Banner Before Header

Six Unstoppable Disruptions in Marketing Technology

The Biggest Disruptions in Marketing Technology You Should Be Expecting This Year Speaking to top marketing leaders in the industry led us to believe that the buzzing ecosystem of marketing technologies would have more disruptions in 2018 than ever before. Most disruptions in marketing technology are likely to shape the way marketers use automation, programmatic systems, and AI/ML capabilities for account-based targeting, customer experience management, and content marketing. Read More: TechBytes with Amit Sinha,…

Trends in Marketing Technology Budgets Could Impact Data Quality and Hygiene

Part One of  The Predictions Series for 2018 Covers Futuristic Insights on Marketing Budgets, Data Management, and Data Quality and Martech Delusions 2017 proved to be a phenomenal year for marketing technology vendors as we witnessed the ecosystem growing to 5300+ companies. In a way, if it’s marketing, it’s has be digital, and more specifically personalized, real, and optimized to meet contemporary standards of Customer Marketing. According to Chief Martech, 2017 fetched us 40% more martech solutions compared to the…

For the Consumer’s Sake: CMOs Must Unleash the Power of Marketing Technology

As an industry, we are constantly struggling to figure out “digital transformation,” because no matter what anyone tells you, no one’s really figured it out. But there’s a bigger problem with that: as we do that, we put ourselves at risk of forgetting the customer. Faced with seemingly innumerable choices in the digital world, brands are aiming to blaze a sensible path through the siloed maze of web, social and mobile options. But instead of seeing digital marketing as one whole entity, many brands simply adapt to these new…

Interview with Raviv Turner & Nic Zangre, CEO & VP Sales & Marketing Technology at CaliberMind

"AI is going to automate most technical tasks performed by marketing and sales but the business logic will always remain human."On Predictive Marketing Technology MTS: Tell us a little bit about your role at CaliberMind and how you got here. Raviv: I’m the Co-Founder & CEO of CaliberMind. Our customers such as Citrix, Gusto, Datavail and others use us to integrate, measure and optimize the entire B2B customer journey. Think of us as the system of buyer intelligence that sits between your CRM & systems of…

Viant Advertising Cloud Recognized as Best Performance Marketing Technology 2017

Viant, a Time Inc. people-based advertising technology company, has been awarded the Best Performance Marketing Technology at the Performance Marketing Awards 2017 (PMAs) in London for its Viant Advertising Cloud platform. The platform provides a comprehensive suite of advertising applications available on-demand in the cloud. It was launched in the US in January 2015 and in the UK later that year. Recommended Read: Programmatic Advertising Best for Audience-Based Buying Campaigns The panel of judges recognized…

Why Marketing Technology Is Essential for Modern Marketing

A focus on maximizing engagement throughout the customer journey remains the foundational principle of every marketing model. Identifying the life time value of a customer is a steady path to marketing success. Data and analytics have never been as important to marketers as they are today. And conversely, never have they been rendered as obsolete as now, when marketing moves towards building intelligent, real-time, customer engagement platforms. What explains this dichotomy in modern marketing? Enter Marketing Technology.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from AnyClip (Video),  Hive9 (B2B commerce), 3CLogic (Customer experience), Bazaarvoice (e-commerce), and Guru (Customer Experience). AnyClip Launches Luminous Watch Event Video Solution As virtual events, conferences and trade shows gain popularity among event hosts and audiences alike, video data and technology company AnyClip is launching Luminous Watch for Events, a specialized…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from maaiiconnect (Customer Experience), GumGum (Video), 141Live (Influencer Marketing), ArvzApp (Mobile), and John McAfee (Unified Communication). maaiiconnect: How to Transform Customer Experience With Technology Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Lifesize (Unified communications), Qualtrics (Customer Experience), Real Madrid CF (E-commerce), Huble Digital Group (Digital Marketing), and 7.ai (Conversational AI). Lifesize Enhances Connectivity with Microsoft Teams and Other Video Collaboration Platforms Lifesize, a global innovator of immersive enterprise communication solutions, announced expanded connectivity with Microsoft…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Wunderman Thompson (E-commerce), UJET (Customer Experience), Zoomd Technologies (Mobile Marketing), Lytics (Customer data platform), and Sapiens (Customer Engagement). Amazon Online Shopping Trends Boost E-Commerce Sales during the Pandemic Wunderman Thompson Commerce’s study shows the winners and losers of lockdown as Amazon and Tesco reign supreme. New research by Wunderman…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qualtrics (Customer experience), Nuxeo (Content), Vonage (Unified Communications), Informatica (Data Management), and Digital River (E-commerce). Qualtrics Strengthens Video Feedback Capabilities with Enhanced Voxpopme Integration Qualtrics, the leader in customer experience and creator of the experience management category, announced enhancements to their Voxpopme integration,…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from GreyOrange (E-comerce), Infutor (CRM), Liquid Web (Content management), GoodData (Location data), and Tealium (Customer data platform). GreyOrange Announces Strategic Partnership With E-Commerce Company Rex Brown GreyOrange, a global software and mobile robotics provider that leverages artificial intelligence and machine learning to optimise fulfillment operations for companies…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Qumulo (Analytics), VidOps (Content), Tiger Analytics (AI/ML), Nuvias  (Unified Communication), and Sprinklr (Customer Experience). Qumulo Appoints Adriana Gil Miner As Chief Marketing Officer Qumulo, the leading provider of cloud file data services, today announced the appointment of Adriana Gil Miner as chief marketing officer (CMO). In this role, Gil Miner will be responsible for…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Seismic (Sales engagement), Talkdesk (Customer Experience), PunchOut2Go (B2B commerce), and Appinium (Sales Enablement). Introducing Salesforce Anywhere: Technology Enabling the All-Digital, Work-From-Anywhere World TRAILHEADX — While companies, governments and organizations are slowly returning to their offices, the COVID-19 pandemic has changed the future of work…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sendoso (ABM), XCentium (Content), Dailymotion (Video Marketing), Zeta Global (Data Analytics), and Rise.ai (AI/ML). Sendoso Ranks #1 in Account-Based Execution Software According to G2 Research Sendoso, the leading Sending Platform, announced the company has been named the #1 solution for Account-Based Execution in G2’s Grid Report for Summer 2020. The Account-Based Execution…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Sincro (Social Media), Mediafly (Sales enablement), Salesforce (CRM), Mitto (Unified Communication), and Avalara (E-commerce). Sincro Announces Automotive Partnership with Facebook Sincro, an Ansira company, and Facebook announced a partnership that introduces Sincro as an automotive vendor on Facebook’s partner integrations platform to offer vehicle catalogs to auto dealers. As a…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Signal Vine (Unified Communication), Vee24 (Customer Experience), Exemplifi (Content), Vbrick (Video), and Jumio (Identity Management). Signal Vine Launches Signal Vine Messaging on Salesforce AppExchange Signal Vine, a leading provider of blended SMS communications with students across the education industry, announced it has launched Signal Vine Messaging on Salesforce AppExchange.…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Salesforce (CRM), Walmart (E-commerce), Automation Anywhere (Automation), Zib Digital (Digital Marketing), and IZEA (Influencer Marketing). Salesforce Launches Government Cloud Plus, Achieves FedRAMP Provisional Authority to Operate Salesforce, the global leader in CRM, today announced Government Cloud Plus, a dedicated instance of Salesforce’s industry-leading multi-tenant cloud…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Freshworks (Customer experience), Unbounce (AI/ML), Xactly (Sales intelligence), True Influence (Marketing cloud), and Contentful (Content Management). Freshworks Announces Strategic Partnership with TCS Freshworks Inc., the customer engagement software company, announced a strategic partnership with Tata Consultancy Services (TCS), a leading global IT services, consulting and…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from Dun & Bradstreet (ABM), Veritone (Content), Lightspeed (E-commerce), Demandbase (B2B commerce) and RSVP (Email Marketing). Dun & Bradstreet Introduces Next Generation Account-Based Marketing Platform Dun & Bradstreet, a leading global provider of business decisioning data and analytics, unveiled today the next generation of its D&B Account Based Marketing platform.…