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Litmus Launches Integrated Solution for Email Marketing

Solution strengthens marketing team collaboration with new dashboards, streamlined email workflow, and simplified approvals Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for marketers to collaborate, save time, and simplify approvals. Enhanced engagement analytics and reporting also provide valuable customer insights, enabling marketers to…

ActiveCampaign Hires Prominent Marketing and Sales Technology Executives to Continue Ongoing Momentum in Customer Experience Automation

ActiveCampaign, the leading Customer Experience Automation company, today announces two executive hires with a recent history of leading SaaS software growth to the deep technology experience already present on the ActiveCampaign team. Maria Pergolino, former Chief Marketing Officer for Anaplan, joins ActiveCampaign as its first CMO. Senior HubSpot leader, Chris Englund, joins as the company’s Vice President of International Operations. This follows recent announcements highlighting global expansion, strategic partnerships,…

Demand Spring Launches Marketing Unplugged

Podcast Looks at the People and Personalities Behind Great Marketing Revenue Marketing consultancy Demand Spring launched Marketing Unplugged, a new podcast that goes behind the scenes and delves into the personalities and stories behind great B2B marketers. Co-hosted by Demand Spring’s Founder and President Mark Emond, and Content Director Karen Morad, Marketing Unplugged will do a deep dive with guests into what inspires them, and how they channel their ideas to help their organizations, and themselves, stand taller.…

Brightcove Expands Partnership with Adobe to Bring Seamless CX to LaunchPoint Ecosystem

Brightcove Inc., the leading provider of cloud services for video, announced that the company has joined LaunchPoint, by Marketo, an Adobe company, as an Accelerate partner for Marketo Engage customers looking to incorporate video assets into their marketing strategies. Together, Brightcove and Marketo Engage further empower global marketers to provide immersive video experiences that deliver more views, deeper engagements, and higher conversions than ever before. “We are thrilled to be a part of Marketo’s LaunchPoint…

R2i Hires Mark Eddy as VP of Channel Partnerships and Strategic Alliances

Proven Leader in Technology Sales, and Building Strategic Channel Partnerships R2i, a rapidly growing, independent digital marketing agency, announced that it has hired Mark Eddy as VP of Channel Partnerships and Strategic Alliances. Eddy brings with him more than 15 years of experience driving business outcomes for clients through partnerships with industry leading technology vendors. As VP of Channel Partnerships and Strategic Alliances, Eddy will be focused on driving growth with key partners to continue R2i's record…

Interview with Joelle Kaufman, CMO and Chief Revenue Officer at Dynamic Signal

"It’s important to remember that AI can’t tell you how to differentiate from your competitors and how to emotionally engage." Tell us about your role and journey into technology. What made you join Dynamic Signal? I have been in technology since 1996. I joined a company that helped people find books that they would enjoy. This company took books you already like and helped you find other books you would like. That technology was used to help drive more book sales. I love the fact that technology can help solve new,…

CDPs and Analytics Take CRM Lead Management Providers to New Heights

Recently, Gartner released the Magic Quadrant 2019 for CRM Lead Management. The list includes the usual top-end Martech providers, Salesforce, Adobe's Marketo, Acoustic (IBM) and the low-code champion in this segment, bpm'online. As a global business software provider for Process Automation and CRM, bpm'online has carved a unique space for itself in the CRM Lead Management category this year. bpm'online is a MarTech RADAR Company 2019. SalesTech Star Primer: What Is Lead Generation? bpm'online was also a leader in…

Zift Commended by Frost & Sullivan for Developing ZiftONE, a Marketing Automation Tool for Channel Partner Management and Marketing…

Zift Has a Healthy Partner Ecosystem for Easy Integrations and Connections, Making Zift a Hub for All Things Related to Partner Management  Based on its recent analysis of the global marketing automation solutions market, Frost & Sullivan recognizes Zift Solutions, Inc. with the 2019 Global Innovation Excellence Frost Radar Award for building ZiftONE, the only all-in-one platform for channel marketing, sales, and operations. Instead of simply adding partner relationship management, onboarding, sales enablement…

MarTech Interview with Erik Archer Smith, Marketing Director of Data at Treasure Data

"Marketers will have to get creative to create interesting experiences that customers are willing to engage with in exchange for personal data." Tell us how technology became your career. What inspired you to join Treasure Data*? I like to joke that I’m either “the oldest millennial” or “the youngest Gen X” because I was born in 1980, but got my first computer when I was 6 and grew up as a “digital native” back when we were just called “nerds.” From there I’ve always been an “early adopter” of technology and paid my way…

VERB Completes Universal Integration Into 17 Direct Sales Back-Office Providers

Company Expects Enhanced Customer Experience to Support Continued Growth of Client Base and Revenue VERB Technology Company, Inc., a leader in business-focused interactive video sales and marketing applications and the pioneer of Augmented Sales Intelligence software, announced that it has completed the integration of its interactive video-based CRM with 17 of the most popular direct sales back-office provider systems. Direct sales back-office systems provide many of the support functions required for direct sales…

MarTech Interview with Andrea Lechner-Becker, CMO at LeadMD

"Technology empowers marketing strategy and too many people are without the planning and process skill sets to make the tech actually work." Tell us about your role at LeadMD. I’m CMO in the title and a one-woman Marketing team in practice. How have Marketing methodologies evolved since 2014? It’s probably the writer in me that cares about the use of the word methodology here, but what is a methodology? Is it strategy or the execution of that strategy? If we’re talking about strategy, frankly, there are no new ideas.…

Continued Product And Team Growth At Vertify Attracts Bay Area Investors

With $750k seed round, Vertify to solve the technology misalignment problem between sales and marketing Vertify Inc., the thriving dynamic customer intelligence platform, has announced the close of a $750,000 seed round, positioning the company for even more rapid growth! In just the past quarter, Vertify has added industry veterans David Perdue, CTO; Lacey Miller, Director of Marketing; and Steve Hernandez, Senior Engineer. With almost $1 million raised, the company plans to hire several positions at a variety of levels…

MarTech Interview with Jon Perera, CMO at Highspot

"AI and Machine Learning are boosting sellers’ productivity and effectiveness - and show no sign of slowing down." Tell us about your role and the team/technology you handle at the Company.
 I’m Highspot’s CMO, and I lead our Marketing, Community, and Business Development. My work encompasses everything from our rapid global expansion and brand evolution, to partnering with leaders across our company in delighting customers with an unparalleled experience. Which Sales titles would most benefit from SmartPage Technology?…

Seismic and Outreach Partner to Empower Customers with Buyer Insights on Relevant Content Sent from Any Platform

Industry-Leading Product Integration Allows Sellers and Marketers to Close the Gap on Data-Driven Insights Seismic, the recognized leader in sales and marketing enablement, and Outreach, the leading sales engagement platform, announced a robust product integration that will grant sellers access to hyper-relevant content from Seismic within Outreach email templates and sequences. Sellers and marketers can now gain engagement data from whichever platform a seller chooses to access and send content best suited for that…

Highspot Swings Sales Strategy into Action with AI-powered SmartPage Technology

Highspot's Fall Product Release Introduces New SmartPage Marketplace, Data Slices, and Web Apps Enable Go-to-Market Teams to Elevate Customer Conversations  In arguably, Sales Team is the revenue engine of any company. Modern Sales teams now rely on advanced set of tools and techniques to convey their messages and engage prospects into engrossing conversations. A majority of successful Sales teams attribute their wins to personalized content delivered through a well-laid out Sales Enablement roadmap. This involves embracing…

MarTech Interview with Vanita Pandey, VP of Marketing at Arkose Labs

"While technology is key, it is the people and customers that make the work rewarding." Tell us about your role and journey into Technology. What inspired you to start at Arkose Labs? I am the VP of Marketing for Arkose Labs where I am responsible for establishing Arkose Labs’ global brand, driving demand and building the go-to-market strategy, as well as establishing the Product and Market positioning. Prior to Arkose Labs, I had the chance to work with some of the world’s biggest brands in payments as well as successful…

MarTech Interview with Bonnie Crater, CEO at Full Circle Insights

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us a little about your vision into Technology. What drives you as a CEO of a Technology company? Well, before Co-Founding Full Circle, I was a Marketing VP and Executive at a number of Software companies in Silicon Valley. In the rise of data-driven Marketing, I saw no way for marketers, including myself, to clearly understand how their campaigns are performing and impacting…

MarTech Interview with Robert McGovern, CEO at PreciseTarget

"We believe customers want personalized experiences, but they never want to be exploited." Tell us about your role and journey into Technology. What inspired you to start at PreciseTarget? It all started with a question: Why does everyone have a unique and personal Amazon front page experience while having a generic experience with Macy’s, Nordstrom or Target? This led to a discovery journey, where I learned that none of the large retailers (except Amazon) have sufficient data to personalize the experience. Retailers refer…

Tealium Names Ted Purcell as Chief Revenue Officer to Optimise Growth and Global Customer Strategy

Sales and Customer Lifecycle veteran joins the Tealium executive team Tealium, the trusted leader in real-time customer data orchestration, has appointed Ted Purcell as Chief Revenue Officer (CRO). Following Tealium’s $55 million raise in Series F funding, Purcell will direct the go-to-market strategy as the company continues to expand the world’s leading independent customer data platform (CDP). Purcell brings deep leadership and industry expertise to his role, previously serving as senior vice president of commercial…

DecisionLink Delivers World’s First Customer Value Management Platform – ValueCloud – to take Customer Relationships to the Next…

The ValueCloud garners new industry category – Customer Value Management DecisionLink announced that the DecisionLink ValueCloud has been named and certified by Vendor Neutral in a brand new category: customer value management. Customer value management (CVM) uses metrics to ensure high levels of value are delivered to every customer based on their needs throughout the life of the relationship. Managing customer value as a practice and with an enabling application allows enterprises to treat customer value as a strategic…