Independent marketing analytics firms Marketscience Consulting and Truesight Consulting announce today their official merger into single entity: Marketscience. For over …
LeadsRx And iHeartMedia’s New Automotive Attribution Study Highlights How the Automotive Industry Can Drive More Shoppers to Businesses
Study Finds Radio Drives First Time Customers to Business Websites; and Reach, Frequency and Endorsements Play a Key Role in …
3Plus, Three Ireland’s Digital Loyalty Program built on Evolving Systems’ technology, wins Prestigious All Ireland Marketing Award
Evolving Systems, Inc., a leader in real-time digital engagement solutions and services, would like to announce that 3Plus, Three Ireland’s …
Matchmade Expands Its Influencer Marketing Platform to Help Millions of App Marketers, TikTok and Opera Amongst First Clients to Sign Up
The intelligent, data-driven influencer marketing platform continues its ambitious growth plans as it moves beyond games and gives app owners …
Adobe, The New York Times Company and Twitter Announce Content Authenticity Initiative to Develop Industry Standard for Content Attribution
At Adobe MAX, Adobe announced the Content Authenticity Initiative, along with The New York Times Company and Twitter, aimed at …
Nucleus Vision Unveils an Unconventional Retail Attribution Mechanism
The Company Patents an Attribution Mechanism That Has a Unique Capability of Integrating with Retail/Telecom Networks Nucleus Vision, an IoT-based …
Influencer Marketing Platform, Grapevine Logic, Launches Grapevine Village to Grow Global E-Commerce Supermarket
Grapevine Village Is Monetizing the Trust Economy by Building a Network of Nano-Influencers to Engage in Revenue-Sharing Partnerships to Bring …
Merkle Launches Archie, a Scalable Marketing Analytics Solution
Centralized Delivery of Marketing Performance Measurement and Advanced Analytics Across Media and CRM Merkle, a leading technology-enabled, data-driven performance marketing …
Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North American Expansion Plans
Regional Growth Key Piece of Strategy to Reach $3.5B in Global Revenue by 2025 Resulticks, the world’s fastest growing real-time …
Experian Voted as Top Media Planning and Attribution Provider
Adweek’s readers voted Experian as the top advertising and marketing technology provider for media planning and attribution. The recognition was …
TVSquared and Ampersand Partner for Always-On TV Attribution for Local and National Advertisers
Partnership Brings Data and Transparency to the Market to Drive a New Measurement Standard in TV Advertising TVSquared, a global …
How Real-Time Revenue Attribution Can Unlock More Revenue Per Visitor
Today’s most successful online publishers are operating according to a fundamental business truth: You have to spend money to make …
Terminus Unveils AI-Driven Account-Based Marketing Platform Updates to Transform Account Targeting and Engagement
New dynamic ad automation, native intent, and advanced conversion tracking features evolve account-based marketing to become the new B2B marketing …
A-Z Glossary For Good TV Marketing – Part 3
Wrapping up my manual of TV Marketing metrics – we kick off with digital and TV worlds merging. P – …
Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action
Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor …
Gartner Survey Reveals the Three Top Brand Challenges for Marketing Leaders
Marketing Leaders Report They Struggle with Management, Relevancy and Measurement Fifty-eight percent of marketing leaders believe brand is a critical …
TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms
Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution, announced its …
Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics
2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, …
Is Your Content Marketing Strategy Driving Sales?
The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the …
Announcing New Future of Mobile Attribution Institute to be Led by Kochava Under MMA; Kochava CEO Named to MMA Global Board of Directors
Charles Manning joins industry leaders of the Modern Marketing Association Kochava Inc. the industry leader providing real-time data solutions for …