Kibo’s Certona and Monetate Offerings are Both Positioned in the Leader Quadrant for Third Consecutive Year Kibo, a leader in unified commerce, announced that Gartner has positioned Certona and Monetate, both Kibo offerings, as Leaders in its 2020 Gartner Magic Quadrant for Personalization Engines. This is the third consecutive year that the two products have both been named in the Leader position by Gartner. Kibo acquired Certona and Monetate in 2019 and has integrated both personalization technology platforms into its…

Clients can create new mobile content quickly and easily, empowering retailers to deliver personalized messaging at scale Monetate, a Kibo company and leader in omnichannel personalization, announced it has released a new Software Development Kit (SDK) for the React Mobile JavaScript framework. This new offering gives customers a streamlined method to leverage Monetate’s platform capabilities on the React framework for single-page applications (SPAs) as they would for traditional multi-page applications. As retailers adapt…

Monetate expands personalization analytics capabilities with granular real-time performance metrics Monetate, a Kibo Company and a worldwide leader in personalization, announced expanded analytics capabilities within the Monetate Personalization Engine. Monetate has evolved the insights and analytics within its one-to-one personalization offering to provide granular conversion and engagement metrics for personalized experiences. Monetate allows brands to personalize using unlimited data elements, including dozens available…

"We have been bombarded with buzzwords like “Big Data” and even AI for years now, but we are finally at a point where technologies are able to better identify signals from the large amounts of data that we are collecting to make them actionable." Tell us about your role and journey into Technology. What inspired you to start at Monetate? I love the fast pace, innovation, and nerdiness of the tech world. I studied Journalism in college and started at Ziff Davis immediately thereafter and quickly gravitated to the Marketing…

Unified Commerce Cloud is a unique ecosystem. It keeps adding more and more Martech and AIOps players every year, mostly through CDPs, Mobile CRMs and BI tools. Funding is good, and so are sales and partnerships. When Splunk bought SignalFx for $1.05 billion, we knew that the digital businesses would take inspiration from the development. Today, Monetate is snapped by Kibo Commerce. Monetate is a leading testing and optimization provider. The deal would allow Monetate to join Kibo and Certona crews and empower retailers…

Holiday customers that come back the following holiday season convert at 4.2% compared to 2% conversion for all customers Monetate, a worldwide leader in personalization, announced the release of new research that finds customers acquired during the previous holiday season were more than twice as likely to convert the following holiday season compared to other customers. Monetate analyzed 8.52 million customers across 2017 and 2018 holiday seasons and identified that customers who came back, or were “retained” the next…

Monetate, a worldwide leader in personalization, announced that the company has added Jonathan Bartlett to the leadership team as Chief Product Officer. Monetate, recently named a Leader for a second year in a row in Gartner’s Magic Quadrant for Personalization Engines, has a history of delivering best-in-class products to brands and publishers. Bartlett’s charter is to lead the creation of innovative products for customers that further define Monetate as the clear market leader in personalization. He will have…

As Demand for Personalization Grows, Monetate Continues on Its Mission to Help Brands Grow More of Their Best Customers Monetate, the worldwide leader in personalization, announced it has been named a Leader for the second year in a row in the 2019 Gartner Magic Quadrant for Personalization Engines*. The report noted that “the personalization process creates a relevant, individualized interaction between a company and its audiences to enhance the recipient’s experience. It uses insight based on unique recipient behavioral…

As of H1 2019, Monetate has influenced more than $2 billion in purchases and its broader growth strategy includes new branding and leadership to serve rising demand for smarter personalization technology Monetate, the worldwide leader in personalization, at Cannes Lions reported strong H1 momentum including passing the milestone of $2 billion in revenue influenced and unveiled a new brand identity, technology investments and expanded leadership team. These successes mark the company’s next phase of growth, driven by the…

Partnership Accelerates Digital Transformation Strategy of Global Retailers Like Clarks and Dreams Contentsquare, a leading digital experience insights optimization platform announced its partnership with Monetate, the worldwide leader in personalization. This strategic partnership enables global brands to deliver better personalization, experience stronger ROI and improve the lifetime value of customers. As for the 73% of consumers who feel brands fall short of expectations* when delivering a personalized experience,…

Seasoned Customer Experience Leader Joins Company’s Mission to Deliver Personalisation for the World’s Most Trusted Brands Monetate, the worldwide leader in personalisation, announced the appointment of Brandon Atkinson to Chief Operating Officer (COO). As COO, Atkinson will report directly to Monetate’s CEO Stephen Collins and will support the organisation’s commitment to help brands develop more of their best customers by applying personalisation across customer interactions. Atkinson’s leadership will enable Monetate…

Increased Website Traffic Is Not Converting to Increased Purchases, as Cart Abandonment Rates Rise During Thanksgiving, Black Friday and Cyber Monday Monetate, the worldwide leader in personalization, released its 2018 analysis of ecommerce activity from Thanksgiving to Cyber Monday. The annual analysis—derived from 2.3 billion US, Canadian and UK consumer touch points across desktop, mobile and tablet in the past five days—shows a 5.4 percent increase in cart abandonment rates across Thanksgiving, Black Friday and Cyber…

Building the Best R&D and Product Strategy Teams to Meet Customer Needs Monetate, the worldwide leader in personalization, announced it has expanded its award-winning product strategy team. The three new hires – Scott Reynolds, Kevin Luo, and Tim Jeremicz – hail from leading ecommerce and innovative SaaS companies and bring world-class expertise to helping global brands bring innovative new approaches to their personalization strategies. Monetate continues to push the boundaries of what is possible in…

Partnership Delivers Best-in-Class Services and Expertise in Testing, Segmentation and Mobile Conversion Optimization for Small to Midsize Brands Monetate, the worldwide leader in personalization, and Mobile1st, a leading mobile conversion rate optimization services company, announced a strategic partnership to help increase marketing effectiveness and conversions for small to midsize organizations. The partnership offers combined expertise in mobile conversion optimization and the Monetate Test and…

"Privacy by Design is about ensuring that all of the data privacy principles are incorporated into our products, on top of guaranteeing security."Tell us about your role at Monetate and how you got here. As Monetate’s Data Protection Officer (DPO) and General Counsel, I lead our legal, contracts, data privacy and HR teams. As DPO, I authored Monetate’s Data Protection Policy, developed internal General Data Protection Regulation (GDPR) best practices and launched Monetate’s data security training. My responsibilities as…

Shikhin to accelerate the delivery of innovative new capabilities as demand for personalization grows Monetate, the worldwide leader in personalization, today announced that it has named Shikhin Agarwal as Vice President of Products. As the head of product management, he will be responsible for driving innovative new approaches for the rapid adoption of personalization technology across channels for the world's most trusted brands. @Monetate has appointed Shikhin Agarwal as Vice President of Products, to accelerate…

Collins to Drive Innovation in AI-Driven Personalization Solutions for the World’s Most Trusted Brands Monetate, the worldwide leader in personalization, named Stephen Collins as its Chief Executive Officer. In this role, Collins will focus on driving continued growth and innovation for Monetate, helping some of the world’s biggest brands transform complex data strategies into meaningful actions. “As an industry veteran of high-growth SaaS companies, he has a proven track record of success and innovation. Stephen is a…

Company Recognized for Completeness of Vision and Ability to Execute in Inaugural Gartner Magic Quadrant for Personalization Engines Monetate announced that it has been named a Leader in the 2018 Gartner Magic Quadrant for Personalization Engines. Gartner, Inc. is the leading provider of research and analysis on the global information technology industry. Monetate was among 18 vendors positioned in Gartner’s first-ever Magic Quadrant for Personalization Engines. “As demand for more personalized experiences among…

Personalized Product Popularity, Trending and Review Messaging Drives Online Sales N Brown has seen a massive 12% uplift in new visitor conversion using the combined eCommerce software platforms Monetate and Taggstar, to optimize and personalize its social proof product messages. The online retailer has been using the advanced testing, segmentation and geo-location capabilities of Monetate to tailor the real-time Taggstar messages on its power brands JD Williams, SimplyBe and Jacamo, since 2017. Taggstar’s social proof…

Dave Swarthout Will Continue to Lead Monetate’s Legal Team in Addition to Driving GDPR Training and Global Compliance Measures Throughout the Organization  Barely hours left to a GDPR-free business world, Monetate, has gone ahead to name Dave Swarthout as its Data Protection Officer. In this role, Dave Swarthout will continue to lead Monetate’s legal team in addition to driving GDPR training and global compliance measures throughout the organization – an initiative that he has been managing since 2016. Dave Swarthout Has…