Banner Before Header

Conventional Wisdom Suggests It’s Time to Start Preparing Your Marketing Budget for a Recession. Here’s Why You Shouldn’t

Even the top of the world isn’t immune to the Coronavirus. China has shut down, the Tibet side of Mount Everest and Nepalese authorities have ended all expeditions on the South flank for the rest of this year's climbing season amid the worsening global pandemic. It’s increasingly becoming apparent that the coronavirus is going to cause an economic slowdown.  The travel industry has been sent into a spiral. Conferences and major events such as SXSW have been canceled. Even college and professional sporting events are being…

Neustar and iSpot.tv Partner to Unify TV and Digital Attribution

Companies integrate technologies to deliver holistic measurement for enterprise B2C brands Neustar, Inc., a global information services and technology company and leader in identity resolution and iSpot.tv, the leader in real-time TV ad measurement and attribution, announced a partnership to make iSpot’s TV ad measurement data available within Neustar’s Identity Management (IDMP), Multi-Touch Attribution (MTA) and Unified Marketing Analytics platforms, providing a granular and complete view of the full customer journey…

Esri and United Nations Team to Provide Countries with COVID-19 Data Resources

UN to Offer Free Access to Smart Mapping Software During Global Pandemic Esri, the global leader in location intelligence, announced that it will partner with the Statistics Division of the United Nations Department of Economic and Social Affairs to offer its mapping and analytics technology for member states to help access and visualize the data needed as they combat the novel coronavirus pandemic. These countries can now use the software and tools that will enable them to be part of a Federated Network of COVID-19 data…

MarTech Interview with Chris McLaughlin, Chief Product & Marketing Officer at Nuxeo

"AI technologies for contact centers are very effective in enhancing the customer experience and efficiently servicing customers." Tell us about the role/team you handle at Nuxeo. What inspired you to join the company? I have an amazing job. I am Nuxeo’s Chief Product & Marketing Officer. So, not only am I responsible for our go-to-market strategy, but also our product strategy. My team manages everything from our product design and roadmap to our messaging, programs and campaigns. As to what inspired me to join…

Perch Raises $8 Million to Acquire Top Performing ‘Fulfillment by Amazon’ Products and Companies

Spark Capital leads raise as Perch creates new model of consumer products company Perch, a technology-driven commerce company that acquires and operates top Amazon FBA (fulfillment by Amazon) businesses with winning products in their respective categories, today announced that it has closed $8 million in funding. The round was led by Spark Capital with participation from Tectonic Ventures. Perch will use the funds to acquire category-leading products, build out its core team, and further invest in technology and…

Okera Raises $15 Million to Meet Growing Customer Demand, Names Nick Halsey CEO

ClearSky leads investment, Patrick Heim and Tim Eades join the Okera board Okera announced the company has raised $15 million in new funding to help provide enterprises with secure data access at scale for modern analytic platforms. The strategic investment was led by ClearSky Security. The current raise brings the total funding for the company to $29.6 million and includes participation by existing investors Bessemer Venture Partners and Felicis Ventures. The new funding will be used to expand Okera's investment in…

Influencer Marketing is Essential During COVID-19 According to GRIN

While many economic side effects of the coronavirus remain to be seen, it's apparent that brands need marketing dollars to go farther. According to recent studies influencer marketing has become the chosen platform for many eCommerce companies in the changing landscape. One brand that has done an exceptional job with their influencer program this year is Lume Cube. Decision-makers developed a strategy to leverage influencer relationship management to build a stronger bond with their customers and influencer team. GRIN's…

Sales Today Is More Essential and Challenging Than Ever: Optimizing Performance in a Time of Uncertainty

COVID-19 continues to ravage businesses across the globe. From the declining stock market to remote work mandates and more, business leaders everywhere are being forced to rethink how they operate. To stay afloat during this time of uncertainty, organizations must recognize which department can make the greatest impact. The answer? Sales. Now more than ever before, meeting Sales quotas is of the utmost importance, and - for businesses to emerge from this unprecedented situation in a positive light - Sales organizations must…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Factual, HubSpot, Adobe, R Systems, Avionos, Neustar, and Glassbox. Factual + Foursquare Announce World’s Most-Powerful Location Engine Pairing Factual and Foursquare, the two leading location data enrichment and analytics platforms, have announced a merger. The combined infrastructure is aimed at creating the world’s most-powerful location data engine for global brands, advertisers,…

Split Integrates with mParticle to Help Enterprises Understand the Impact of New Features on the Customer Experience

Enterprises using customer data platforms can easily integrate Split to measure customer impact of software development As enterprises work to improve the quality of digital experiences and the efficiency of software development, Split Software, the leading feature delivery platform, announced a pre-built integration with mParticle, a customer data platform for enterprise B2C brands. mParticle allows for the centralization, management and activation of customer and engagement data across any channel. Split’s mParticle…

TeamViewer Supports Schools and Universities during COVID-19 Pandemic with Free Online Collaboration Solution

TeamViewer, a leading global provider of secure remote connectivity solutions, now offers its online collaboration solution Blizz to all schools and universities free of charge. The free Blizz licenses can enable teachers and professors to hold interactive lessons in a virtual classroom environment with up to 50 participants via video and telephone connections to help schools manage the transition to remote learning. Marketing Technology News: Coursera Taps Dr. Betty Vandenbosch as New Chief Content Officer Blizz is…

UJET Announces Salesforce Sales Cloud Integration

Integration Extends UJET’s Ability to Support Both the Pre and Post Sale Customer Journey UJET Inc., a leading provider of customer support communications and solutions, today announced their integration into the Salesforce Sales Cloud. Beyond our deep Service Cloud integration, this new Salesforce connectivity provides a specialized integration and leverages UJET’s modern communications platform for the express purpose of supporting sales focused communication sessions. UJET’s Sales Cloud integration empowers sales teams…

Qualtrics Partner Network Doubles to Over 200 Global Companies to Empower Organizations with Experience Management Solutions that Deliver…

Bain & Company, Deloitte Digital, EY, and Reputation.com win this year's Qualtrics Partner of the Year Awards, in celebration of their work to helping companies around the world navigate and respond to key business challenges Qualtrics, the leader in customer experience and creator of the experience management (XM) category, today announced that the Qualtrics Partner Network (QPN) has expanded to over 200 global member companies within its second year.  QPN partners are now integral to driving breakthrough business…

Tripadvisor Launches Worldwide Initiative to Enable Diners and Travelers to Help Local Communities Impacted by COVID-19 Crisis

- Tripadvisor makes it easy to purchase gift cards and discover delivery and takeout services to support local restaurants - The Tripadvisor Foundation is committing $1 million to support organizations serving the most vulnerable populations around the world in response to COVID-19. - Communities can generate support for impacted hourly and front line restaurants workers by sharing their love of a favorite restaurant on social media, which will trigger up to $150,000 in match-for-action donations contributed by the…

Free Senegal and Comviva Collaborate to Enhance Mobile Money Service

Free, Senegal's second largest mobile network operator, has deployed mobiquity Money to enhance its mobile money service 'Free Money' and deliver a world class digital payments experience to its customers. Comviva's mobiquity Money is the world's largest mobile money platform with over 60 deployments in more than 45 countries and will bring global mobile money best practices to Free Money users in Senegal. Launched in 2014, Free Money is one of the leading mobile money services in Senegal offering a host of digital…

MarTech Interview with Amy Leifer, EVP of Operations and Services at Xandr

"Access to first-party data is going to be critical for the success of the digital advertising ecosystem." Hi Amy, please tell us about your role/team you handle at Xandr. What inspired you to join Xandr? As the Executive Vice President of Operations & Services, my role at Xandr puts me in the center of Xandr’s business by working with and supporting our entire Sales organization and making sure we support every single client that buys our media and uses our platform. As we introduce new products into the…

SugarCRM Launches Sugar Integrate, a Cloud-Based Integration Platform to Eliminate Data Silos and Help Companies Achieve a Seamless View of…

SugarCRM Inc. the company that helps organizations deliver exceptional customer experiences, announced the launch of Sugar Integrate, to help companies more easily and efficiently integrate with more than 200 business applications. Sugar Integrate increases the effectiveness of Sugar’s time-aware CX platform for CRM, marketing automation, and customer service, delivering unmatched customer experience throughout every stage of the customer lifecycle. “A critical aspect for companies competing in the CX market is the quality…

Percolate, a Seismic Company, Named a Leader in 2020 Gartner Magic Quadrant for Content Marketing Platforms

Percolate Evaluated Based on its Ability to Execute and Completeness of Vision Seismic, the sales enablement leader and world’s most powerful storytelling platform, today announced Percolate, the marketing orchestration company acquired by Seismic in November 2019, has been named a Leader in the 2020 Gartner Magic Quadrant for Content Marketing Platforms. This is the third consecutive year Percolate has been recognized as a Leader for its completeness of vision and ability to execute. “I’m proud Percolate has been…

Joveo Augments Marketing and Channel Leadership to Accelerate Programmatic Recruitment Advertising Growth Worldwide

Company appoints new Vice President of Global Marketing, and Vice President of Partnerships and Business Development Joveo, the global leader in programmatic recruitment advertising technology, today announced the appointment of two strategic hires to its leadership team: Shehzad Karkhanawala joined as Vice President, Global Marketing, and Dan Sapir joined as Vice President, Partnerships and Business Development. The addition of these leaders to Joveo’s executive team will enable the company to further scale globally and…

T-NOW, a New Offering from TTEC, Provides COVID-19 Business and Government Continuity and Resiliency Solutions for CX Leaders

Combines Speed and Scale to Confront Coronavirus Challenges in Days--Not Weeks TTEC Holdings, Inc., a leading digital customer experience (CX) technology and services company focused on the design, implementation, and delivery of transformative solutions for many of the world's most iconic and disruptive brands has announced the availability of T-NOW, an enhanced suite of customer service and technology solutions that makes CX continuity possible in days—not weeks. As the world has responded to government mandates and…