Dwise Improves Geotargeting With Digital Element’s Location-based Technology

Specialist Media Agency Selects Industry-Leading IP Geolocation Technology to Increase Accuracy of Ad Targeting Digital Element, the global IP geolocation data and services provider, announced that Stockholm-based digital advertising specialist, Dwise, has chosen its NetAcuity technology to improve ad targeting for its clients. Dwise improves geotargeting with Digital Element’s location-based technology Dwise focuses primarily on programmatic media to help brands engage with their target audiences. By…

Adjust Launches Pioneering Automation Technology to Fundamentally Simplify Mobile Advertising Processes and Foster Creativity

With marketers citing repetitive workflows as a top pain point, Adjust's new Control Center automates campaign management, empowering them to focus on creativity, strategy and pushing boundaries Adjust, the industry leader in mobile measurement, fraud prevention and cybersecurity, today announced the launch of its pioneering new product, Control Center, which will be part of the Adjust Automate suite. With its release, Adjust aims to dramatically simplify the process of mobile advertising management for today's marketers.…

MarTech Interview with Nicole Amsler, VP of Marketing at Formation

"As marketers get more clarity around the definition of personalization, I believe we will see more development of customer-centric approaches in marketing." Journey into Tech You come from a very interesting background. From Aeronautical Engineering to heading Marketing at Formation.ai - tell us about this enriching journey. I’m an Engineer by degree, but have now worked in the Marketing industry for more than 20 years. I have a very technical background -- I received my BS in Aeronautical Engineering from Cal Poly…

Intema Partners with LeadFox for the eFlyerMaker Email Marketing Platform

Intema Solutions Inc., maker of eFlyerMaker.com, an email platform with extensive compliance and content creation suites, is pleased to announce the signing of a $104,000 contract with LeadFox, a company that owns a marketing automation platform used by thousands of SMBs in more than 50 countries. “We are thrilled to have signed this important contract with LeadFox, a leader in the world of marketing automation, and to have gained their confidence in Intema as the provider of choice for their email marketing campaigns,”…

Alight Analytics Disrupts Marketing Analytics Industry With Suite of Next-Generation Solutions

Combining the Speed of Self-Service Software With the Flexibility and Expertise of a Custom Consulting Engagement, Alight’s Solution Approach Provides a Much-Needed Third Option for Marketers Who Want Quick, yet Relevant and Actionable Analytics Alight Analytics has paved a new way in the world of marketing analytics with a suite of outcome-focused reporting solutions that deliver a turnkey way to analyze marketing performance. Each solution is designed specifically for the marketer’s unique campaign goals and strategies…

2019 Deltek Professional Services Marketing Excellence Award Presented to Full Sail Partners

Full Sail Partners Is Honored to Be Recognized by Deltek With the Professional Services Marketing Excellence Award Full Sail Partners is very excited to have been honored with the Deltek Professional Services Marketing Excellence Award for 2019. As a Deltek Partner, Full Sail Partners continues to provide sales, implementation, consulting, support and customization services for project-oriented professional services organizations. Our mission is to help businesses integrate their processes into one singular system, better…

At NADA Show 2020, Outsell Debuts Auto Industry’s Only AI-Powered Omni-Channel Marketing Solution for Auto Dealers, and Announces VIN…

New VIN service solution and direct mail leverage AI to help dealers optimize the customer experience across channels and profit centers From the NADA Show 2020, Outsell, which offers the only AI-driven marketing automation platform for the automotive industry, announced two new solutions intended to help auto dealers leverage Artificial Intelligence (AI) to better target their marketing and drive more sales and service revenue. Both are available immediately. The first is Direct Mail that’s driven by the same artificial…

MarTech Interview with Johanna Bauman, Chief Marketing Officer at PubMatic

"Programmatic advertising is becoming a key driver of monetization for publishers across devices, with mobile apps and OTT publishers increasingly embracing programmatic strategies." My Journey in Tech Hi Johanna. Tell us about your journey into Marketing Technology and how you arrived at PubMatic.  I am a data-driven marketer at heart, and the tech industry gives me the opportunity to marry the analytical and artistic sides of my brain in order to tell engaging stories about our products and services. There are few…

Impartner to Acquire World’s Most Advanced Channel Marketing/Demand Generation Business (TCMA) from TIE Kinetix

Acquisition Joins Together the Channel Management Industry's Two Top Technologies TIE Kinetix's Modern Brand Control and Demand Generation Platform Takes the Work out of Marketing Through Partners Impartner, the world's fastest-growing, most award-winning pure-play Partner Relationship Management (PRM) and channel management platform provider, announced it will acquire the Through Channel Marketing Automation (TCMA) business from partner automation solutions provider, TIE Kinetix. With this acquisition, which includes TIE…

Power Digital Marketing Announces First Agency President

Power Digital Marketing, Inc., an award-winning, tech-enabled digital marketing agency that helps brands expand their online presence and scale revenue, is thrilled to announce the addition of Jeff Mason as President. Mason spent the last 10 years as the Senior Vice President of Sales at MRC Smart Technology Solutions, A Xerox Company. Under Mason's leadership, MRC scaled from $43 million to $224 million+ in 10 years. Jeff has been widely recognized as a rising star within Xerox Corporation and was credited with building one…

Four Americaneagle.com Technology Professionals Recognized as Sitecore MVPs

The elite MVP distinction is awarded to a select few for commitment and dedication to the Sitecore community Leading web design, development, and digital marketing agency, Americaneagle.com is proud to announce that four of its talented team members were named Most Valuable Professionals by Sitecore, the global leader in digital experience management software. Senior programmers Ahmed Okour, Mohammed Syam, and James Gregory were named MVPs in the technology category and Americaneagle.com's Sitecore Practice Director,…

AdTech Roundup: Top Things in Advertising Technology

Today’s Daily AdTech Round-up covers latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Tapad, CuriosityStream, Rakuten, Yelp, and AdQuick.com. Tapad Partners With Gimbal To Enhance Cross-Device Capabilities Within Gimbal’s Advertising Platform Tapad, a global leader in digital identity resolution, announced their partnership with Gimbal, a leader of location-powered marketing and advertising solutions. Gimbal now leverages Tapad’s global, privacy-safe digital…

Matterport Appoints Japjit Tulsi as Chief Technology Officer

Accomplished Leader to Drive Technology Vision as Company Continues its Rapid Growth Matterport, the world leader in 3D capture technology and spatial data, announced the appointment of Japjit Tulsi to Chief Technology Officer. Tulsi will assume day-to-day leadership of Matterport's product and engineering teams and help set the technical vision for the company, along with co-founder and Chief Scientist, David Gausebeck. Tulsi joins Matterport at a time of hyper-growth that includes…

NCompassTrac and Verb Technology Company bring personalized Customer Interactive Video to Automotive Dealerships

If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing If a picture is worth a thousand words, an interactive video is worth a million. Automotive Dealerships are constantly striving for ways to personalize interaction with customers and enhance their experience in this digital era of sales and marketing. Unfortunately, most…

Phillip Lomax, Early Uber Eats Member, to Join MediaScience, Ventures into Neuromarketing

MediaScience announced that Phillip Lomax, an early Uber Eats member and Senior Enterprise Account Executive, will be joining MediaScience as Senior Vice President of Business Development effective February, 2020. Lomax will develop strategic partnerships and lead the sales organization for the Neuromarketing firm. Until recently, Lomax served as Senior Enterprise Account Executive for Uber Eats. He established partnerships with some of the largest restaurant franchises in the US and represented Uber at the Global…

Fastline Unveils New Technology to Identify Anonymous Web Traffic

Fastline, a leader in consumer marketing for the agriculture industry, unveiled its newest marketing product focused on identifying anonymous website visitors. Called Aggi, this new product identifies the visitors of the website and provides a set of data that includes the name, address, email and additional demographic information. By using Aggi, equipment dealers can leverage Fastline's integrated marketing solutions to target active shoppers and re-engage them with the dealership to discuss their equipment needs.…

New Study Finds Marketers Rate Video As the Most Effective Form of Online Marketing (64%)

Promo.com Conducted a Video Survey to Understand How SMBs Create, Share and Measure Online Marketing Videos Nearly 77% of the marketers Promo.com surveyed in their Small Business Video Marketing Trends Study, claimed that videos are an important part of their online marketing. Promo.com surveyed 500 marketers, and small business owners from around the world and combined it with their 2019 data of more than one million users. The leading video creation platform, dug deeper to find out exactly how marketers create videos…

Marfeel Announces AdDealer Technology that Optimizes Mobile Ad Placement For Maximum ROI Impact

AdDealer Measures the Frequency, Proximity, and Level of Aggression of Each Ad Impression Marfeel, the publisher platform that optimizes the traffic, engagement, and monetization of publishers' mobile websites, today announced their advertising technology named AdDealer that optimizes mobile ad placement for maximum ROI impact. AdDealer uses an algorithm to place ads in the right location, at the right time, measuring frequency, proximity and the level of aggression of each ad impression to increase publisher revenue.…

Accenture Technology Vision 2020: From Tech-Clash to Trust, the Focus Must Be on People

To compete and succeed in a world where digital is everywhere, companies need a new focus on balancing “value” with “values,” aligning their drive to create business value with their customers’ and employees’ values and expectations, according to Accenture Technology Vision 2020. The 20th edition of Accenture’s annual report predicts the key technology trends that will redefine businesses over the next three years. According to the 2020 report, “We, The Post-Digital People: Can your enterprise survive the ‘tech-clash?,”…

Johnson Controls Appoints Phil Clement as Chief Marketing Officer

Johnson Controls announced it has appointed Phil Clement as the company's chief marketing officer responsible for all global activities related to conceptualizing and implementing market strategy and demand generation, including achieving marketing targets through in-depth market development, research and planning. Marketing Technology News: Superson Collaborates with Google to Help Singles in Indonesia on Valentine’s Day Clement most recently served as global chief marketing and…