LaLiga has signed mobile technology company Mondia group as its technology and commercial partner for the creation of LaLiga Xtra, its first-ever subscription-based mobile platform, to offer exclusive content and experiences to sports fans. Through an agreement with Orange group, the platform will be made available in the coming months to the operator’s millions of customers in its Middle East and Africa regions. This is the initial roll-out of the platform and Mondia will continue to distribute the offering through other…

With the subscription-based service, JumiaPay consumers will have full access to Jumia Games with thousands of high quality games Mondia, a leading technology company which specialises in the marketing and distribution of digital content and Jumia, Africa’s largest e-commerce platform, announced the launch of Jumia Games, a competitively priced entertainment category on the JumiaPay App. In its first phase, the fully branded gaming portal is available in five African countries including Egypt, Nigeria, Morocco, Kenya…

Vlocity Inc., a leading provider of industry-specific cloud software, announced that AG2R LA MONDIALE has contracted to use Vlocity Health applications to transform sales and customer operations in order to better serve its health and protection, retirement and savings markets. Vlocity Health, which runs natively on the Salesforce Platform, will enable AG2R LA MONDIALE to increase agency productivity, improve customer engagement, and support ongoing business agility. AG2R LA MONDIALE will replace several legacy sales and…

Privitar, the leading data privacy platform provider, announced the expansion of its executive team with the appointment of Steven Totman as Chief Product Officer. In this new role, Totman will be responsible for Privitar’s overall product strategy and execution. Privitar’s leadership team expansion comes at a time of rapid growth for the company, where headcount has doubled over the last year to 190 employees globally. In recognition of Privitar’s historical revenue growth and significant potential in an increasingly…

Connatix, the next-generation video technology company for publishers, announced that multiple publishing partners have successfully integrated with the Playspace platform including AccuWeather, Gray TV, and The Washington Times. In June, Connatix launched Playspace as the first video monetization technology that creates relevant, editor-friendly formats with built-in revenue. Playspace makes it easy for publishers to boost their video revenue while enhancing the editorial experience by generating swipeable story units…

Metadata.io, the autonomous demand generation platform, announced a company first- a full sweep in the top leadership position in the most recent G2 Fall 2020 Grid® Report for the Account-Based Advertising category, proving the ABM market is shifting towards demand technologies. Metadata is a leader in all account-based categories, including account-based advertising, account-based orchestration, and account-based analytics. Metadata was rated #1 for 5 out of 5 of the account-based advertising reports. This surpasses…

Faye Business Systems Group(FayeBSG), a global technology company, and SugarCRM’s Global Reseller of the Year for 2020, has announced the availability of their Conversica Integration for Sugar. Integrating Conversica with SugarCRM enables users with a virtual assistant's capabilities to enrich CRM data for leads, contacts, and more. With the SugarCRM integration for Conversica, sales teams are empowered with an Intelligent Virtual Assistant to find sales-ready leads faster in the buyer’s journey by taking advantage of the…

AdPlayer.Pro, a global provider of outstream video advertising solutions has announced a partnership with Fraudlogix, a company pioneering in ad fraud detection and prevention. According to the official announcement, the partnership is primarily aimed at strengthening AdPlayer.Pro capabilities on video ad viewability tracking and verification, as well as IVT detection. Marketing Technology News: Mondia and Jumia Launch Exciting New Gaming Service on JumiaPay App for Customers in Africa As A. Liaskovskyi, the AdPlayer.Pro…

DoubleVerify (“DV”), a leading software platform for digital media measurement, data, and analytics, announced the industry’s first Connected TV (CTV) brand safety solution – advancing the company’s complete video solution for advertisers, across all environments. This solution brings new transparency to CTV and offers advertisers three important controls over their CTV buys. With inclusion and exclusion lists, advertisers and brands can align inventory and brand suitability requirements by targeting or avoiding specific…

Omnify, Service E-commerce and management platform bringing advanced reservation and commerce technology to businesses of all sizes across the recreational, sports, and fitness industry, has announced the close of its pre-series A funding round led by AngelList Syndicate and Sequoia Scout with participation from marquee angel investors such as Ramakant Sharma, Anand Chandrasekaran, Dhruv Vohra, Ashish Tulsian, Adi Chugh and others. Previous investors include Rajan Anandan, LD Sharma, Arjun Batra, and a few others. The…

Tableau Software announced bringing together Tableau and Salesforce’s Einstein Analytics. By combining the best of Tableau and Einstein Analytics, customers will have access to the broadest and deepest analytics platform on the market. In addition, Einstein Analytics will be renamed to Tableau CRM, and continue to provide the best analytics and AI experience in the Salesforce CRM workflow. Tableau, the world’s leading analytics platform, offers powerful data exploration and visual analytics, enabling customers to get…

Eye Square, a Berlin-based market research agency renowned for its analysis of implicit customer reactions and innovative ad testing solutions, announced the launch of its Amazon Ad Testing Platform. The new solution allows advertisers to evaluate the design, content, and placement of ads on Amazon.com in their natural environment. Amazon’s advertising business has grown significantly in the first half of 2020, as the COVID-19 pandemic has led to increased demand for online shopping. According to Digiday, Amazon’s ad…

Sourcepoint, the privacy compliance platform of record for the digital marketing ecosystem, announces the acquisition of RedBud, a UK-based software technology firm, to provide deeper insights for buyers and sellers of media and data. The acquisition of RedBud’s technology stack and its exceptional team of advertising and privacy experts will uniquely position Sourcepoint to become the most fully-featured data privacy, compliance, and consent management platform focused on the advertising and marketing technology markets.…

New customer experience maturity Scale finds companies using service and support best practices drive dramatically better success and agility in the midst of the COVID-19 pandemic Zendesk, Inc. released new research in partnership with Enterprise Strategy Group (ESG) that shows how companies investing in customer experience (CX) are reaping the benefits. The global study found there is a clear link between organizations with more mature customer experience capabilities, and improved business success in areas such as market…

Pipedrive, the leading CRM for sales teams, is taking a leap forward in its Asian expansion strategy by launching its product in Chinese, initially focusing on Taiwan. Arho Anttila, Pipedrive's General Manager for Asia and Africa sees great potential for cloud-based CRM market growth in Taiwan, with its highly developed tech scene and remarkable internet penetration putting it among the ten largest economies in Asia. "We are very excited about bringing our revenue platform to Taiwanese sales and marketing professionals.…

WarnerMedia announced Jean-Paul "JP" Colaco as the head of Advertising Sales. With a dynamic history spanning advertising, technology and media, Colaco will lead the Advertising Sales organization at a time when the market is evolving rapidly. He will oversee a team of talented leaders focused on continuing to monetize the very important linear ad inventory driven by the well-positioned WarnerMedia linear networks and the vast existing digital products. In addition, Colaco will further build out advanced ad solutions,…

Uberflip, the leading cloud-based content experience platform (CEP), is revealing exciting details about its focus on powering demand marketing needs, following the refresh and realignment of its brand last month. Two big announcements include launching Uberflip Campaign Essentials to power ABM and demand campaigns as well as welcoming a new board member, Elissa Fink, who scaled Tableau as CMO before its acquisition by Salesforce last year for $15.7 billion. “Uberflip has changed the pace at which marketers can execute,”…

Hinduja Global Solutions (HGS), a global leader in business process management (BPM) and customer experience solutions, announced the launch of HGS PULSE, a new contact center analytics platform that provides business performance and customer insights using near-real-time data. With access to predictive analytics and real-time information, contact center leaders can act proactively by predicting customer churn and loyalty, as well as better manage their workforce by tracking customer demand. "HGS PULSE brings together…

SEMrush, a leading online visibility management SaaS platform, announced the release of Traffic Insights and Listing Quality Check, two new tools for Sellerly, a comprehensive toolkit for Amazon marketplace sellers. The Sellerly toolkit, now composed of four tools, enables users to improve the performance of product listings on Amazon by auditing and optimizing listing content, monitoring changes within listings, and analyzing traffic channels of competing products. SEMrush Chief Strategy Officer Eugene Levin commented,…

Hyland, a leading content services provider, promoted two technology leaders Sam Babic, Senior Vice President, and Chief Innovation Officer, and Derek Walker, Senior Vice President of Engineering. The new roles were announced by Executive Vice President and Chief Product Officer, John Phelan, during his keynote address at CommunityLIVE, annual user conference. Throughout his career at Hyland, Babic has focused on implementing the most modern and innovative development strategies to remain in lock step with customers'…