Microland Names Ashish Mahadwar as President for Global Sales & Marketing

Microland, India's leading digital IT transformation company announced that Ashish Mahadwar will be joining the Bangalore-headquartered company as President, Global Sales and Marketing based out Microland's San Jose office in the US. Mahadwar brings to the position the ability to accelerate innovation and global scale, in honor of evolving client needs. A diversified global career of over 30 years has prepared Mahadwar to scale application, infrastructure and consulting capabilities globally. He was most recently Chief…

Build-A-Brand Partners with Auto Industry Sales and Marketing Strategists, Shawn Hays & Dave Benson

Build-A-Brand Welcomes Partnership with Hays & Benson Build-A-Brand announced the addition of Shawn Hays and Dave Benson as strategic partners to the company's growth team. Build-A-Brand's sales philosophy of building a personal brand around each individual salesperson is a passion shared by both Hays and Benson. With the addition of Hays and Benson, Build-A-Brand positions itself as the go-to leader in personal branding within the auto industry. Benson will help execute Build-A-Brand's marketing strategy, while…

User Reviews Place DiscoverOrg and ZoomInfo at the Top in G2 Crowd’s Summer Sales & Marketing Intelligence Reports

B2B Data Intelligence leaders jointly earn high positions for customer satisfaction and market presence DiscoverOrg’s market-leading sales and marketing intelligence platforms, DiscoverOrg and ZoomInfo, topped the rankings in multiple categories in G2 Crowd’s Summer 2019 Grid Reports for Sales Intelligence, Market Intelligence, and Marketing Account Intelligence. Together, the platforms were honored with 17 top-3 category placements and were featured in 9 Grid Reports across 3 categories. DiscoverOrg and ZoomInfo…

Broadvoice Welcomes Kim McLachlan as Senior Vice President of Sales and Marketing

Broadvoice, an award-winning provider of hosted voice, unified communications (UC) and SIP Trunking services for businesses, announced that Kim McLachlan has joined the company as senior vice president of sales and marketing as Broadvoice continues to experience exponential growth nationwide. Kim is an award-winning sales leader and industry veteran. In her new role, she will further improve the alignment and communication between Broadvoice sales, marketing, and operation teams, creating even greater opportunities to…

New Industry Report Reveals Journey Management Unites Sales, Marketing, Service and IT at Leading Brands Globally

Kitewheel’s 2019 State of the Customer Journey report points to steadily increasing adoption by companies of all sizes in both B2B and B2C, across the entire customer lifecycle, in support of improved customer experience Kitewheel, the provider of the world’s leading customer journey platform, announced the 2019 release of its annual State of the Customer Journey report. Based on almost 5 billion customer journey interactions in 2018 alone and more than 10 billion since 2014, the report reveals that business enterprises in…

Sitecore Expands Functionality for Salesforce Marketing Cloud, on Salesforce AppExchange with Better Personalization and Segmentation

Offering ability to personalize experience down to individual regardless of language, site or country Sitecore, a global leader in digital experience management software, announced expanded functionality of Sitecore Connect for Salesforce Marketing Cloud at Salesforce Connections, the customer engagement event of the year. With the new enhancements, the combination of Sitecore Experience Platform and Salesforce Marketing Cloud, Sitecore Connect delivers hyper-customized experiences by enabling marketers to better understand…

Salesfusion Joins Forces with Kyloe Partners to Drive Home Value of Marketing Automation for Recruiting and Staffing Industry

Key Bullhorn Partners Combine Efforts to Showcase Unique Benefits of Integrating Technologies to Enhance Marketing and Applicant Tracking Salesfusion, by SugarCRM, and Kyloe Partners, both partners of Bullhorn, a cloud-based CRM solution for staffing and recruiting, are teaming up to educate users on how best to leverage the two technologies to make the most of their investment and enhance and scale their marketing efforts. @Bullhorn partners, @KyloePartners and @Salesfusion, team up to enhance recruiting and staffing…

Why CMOs Should Add Visual Interactive Sales and Marketing to Their MarTech Stacks

With an onslaught of both existing and emerging marketing tools, B2B marketers can easily get stuck in an overwhelming cycle of re-evaluating their marketing technology strategy and MarTech stacks against the next trend. This alone becomes a full-time job and can diminish, instead of enhancing marketing teams’ effectiveness. However, if you are marketing complex products or solutions, it is worth evaluating the addition of a visually interactive application this year. Technologies such as interactive 3D product and…

CommerceIQ Enables Movado’s E-Commerce Team With Amazon Command Center To Take Actions Efficiently Across Sales, Marketing, and Operations

CommerceIQ announces Movado Group, Inc., one of the world's premier watchmakers, has selected its unified Amazon sales, advertising, and operations platform for consumer brand manufacturers, to achieve profitable, sustainable growth on Amazon. CommerceIQ uses machine learning to unify and analyze hundreds of frequently-changing variables across Amazon to automatically identify, prioritize and recommend to e-commerce teams the best sales, marketing and supply chain actions that profitably drive online traffic, conversion and…

Loyalty Brands Announces Partnership with Textellent To Deliver Innovative SMS Sales & Marketing Capabilities

Loyalty Brands announced a partnership with Textellent, Inc., a leading SMS marketing and campaign platform to serve their family of brands. Loyalty Brands, founded by John Hewitt and Martha O'Gorman (formerly of JTH Inc. d/b/a/ Liberty Tax Service), has a family of brands which are Loyalty Networking, First Choice Business Brokers, a brand for Hispanic Tax and Financial Services and a Barter Service among others.  Textellent will give Loyalty Brands innovative texting capabilities for franchise recruitment and management…

TechTarget Integrates 1st and 3rd Party Intent Data within Priority Engine Platform to Help Companies Make Faster Sales and Marketing…

Enhanced account prioritization and intelligence combines relevant TechTarget intent, fit and customer engagement data to improve sales and marketing conversions TechTarget, Inc., the global leader in B2B technology purchase intent data and services today announced the release of enhanced account rankings and insights in IT Deal Alert Priority Engine fueled by 1st and 3rd party purchase intent data. Marketing and sales teams will now be able to leverage this new intelligence to get to the right accounts and prospects…

Salesfusion Marketing Automation Platform from SugarCRM Integrates with Google Ads to Meet Mid-Market Demand

Marketers Can Now Create, Manage and Measure ROI of Google Paid Search Campaigns with Salesfusion for Google Ads SugarCRM Inc., the company that helps organizations deliver exceptional customer experiences, announced the release of Salesfusion for Google Ads, marking a strategic partnership with Google that will allow customers to create, manage, optimize and track paid search advertising from within the platform. The integration will simplify Google paid search complexities by allowing customers to launch campaigns…

What Stuck Salesforce Marketing Cloud Services and Why It Blocked Pardot?

While fans of Game of Thrones were preparing for the finale of the series, Salesforce was fighting a different dragon over the weekend with Pardot. (The Benioffs are related and share a common great grandfather). Well, it was a very busy weekend for Salesforce as it was forced to temporarily shut down access to its Marketing Cloud services. It took a full working day for the company to confirm that normalcy was restored. https://twitter.com/isitdownforme/status/1129380308426645504 The Salesforce outage comes barely…

The Future of B2B Data-Driven Sales and Marketing With the Launch of Selling Simplified’s Visionayr Platform

Selling Simplified Group Inc. (SSG) is poised to unveil its Software-as-a-Service (SaaS) offering, Visionayr, at SiriusDecisions Summit in Austin, Texas, next week to offer B2B companies an innovative solution for data-driven marketing. Designed to consolidate the traditional martech stack, Visionayr combines marketing automation, content management, hosted interactive content experiences, user engagement monitoring and analytics all in one place. Integrated with SSG's proprietary global B2B database, the solution will…

People.ai Launches Campaign360, the Industry’s Only AI-based Solution To Ensure Sales and Marketing Alignment, Lead Follow Up and…

People.ai, creators of the only Revenue Intelligence System powered by AI, announced Campaign360, a new solution that delivers insight into the efficacy of any marketing campaign. Campaign360 will help drive pipeline, ensure alignment and accountability of lead follow-up with sales teams, and automatically attribute all sales effort and opportunities to the originating marketing efforts. Marketers have always been faced with three key challenges in measuring the success of their marketing activities: Understanding…

ZoomInfo and DiscoverOrg Named Leaders in G2 Crowd’s Spring Sales & Marketing Intelligence Reports

B2B Intelligence Leaders Jointly Earn Top Positions from Satisfied Customers DiscoverOrg’s market-leading sales and marketing intelligence platforms, DiscoverOrg and ZoomInfo, topped the rankings in multiple categories in G2 Crowd’s Spring 2019 Grid Reports for Sales Intelligence, Market Intelligence, and Marketing Account Intelligence. Together, the platforms earned 17 top-3 category placements across those 3 Grid Reports. DiscoverOrg acquired ZoomInfo in February 2019, and together, offer the highest quality,…

X2Engine’s X2CRM Only Solution Named to Constellation Shortlist in Three Sales and Marketing Software Categories in Q1, 2019

Awarded Constellation Shortlist Q1, 2019 in Sales Force Automation, B2B Marketing Automation and B2C Marketing Automation X2Engine, Inc., provider of the award-winning X2CRM software, which includes sales force automation, marketing automation, service, and workflow, announced it was named to the Constellation ShortList for three categories in Q1 2019 including Sales Force Automation, B2B Marketing Automation, and B2C Marketing Automation. The technology vendors included in the Constellation ShortList offer the key…

How Sales and Marketing is Changing with AI and Machine Learning

Between 2011 and 2018, We Saw Tremendous Growth in the Number of AI and ML Technologies and Their Integration into Marketing, Sales and Customer Service As we inch closer to the end of a phenomenal decade of digital transformation, global businesses are bracing themselves for the next wave of AI and Machine Learning. For most, it’s time to go back to the drawing board to evaluate, strategize and fortify the future by leveraging new technologies. B2B companies that have leveraged AI in sales realized call-time…

RollWorks Launches Identification Solution That Determines the Best Targets for Account-Based Sales and Marketing

Rollworks’ New Identification Solution Makes It Easier for B2B Marketing and Sales Teams to Strengthen Their Account-Based Programs RollWorks, a division of AdRoll Group, announced the launch of its Identification Solution. This powerful new addition to its account-based platform enables marketers to hone their ideal customer profile (ICP), create and prioritize a target account list, and identify key buyers and buying committees within target companies. “As more B2B companies invest in account-based programs, it’s…

TechBytes with John Arnold, VP of Marketing, Sales and Business Development, Intelligent Demand

Tell us about your role at Intelligent Demand and the team/technology you handle. As VP of Marketing, Sales and Business Development, I lead the team that is responsible for new revenue and partnerships as Intelligent Demand continues to grow its global client base and expand its network of strategic partners and consultants. Our team mainly helps our prospective clients and partners to turn goals into new ideas that translate into real, pragmatic agency solutions that our account services team can turn into real revenue…