Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through the major MarTech developments last week. Nexcess to Sponsor the Human Element NEXT Conference The Conference Is an Event Focused on the Innovation in eCommerce, Digital Marketing and the Future of Online Retail SutiCRM’s Latest Software Version Is Packed with New Features…

Video for All: Why Vidyard Chose INBOUND 2018 to Make Big Marketing Technology News

Say it all with a video. Yes, that's what Vidyard has done to the video marketing ecosystem in 2018. With a flurry of exciting new releases and tech integrations, the landscape is brimming with optimism. At INBOUND 2018, Vidyard has announced that HubSpot Video, is now available free to all HubSpot Marketing, Sales, and Service Hub customers. MarTech RADAR 2018: Top 150 B2B Technology Companies We sat down with Tyler Lessard, VP Marketing at Vidyard, to understand what makes video the most exciting Marketing…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. AdTheorent Launches High-Quality Social Advertising AdTheorent, a New York-based AdTech Firm Launches an Innovative Method to Target In-Market Individuals and Their Social Groups Klear Introduces Automated Tracking for Influencer Marketing…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. NMPi Receives Premium Google Comparison Shopping Partner Badge Digital media specialists, NMPi has announced that it has become the first advertising agency to be recognized as a Premium Comparison Shopping Partner by Google. The accolade follows…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important news occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Artesian Enables BT Local Business to Accelerate Sales Orders BT Local Business and Artesian Partnership Delivers $8.17 Million in New Revenue Within a Year Brainshark’s AI-Powered Engine for Sales Coaching Wins Gold Stevie® Award in 2018…

AUDIENCEX and Sizmek Partnership Empowers Mid-Market Advertisers in North America with Enterprise-Class Marketing Technology

Marketers Can Now Build Sustainable, Brand-Safe Omnichannel Campaigns on Their Own AUDIENCEX, a leading provider of end-to-end digital marketing solutions for mid-market businesses,  announced an exclusive partnership with Sizmek, the world’s largest independent buy-side advertising platform delivering impressions that inspire. Under the terms of the partnership, AUDIENCEX becomes the only official Sizmek-certified mid-market reseller of the company’s buy-side advertising platform in the United States. For the past five…

SaaS Marketing Technology Firm RevJet Reveals $30 Million in Total Funding

Creator of the 'Ad Experience Platform' Completes $21 Million Series A Round Lead by Nautic Partners RevJet, creator of the "Ad Experience Platform" powering digital marketing creative experiences for Fortune 500 marketers, announced completion of its $21 million Series A Financing lead by Nautic Partners. Nautic, a Providence, RI based private equity firm with over $4 billion under management, previously invested $66 million behind RevJet's founders in their prior venture, LifeStreet Media, which became the #1 ad…

AdSwerve Acquires Analytics Pros to Further Strengthen Position in Google Marketing Technology

The Denver-Based Google Marketing Platform Partner Acquired One of Google’s Largest Analytics Partners and Resellers, the Seattle-Based Analytics Pros AdSwerve, a leading Google Marketing Platform Partner, announced it has acquired Seattle-based Analytics Pros, Inc. – a top Google Analytics 360 and Google Cloud partner and reseller. This acquisition, funded by private equity investment firm Abry Partners, creates one of the only companies in the world that provides service across the entire spectrum of the Google…

Marketing Technology Bulletin Covering the Week Gone By

Top Picks from Martech Series. Original Martech Insights from the Week Gone By Our staff writers compiled a bulletin covering important events occurring in the world of Marketing Technology. This bulletin is the best source to glance through major MarTech developments last week. Episerver Named a Leader Again in the 2018 Gartner Magic Quadrant for Web Content Management Research Analysts Evaluated Episerver on Ability to Execute and Completeness of Vision Scroll Free September; An Ode to Mental Health The…

80 Percent of Marketers Concerned Their Marketing Technology Vendors Might Expose Their Company to GDPR Legal Risks

New Demandbase Research Indicates Only 32 Percent of Organizations Surveyed are Fully GDPR Compliant; Most Companies Still Working Toward Compliance Demandbase, the leader in Account-Based Marketing (ABM), unveiled the results of its Privacy and GDPR survey, issued in conjunction with global research firm, Demand Metric, to understand marketers' approach to data privacy. The research was conducted about one month after the GDPR deadline and found that 23 percent of marketers surveyed were not even aware of the GDPR. Of…

TechBytes with Kelly Jo Sands, EVP, Marketing Technology, Ansira

Kelly Jo Sands EVP, Marketing Technology, Ansira Data-driven, technology-enabled marketing solutions provider Ansira recently acquired Brand Protection Agency (BPA), a SaaS-based platform that provides manufacturers and brands with the ability to monitor, manage and communicate with their online reseller channels. We spoke to Kelly Jo Sands, EVP, Marketing Technology, Ansira to understand her thoughts on Digital transformation, attribution and the vast potential of AI/ML in advertising technology.Tell us about your role…

B2B Marketing Technology Specialists Concep Launches New Event Check-In Tool for LexisNexis InterAction CRM

Concep Launches Web-Based App That Synchronizes With LexisNexis InterAction CRM in Real-Time Professional Services firms rely on live events to build strong relationships and drive differentiation. For many event managers registration on the day of the event is one of their biggest pain points. Launching this June, professional services marketers and events managers who use InterAction have a new tool that will radically simplify onsite event registration and cut down on the time spent on the manual data entry post-event.…

Traackr Raises $9 Million in Series B Funding to Fuel Influencer Marketing Technology for Global Brands

Workhorse Capital and Brandtech group You & Mr Jones Both Invest, Underscoring the Importance of Influencers in Modern Marketing Traackr, the influencer relationship management platform, announced it has raised $9 million in Series B funding led by Workhorse Capital, with participation from You & Mr Jones and existing investors. In 2017, 86 percent of marketers reported using influencer marketing, but measuring the ROI of influencer programs was the top challenge facing marketers. Traackr's data-driven software…

Rockerbox Acquires Eventable To Expand Suite Of Marketing Technology For Brands

Eventable’s Calendar Marketing Technology and Team will Result in Smarter Marketing Solutions from Rockerbox In a latest Martech acquisition update, Rockerbox, the creator of recency marketing and the Rockerbox Attribution Platform, has announced that it has acquired Eventable. Eventable is a leading calendar marketing platform. Eventable’s calendar marketing platform has been used by more than 12,000 brands and organizations to engage their audiences through calendar applications and drive timely action.  Recommended…

Spectrio Equips QSRs With Top Marketing Technology To Drive Sales

Spectrio Provides One-Stop-Shop Solution to Improve Customer Satisfaction Spectrio, one of the leading end-to-end technology-enabled audio and video marketing company, has innovated top-tier marketing services aimed to increase customer satisfaction and drive sales in QSRs and restaurant concepts across the nation. Adding technology marketing tools such as Digital Signage, Overhead Radio, On Hold Music and Messaging, and Wifi Marketing is essential upgrades and improvements that QSRs must embrace to meet customer…

Hottest Trends in Social Media Marketing Technology For 2018  

In 2017, we witnessed various trends in social media marketing like the introduction of live feed, integrated video, and story features, and the growth of mobile ads. Lately, the B2B sector has become more involved in catering to the ideas of social media marketing techniques, since they deliver efficiently and have a wide reach. Also Read: Eight Ways AI Will Be Used In Marketing In 2018 Hot Trends for 2018 Mobile Chatbots Chatbots have now being programmed to think, feel and act according to a customer’s requirements.…

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

For the Consumer’s Sake: CMOs Must Unleash the Power of Marketing Technology

As an industry, we are constantly struggling to figure out “digital transformation,” because no matter what anyone tells you, no one’s really figured it out. But there’s a bigger problem with that: as we do that, we put ourselves at risk of forgetting the customer. Faced with seemingly innumerable choices in the digital world, brands are aiming to blaze a sensible path through the siloed maze of web, social and mobile options. But instead of seeing digital marketing as one whole entity, many brands simply adapt to these new…

Interview with Raviv Turner & Nic Zangre, CEO & VP Sales & Marketing Technology at CaliberMind

"AI is going to automate most technical tasks performed by marketing and sales but the business logic will always remain human."On Predictive Marketing Technology MTS: Tell us a little bit about your role at CaliberMind and how you got here. Raviv: I’m the Co-Founder & CEO of CaliberMind. Our customers such as Citrix, Gusto, Datavail and others use us to integrate, measure and optimize the entire B2B customer journey. Think of us as the system of buyer intelligence that sits between your CRM & systems of…