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Experian Offers New At-Risk Audience Segments, Free of Charge, to Essential Organizations to Help Identify Those Most Impacted by COVID-19

Additionally, Experian Will Provide Free Research Insight on Consumer Sentiment During the Outbreak In an effort to help essential organizations, such as government agencies, healthcare providers and non-governmental organizations, provide resources to those most in need during the COVID-19 pandemic, Experian has created At-Risk Audiences, which leverage its data assets to identify groups of individuals that are most likely to be impacted. These new privacy-compliant segments, offered free of charge, are designed to help…

Social Media’s Young Users Are Reshaping How Real ‘Power’ Works

In the hurly-burly of social media’s everyday onslaught of news, it can be difficult to ponder the much bigger picture. It’s easy to overlook how social media and it's Millennial and Gen Z audiences are transforming how power is wielded. It’s a complicated topic, but a new study suggests why Gen Z and Millennials are more important than ever, in concern with the brands that are their frequent partners. Viacom’s Velocity unit studied 11,000 people in eight countries for “Power In Progress,” which effectively connects a wide…

Consumers Shift Buy Now, Pay Later E-Commerce Spending Away From Apparel and Footwear and Toward Health & Beauty and Leisure Categories

As Coronavirus Outbreak Continues, New Data From Klarna Also Reveal Gen Zers, Millennials and Gen Xers Are Turning to Marketplaces When Shopping Online Klarna, a leading global payments and shopping provider, released new data that indicate consumers in the US are shifting their e-commerce spending away from apparel, footwear and accessories and toward health and beauty and leisure items as the COVID-19 outbreak continues. The company analyzed all transactions made through the Klarna app, which allows consumers to shop…

Top 10 Apps Like Instagram

Instagram is the current ruler in the kingdom of Social Media. If you have any doubts about it, check out the numbers behind this social giant: this network currently has 1 billion monthly active users, 60% of which log into their profiles every day. With 20 million businesses present on Instagram, it is hard to estimate even roughly how much revenue the platform gets. No wonder there are many Instagram lookalike and clone apps. Each of them is trying to get into the spotlight of user attention. Read More: Navigating…

Consumers Shifting E-commerce Spending Toward Apparel and Footwear During Coronavirus Outbreak

New Data from Klarna Reveal that Gen Zers, Millennials and Gen Xers Used a Larger Share of Their Wallet on Clothing and Accessories than Any Other Category Last Week Klarna, a leading global payments and shopping provider, today released new data that indicate consumers in the US are shifting their share of e-commerce spending toward apparel, footwear and accessories as the COVID-19 outbreak continues. The company, which is used by 7 million shoppers and which has 4,000 retail partners in the US, analyzed all the…

6 Hot Retail Trends for 2020

Nowadays, consumers expect to access and buy products and services at anytime and anywhere. They switch easily from smartphone to tablet to desktop multiple times in a day, engaging with brands through emails, social media, online chat and customer service. Staying up on consumer behaviors and current trends is a must for today’s marketer. Here are six trends you should know about to help you develop and evolve a winning strategy: Subscription Model A 2016 Hitwise Retail 500 study reported that visits to subscription…

New Accenture Research Finds Leaders and Employees Hold Differing Views on Progress Toward Equality

Cutting the gap by half would boost global profits by US$3.7 trillion, along with workforce ambition and empowerment   A significant gap exists between the way leaders and employees view progress toward equality in their organizations, according to new research from Accenture. Closing the gap will yield substantial benefits for companies and their employees. The report, “Getting to Equal 2020: The Hidden Value of Culture Makers,” which includes research across 28 countries, found that organizations are at an inflection…

StarHub Partners with MATRIXX Software to Build giga!

Singapore’s First-Ever Fully Digital Mobile Service Built to Cater to the Unique Needs of Millennials MATRIXX Software, an innovation powerhouse committed to transforming global commerce, today announced that StarHub Ltd., a leading telecommunications provider in Singapore, selected the MATRIXX Digital Commerce Platform for giga!. Giga! is Singapore’s first-ever fully digital mobile service brand designed to meet the unique needs of the country’s 1.2 million millennials. Marketing Technology News: Smith.ai Improves…

Eros Now and Samsung Partner to Give Samsung Galaxy Users Access to the Best of Indian Entertainment

Eros Now, the cutting-edge digital over-the-top (OTT) South Asian entertainment platform owned by Eros International Plc, a Global Indian Entertainment Company, today announced its partnership with mobile phone giant Samsung. As part of the collaboration, Samsung Galaxy users based in India can now access the best of movies, original shows, music, short-format content, Quickie and more from Eros Now on the ‘My Galaxy’ app. Marketing Technology News: Phunware Launches National Ventilator Registry Smartphones are very…

Lufax, BCG Report: Collaborative Smart Transformation to Help Break the Zero-Sum Game in Wealth Management

The rapid advancement of smart technologies, such as artificial intelligence (AI), big data analytics, cloud computing, and blockchain, compounded with the changing demographics in the existing and potential customer base of wealth management services, makes a compelling case for both wealth managers and regulators to embrace the increasingly available and progressively sophisticated financial technology (FinTech) solutions, according to a new report commissioned by Lufax and authored by Boston Consulting Group (BCG). The…

Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

Copper Appoints Emilia D’Anzica as Chief Customer Officer to Enhance Customer Experience and Success

Google-recommended CRM company announces global expansion of customer success initiatives Copper, the leading provider of CRM for G Suite, announced that Emilia D'Anzica has joined the company as its new Chief Customer Officer. With more than twenty years of customer experience, Emilia will lead the customer support and success teams to help drive increased value to Copper customers. Copper is dedicated to building a culture around customer success and improving its platform in ways that enhance productivity and match…

Enterprises Turn to Digital Business Providers to Deliver Hyper-Personalized Services

ISG Provider Lens report sees enterprises focusing on providing more targeted services to both employees and customers Enterprises across the globe are forming new partnerships with digital business service providers as they seek to deliver hyper-personalized services to customers and employees, according to a new report published by Information Services Group (ISG), a leading global technology research and advisory firm. The 2020 ISG Provider Lens™ Digital Business – Solutions and Service Partners Archetype Report…

spurse Launches Social Reward Platform at Influencer Marketing Conference & Expo

The platform is creating a new consumption model using the power of social media, allowing users to share cashback rewards spurse announced the pre-launch of its Social Reward platform at the Influencer Marketing Conference & Expo 2020 (IMCX 2020) that took place the 25th February in Los Angeles. Attendees of this year’s networking and educational event included senior-level marketing decision-makers from brands, multi-channel networks, and influencer marketing agencies, along with social media influencers. During…

Genesys Acquires nGUVU to Bolster Employee Experience Capabilities and Empower Tomorrow’s Workforce with Gamification and Machine…

New capabilities for Genesys Cloud Workforce Engagement Management (WEM) serve as strategic step to enabling Experience as a Service for any organization Genesys, the global leader in cloud customer experience and contact center solutions, has acquired its long-standing partner, nGUVU, to add gamification to its comprehensive workforce engagement management (WEM) suite. Based in Montreal, Canada, nGUVU is a cloud-based software provider of gamified solutions that use machine learning and behavioral analytics to improve…

5WPR Consumer Culture Report Reveals Millennial Spending Increases with Charitably Conscious Companies

5W Public Relations, one of the top 15 independently-owned PR agencies in the U.S., has released their 2020 Consumer Culture Report and has found that 67% of Millennials believe it's important that a brand they purchase from has a charitable component, illustrating Millennial's ongoing effort to be purposeful in both how and with who they choose to spend their money. Marketing Technology News: Auth0 Expands Global Partner Network with Cognizant "Millennials are recognized by older generations as being hyper aware of…

Study: Online Shoppers Desire Personalization, But Demand Privacy

Episerver Launches Its Fourth-Annual Global Ecommerce Survey Detailing Evolving Consumer Expectations Online shoppers are at odds with their desire for personalized digital experiences from brands and their demand for privacy, according to new data from Episerver, the customer-centric digital experience company recently named a "Leader" in Gartner Magic Quadrant for Digital Experience Platforms™. While 53% of global consumers want brands to place a higher priority on respecting their online anonymity in 2020, 61% want…

Cats Is a Perfect Example of Why Studios Should Plan Media Strategies Post-Trailer Drop

Movie studios typically develop their media plans way before their trailers drop. Why delay securing the inventory when you know, based on the movie’s themes and its stars, who the likely fans are and the best channels to reach and engage them? But I think that strategy misses the boat. Studios have a major event - the trailer drop - that can provide them with a ton of insight into who the actual audiences for their movies will be. If they take the time to listen to that data, they’ll have what they need to create…

Augmented Reality From Every USA Wine in 2020

Accessibility the key to adoption of new technologies, says Winerytale Augmented reality is moving rapidly into the mainstream, with tech start up Winerytale announcing en-masse rollout of its smartphone AR App to the entire American wine industry. Winerytale, described as the AR App for the wine industry, encourages consumers to scan wine labels to discover the authentic story behind the wine – essentially presenting a range of multimedia content in virtual space adjacent to and within the bottle.…

CommentSold And Lightspeed Partner To Offer Brick And Mortar Boutique Retailers Access To A New Selling Channel

CommentSold, social commerce platform, and Lightspeed, cloud-based point-of-sale system, announced a strategic partnership to fuel boutique retailers' growth. This partnership involves integration between the two platforms that provides brick and mortar retailers the opportunity to add social media as a selling channel. Lightspeed users can now take advantage of CommentSold's integrations with Facebook and Instagram, tapping into a huge market. Marketing Technology News: YRC Worldwide Launches New Industry-centric…