Clearbit Unveils X, the First Data-Driven Platform for B2B Marketing and Sales Teams

Thousands of Clearbit customers can now leverage their customer data together with Clearbit’s to improve online advertising, deliver de-anonymized leads to sales, and personalize their entire lead lifecycle -- from website to messaging to renewal Clearbit, a data-tools provider for thousands of business-to-business (B2B) companies, announced Clearbit X, the first data-enabled growth engine, purpose-built for both marketing and sales teams within B2B companies. X lets companies improve their customer communications with…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from DealSignal, Scoop, Enjoy Inc., LG Electronics,  and IRI. DealSignal Introduces CRM Data Health for Salesforce DealSignal, the leading on-demand B2B marketing data provider, announced a new CRM Data Health module designed to help marketing and sales teams continuously refresh, enrich and reverify the leads, contacts and accounts in their Salesforce CRM with complete, accurate and…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Windfall Data Inc, Indium Software, IBM, RollWorks, and Weatherford International plc. Windfall Raises $9 Million to Build the World’s Most Complete and Accurate Source of Consumer Financial Data Windfall Data Inc (“Windfall”), a company that determines the net worth of global households, announced that it raised $9 million in venture funding. The round was led by Bullpen Capital with…

5 Ways Marketing and Sales Can Use Creative E-learning to Boost Lead Generation

Forbes has estimated by 2025 e-learning could be worth a staggering $325 billion. With the rise in popularity and content, businesses are cashing in on the e-learning market and are becoming more creative with concepts to capture new audiences. The CPD Standards Office is a body that offers cpd accreditation in the UK and recently launched a campaign to uncover the top 10 most unusual e-learning courses on Udemy. The findings showed an acceleration in demand for unique and inventive courses, from zombie apocalypse…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Brainshark, Inc., Airship, TIDAL, Singapore Airlines , and Druva, Inc. Brainshark Recognized in Gartner’s Market Guide for Sales Engagement Platforms Brainshark, Inc., delivering SaaS-based sales enablement and readiness solutions, announced its inclusion as a Representative Vendor in Gartner’s Market Guide for Sales Engagement Platforms (report available to Gartner subscribers). Airship…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from VMware, Splunk, Ario Technologies Inc, vCita, and Deloitte. VMware’s Twin-Acquisition Deal Bolsters Big Data-Based Cloud Computing and Security Leading Cloud and Mobility provider VMware has scooped two mega-acquisition deals for a combined total of $4 billion (approx.). With these acquisitions, VMware has further expanded its horizon into Cloud-native IT networking and security…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from LinkedIn, Chorus.ai, Automation Anywhere, 3CLogic, and Amazon. LinkedIn Announces New Centralized Hub for Actionable Marketing Insights LinkedIn announced the launch of their LinkedIn Insights and Research page to provide better Marketing Insights to Marketing and Sales teams. This is a new feature within LinkedIn’s existing platform – Success Hub for Marketers. Chorus.ai…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TapClicks, ActiveCampaign, Adwerx, Experian, and Internet of Things Consortium. TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow, and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from IBM, H2O.ai, Capacity, Folloze, and PhotoShelter. IHL Group Names IBM Order Management as a Leader in Order Management Systems Market for Enabling Unified Commerce in Retail IBM announced IHL Group, a global research and advisory firm specializing in technologies for the retail and hospitality industries, has named IBM Order Management as a leader in the order management systems…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Microsoft, Metadata.io, Satoshi Nakamoto Renaissance Holding, Nixplay Signage, and Resolve Systems. Microsoft’s New Acquisition Boosts AI ML-Based Java Ecosystem Microsoft has acquired Java and OpenJDK service provider, jClarity. This is the second Microsoft Azure-centric acquisition for Microsoft. In January, the Company had acquired Citus Data to reaffirm their “commitment to Open…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Bedrock Analytics, TapClicks, FrontdeskAI, SPLICE Software, and Dovetale Bedrock Analytics Delivers Unprecedented Product Innovation, Bulks up Leadership Team Amidst Rapid Revenue Growth Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, announced that it more than doubled its revenue from January to July of…

Is Customer-Centricity Still a Fantasy in Marketing and Sales?

How would you define a Customer Experience strategy for an 'invisible' customer? Despite all the data and analytics that marketers now have access to, the customer continues to be an invisible identity - putting massive barriers in the way of developing a customer-centric approach for Marketing, Sales and Service. The Customer Service industry has transformed dramatically in the last 5-6 years. We have often heard from MarTech leaders debating over customer experience as a destination or a journey. For both cases, we feel,…

ClearSlide Enables Marketing and Sales Teams with New Insights, Intelligent Search, and Boosted Productivity

With Significant Investment into Artificial Intelligence, Clearslide’s Summer 2019 Release Offers New Innovations to Help Businesses Unlock New Possibilities for Growth ClearSlide announces its Summer 2019 update offering AI-powered search, deep analytics, and time-saving automation capabilities to create meaningful connections with customers that drive business success. Combining content management, robust analytics, and automation tools, ClearSlide delivers a unified experience to help sales and marketing teams…

TechTarget Priority Engine Named Best Account Based Marketing and Sales & Marketing Intelligence Solution by SIIA

The Company’s leading purchase intent insight platform wins two 2019 Business Technology CODiE Awards TechTarget, Inc. (Nasdaq: TTGT), the global leader in B2B technology purchase intent data and services announced that its IT Deal Alert Priority Engine platform won two 2019 CODiE Awards in the Best Account Based Marketing Solution and the Best Sales and Marketing Intelligence Solution categories. The prestigious CODiE Awards, hosted by the Software & Information Industry Association (SIIA), recognize the…

MarTech Product Alert: Zendesk Duet and the New-Age “Symphony” of Connected CX in Marketing and Sales

Zendesk Duet Offers Combination of Zendesk Sell and Support for Ultimate Flexibility and to Break Down Silos Across Customer-Facing Teams Zendesk AppFramework for Sell Launches With Mailchimp and Early Access Partners Zendesk, Inc.  introduced Zendesk Duet to provide businesses with the freedom and flexibility to break down company silos and unite customer-facing teams to create cohesive experiences pre- and post-sale. Duet brings the power of Zendesk Sell and Support together in one combined offering to help…

HG Insights Fuels Precision Marketing and Sales Programs at Scale with Marketo Engage

HG Insights, a global leader in technology intelligence, announced the release of HG for Marketo, which helps businesses instantly personalize conversations, prioritize prospects, and accelerate revenue with technographics.  With HG Insights Technographics integrated within Marketo Engage, marketing teams can now understand what technologies their prospects are using and build nurture campaigns that generate higher response rates. Marketers can also use HG Insights to identify and score contacts that are using…

Terminus Announces Integration with Salesforce Platform to Provide Full Visibility into Customer Engagement across Marketing and Sales Teams

New Account and Opportunity Insights Now Natively Available in Salesforce Lightning Experience Enabling Marketing and Sales Teams to Prioritize Efforts on Their Best Accounts and Key Decision-Makers Terminus, a leading provider of an account-based marketing (ABM) platform, announced its new integration into Salesforce. The integration enables customers to bring account, contact and campaign data into the Terminus Account Hub where it can be unified with third-party intent and signal data and analyzed to identify and…

Engagio Launches First Engagement-Based Attribution Capability for Measuring Both Marketing and Sales Impact

New Dash Feature Goes Beyond Other Account Based Attribution Tools and Improves How Teams Collaborate on Account Based Marketing (ABM) Engagio, a leading provider of account-based software and solutions, announced Engagement Minute Attribution for Dash, the company’s account based attribution solution. Dash is now the first attribution offering that analyzes the impact of both marketing and sales activity together. Other solutions only track the impact of marketing campaigns and ignore sales and SDR efforts, as well as…

PathFactory Unlocks Powerful New Insights For B2B Marketing and Sales Teams To Enable Buyers

Path Analytics and Pathfactory for Sales Give B2B Marketers and Salespeople Access to Actionable, Cutting-Edge Data on Marketing Performance and Buyer Behavior Does anyone really read our marketing content? Are those leads marketing sent to sales truly qualified? Is the entire buying committee engaged, or is all that activity just from one rogue tire-kicker? These are just some of the critical questions B2B marketing and sales teams will finally be able to answer for the first time ever thanks to a groundbreaking suite of…

Pulseway Extends Digital Marketing and Sales Capabilities for MSPs with Launch of MSP Toolkit

Leading Provider of Remote Monitoring and Management Adds Toolkit for MSPs to Win New Business and Grow Existing Accounts Pulseway, a leading provider of mobile-first, cloud-first remote monitoring and management (RMM) software, announced the addition of the Pulseway MSP Toolkit to the Pulseway Platform, which can be accessed directly from the Pulseway interface. The MSP Toolkit offers existing Pulseway customers the opportunity to enhance their current marketing activities by customizing Pulseway generated campaigns with…