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How to Successfully Integrate Apple Pay into Your iOS App?

Setting up a payment gateway for your mobile app represents the most important thing as long as you’re planning to sell things. If the process is inconvenient and the page takes too long to load customers tend to abandon the purchase. By integrating Apple Pay into your iOS app you can make online shopping fast and easy for your customers. Reasons for Integrating Apple Pay More and more people are turning to their phones when it comes to online shopping. Mobile payments represent an ever-increasing trend, a reason for why…

Indian Consumers Prefer Digital Payments Over Cash this Festival Season, Embracing UPI and Digital Wallets for Merchant Spending

Growing Strength of Digital Payments in Merchant Payments Channel, Increasing Ubiquity Driven by Younger Consumers, According to New Study by ACI Worldwide Digital payments are the preferred payment option for 42 percent of consumers in India, leading card payments (29%) and cash (27%), according to a new online study conducted by YouGov and ACI Worldwide, a leading global provider of real-time electronic payment and banking solutions. Indian consumers prefer #digitalpayments over cash this festival season, embracing UPI…

Business Leaders to Yield Better Results with Oracle DB Business Intelligence

A typical business leader is not simply an entrepreneur, but someone who is more confident, intelligent, and inventive to perform insightful business leading. An ideal business leader can launch a new enterprise and further invest their time and energy to establish it. In addition to these, they possess exceptional talent in inspiring people. A business leader needs to be a good communicator too who can share factual and logical information to others. Business leaders are also responsible for implementing business…

E-Commerce Marketing Strategies: For 2019 and Beyond

“The New American Dream is a version of the entrepreneurial journey that is unlike anything that has ever existed before,” writes CEO Bedros Keuilian in Entrepreneur. “The barrier to entry to becoming an entrepreneur is literally the lowest it's ever been right now.” This is an incredible time to start and grow an e-commerce business. Unlike decades past, when companies required massive funding, ad budgets, and connections with major broadcast networks and magazines to spread the word about its products, the technology…

Topic Detection: What Is It All About?

A classic use case in text analytics is text summarization; that is the art of extracting the most meaningful words from a text document to represent it. For example, if we have to catalog the tragedy of “Romeo and Juliet” by Shakespeare with let’s say 5 keywords only, “love”, “death”, “young”, “gentlemen”, “quarrel” might be sufficiently descriptive. Of course, the poetry is lost but the main topics are preserved via this keyword-based representation of the text. Text Summarization To obtain this kind of text…

An Overwhelming Percentage of Americans Think Money Drives Google’s 1st Page Ranking

If you are struggling to get to the first page of Google Search results, you must read what IronMonk Solutions just found out in its survey of 2000+ American respondents. An astonishingly high percentage of Americans feel that Google Page Ranking is a monetized game. 50.6% of respondents believe that it is most likely that websites would pay Google to rank on the first page during a search for a product or service. The survey results appear to highlight an increasing distrust that the average American has towards big tech…

Perfectionism vs. Progressionism: Why Striving for Perfection Can Be the Biggest Barrier to Your Success

When do you remember thinking you had to be perfect? Was it needing to get 100% on a test in school? Was it thinking ‘Is an A good enough when I could get an A+?” These early childhood beliefs that perfection is what is needed to be accepted and loved can haunt you unless you make the choice to think about it differently. As a keynote speaker on storytelling, I talk about the different genres. One genre is “The Quest.” The movie that shows this is “Lord Of The Rings.” Lexus used this storytelling genre in their tag line…

Engaging Consumers Through E-commerce Apps Requires Design Thinking

Branded Mobile Apps are Becoming Essential for Merchants. Here’s How to Optimize the Lifecycle Experience Using a Holistic, Data-Driven Approach  As it turns out, customers are even more fickle on their smartphones than they are in your store. According to a recent e-commerce app benchmark study by CleverTap, only 14.65% of users stay with a downloaded e-commerce app after thirty days. One-fourth of all apps are used only once before being discarded; furthermore, Gartner predicted in its study that less than 0.01% of all…

Salesforce Takes the Pulse on the Future of Retail; Finds Connected Shopping Experience Driving the Industry

Salesforce has come out with its third edition of the Connected Shopping Experience to describe how retail industry is faring in the modern context of delivering connected shopping experiences to consumers - across physical stores and online. Navigating the modern retail and e-commerce ecosystem is turning trickier day by day. Modern shoppers are getting smarter and faster with their purchasing decisions. Every purchasing interaction, whether it's with their favorite brands or with the ones they are recently made aware of,…

How the Rise in Multi-Generational Travel is Changing the Hotel and Travel Industry

In almost any industry, the success of a brand can be tied back to its ability to understand and pro-actively appeal to consumer buying behaviors. Anticipating that behavior often requires an in-depth dive into consumer preferences, and an on-going understanding of how those preferences and expectations vary across groups, scenarios, and other key differentiators. Travel and hospitality industry leaders spend a great deal of time observing emerging trends and how they apply (or don’t) to certain groups. In many cases,…

Brands Relying on Digital Tools to Simplify Shopping Needs of Young APAC Consumers, Says GlobalData

Today's consumers live in a rapidly digitizing world that is becoming seamlessly integrated into everyday life. In line with this, brands are embracing latest digital technologies and online platforms to create more engaging experiences for young consumers in Asia-Pacific (APAC), says GlobalData, a leading data and analytics company. GlobalData’s report, ‘TrendSights Overview: Smart & Connected - Engaging with consumers in a hyper-connected, technology-enabled society’, reveals that ‘Millennials’ and ‘Generation Z’…

9 Travel Trends and Habits of Baby Boomers

Anyone who has watched Dirty Dancing remembers the iconic line, “Nobody puts Baby in the corner.” Well, hoteliers, what about baby boomers? Over the last few years, millennials have captured a great deal of attention across industries, with hospitality being no exception. Their unique travel behaviors and impressive buying power have generated sizeable interest from hoteliers around the globe, who are eager to tap into their psyche and earn the loyalty of this generational group. With that said, however, millennials…

Generation Z: Self-Care Is More Than a Hashtag

As a culture and society obsessed with youth, we pay a lot of attention to the next generation. Generation Z, the youngest cohort of consumers are now coming of age - and shaking things up in the process. Much of the attention around these young consumers has focused on how tech-savvy they are. Gen Zs are the Digital Natives, the true social media generation, the kids who live-stream any moment, be it meaningful or mundane. But the role of technology in the lives of Gen Zs spreads far beyond the obvious. And as they grow…

Gen Z Sales Teams Don’t Have Time to Stop and Sign

Maximize Sales Momentum with the Right One-Stop Sales Enablement Platform Think about that last great deal you closed — the momentum you felt as you cruised from pitch to close with zero friction, zero hold-ups, and zero hurdles. It’s a total rush, and it’s totally good for business. This positive momentum has been tied to everything from increased confidence to seeming more competent to overall professional success. Very simply, high-performing Salespeople experience positive momentum more frequently — and are more…

MarTech Interview with Larry Kim, Founder and CEO at MobileMonkey

"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell us about your journey into Technology. I studied Electrical Engineering from the University of Waterloo in Canada. In my Senior year, Mike Lazaridis, CEO of Research in Motion, the maker of the BlackBerry, which was a multi-hundred billion dollar mobile device company at the time, did a talk with my class about technology and entrepreneurship. I was blown away and vowed to one day create…

Majority Of Global Consumers Frustrated With Disconnected Experiences, 72% Willing To Seek Out Alternatives

Brands Must Integrate Disparate Applications, Data Sources and Devices to Deliver Connected Experiences and Earn Loyalty MuleSoft, provider of the leading platform for building application networks, released a new global study that reveals four out of five consumers continue to receive disconnected experiences from organizations. As a result of this continued frustration, consumers are more willing than ever to seek out new service providers that can deliver connected, personalized experiences. Based on the findings from…

TechBytes with Anand Janefalkar, Founder and CEO at UJET

What mobile usage trends do you see amongst Millennials and Generation Z consumers that is transforming customer support? There are a handful of support trends that we are seeing that center around Millennial and Gen Z consumers. The first is that the value being placed on experience has never been higher. In fact, 80% of customers now see their experience with a company as valuable as the actual product. The second, is not just that Millennials and Gen Z are heavy users of mobile devices, they are using channels such…

Salesforce Forecasts Record $136 Billion in US Online Sales and $768 Billion Globally Despite Shortened Holiday Season

Mobile to Dominate Digital Holiday Sales, Accounting for 70 Percent of Ecommerce Traffic and 52 Percent of Orders Placed Salesforce, the global leader in CRM, released its new consumer insights and predictions for the 2019 holiday shopping season. "With six fewer days between Thanksgiving and Christmas, retailers will feel the pressure to create and fulfill demand before and after Cyber Week," said Rob Garf, VP of Strategy and Insights for Retail and Consumer Goods, Salesforce. "That said, our data indicates a very…

Oracle Digital Sales Teams Leverage Technology to Enhance Customer Experience

New report from Nucleus Research highlights benefits of Oracle’s sales training and deployment of CRM tools Nucleus Research has published a research note showing Oracle has adapted to new technologies to cultivate a digital sales team that efficiently navigates the landscape of informed, tech-savvy customers. A Nucleus analyst recently spent the day with Oracle’s Digital Sales group for Customer Experience (CX) in Santa Monica, California, studying how the office, comprised mainly of millennials, capitalizes on its…

Vonage Research Reveals IVR Horror Costs Businesses £130 Per Customer Each Year

54 percent of consumers believe that reaching an IVR menu when calling a business makes for a poor customer experience, leading more than half to abandon the company altogether Vonage, a global business cloud communications leader, published new research which reveals that more than half (51%) of consumers have abandoned a business altogether because they’ve reached an automated menu of options, known as Interactive Voice Response (IVR) – losing that company £130 per customer every year. The 2019 Vonage IVR survey,…