INcapital Ventures Leads Latest Funding BrandTotal, the brand marketing analytics company providing social media competitive intelligence to brands and organizations, announced that it has raised $12 million in its Series B investment round. The Series B round was led by INcapital Ventures, in participation with Maor Investments, Glilot Capital Partners, Flint Capital, KDC Media Fund, and FJ Labs. Today's announcement brings the total capital raised by BrandTotal to $20 million to date The company plans on…

Zeta Global, a data-driven marketing technology company that leverages unique data and artificial intelligence to help companies acquire, grow and retain customers, announced the launch of Opportunity Explorer(SM), a real-time market and consumer data analytics and insights solution. Designed to help marketers identify, segment and act upon growth opportunities for their businesses, Opportunity Explorer(SM) ingests demographic, behavioral and location signals from Zeta's proprietary data set of 2.4 billion identities…

Brands will now have complete insight into field and marketing activity to better assess and optimize impact across channels Veeva announced Veeva CRM Boost for DIFA, which will bring Veeva CRM field activity data into the Crossix DIFA marketing analytics platform starting in Q3 2020. The new offering is free to Crossix DIFA customers with Veeva CRM, giving brands full visibility into customer engagement across channels so they can better assess impact and optimize their efforts across sales and marketing. Marketing…

Are you investing in the right Marketing efforts for your organization? Marketing Analytics means to collect, manage and study key metrics for determining the success and ROI of your Marketing strategy. Additionally, it helps you identify the key areas to improve. Often, enterprises use the terms ‘analytics’ and ‘metrics’ interchangeably but, there is a slight difference. Marketing metrics refer to the data points while Marketing Analytics is the process of extracting relevant insights from the collected data that will…

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

Independent marketing analytics firms Marketscience Consulting and Truesight Consulting announce today their official merger into single entity: Marketscience. For over a year, the two firms have been in an exclusive partnership that enabled them to unify and advance their analytic offerings, increase scale, and expand resources. Today that partnership is solidified through their official merger. Marketscience recognizes the value of academically rigorous analytics and have built close relationships with the academic…

SpringML Inc. ("SpringML"), a leader in machine learning and advanced data analytics services, is delighted to announce that it achieved Specialization Status in Marketing Analytics as part of Google Cloud's Partner Specialization Program. Marketing Technology News: SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership "We are proud to receive this recognition from Google and are excited to announce continued investment in marketing analytics…

Quantzig, a global data analytics and advisory firm, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its latest article- ‘Everything Marketers Need to Know Before Implementing Marketing Analytics.’ Our marketing analytics solutions follow a strategic approach that focuses on closing process loops, maximizing revenues, and winning more customers. With transformations and the introduction of new technologies taking place at a rapid pace, it's crucial to note…

Centralized Delivery of Marketing Performance Measurement and Advanced Analytics Across Media and CRM Merkle, a leading technology-enabled, data-driven performance marketing agency, announced the launch of Archie, a scalable solution for marketers to gain cross-channel media and marketing insights, using best-in-class platforms and tools. “With Archie, Merkle now centralizes marketing performance measurement, applying data standards and a templatized approach with the industry’s best-in-class technologies, Google Cloud…

2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands and the Association of National Advertisers (ANA), announced the winners of The ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. “The amount of…

Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and the simulations can all lead to many different outcomes depending on who and how it is processed and measured. When done correctly, there is much to gain. One can optimize budgets and increase Returns On Investment (ROI), predict Sales across Product Categories, and grow your business significantly. On the flip side, however, when done incorrectly, there is much to be lost – like misdirected investment…

In the analytics world, there are a wide range of tools and KPIs to choose from in order to measure your Marketing data. One growing use case is Natural Language Processing (NLP), the act of getting a computer to interpret and analyze data involving human language. NLP is often used to gain a qualitative understanding of the “why” and “what” of a situation, and enables users to make more insightful decisions. In Marketing Analytics, NLP can be used to understand your audience's intentions so that you can create smarter, more…

Drawing from its rich experience in data-driven marketing and digital transformation solutions, iKala GCP.expert has invented a Cloud for Marketing (C4M) strategic structure. Utilizing its Big Data Lake solution, and with Google Cloud's powerful data analytics and AI technology at its core, iKala can help customers quickly implement four smart marketing strategies to efficiently complete their digital transformation, while increasing the revenue and value of the company brand. Trust the Data: Four E-Commerce Marketing Tips…

If you look back to 2009-2011, you would realize how differently Marketing Teams worked with data and analytics then. The 4P's of the Marketing Mix remained the crux of every successful branding and product pricing. Analytics was restricted mostly to offline data collection aggregated from retail stores, web data, and primitive email marketing contact lists. Today, the whole game of Marketing Analytics has transformed. The coming of age for analytics within Mobile, Social, Web, In-app, Video and E-commerce has pushed the…

Merkle, a Specialized GCP Partner, Redesigns Data Integration Strategy for Clients Including Canon U.S.A. Merkle, a leading technology-enabled, data-driven performance marketing agency, announced it has received Marketing Analytics Partner Specialization in the Google Cloud Partner Advantage Program. Achievement of this Specialization demonstrates Merkle’s ability to help brands integrate data from disparate sources to enable data-driven, customized marketing. This includes collecting, transforming, analyzing, and…

Quantzig, a leading analytics advisory firm that offers customized marketing analytics solutions, has announced the completion of their new article on benefits of marketing analytics. Companies that gather and store big data in silos struggle with fragmented data that does not reveal a complete or accurate picture of consumers. Without a comprehensive, atomic-level view of customers, it’s difficult to personalize service and deliver optimized experiences. Companies who leverage marketing analytics solutions gain actionable…

Improvado Will Use the Financing to Accelerate the Adoption and Expansion of the Company’s Disruptive Data Middleware Solution Improvado, the leading marketing middleware platform, announced that it has raised $8 million total in Super Seed funding. Venture capital participants in the round include Bullpen Capital, Cabra.vc and IAdata. Angel investors include Google and Oracle executives, and founders from many of the most recognizable brands in the marketing world, including: Auren Hoffman (LiveRamp founder), Joe…

9 Marketing Analytics Solutions with Proven Business Impact, Start at $20k Cardinal Path, a leading marketing analytics consulting firm, has released the Marketing Analytics Buyer’s Guide 2019, a shortlist of solutions that have delivered significant business value for Fortune 1000 clients. The carefully curated list of solutions arose from a need to address a growing uncertainty about which digital tools, techniques, and applications will best serve the business as optimized consumer journeys become the cornerstone of…

Quantzig, a leading analytics and advisory firm that delivers customized analytics solutions, has announced the completion of their article on the five best sales and marketing analytics techniques for managers to identify new markets and audience niches. #Salesanalytics tools and factors such as product reviews, qualitative surveys, focus groups, and interviews help companies to identify the customers’ requirements. : https://goo.gl/bMFqG7 Companies across industries have realized the growing importance of data…

Comprehensive Marketing Analytics Solution Allows Marketers to Better Understand, Measure, and Prove Marketing’s Impact on Revenue Is Now Generally Available InsightSquared, the leading provider of Revenue Intelligence solutions, announced that Marketing Analytics, the company’s all-in-one suite of marketing performance dashboards, is now generally available. Originally launched in private beta at InsightSquared’s annual Ramp Conference, Market Analytics is now available to any marketing teams looking for a complete…