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Behind Netflix’s Stagnation Lie Opportunities for Other Innovating Platforms

It’s no secret that Netflix has fundamentally altered the landscape of TV and film over the last decade. The platform has around 150 million global subscribers, with a name so household it has become a commonly used verb - “Netflix and chill” - a la Google and Uber. Riding the wave of demand for on-demand content - streaming video consumption is up 72% year-over-year - Netflix isn’t going away any time soon. And there’s no doubt that the company reached the size it is by setting itself apart from its competitors in…

How to Use Text Messaging to Go from Cold Calls to Warm Calls

Decades ago, the phone ringing created a brief rush of excitement. When there was no caller ID or list of saved contacts, answering the phone before the final ring was a must. While this excitement likely stemmed from the anticipation of connecting with a close friend or family member, businesses jumped on the opportunity to make the 10-digit phone number another touchpoint. Cold calls and robocalls picked up steam in the 1980s and while they had their brief stint of success, their effectiveness is quickly dwindling.…

New SmarterHQ Capabilities Enable Marketers to Personalize Based on Wishlisted & Favorited Product Interactions

‘Wishlists & Favorites’ Launch Extremely Timely for Retail and Travel & Hospitality Marketers as They Prepare for Holiday Shopping and Travel Season SmarterHQ, a leading personalization platform, announced the launch of Wishlists & Favorites, allowing marketers to easily expand highly targeted personalization to include wishlisted and favorited product interactions. These “list” interactions are collected by SmarterHQ—alongside other interactions like product and cart views—and are used by brands for deeper…

TechBytes with Paige Bilins, CPO at Telaria

Tell us about your role and the team/technology you handle at Telaria. I lead Telaria’s global Product team and my remit is to develop the best technology solutions for our premium video publishers that address their yield and inventory management priorities as they look to grow their business across all screens. Connected TV is a key focus for us because consumers are rapidly cutting the cord in favor of Connected TV options, and publishers and advertisers are fast embracing this new method of watching TV. Connected TV…

Don’t Color the World Yellow: Why Localization Is Key to Successful Marketing

The Guardian Newspaper in the UK recently found that by 2020, the quality of a brand’s customer experience will top price and product as a key differentiator. This is not surprising, considering the biggest brands today (think Amazon, Facebook, and even Google) revolutionized the user experience, making the internet more than just a mainstream medium and into an individualized platform thanks to Personalization and Localization. This has made the demand for relevant content even stronger, more so, than the millennial…

Why Businesses Must Grasp Millennial Thinking Or Face Economic Calamity

When it comes to shopping and buying, the Millennial generation appears to play by its own rules. And businesses that fail to understand the Millennial mindset are destined to fall behind their competition – and perhaps plummet into irrelevancy, says Gui Costin (www.guicostin.com), an entrepreneur, consultant and author of Millennials Are Not Aliens. “Millennials are changing how we buy, how we sell, how we vacation, how we invest, and just about everything else,” Costin says. “If you’re running a business, you have to…

New Research Reveals Which Insurance Industry Players are Best Positioned to be Leaders in the Future of Insurance

Successful reinvention of the business requires taking an outside-in approach that aligns to customer needs and expectations Majesco, a global leader of cloud insurance software solutions for insurance business transformation, announced the release of a new research report, The Future of Insurance: Future Leaders Setting the Bar in Meeting New Customer Demands and Products in a Multi-Channel World. Drawing on findings from four recent primary research studies on Consumers and SMBs (Insurance “Buyers”) and InsurTechs…

Laying down the Foundation for a Complete Trade-In Model

With a dependable and transparent trade-in model in place, mobile and online retailers have the opportunity to offer the maximum value for previously owned devices. By laying down the foundation for a flexible and honest trade-in model, consumers will be encouraged to convert their pre-owned devices for cash to put towards the latest devices and accessories, therefore driving Sales and Revenue for retailers. If you’re a retailer and unsure about what steps to take to establish a trade-in model, here is some advice to get…

Nearly Half of Users of Ad Blockers Will Avoid Websites that Target Them With Ads, Creating Challenges for Advertisers

Advertisers State That Data Collection Makes Ads More Helpful for Online Visitors. New Data from Visual Objects Indicates That Highly Targeted Ads Could Negatively Impact Businesses' Potential to Engage with AD-Fatigued Consumers, Though. Nearly half of users of ad blockers (45%) say they would avoid a company's website if that company targeted them with ads, according to a new survey report from portfolio website Visual Objects. Businesses argue that personalization makes ads more useful for potential customers, but…

How to Create Viral Content That Generation Z Will Love

By next year, Generation Z will account for 40% of all customers, according to a Fast Company report. Although their current buying power is just $44 billion, if you also add the influence they have on their parents’ spending, it increases to a whopping $600 billion. This makes them one of the most powerful consumer forces on the market today. So, how do you adapt your marketing strategy to a young audience made up of digital natives who are notorious for having a short attention span? The secret lies in understanding…

:betr Announces Positive Media Platform to Unlock Development and Wellness for GenZ

Building a positive community for young people, driven by them  :betr, an emerging media content platform with a mission to unlock the development and wellness of GenZ, launches this September. :betr is today’s first media company prepared to harness and create a positive content community. The platform will serve as connective tissue between young people and the content that helps their lives. Nearly 90% of teens in the US have said that anxiety and depression is the number one problem among people their age in their…

Voleo Sees 1700% Increase in New User Registration in First Two Weeks of Google’s Digital Strategy Program

Voleo Trading Systems Inc. is pleased to share initial results in user acquisition since initiating Google’s Digital Strategy program. Over the course of two weeks, Voleo has executed a series of campaigns using Universal App Campaigns which include Ad Mob, Google Play, Search, Google Display Network and YouTube. Google’s use of algorithms and machine learning to optimize campaigns will drive down customer acquisition costs and in time identify valuable users. New user registration has increased by 1700% compared to prior…

Nuxeo Study Reveals Sensitive Content Accidentally Leaked From Most Enterprises at Least Once a Quarter

Research Exposes Scope of Information Management Risks and Challenges Experienced by US and UK Companies In a recent survey conducted by Nuxeo, the leading cloud-native Content Services Platform (CSP), two-thirds (67 percent) of respondents said sensitive content is accidentally leaked externally at least once a quarter, while one in five (20 percent) said this happens at least once a month. The survey of 1,000 sales, marketing, and creative professionals in the US and UK also revealed that 74 percent of respondents…

Self-Translating Wine Labels Becoming the New Standard

Wine exporters look to new technology for market growth Clever technology, enabling shoppers to read wine labels written in any language will soon become the standard among savvy shoppers, according to Digital Marketing Specialist Dave Chaffey. Third Aurora, the tech startup led by Chaffey, announced that the technology would be rolled out to their Winerytale platform in 2020. A prototype video, shown on the Third Aurora website, demonstrates the solution for two different…

Community Management Is the Main Course for Hospitality Sector

Social media agencies catering to the hospitality sector are evolving their services with the growing trend of customers moving away from a one-way relationship with a brand to one that is more engaging and conversational. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family. Restaurants, hotels and other service industries are now witnessing a generation of high-value community engagement that's leading to a higher return on investment.…

YouTube Gaining Popularity With Generation Z as Demand for Video Content Rises, Facebook’s Popularity Declining

Only 36% of Generation Zers (Ages 13-17) Use Facebook at Least Once a Week, Compared to 87% of Millennials, 90% of Generation Xers, and 96% of Baby Boomers, According to a Survey of Social Media Users in the US While Facebook's User Base Trends Older, Other Platforms Such as Instagram, Youtube, and Snapchat Have Younger User Bases Facebook is generally considered the pinnacle of social media success, boasting the most active users. Facebook's reign as the "king" of social media may come to an end, though, as younger…

New Study: “Digital Natives” Value Brick and Mortar Stores More Than Their Parents or Grandparents

Global Study Highlights the Varying Shopping Expectations of Different Generations and the Role of Technology in Personalizing Retail Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, Wakefield Research and The Retail Doctor. The global study of 1,200 consumers and 400 retail executives across the US, UK and Australia dispelled…

Why Online Coupons Connect With the Ultimate Smart Shopper: The Millennial

Smart shoppers are, well, smart for a reason. While many of us simply browse e-commerce platforms for the best price, this consumer segment does not settle for the first offer they see. Rather, they want to get the best possible product for the best possible price and are willing to work for it. This means investing in research, mobile search and, ultimately, online discount coupons. Discount codes and coupons are still around for a good reason - they work all these generations later, with the internet bringing them a new…

Visa Unveils Installment Payment Capabilities to Give Shoppers Simple and Flexible Way to Pay

New APIs Will Allow Merchants and Financial Institutions to Give Visa Cardholders More Ways to Pay Visa is making it easier to provide shoppers the ability to choose how they pay before, during or after purchase with the introduction of a suite of Visa’s installment solutions APIs. Through a pilot program, participating issuers and merchants will be able to offer their customers an installment payment experience at checkout using a Visa card they already have in their wallet. “We expect installments to become a…

Xactly Named Bay Area Top Workplace

Xactly, the leading innovator of cloud-based sales performance management (SPM) software, has been named a Top Workplace by the Bay Area News Group for the seventh time. The list is based on employee feedback gathered through a third-party survey administered by research partner Energage, LLC, a leading provider of technology-based employee engagement tools. The anonymous survey measures aspects of workplace culture, including alignment, execution, and connection. Xactly’s strong culture is based on its company-wide…