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Nielsen CGA Levels the Restaurant Analytic Playing Field with Launch of Free Benchmarking Platform, Restaurantrak

Enabling Accessible Analytics and a Smarter Market for the Restaurant Industry Nielsen CGA, the on-premise measurement business arm of Nielsen, released details around the launch of RestauranTrak, an industry-first, benchmarking analytic platform for food service operators in the U.S., designed to help level the analytic playing field within the U.S. restaurant landscape. With this launch, any U.S.-based bar or restaurant owner will have complimentary access to Nielsen CGA’s robust set of on-premise analytics to assess…

The AI Organization Releases New Book: Artificial Intelligence, Dangers to Humanity

"China can Enslave Humanity with Artificial Intelligence, Robotics & Drones on 5G Network," says The AI Organization What are the inter-connections between AI, U.S, China, Big Tech and the world's use of Facial Recognition, Bio-Metrics, Drones, Smart Phones, Smart Cities, IoT, VR, Mixed Reality, 5G, Robotics, Cybernetics, & Bio-Digital Social Programming? The book will cover present, emerging and future threats of Artificial Intelligence with Big Tech, including technology that can be used for assassination or to…

Hewlett Packard Enterprise Advances the Cloud Experience Through Intelligence and Composability

Offerings enable enterprises to support mixed workloads with greater speed, extreme data resiliency and ease of scale Hewlett Packard Enterprise (HPE) announced combined intelligence and composability offerings by integrating its artificial intelligence (AI) and machine learning-driven HPE Primera storage platform with the composability in HPE Synergy and HPE Composable Rack, helping customers rapidly deliver new apps and innovations to propel their businesses forward. This unique combination allows customers to…

Zazzle Collaborates with Adobe to Help Creators Monetize Their Designs

Zazzle Taps Into New Adobe Design to Print, Empowering Customers to Easily Create Physical Products and Monetize Designs Zazzle, the world's leading online destination for empowering people to customize, create and make products and designs, is excited to announce that it is collaborating with Adobe during the launch of Adobe Design to Print, a new tool that enables designers to create artwork for printing on physical products – such as those from Zazzle - and also earn royalty fees for their effort Launching at Adobe…

Consumer 5G Monetized by Data-Centric Plans, Speed-Based Pricing and More4More Content Strategies, Says GlobalData

More than 40 telecom operators around the world have already launched commercial 5G services and many are in the starting blocks to go live with their 5G deployments by the end of 2019. Next year will also witness several launches in Europe and other parts of the world. With the growing popularity of 5G, telcos need to craft carefully their 5G go-to-market strategies in order to monetize the technology, says GlobalData, a leading data and analytics company. GlobalData’s report, ‘5G Commercial Use Cases Update & Telco…

Geenee Raises $7 Million Series Seed Round to Accelerate Mobile Image Recognition and WebAR Growth

Geenee, Inc. ("Geenee"), the mobile software startup helping brands engage their audiences, announced the closing of its $7 million Series Seed Round. The round was led by IDI Partners, LLC ("IDI Group"), a multi-family office VC platform which also has investments in Snapbac, LLC and EBY, LLC, as well as other early stage companies. The raise will accelerate the company's go-to-market strategy and the introduction of additional product offerings. Marketing Technology News: Mspark Associate Director of B2B Marketing Stacy…

M-Files Recognized as a Visionary in 2019 Gartner Magic Quadrant for Content Services Platforms

M-Files positioned as a Visionary based on completeness of vision and ability to execute M-Files Corporation, the intelligent information management company, announced that the company has been recognized as a Visionary in Gartner, Inc.’s 2019 Magic Quadrant for Content Services Platforms. Gartner named M-Files as a Visionary based on its completeness of vision and ability to execute, against the backdrop of an evolving content services platforms market. More open, unified and intelligent content services platforms…

Adobe Leadership in Creativity, Digital Documents and Customer Experience Management Categories Drives Next Era of Growth

Company Raises Q4 FY2019 Digital Media Net New ARR Target Adobe will host a financial analyst meeting with investors and financial analysts at its Adobe MAX conference, where Adobe’s executive team will unveil the company’s strategy to expand its leadership in the creative, digital documents and customer experience management categories to drive sustainable, long-term top and bottom line growth in 2020 and beyond. As part of its presentation, Adobe will provide data showing that its total addressable market is expected to…

LevelJump Announces Outcome-Based Sales Enablement For Go-to-market Teams

Guide sellers to milestone achievement, show executives the business impact, and optimize readiness programs for revenue outcomes LevelJump, a sales enablement and readiness solution for go-to-market teams, announced the release of Outcome-Based Enablement. Sales enablement is going through a renaissance. Analysts are saying sales enablement is the third wave of sales and marketing alignment as companies increasingly need to differentiate on buyer-customer experience. Yet the function is struggling to communicate its…

Infogroup Unveils Innovative New Data Axle Features and Insights

Infogroup Releases New Self Sign-Up Feature and Adds Millions of Records and Insights To Its Proprietary Real-Time Data Platform Infogroup, a leading provider of data and data-driven marketing solutions, unveiled new features for its Data Axle platform, including the ability to test Data Axle for free, a pre-built integration for CRM, and millions of additional contact and vehicle ownership insights. The latest release furthers Infogroup's commitment to innovation, as evidenced in its ambitious product and features…

MarTech Interview with Charlie Ungashick, CMO at Validity Inc.

"There’s too much hype around AI in general in my view but if you can see past the hype, AI holds great potential for a more targeted and enriched Email Marketing experience, both for marketers and customers." Could you tell us about your role and journey into Marketing Technology? I started my career in IT, starting at AIG on Wall Street right out of college. My CTO sent me up to Boston to learn about a new software we would implement, and I met the people who were behind the startup’s technology. I realized right away…

Leanplum President Earns Top Women in SaaS Award

Kate FitzGerald's Leadership Recognized by The Software Report Leanplum, the leading multi-channel engagement platform, announced that Kate FitzGerald, president and chief revenue officer (CRO) of Leanplum, has been selected as one of The Software Report's Top 50 Women in SaaS (Software as a Service) for 2019. The award recipients are carefully selected based on their individual attributes, highlighting how their contributions have positively impacted the technology sector, subsequently leading the way for future…

New Software AG and Adobe Offering to Deliver Improved Customer Experience, Bolstering Sales and Marketing Campaigns

webMethods.io, from Software AG, Delivers to Businesses that use SAP Service Cloud solution and SAP Sales Cloud solution a Previously Unavailable Integration with Marketo Engage, Part of Adobe Marketing Cloud Software AG launched a certified connector for Adobe’s Marketo Engage platform. This connector integrates a user’s SAP Service Cloud solution or SAP Sales Cloud solution implementation with Marketo Engage, establishing a direct connection between customer data and Adobe’s customer experience management (CXM) tools.…

Demand Spring Congratulates Grand & Toy’s Nadia Milani On Being Named to the 2019 Fearless 50 List

Marketo’s Fearless 50 List recognizes the top 50 marketers in the world Revenue Marketing consultancy Demand Spring is thrilled to congratulate Nadia Milani, Digital Marketing Manager at Grand & Toy, on being named to the 2019 Marketo ‘Fearless 50’ list. Marketo’s Fearless 50 program recognizes the top 50 marketers in the world who are driving bold, fearless marketing and digital transformation. Marketing Technology News: Real-Time Omnichannel Marketing Automation Leader Resulticks Embarks On Aggressive North…

Adobe Expands Product Offerings to Meet Mid-Market and SMB Needs

Global leader in digital customer experience platform, Adobe, has expanded its product offerings to serve the needs of mid-market and SMBs. Adobe is creating a new organization within their Digital Experience business altogether to thwart the growing challenges in the martech ecosystem. At the time of this announcement, Adobe also promoted Gary Specter, formerly vice president of Magento global sales and customer success, to lead the dedicated sales, customer success and support organization. Gary will be the VP, global head…

MarTech Interview with Elizabeth Cholawsky, President and CEO at HG Insights

"Technology Intelligence is unique in that it can not only help our customers identify which accounts have the highest propensity to buy, but also, through our spend intelligence, the accounts with the greatest revenue potential." Could you tell us about your role and journey into Technology? I’ve always been interested in how technology can be used to solve bigger and bigger problems. At university and grad school, and early in my career, I developed computer models to help understand various Social Science phenomena,…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock Hired to Continue Tealium’s Growth Through Vast Experience in Marketing Technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. Tealium Expands Leadership Team and appoints World-Class Marketing Executive, Heidi Bullock as CMO “We are thrilled to have Heidi joining the executive…

Tealium Expands Leadership Team, Appoints World-Class Marketing Executive as CMO

Heidi Bullock hired to continue Tealium's growth through vast experience in marketing technology Tealium, the trusted leader in real-time customer data orchestration, announced that Heidi Bullock has joined the company as Chief Marketing Officer (CMO). Bullock previously served as CMO at Engagio, and prior to that as Group Vice President of Global Marketing at Marketo. "We are thrilled to have Heidi joining the executive team at Tealium," said Jeff Lunsford, Chief Executive Officer (CEO) of Tealium.…

Perkuto Launches New Methodology for Marketing Operations Leaders

Score Framework Addresses Needs of Marketo Users Perkuto, a provider of Marketo-centric solutions for enterprise organizations, released a new marketing operations SCORE methodology to address the core needs of today’s marketing operations professionals limited time, a shortage of internal Marketo resources and a growing desire to adopt time-tested, proven methodologies. Perkuto’s SCORE approach empowers marketing operations executives to lead with confidence, backed by a solid Marketo foundation and processes proven to…

MarTech Interview with Lisa Kalscheur, CMO at Monetate (now acquired by Kibo)

"We have been bombarded with buzzwords like “Big Data” and even AI for years now, but we are finally at a point where technologies are able to better identify signals from the large amounts of data that we are collecting to make them actionable." Tell us about your role and journey into Technology. What inspired you to start at Monetate? I love the fast pace, innovation, and nerdiness of the tech world. I studied Journalism in college and started at Ziff Davis immediately thereafter and quickly gravitated to the Marketing…