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Tech Marketers Reveal Their Secret Weapons for Content Marketing Success

Content Marketing Institute Releases New Research on Technology Content Marketing Technology marketers continue to make progress with their content marketing and are reporting more success with their efforts than one year ago. That’s a key finding in the new Content Marketing Institute report out, Technology Content Marketing 2020: Benchmarks, Budgets, and Trends study, sponsored by IDG Communications, Inc. Approximately three out of four (76%) report their organization is much more or somewhat more successful with…

ZoomInfo Powered by DiscoverOrg Announces New Sales and Marketing Certifications from ZoomInfo University

Recipients are skilled in Go-To-Market Intelligence, Prospecting, and Campaign Effectiveness ZoomInfo, the global leader in go-to-market (GTM) intelligence solutions, announced the launch of two new certifications. ZoomInfo University trains customers to leverage the combined ZoomInfo Powered by DiscoverOrg platform to accelerate sales and marketing success. The certifications exemplify advanced knowledge and expertise in popular topics, including Account-Based Marketing (ABM), cold calling, storytelling, sales and…

Digital Experience Strategy Critical for B2B Marketing Success Finds Report by ON24

Survey of high-performing B2B marketing teams uncovers that online audience engagement is imperative for revenue growth The highest-performing B2B marketing organizations all have one thing in common: an unrelenting focus on digital experience. That's the major finding in the newly released report, "Experiences Everywhere," based on research by ON24 and Heinz Marketing. Marketing Technology News: Ricoh Spins out Vecnos to Focus on Consumer 360-Degree Camera Segment "Now more than ever before, businesses with the…

Groups360 and RainFocus Announce Strategic Sales and Marketing Alliance

Combination provides meeting planners streamlined solutions for the entire event life cycle from sourcing through registration RainFocus and Groups360 announced a strategic alliance that will combine the unique competitive and technological advantages of each enterprise into a powerful, integrated event life cycle solution for meeting planners. This alliance brings together Groups360’s innovative online marketplace for hotel and venue sourcing with RainFocus’s comprehensive suite of event management technology. Both…

InMoment Included on 2020 Shatter List for Helping Break Glass Ceiling in Technology

InMoment recognized by Women Tech Council list for its global efforts building an inclusive culture and other measures that transform technology culture In honor of International Women’s Day, InMoment announced it has been named on the Women Tech Council (WTC) 2020 Shatter List, a recognition of companies with active measures that help break the glass ceiling for women in technology. Each of the companies on the 2020 list was chosen based on their development and successful implementation of measures that create…

Converge Technology Solutions Achieves Master Services Competency for Network Virtualization

Converge Technology Solutions Corp. announced that it has successfully achieved a Network Virtualization VMware Master Services Competency. This competency demonstrates that Converge is committed to helping organizations accelerate their digital transformations by leveraging their validated services delivery capabilities around advanced VMware technologies. "As we move into Phase 3 of Converge's strategic plan, delivering VMware based Private Cloud/Managed Services capabilities into our mid-market customer base is a key…

Lazydays RV Appoints Tom Peterson Chief Marketing Officer

Lazydays, The RV Authority, announces that Tom Peterson has joined the Company as its Chief Marketing Officer (CMO). Mr. Peterson joins Lazydays from Youfit Health Clubs, where he was CMO. Prior to Youfit Mr. Peterson served as CMO of Ovation Brands and The Krystal Company, both are large operators of restaurant chains.  He also served as CMO at Aaron's Inc., the nations largest consumer durable goods leasing company. Marketing Technology News: Alder Home Security Selects PX to Centralize Customer Acquisition Efforts…

K2 Cyber Security appoints Timothy Chiu as Vice President of Marketing

Timothy Chiu, former product marketing executive at Symantec, joins K2 Cyber Security as the Vice President of Marketing. K2 Cyber Security which provides the next generation in application workload protection platforms is gaining recognition by being named one of the hot newcomers to the RSA Conference in 2020 by Help Net Security. Marketing Technology News: Pixalate Releases 2019 App-ads.txt and Ads.txt Trends Report: 5,550% Growth in App-Ads.Txt Adoption Chiu brings to K2 Cyber Security experience in product marketing,…

spurse Launches Social Reward Platform at Influencer Marketing Conference & Expo

The platform is creating a new consumption model using the power of social media, allowing users to share cashback rewards spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers from brands, multi-channel networks, and influencer marketing agencies, along with social media influencers. During…

MarTech Primers: Top HubSpot Marketing Tools

With CRM as the foundation, the HubSpot software is a pool of various digital tools for Marketing, Sales, and Service that improves all facets of your business. With HubSpot, you'll have all-in-one software to develop your business and conversion rates that lastly boost ROI. With HubSpot, you can set up lead catch forms, send kickback emails, and schedule sales meetings and enable live chat for visitors. Additionally, you can follow messages, plan deals gatherings, and live talk with guests. You can likewise set up a help…

Banzai Raises $7M Series A Funding Round to Simplify Event Marketing

Event Marketing Automation Provider to Expand Staff and Enhance Product Capabilities Banzai, a cloud software-as-a-service provider of Event Marketing Automation solutions for enterprise marketers, announced that it has raised $7 million in equity financing led by DNX Ventures, an early-stage VC firm focusing on B2B startups that are shaping industries and transforming the way we live and work, and with participation from Vulcan Capital, the multi-billion-dollar investment arm of Vulcan Inc. The Series A investment will…

SkySwitch Selects Marketopia to Support Telecom Resellers’ Marketing Efforts

Two Tampa Bay Companies Team Up For Growth in Cloud Voice and More Today, two Tampa Bay companies have announced a unique collaboration that will empower local telecom and IT service businesses with the tools needed to compete more effectively against the larger national brands. SkySwitch, the leading channel-exclusive white label Unified Communications as a Service (UCaaS) provider, has selected Marketopia to deliver turnkey marketing programs for its rapidly growing North American network of over 500 cloud voice and…

PAR Technology Announces New API Integration with eTouchMenu and Brink POS Software

ParTech, Inc. (PAR), a wholly owned subsidiary of PAR Technology Corporation and a leading global provider of point of sale (POS) software and integrated technical solutions to the restaurant and retail industries, announced a new API integration with eTouchMenu, a leader in digital menu solutions, and Brink POS software. Marketing Technology News: Alder Home Security Selects PX to Centralize Customer Acquisition Efforts The eTouchMenu and Brink POS integration will assist Brink customers increase revenues, control…

HH Global Enters Partnership with GNC to Deliver Marketing Execution Services

HH Global, the world's fastest-growing and most innovative marketing execution partner, announced a three-year partnership with GNC Holdings, Inc., providing production management for GNC's print and direct mail execution in support of retail operations and loyalty programs. Marketing Technology News: AudioEye Appoints Heath Thompson as Chief Executive Officer "We are thrilled with GNC's decision to partner with us," stated Mike Perez, CEO of the Americas for HH Global. "We have invested in solutions for retailers and…

Ellie Mae and Optimal Blue Enhance Secondary Marketing Integrations

Ellie Mae, the leading cloud-based loan origination platform for the mortgage industry, announced the expansion of the strategic partnership with Optimal Blue, the leading secondary marketing automation platform in the mortgage industry. The expansion includes the collaboration on multiple next-generation, API-based integrations between the Ellie Mae Digital Lending Platform and the Optimal Blue's Marketplace Platform™ - specifically the company's flagship Product & Pricing, Hedge Analytics, and Loan Trading solutions.…

ERP Maestro Appoints Holovacs as Chief Technology Officer

Provider of Internal Controls and GRC Solutions for SAP Names Jeremy Holovacs to Lead Technology and Development Team ERP Maestro, provider of automated and cloud-based controls for access, security and GRC, announced that existing company employee and long-term leader in technology development, Jeremy Holovacs, has been named Chief Technology Officer. Joining the company in 2018, Holovacs has nearly 20 years of software development experience and has held senior software architect, engineer and technical roles in…

Ardeshir Akhavan Comments on Innovations in Digital Advertising Technology

While traditional channels still contributed over half of global advertising revenues in 2018, digital has become the star player in the past decade, with advancements in technology continually raising the bar for creatives along with providing new opportunities for marketers. "The advent of mobile devices, faster internet speeds, improving display characteristics, and increasingly accurate analytic tools are among the key drivers of transformation within the advertising landscape. In the coming years, technology will…

Underscore Marketing Awarded Excellence in SEO and Media Planning Services

Digital business publication, CV Magazine, announced the winners of the 2020 Corporate Excellence Awards.  Underscore Marketing, a strategic media agency with a focus on brands that contribute to health and wellness, has been awarded the title of "Excellence in SEO and Media Planning Services, 2020 – New York."  This honor was based on comprehensive analysis of qualitative and quantitative research, ensuring merit was given properly across many industries. Marketing Technology News: Avtex Hires Kristine Hansen as Vice…

Aprimo Named a Leader in Marketing Resource Management by Independent Research Firm

Aprimo, a global provider of digital asset management and work management software, today announced it has been recognized as a Leader in “The Forrester Wave™: Marketing Resource Management, Q1  020” report by Forrester Research, Inc. The software category of Marketing Resource Management, or MRM, is a fast-growing market and Forrester predicts business-to-consumer (B2C) marketing teams to drive a 25% increase in adoption in 2020. These marketers face increasing pressure to streamline marketing operations and costs, glean…

Issuu Bolsters Marketing Team with Executive Hires to Drive Growth

Former Vice President, Marketing of InVision Kevin Walker Named as Senior Vice President of Marketing; Former Head of Marketing of Skillz Inc. Michelle Zucca Named as Global Head of Digital Marketing Issuu, the world's largest digital discovery and publishing platform, announced it has made two major marketing hires: Kevin Walker as Senior Vice President of Marketing and Michelle Zucca as Global Head of Digital Marketing. They will be responsible for leading content and marketing programs, brand management and demand…