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Leading B2B Commerce Services Provider Xngage Announced as Platinum Sponsor of Engage 2018

Insite Software, a leading provider of powerful digital commerce solutions, announced that Xngage, a leading B2B eCommerce services firm, has become a Platinum Sponsor for Engage 2018, Insite's conference for customers, partners and industry experts to be held September 10-12 at Loews Minneapolis Hotel. The event will provide a venue for users of Insite's powerful B2B eCommerce solutions to network with peers, interact with Insite's team of experts, and hear from industry thought leaders.  Platinum Sponsors for the event…

Mixpanel Brings on Seasoned Executives to Tackle the Global $26 Billion Analytics & Business Intelligence Market

With Leaders from Linkedin, Google, and Other Top Tech Companies, Mixpanel Capitalizes on the Global Demand for User Behavioral Analytics at Large and Small Organizations Alike Mixpanel, the world's leading user behavior analytics platform, announced strategic additions to its executive team. Joining the company are Pierre Berlin, Vice President of Global Sales; Alison Holmlund, Vice President of Customer Success; and Adam Kinney, Head of Machine Learning and Automated Analysis. With these leaders, Mixpanel will…

Persado Appoints Leading University of Chicago Professor to Advisory Board

Persado, the leading provider of AI-generated cognitive content for top global brands, announced that Sanjog Misra has been appointed to its advisory board, effective immediately. In this role, Misra will provide strategic counseling to the Persado executive team, alongside the five additional industry experts serving on the board. Misra will work closely with Persado’s data science team on marketing message personalization to quantify the effect of marketing language and attribution modeling. “Persado is an innovator and…

Phrasee Lands $4 Million Series A Funding to Take AI-Powered Copywriting to America

Albion Capital Backs AI Marketing Tech Leader in Latest Funding Round Phrasee, the London-headquartered marketing technology company that uses artificial intelligence (AI) to generate optimised marketing copy, has closed a $4 million Series A funding round. The investment will fuel Phrasee’s international growth plans, including scaling up its new US operation in San Francisco and the recently announced expansion of its UK team. Albion Capital Group LLP led the round, with follow-on funds from existing investors…

Amobee Completes Acquisition of Videology, Expands Advanced TV and Video Advertising Capabilities

CTV Pioneer Scott Ferber Appointed Chief Innovation Officer, AI Expert Domenic Venuto Named Chief Operating Officer and Talent Development Leader Erica Golden Selected Chief People Officer  Singtel subsidiary Amobee, a global digital marketing technology company serving brands and agencies, announced it has completed the acquisition of assets from Videology—a leading software provider for advanced TV and video advertising—advancing its connected TV and digital video solutions with sophisticated data-driven linear TV…

Marketo Accelerates Quarterly Sales Forecasting Process and Improves Accuracy with Clari

Leading Engagement Marketing Solutions Provider Leverages Clari to Up-Level Sales Execution and Forecasting with Better Visibility and Operational Speed Clari announced that Marketo, the leading provider of marketing engagement, analytics, and attribution software, has chosen Clari's predictive sales management solution to add consistency and visibility to its sales forecasting process. "The ability to accurately predict the forecast is most critical for our organization," said Eric Johnson, Chief Sales Officer at…

Usabilla Partners with ConversionXL for Conversion Optimization

Strategic Alliance Will Offer Customers Robust Digital Marketing and Conversion Optimization Services Fueled by VoC Technology Usabilla, the global Voice of Customer (VoC) technology provider, announced a strategic partnership with ConversionXL (CXL), a leading agency and source for optimization, growth and digital analytics expertise. This alliance will offer both current and future Usabilla and ConversionXL customers robust digital marketing and conversion optimization services fueled by leading VoC technology.…

Generation Z Report Reveals Them to Be Social Foodies with Declining Interest in Cars and Retail Malls

Back-To-School Report by Engagement Labs Declares Gen Z to Be a "TotalSocial Generation" For decades, the most important right of passage for American teenagers was the purchase of a first car to drive to the mall to hang out with friends. A new analysis of teenage conversation patterns by Engagement Labs shows that teens today—popularly known as Generation Z—present an entirely new challenge to marketers. Enabled by mobile devices, ride sharing, and a penchant for walkable restaurants and retail, teenagers are shunning…

Talkwalker Proud to Be Named a Strong Performer in Independent Research Firm’s Social Listening Report

Talkwalker Received the Highest Score Possible in the Customer Growth Rate Criterion and the Second Highest Score in the Current Offering Category, According to New Report Released by Independent Research Firm Talkwalker, a leading social listening and analytics company, is pleased to be named a Strong Performer in the new report: The Forrester Wave: Social Listening Platforms, Q3 2018. The report identified and evaluated 10 top social listening platforms in the market, based on 40 criteria, recognizing Talkwalker with…

Cinedigm Partners with Tubi to Launch Suite of Channels on the New Tubi Channels VOD Platform

The Suite Includes Popular Digital-First Networks CONtv, DOVE CHANNEL, DOCURAMA, WHAM, HALLYPOP, and COMBAT GO Cinedigm has partnered with Tubi, the leading free movie and TV streaming service, to launch a suite of six of the Company’s popular digital-first channels on the landmark Tubi Channels streaming service—a curated VOD platform featuring content from major networks, studios, streaming services, and media companies, allowing viewers to enjoy their favorite movies and television series in one convenient place and…

Synthesio Named a Leader in Independent Social Listening Platforms Report

Synthesio Received The Highest Scores For the Data Sources and Pricing Strategy Criteria Synthesio, the leading Social Intelligence Suite, has been named a Leader in The Forrester Wave: Social Listening Platforms, Q3 2018 report. For this report, Forrester identified and reviewed the most significant Social Listening Platforms, and after going through their 40-criteria evaluation, Synthesio received the top scores for the Data Sources and Pricing Strategy criteria, and has been named a Leader. Also Read: SheerID Expands…

Marketo Appoints Mika Yamamoto as Global President to Deliver End-To-End Customer Experience

Former SAP Chief Digital Marketing Officer Will Drive New Growth and Operational Efficiencies Marketo, Inc., the leading provider of marketing engagement, automation, and attribution software, announced the continued expansion of its leadership team with the appointment of Mika Yamamoto as Global President. As the former Chief Digital Marketing Officer (CDMO) for SAP, Yamamoto brings 20 plus years of enterprise marketing experience to Marketo, and will focus on delivering a world-class, end-to-end experience for Marketo's…

Alfresco Hires Customer Success Officer Heather Guntrum to Lead Next Wave of Customer Success

Strategic Leader from SDL and Teradata Brings Solid History of Successful Management and Growth Alfresco Software, a leading enterprise open source provider of process automation, content management, and information governance software, announced that Heather Guntrum has joined the company as Customer Success Officer. Guntrum will own the post-sale experience for all customers, enabling their competitive advantage and success using Alfresco solutions. She will join Alfresco’s executive team and report directly to CEO…

BlueMail Upgrades App, Announces Share Email Functionality

BlueMail, a leading provider of mobile messaging solutions to consumers and business customers with the highest rated email app on the Play Store, released Version 1.9.5 with support for Share Email, a new innovative capability which allows users to easily share emails publicly or privately through various social networks and messaging apps including colleagues, family, and friends via apps like Twitter, LinkedIn, Facebook, Skype, WhatsApp etc. BlueMail Announces Share Email “This capability brings the email to the…

Simple Raises $17 Million to Roll out MRM Product Globally

BBRC Private Equity Leads $17 Million Investment Round to Help Marketing Technology Firm Simple Launch Its Marketing Resource Management Software Globally Marketing resource management firm Simple has raised $17 million to roll out its new Intelligent Marketing Platform globally. The round is led by Brett Blundy’s BBRC Private Equity, with existing investor Perle Ventures also increasing its investment. The fresh round of capital will expedite Simple’s expansion into new markets in Europe and further develop its…

PebblePost Closes $25 Million Series C Round to Accelerate Adoption of Programmatic Direct Mail

Led by Advance Venture Partners, Investment Will Bolster Marketing Capabilities and Solidify Company’s Leadership Position PebblePost, the creator of Programmatic Direct Mail, announced it has secured a $25 Million Series C round, led by Advance Venture Partners (AVP). The new capital will enhance the company’s capabilities to convert shoppers into buyers with meaningful mail. “With hundreds of consumer brands on our platform, and our continued growth, we have a distinct advantage in serving the market we created,” said…

Supporting a New Age of Ad Targeting

Given that the average household has at least three devices and the fact that individuals can shift between these devices up to 27 times an hour, it can be nearly impossible for marketers to hone in on the most relevant audience and device for their campaign. Without a cross-device perspective, marketers won’t know if all the devices in that household belong to one individual or another, nevermind adding the complexity of shared devices and behaviors. However, what began as solving for media attribution has now evolved…

Infogroup Adds World-class Digital Talent to Expand Digital Capabilities and Accelerate Company Vision and Mission

The Leading Data, Multichannel Marketing Solutions and Services Provider Welcomes Five New Executives to Provide Clients with Enhanced Digital Capabilities and Technology Innovation Infogroup, a leading provider of data and multichannel marketing solutions, announced the expansion of its digital services and the hiring of five new executives to grow its digital, data and technology capabilities to accelerate the company's vision and mission. Infogroup is expanding its digital solutions and services to empower brands to…

Televerde and Marketo Enter into Global Agreement to Increase ROI for Enterprise Marketers

Companies Also to Bring Turnkey SDRs-As-A-Service to Joint Customers Leveraging the Marketo Engagement Platform Televerde, the global leader in B2B demand generation and inside sales solutions that help clients better serve their customers and improve sales, announced a three-year, strategic agreement with Marketo, Inc., the leading provider of marketing engagement, analytics, and attribution software, to maximize efficiency, ROI, and revenue for enterprise marketing leaders. Marketo and Televerde are also announcing the…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…