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New Topo Research Study Spotlights Lead-To-Account Matching & Routing as Revenue Tech Stack Essential; Names Leandata “a Clear…

LeanData, the leader in go-to-market operations solutions powering the modern revenue engine, was recognized in TOPO's newly released Market Guide for Lead-to-Account Matching and Routing (Aug 2020) as "the dominant provider for complex organizations using Salesforce." According to the report, this emerging technology category has become one of the most critical applications in the tech stacks of today's most sophisticated sales and marketing organizations. "In recent years, we've seen lead-to-account matching and routing…

Frost & Sullivan Ranks RingCentral Highest for the European Hosted IP Telephony and UCaaS Market in 2020 UCaaS Radar Report

RingCentral, Inc. a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, announced it has been ranked highest for both the European Hosted IP Telephony and Unified Cloud Communications as a Service (UCaaS) Market in the new 2020 Frost & Sullivan UCaaS Radar Report. The Frost & Sullivan Radar Report provides results from an in-depth analysis built on a 360-degree research methodology evaluating more than 120 companies. The team of industry analysts identified 20…

Retail Systems Research eCommerce Report Warns Brands Must Optimize Digital or Face “Serious Consequences”

Due To COVID-19 A Precise Online Shopping Experience Is Now Imperative With 90% Of Shoppers Stating They Won’t Wait For A Slow Web Page To Load Yottaa, Inc., the leading Cloud platform for accelerating eCommerce, announced the publication of a new research report titled, "2020 Retailer Website Performance Evaluation - The Digital Experience: Retailers Who Neglect It Face Serious Consequences." The research, which is now in its 4th year of publication, was conducted by Retail Systems Research (RSR) and evaluates 80 major…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from RingCentral (Unified Communication), Yext (Customer Experience), Dynata (Analytics), SurveyMonkey (Customer Feedback), and Salesforce (CRM). Alcatel-Lucent Enterprise and RingCentral Enter into a Strategic Partnership Alcatel-Lucent Enterprise, a leading provider of communications, networking and cloud solutions, and RingCentral, Inc., a leading provider of global enterprise cloud…

Digital Ad Spend Continues to Grow Despite Global Economic Hardships According to Tinuiti’s Triopoly Series: Benchmark Reports for…

Valuable trends surrounding the impact of the pandemic and social injustice are examined in these reports based on over $1.5 billion in ad spend managed by Tinuiti Tinuiti, the largest independent performance marketing agency across the triopoly of Google, Facebook and Amazon, released their Q2 Google Ads Benchmark Report and Q2 Facebook Ads Benchmark Report to round out Tinuiti’s Triopoly Series. Every quarter, these benchmark reports from Tinuiti will focus on digital ad spend managed by Tinuiti across three primary…

Market Planning: A New Data Science Approach for 2020 and Beyond

When conducting an evaluation of markets, competitors, trends and opportunities, strategic business planners have relied heavily on a set of long-established financial measures like “top down” market sizing and trend analysis as a basic component in their market models. This briefing will make the case that traditional analytical methods and tools are missing a level of depth that is critical to understanding today’s complex buyer and competitive environments in a meaningful and actionable way. By the end of this…

Why ‘Shopper Marketing’ is an Essential Part of IRL and Digital Campaigns

What comes to mind when you hear the phrase “Shopper Marketing”? Probably the usual tactics: In-store signage. Retailtainment activations like tasting events. Maybe even influencer meet-and-greets. But with our daily lives increasingly centered around the digital world, it’s time to think more holistically. E-commerce continues to grow exponentially, with consumers spending $601.75 billion online in the U.S. in 2019, roughly 16.0% of total retail sales for the year. And, while many savvy shopper marketers have long known…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from CallMiner (Customer Experience), Pegasystems (Automation), Salesforce (CRM), globaledit (Digital Asset Management), and KickFire (ABM). CallMiner and Intradiem Announce Partnership to Take Action on Behavioral Insight in Contact Centers CallMiner, the leading provider of artificial intelligence-fueled speech and customer interaction analytics, announced today a partnership with …

Southern-Based Marketing Agency Expands into Detroit

GRO Marketing, a Tuscaloosa-based, full-service marketing agency, is proud to announce their second office will open in Detroit this fall to expand into new markets and to accommodate their growing team. "While researching several major markets to determine our second office location, Detroit's energy, culture, and massive talent pool really sold us," said Matt Pavlick, president of GRO. "The passion that the Detroit people have for their city is on a level that I've never seen before. Mixing the southern hospitality of…

Marketing Mindset Critical to Digital Transformation in Financial Services

Financial institutions with a marketing mindset were better equipped to serve customers in response to COVID-19 Research conducted by Metia Group shows that the most successful digital transformation initiatives can be found in banks and credit unions that apply a marketing mindset to determine and shape their digital futures. The study also noted that organizations that applied a marketing mindset to the changes forced by COVID-19 were better equipped to serve their customers. Metia’s specialist research and insight unit,…

Retail Marketers Find New Ways to Meet Goals With Sidecar Amid COVID-19

Marketers have momentum at their backs with major shopping seasons ahead Retail marketers are renewing their focus on digital commerce advertising and deepening their partnerships with Sidecar as COVID-19 rewrites the retail landscape. "The trends we've seen year to date demonstrate our unwavering commitment to our customers' performance marketing needs and challenges," explained Andre Golsorkhi, founder and CEO of Sidecar. "Despite the disruption that COVID-19 is bringing to the retail industry, e-commerce is…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Creatio (CRM), 6Sense (ABM), Zilliant,  Yotpo (E-Commerce), Viant(People-Based Marketing) and PubMatic (Ad Tech). Creatio Named A Leader in The 2020 Gartner Magic Quadrant Creatio, a global software company providing a leading low-code platform for process management and CRM, announced it has been named a Leader in the July 2020 Gartner’s Magic Quadrant for Sales Force Automation.…

6sense Named Organization of the Year for Innovation in Sales and Marketing Industry

New honor from Business Intelligence Group’s annual Sales and Marketing Technology Awards is yet another crowning achievement for 6sense’s commitment to delivering results 6sense, the leading Account Engagement Platform, announced the company has been named an Organization of the Year by the Business Intelligence Group. This accolade within the medium-sized company category, is one of 6sense’s many honors in 2020. Independent research firm, Forrester, recently cited 6sense as a leader in The Forrester New Wave™: ABM…

Weyland Tech Launches Digital Marketing Campaign for CreateApp in Taiwan Following High ROI Pilot Program

Weyland Tech, Inc., a leading global provider of eCommerce, mCommerce, and fintech business enablement solutions, has launched a new digital marketing campaign for its CreateApp mCommerce platform-as-a-service (PaaS) in Taiwan. The launch follows a successful pilot marketing program that has included online seminars hosted by CreateApp’s chief product officer and founder, Eddie Foong. The seminars were attended by potential distributors and resellers interested in remarketing CreateApp as an ideal solution for any…

CX Research from Sabio Group Shows Significant Shift to Digital Channels and AI

New report reveals how COVID-19 transformed consumer behaviour and how CX teams are responding Sabio Group unveiled the findings of its latest market survey that highlights how the COVID crisis has led to a period of pivotal change for businesses, employees and consumers. Driven by necessity, businesses condensed technology transformations from years to weeks and consumers switched to new, faster and more efficient, channels of engagement. Covering actions and responses at the start of the crisis to opinions and direction…

Valassis Research: Gen Z – Chasing and Redefining Value in Multiple Ways

New Data Illuminates Fresh Opportunities as Behaviors Shift Valassis, a Vericast business and the leader in marketing technology and consumer engagement, today released its annual Consumer Intel Report, "Chasing Value: The Mind of the Modern Shopper." The annual report examines responses from more than 2,000 U.S. consumers in two separate surveys, noting how their shopping patterns and purchasing decisions have changed within specific categories including food, household goods and health & beauty care products amid the…

Qumulo Announces Cloud File Offerings Now Available In AWS Marketplace For AWS GovCloud (US)

Qumulo now offering data security features for highly regulated public and private sector organizations across on-prem, private, and public cloud Qumulo, the leading cloud file data platform that helps organizations easily create and manage their file data at scale with unrivaled freedom, control and real-time visibility, announced the availability of Qumulo in AWS GovCloud (US) through AWS Marketplace, as well as the upcoming FIPS 140-2 and Common Criteria EAL2+ certifications of its platform. For U.S. government agencies…

WEVO and Brandcast Partner to Deliver Optimized Content For Marketers

Marketers & Design teams can unlock new creative direction and scale content with confidence and research insights before going live WEVO, the industry leader in providing digital marketers the tools to optimize digital experiences before going live, announced a partnership with Brandcast, the first code-free web content system for enterprise marketing. The powerful combination of Brandcast’s web content system and WEVO’s platform gives digital marketers an opportunity to create engaging, design-forward web content at…

Infogix A Leader In IDC MarketScape For Worldwide Data Catalog Software

Infogix Recognized for Data Intelligence Capabilities Infogix, a leading provider of data management solutions, announced that the IDC MarketScape positioned Infogix a “Leader” in the report for worldwide data catalog software. Infogix received recognition for its automated, business-aware data catalog software that utilizes crowdsourcing to turn data intelligence into business knowledge. As data leaders are aware, data lineage helps clients profile and discover data patterns, decipher data quality scores and uncover…

New Product Listing Optimization Tool For Marketplace Rankings By Revuze

Revuze, an Israeli market research Startup, launches an eCommerce product listing optimization product for marketplace rankings. This innovative feature helps clients to top the list in any eCommerce marketplace (Amazon, Walmart, Target, etc) searches and boost sales Revuze has created an innovative solution to acing marketing research using AI technology to analyze product listings and track customer reactions. They have applied in-depth cx analytics to create a product listing optimization feature. Services include…