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Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

Gartner Survey Reveals the Three Top Brand Challenges for Marketing Leaders

Marketing Leaders Report They Struggle with Management, Relevancy and Measurement Fifty-eight percent of marketing leaders believe brand is a critical driver of buyer behavior for prospects, and 65% believe it is a critical driver of buyer behavior for existing customers, according to Gartner, Inc. However, the Gartner Brand Survey 2019 revealed that 35% of marketers struggle with managing a global brand. “Managing a global brand is a complex, multidimensional task,” said Chris Ross, vice president analyst at Gartner.…

TVSquared Partners with Extreme Reach for Multi-Touch Attribution Across All Digital Video Platforms

 Partnership Provides Scale and Precision for Impression-Based Attribution Across OTT Advertising TVSquared, the global leader in TV attribution, announced its partnership with Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported OTT streaming service. The TVSquared and Extreme Reach integration tags every single ad, delivering massive simplification for advertisers, while giving them the ability to track performance at scale across all digital TV content.…

Neustar and the ANA Announce Winners of the 2019 Genius Awards in Advanced Marketing Analytics

2019 winners include Adobe, USA for UNHCR, LongHorn Steakhouse, and Pittsburgh Cultural Trust for their innovative marketing analytics achievements Neustar, Inc., a trusted, neutral provider of real-time information services and the leader in customer intelligence, trusted customer identity and marketing analytics solutions for Fortune 500 brands and the Association of National Advertisers (ANA), announced the winners of The ANA Genius Awards at the ANA Masters of Marketing conference in Orlando, Fla. “The amount of…

Is Your Content Marketing Strategy Driving Sales?

The proliferation of digital communications has made the world a noisy place. Marketers know full well to compete in the ‘attention economy’ requires an unprecedented level of Personalization and value in messaging. Be in the right place, at the right time with the right message. Sales is exactly the same. In previous articles I’ve talked about the value of social as a channel for sales to connect with the modern buyer. Now I will address how content plays a central role in building relationships once you’ve connected.…

Announcing New Future of Mobile Attribution Institute to be Led by Kochava Under MMA; Kochava CEO Named to MMA Global Board of Directors

Charles Manning joins industry leaders of the Modern Marketing Association Kochava Inc. the industry leader providing real-time data solutions for mobile and connected devices, announced the appointment of CEO, Charles Manning, to the Global Board of Directors of the Mobile Marketing Association (MMA), the leading global trade association for the mobile marketing industry. Kochava will bring leadership and value to MMA members as head of the new Future of Mobile Attribution Institute, with particular guidance on combating…

Dovetale Launches Tracking Pixels to Measure Influencer Marketing Performance and E-Commerce Conversion

Dovetale Is Transforming How Marketing Teams Track Influencer Marketing Performance and ROI Dovetale, a website to help marketing teams find and work with social media influencers, announces a new feature to help teams track conversions and ROI. Influencer marketing is plagued with expensive tools that don't actually help brand teams save time or money. One of the biggest problems teams are trying to find solutions to is tracking. Savvy marketing teams doing influencer marketing rely on three to four different tools on…

The 6 Questions You Should Be Asking Your Marketing Analytics Vendor

Anyone who tells you that Marketing Analytics is an exact science is wrong. The algorithms, the data, the optimizations, and the simulations can all lead to many different outcomes depending on who and how it is processed and measured. When done correctly, there is much to gain. One can optimize budgets and increase Returns On Investment (ROI), predict Sales across Product Categories, and grow your business significantly. On the flip side, however, when done incorrectly, there is much to be lost – like misdirected investment…

Google Becomes Largest Player in App Marketing Space for the First Time, According to AppsFlyer’s Latest Performance Index

Facebook Maintains Top Spot in the Overall Index Power Rankings for Driving Both Quality and Higher Adoption Among Advertisers AppsFlyer, the global leader in mobile attribution and marketing analytics, released the ninth edition of the Performance Index. For the very first time, Google has surpassed Facebook in the total number of attributed installs, increasing its share of the app install pie eightfold in the last five years. Caption: Performance Index Global Volume Ranking Importantly,…

Outsell Integrates Audience Acuity’s Data For Industry Leading AI-Driven Marketing Automation Platform

Audience Acuity's Super Identity Graph has been selected by Outsell for integration into their AI-driven marketing automation platform. Audience Acuity's identity graph contains 6 billion data points describing 243 million American consumers. Outsell engages with over 28 million consumers daily and works with all major automotive brands in the United States. Outsell's platform delivers increased customer engagement to more than 1,500 automotive dealers across America. Marketing Technology News: Renowned Leaders of…

TV is Leading the Category for Automotive Attribution

Analysis Uncovers Strongest Response for 15-Second Spots and Daytime TV TVSquared, the global leader in linear and digital TV attribution, released its report, “Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands.” The analysis uncovers the TV buy elements that are driving response – spanning KPIs, creative lengths, programming genres, days and dayparts – for the auto industry. TVSquared analyzed more than $10 billion in TV ad spend from nearly 200 auto brands. Response, cost and audience data from…

Discovery, Inc. and 605 Partner to Expand TV Attribution Capabilities

The Companies Are Leveraging 605’s Combined Dataset (The Nation’s Largest) to Measure TV’s Impact on Both Branding and Sales Discovery, Inc. announced that it is partnering with 605, a next- generation television measurement firm, to take full-funnel attribution to census scale for the very first time. The companies will leverage data aggregated from multiple MVPD and ACR viewership sources totaling nearly 40 million households, the largest ever utilized for a TV attribution study. Both 605 and Discovery believe that…

TechBytes with Courtenay Worcester, Director of Marketing at GetResponse

Tell us about your role and the industry/technology you handle at GetResponse. As the Director of Marketing, I’m responsible for driving the company's Marketing strategy in North America. My role spans positioning, competitive analysis, lead generation, customer engagement, and brand awareness for the GetResponse Enterprise platform. How big is your Product and Marketing team? GetResponse has a growing, global team primarily based in Poland with offices in Brazil, Russia, Malaysia, Germany and in Boston, MA where I’m…

Why Attribution Will Change the Way You Look at PPC

When was the last time you evaluated your attribution model? Most advertisers on Google Ads are still sticking with the default attribution settings when managing, optimizing, and reporting on their PPC efforts. It’s time to take another look and change the way you evaluate your performance. What is Attribution Attribution is deciding what efforts/actions/channels deserve credit for a conversion. Sounds relatively straightforward, right? Google Ads defaults to an attribution model called last-click. This model gives all…

MarTech Interview with Ani Obermeier, VP of Marketing at Smartling

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. How did you end up at Smartling? Like for so many, travel has been my passion since childhood. You could call me a “stamp collector” if that was still a thing. There is nothing more invigorating to me than experiencing different cultures, immersing myself in local customs and communicating with the locals. It feeds my curiosity,…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world's largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called "MuteSix, an iProspect Company." As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

Dentsu Aegis Network Acquires Top Direct-to-Consumer Marketing Agency MuteSix

Top Digital Performance Agency Will Become Part of iProspect Dentsu Aegis Network announced the acquisition of MuteSix, a top digital performance agency and one of the world’s largest direct-to-consumer marketing agencies. MuteSix will join iProspect, a leading global digital performance agency. Going forward, the agency will be called “MuteSix, an iProspect Company.” As all marketers demand more accountability from their marketing spend, and increasingly launch and build brands through performance marketing channels,…

Daily MarTech Roundup: The 5 Coolest Things in Marketing and Sales Today

Today's Daily MarTech Round-up covers latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from TapClicks, ActiveCampaign, Adwerx, Experian, and Internet of Things Consortium. TapClicks Raises $10 Million to Advance Predictive Analytics and Attribution In Marketing Operations Platform TapClicks, the global leader in marketing intelligence, analytics, reporting, workflow, and orders management, announced it has raised $10 million in equity funding from Boathouse Capital, a private…

Digital Marketing Leader REQ Acquires Performance Marketing Agency IMI

REQ, a leader in digital marketing and brand reputation, announced it has acquired and merged with Internet Marketing Inc., one of the fastest growing performance marketing companies in the country with offices in San Diego and Las Vegas. REQ will integrate its expertise and proprietary technology in SEO, search marketing, digital advocacy, and brand management with IMI’s enterprise performance advertising, earned media and social media capabilities. The combination will result in annual revenue of $50 million with 120…

TV Attribution – What’s All the Fuss About?

Attribution has been, and will continue to be, a hot topic for those in the Marketing world – and for good reason. Beyond measuring TV’s impact on Sales outcomes, attribution can also be used to gain deeper insight into the performance of specific campaign variables such as message, creative, target audience, media schedule, ad placement, format and length, among others. With pressure building for brands to get the best possible Return On Investment (ROI) from their ad spend, attribution is at the heart of mounting…