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Sylo Teams Up With Nielsen Global Connect to Advance Influencer Marketing Measurement

Partnership Helps Marketers Optimize National Campaigns Regional Brand Sales Sylo, an unbiased 3rd party verification and measurement platform for influencer marketing announced that it has joined the Nielsen Connect Partner Network. Through the partnership, Sylo, is leveraging proprietary retail sales and shopper marketing data from the Nielsen Global Connect business to deliver timely insights on which influencers are influencing sales.  This agreement scales Sylo's campaign monitoring tool, Tracker to Nielsen's…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Acuant, Facebook, Affle, Creatio, and Clarivate Analytics. Acuant Expands Trusted Identity Platform Bringing More Ways to Transact on the Web/HTML Acuant, a leading global provider of identity verification solutions, announced new technology for advanced passive liveness test in Acuant FaceID biometric facial recognition and Acuant WebID for instant identity verification on the…

Organizations That Have Not Already Transitioned to Revenue Marketing Practices May Not Catch Up – Don’t Be Left Behind

The gap between traditional B2B marketing organizations and modern Revenue Marketing organizations continues to widen. This year marks the turning point, where traditional marketing organizations will have a hard time catching up with Revenue Marketing Practices. What do we know? According to Forrester Research, 75% of B2B buyers prefer to educate themselves on options rather than being bombarded with information. Additionally, 57% of the B2B buying process is completed before the customer actually gets in contact with…

eMaint is Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Enterprise Asset Management Software

The Gartner Peer Insights Customers' Choice Distinction Is Based on Feedback and Ratings from End-User Professionals Who Have Experience Purchasing, Implementing and/or Using the Product or Service Fluke Reliability is excited to share that eMaint, part of the Fluke Reliability family of maintenance and reliability tools, software, and services, has been named a 2020 Gartner Peer Insights Customers’ Choice for Enterprise Asset Management (EAM) Software. eMaint is Recognized as a 2020 Gartner Peer Insights Customers’…

Looker, Alight Analytics Team Up for New Marketing Dashboard for Paid Media Campaigns

Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place Alight Analytics, the leader in marketing analytics, has just released its first-ever marketing dashboard template for Looker’s data analysis and visualization platform. Alight’s new Paid Media marketing dashboard brings together data from display ads, paid search, paid social and other digital channels in one place. It’s an easy way for users to monitor total marketing…

Marketing Has Always Been One of the First Industries to Embrace New Technology

From the way we shop, work and eat, to how we communicate, technology has changed the world immensely. And this is true in no industry more so than Marketing, where technology has been crucial in helping brands keep up with an ever more diverse, educated and hard to engage consumer base. Almost every type of Marketing has benefited immensely from technological advances. Tech has revolutionized Event Management through seamless booking and logistical solutions and has enabled direct marketing to be personalized and scaled…

ENGINE Insights Launches CARAVAN Small Business Omnibus Survey

New Product Developed to Provide Quick Intelligence and Insights on Small Business Community ENGINE Insights, the research and analytics division of ENGINE, a global, full-service media and marketing services company, announced the launch of its CARAVAN Small Business Omnibus Survey, a quick and affordable solution to help businesses gain intelligence on the small business community. Marketing Technology News: Mola.tv Takes Digital Rights Management into the Verimatrix Secure Cloud According to the Small Business…

Sojern Now Offers Data-Driven Travel Marketing Solutions to Attractions Customers Around the World

Tour and Activity Operators Can Now Seamlessly Build Multi-channel, Always-on Digital Advertising Campaigns That Drive Online Sales Sojern, a leading provider of digital travel marketing solutions, announced expanded support for attractions customers around the world to provide an alternative to the high commission rates charged by online travel agencies (OTAs). Packaged as a subscription, Sojern can now help attractions customers of all sizes promote their tours, activities and experiences via Facebook, Instagram,…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Zendesk, Salesforce, eBay, Microsoft Corp and RTW Retailwinds. Salesforce Update: Vlocity Acquisition, Co-CEO Keith Block Stepping Down and More… Salesforce economy is definitely booming and set to register another phenomenal quarter ahead. The world’s biggest CRM-maker for Marketing, Sales and Commerce has announced big updates this week. Zendesk to Hold Annual Analyst and Investor…

Digital Marketing Expert Chris Raulf of Boulder SEO Marketing to Speak at the 2020 Innovative Dealer Summit in Denver, Colorado

Boulder SEO Marketing, a top-rated Denver digital marketing agency, announced today that its founder & president would speak at the 2020 Innovative Dealer Summit, the biggest two-day event in automotive. Chris Raulf will present a 45-minute session entitled 6 Top Ways to Build A Digital Marketing Strategy That Will Boost Lead Generation and Sales. Marketing Technology News: Spiro Calls Sales Leaders to Join the AI Movement with Proactive Relationship Management This year's Innovative Dealer Summit (IDS) features…

Nielsen Selects AnswerRocket’s AI-Powered Analytics Platform to Automate Insights Generation

Alliance Enables Acceleration of Market Insights for Nielsen Global Connect Clients Worldwide AnswerRocket and Nielsen's Global Connect business announced that Nielsen will leverage the AnswerRocket platform to automate and scale business intelligence and insights generation for the consumer packaged goods (CPG) manufacturers and retailers it serves around the world. AnswerRocket's analytics solution provides Nielsen with the means to efficiently scale insights generation using artificial intelligence and machine…

Veeam Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Data Center Backup and Recovery

Veeam has received the highest number of customer reviews in the Data Center Backup and Recovery Solutions market, highlighting the simplicity, flexibility and reliability of Veeam solutions Veeam Software, the leader in Backup solutions that deliver Cloud Data Management, announced the company has been named a 2020 Gartner Peer Insights Customers’ Choice for Data Center Backup and Recovery. Gartner defines the data center backup and recovery software market as being focused on providing backup capabilities for upper-end…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from eBay Inc., AODocs, CreatorIQ, OTTO.nl, and LevelJump. eBay Issues Statement on Strategic Review Process for eBay Classifieds Group eBay Inc., a global commerce leader that connects millions of buyers and sellers around the world, issued the following statement regarding the previously announced strategic review of eBay’s Classifieds Group (“Classifieds”). AODocs Experiences Explosive…

Commvault Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Data Center Backup and Recovery Solutions

The Gartner Peer Insights Customers' Choice distinction is based on feedback and ratings from end-user professionals who have experience purchasing, implementing, or using the product or service  Commvault, a recognized global enterprise software leader in the management of data across cloud and on-premises environments, is excited to share that, for the third time in a row, Commvault was named a Gartner Peer Insights Customers' Choice for Data Center Backup and Recovery Solutions. Gartner defines the data center backup…

Dun & Bradstreet Launches Proprietary Buyer Intent, Increases ROI for B2B Marketing Teams

Early adopters realize 37% increase in email open rates and 20% increase in return on ad spend Dun & Bradstreet, a leading global provider of business decisioning data and analytics, announced the availability of D&B Buyer Intent, which enables B2B marketing and sales teams to unmask early-stage buying signals from companies who are in market to buy. This early detection of digital signals enables sales and marketing teams to increase the timeliness, relevancy, and impact of their go-to-market strategy. Marketing…

Laserfiche Recognized as a 2020 Gartner Peer Insights Customers’ Choice for Content Services Platforms

Laserfiche — a leading global provider of intelligent content management and business process automation — has been named a 2020 Gartner Peer Insights Customers' Choice for Content Services Platforms. Gartner defines content services platforms (CSPs) as integrated platforms that provide content-focused services, repositories, APIs, solutions and business processing tools to support digital business and transformation. "We believe that being recognized as a 2020 Customers' Choice underscores our commitment to developing…

LinkedIn Marketing Trends and Standards

The majority of people still use LinkedIn as a resume and job posting platform. However, this is no longer the truth and LinkedIn is gradually turning into a powerful lead generation platform. According to the recent statistics from LinkedIn lead generation: LinkedIn has more than 500 Million registered users, with more than 260 Million of them signing-in at least once a month. More than 80% of B2B leads that are socially generated, come directly from LinkedIn. Around 80% of total business leads come from LinkedIn…

Rio SEO Announces New “Suggestion Engine” Feature to Its Enterprise Local Marketing Platform

Rio SEO enhances its existing local marketing platform by adding a layer of corporate oversight and governance to its Local Manager solution, enabling global brands to maintain accurate information across all locations Rio SEO, the leading local marketing platform provider for enterprise brands, agencies and retailers, has announced a new Suggestion Engine feature to its Local Manager solution. Built for local governance, Rio SEO’s Suggestion Engine enables both on-the-ground marketers as well as corporate leadership to…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TTEC Holdings, Zendesk, Trulioo, Zoomd Technologies Ltd, and HotSwitch. TTEC Enters Into Strategic Partnership with Pega to Accelerate Digital Transformation Across the Contact Center TTEC Holdings, Inc., a leading digital customer experience technology and services company focused on the design, implementation and delivery of trans formative solutions for many of the world’s most…