantitative and qualitative data related to the companies' market…

Five Easy Ways to Plan Your Social Media Marketing Strategy | Infiniti Research

Infiniti Research, a world-renowned market intelligence solutions provider, has announced the completion of their latest article on the five easy ways to plan your social media marketing strategy. Most marketers are investing ample time and money into formulating the right social media marketing strategy to lure customers. Research says, around 79% of the Americans using the internet are active on social media. This evidently proves that social media is now “the place to be” for brands targeting to reach out to a…

iResearch Data: Tencent Video App Led China Market with 600M MAU in May

Tencent Video App was reported by iResearch to lead the Chinese online video market in three key criteria, including monthly active users (MAU), total monthly effective view time, and total daily effective view time. According to iResearch, a leading third-party research company, in May 2018, Tencent Video enhanced its leading position with about 604 million MAU, 19.65 million ahead of second place. Furthermore, Tencent Video has 6.313 billion hours monthly total effective view time for May. In terms of the total…

Epsilon Named a Leader for Email Marketing Services by Independent Research Firm; Recognized for Unmatched Balance of Strong Technology and…

Epsilon Agility Harmony Highest Ranked in the Current Offering Category with the Highest Scores Possible in the Artificial Intelligence, Collaboration, Corporate Governance and Compliance, Security and Services Criteria Epsilon, a global leader in creating connections between people and brands, announced that it was named a Leader in the June 2018 report "The Forrester Wave: Email Marketing Service Providers, Q2 2018" by Forrester Research, Inc., which evaluated Epsilon's Agility Harmony digital messaging…

Global eCommerce Communities Inspiring Brands To Rethink And Reinvent Go-To-Market Strategies: CMO Council Research

New Research From the CMO Council Highlights How Leading Brands Are Learning From Big Digital Marketplaces and Adapting to a New 4P Model of Marketing That Is Based On Precision, Personalization, Persuasion and Perfection to Multiply Purchase Leaders have followers, and nowhere is that more evident than the global eCommerce market, where giant digital shopping destinations like eBay, Amazon and Alibaba now account for more than 50 percent of the nearly $500 billion spent by North American consumers online. Large,…

New Marketo Research Reveals Three-Quarters of Consumers Are Concerned with the Amount of Personal Information Companies Can Access

Just 42% of European Consumers Surveyed Trust Companies to Use Their Personal Information Responsibly New research of both consumers and businesses, commissioned by Marketo Inc., the leading provider of engagement marketing software and solutions, has found that three-quarters (75%) of European consumers are concerned about the extent of personal information companies might have access to, and less than half (42%) trust that companies will use their personal information correctly. However, with the General Data…

59% of B2B Companies Do Not Use Email Marketing: SuperOffice Research

SuperOffice Has Conducted a New Study in Which It Discovered That a Large Number Of B2B Companies Do Not Utilize the Whole Potential of Email Marketing In its recent study, SuperOffice has found out that 59% of B2B companies do not send out email marketing campaigns to their subscribers. Email marketing delivers a $40 return for every $1 spent. No other marketing channel comes even close. In fact, 87% of B2B marketers use email marketing to generate new leads, while 31% of B2B marketers cite email marketing as the…

Independent Research Firm Ranks SproutLoud a Leader in Through-Channel Marketing Automation

Forrester Research Recognized Sproutloud As A Leader In Through-Channel Marketing Automation (Tcma) In A Report Released Today Evaluating Top TCMA Providers. In The Forrester Wave™: Through-Channel Marketing Automation, Q2 2018 report, among all TCMA vendors, SproutLoud received among the highest 2 scores in the category of strategy and the criteria of technology and supporting products and services. In the report, Forrester Principal Analyst Jay McBain writes, "TCMA is now a critical component of the marketing…

Analytic Partners Named a Leader in Marketing Measurement and Optimization Solutions by Independent Research Firm

Analytic Partners Top Ranked in Strategy Category Analytic Partners, a global leader in marketing analytics, announced that it has been named a Leader in "The Forrester Wave: Marketing Measurement and Optimization Solutions, Q2 2018" report by Forrester Research. Analytic Partners was also top ranked in the report's Strategy category among all vendors. Also Read: Expanding Global Presence: Analytic Partners Welcomes Achim Schoeneich to Lead New Office in Germany  The Forrester report states that Analytic…

Adobe Named a Leader in Enterprise Marketing Software Suites and Cross-Channel Campaign Management by Independent Research Firm

Adobe Received Top Scores in Current Offering and Strategy Adobe announced that the company was recognized as a leader in 'The Forrester Wave: Enterprise Marketing Software Suites, Q1 2018' report by Forrester Research, Inc. Adobe received the highest scores in the current offering and strategy categories. Forrester included seven vendors in the report, evaluating each vendor across 40 criteria. Adobe was also named a Leader in 'The Forrester Wave: Cross-Channel Campaign Management, Q1 2018' report. Of the 12…

Vennli Finds 70% of Marketers Expect Primary Research in New Agency Pitches

Survey from Vennli Highlights Keys for Agencies Looking to Differentiate from Their Competition Vennli, the leading voice of the marketplace solution, has announced the results of a recent survey of agency and in-house marketing professionals.  The results include findings from a survey of 200 US-based agency and marketing professionals. The survey results delivered crucial insights into the factors that separate agencies from their competition when pitching for new business. MarTech RADAR 2018: Top 150 B2B Technology…

Mission Control Marketing Publishes Original Research Identifying Marketing Channels That Influence B-to-B Sales

Study Reveals That Events, Web Search, Social Media And A Vendor’s Website Have Biggest Influence On Decision-Makers Mission Control Marketing, the essential agency partner to the CMO at mid-sized B-to-B organizations, revealed new findings from its study about mapping the impact of marketing on the B-to-B customer journey. In partnership with market research firm, Researchscape, Mission Control Marketing surveyed decision-makers across marketing, technology, operations and finance roles at medium to large-sized businesses…

Amazon Marketing Channel Outshines Google and Facebook Says New Research

North American marketers are more likely to be increasing their marketing budgets for Amazon than they are for Google, Bing, Facebook or Twitter, according to new research published by ClickZ An Amazon-focused study by ClickZ Intelligence, produced in partnership with Catalyst, part of GroupM, has found that 63% of companies advertising on Amazon are planning to increase this budget over the next 12 months, compared to 54% for Google, 53% for Facebook, 27% for Bing and 23% for Twitter. The Age of…

New AdRoll Research Finds 81 Percent of Organizations Use Marketing Attribution

Global Adoption Of Marketing Attribution Has Increased Even As A Majority Of Businesses Still Struggle To Act On Insights, According To A Survey By Econsultancy AdRoll, the performance marketing platform, has published its 2017 State of Marketing Attribution report in partnership with Econsultancy. Based on a survey of nearly 1,000 brand marketers and agencies across North America, Europe, Japan and Asia-Pacific, the report provides detailed insight into a marketer’s perspective on the changing dynamics of attribution.…