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MarTech Interview with Chris Ingham Brooke, Founder and CEO, Pub Ocean

"If you can’t measure it, you can’t manage it — you need the tools to be able to measure how everything you touch, from creating content to making design changes to topic choice in the newsroom, has the power to affect and positively influence revenue." Tell us about your current role and how you got here. What inspired you to establish Pub Ocean? As the CEO of Pub Ocean, I set the vision and oversee day-to-day operations. We’re a technology company on a mission to make digital publishers more profitable, by building…

Suzy Says: Consumers Are More Likely To Learn About Healthy Food Trends From Social Media Than News Sources

Twenty Percent of Non-Healthy Survey Respondents and 17 Percent of Healthy Respondents Said They Are Most Likely to Hear About the Latest Healthy Food Trends on Facebook Suzy, a leading consumer insights platform that provides “actionable insights at the speed of culture,” asked US. consumers where they are most likely to first hear about the latest in healthy food trends. The results, powered by the platform’s on-demand network of more than one million consumers, may surprise you. Regardless of their interest in health,…

Mintel Comperemedia Forms Strategic Partnership with Marketing Intelligence Platform Pathmatics

Following its investment in Santa Monica-based marketing intelligence platform Pathmatics, Mintel Comperemedia now leverages advanced marketing analytics for digital channels to bring an unparalleled client experience. The strategic partnership arms Mintel Comperemedia’s legacy expertise in direct mail and email marketing with Pathmatics’ digital expertise to create a robust, holistic approach to integrated marketing intelligence across the ever-changing marketing landscape. Mintel Comperemedia now provides insights into…

Women in the UK Are Leading the World in Viewing and Creating Inspiring Content on YouTube

To Mark International Women’s Day, YouTube Explores the Modern Woman’s Usage on the Platform and Reveals the Content They’re Really Interested in and Shares Why Brands Should Take Notice YouTube is celebrating the diverse women who create educational, helpful, humorous and informative content, and the multitude of ways women utilise the platform for the good of the female community and beyond. Not only is YouTube a space where women can upload, air, share and discuss their own views, but it’s driving conversation within a…

Boeing Acquires Foreflight; Brings Data Analytics and Visualization to Aviation Industry

Boeing completed the acquisition of ForeFlight, a leading provider of innovative mobile and web-based aviation applications. ForeFlight has partnered with Boeing for the past two years to bring aviators Jeppesen's aeronautical data and charts through ForeFlight's popular mobile platforms. Now, the teams will integrate talent and offerings to bring innovative, expanded digital solutions to all segments of the aviation industry. "We are excited to build on ForeFlight's tremendous success in personal, business and defense…

GigaSpaces Announces InsightEdge Data Lake Accelerator, AnalyticsXtreme, for Faster, Smarter, Real-Time Analytics

With 100x Faster Access to Data Lakes, AnalyticsXtreme Accelerates Machine Learning on Real-Time and Historical Data for Smarter Insights with Sub-Second Response Time, at Scale GigaSpaces, the provider of InsightEdge, a leading in-memory real-time analytics platform for instant insights to action, announced AnalyticsXtreme, accelerating access to data lakes and data warehouses by up to 100X and simplifying development and deployment of applications for faster time to market on-premise and in the cloud. AnalyticsXtreme…

“RexVid” New Video Sharing App Launches

RexVid, a new video-sharing app designed to celebrate special occasions, launched March 1 and is available in the App Store and Google Play Store. The RexVid app allows users to compile and send group video messages that can be saved and shared on social media. CEO and founder Jamie Page got the idea when he was reviewing a box of birthday cards in late 2017. It dawned on Page that there had to be a better way for people to connect on special occasions than by spending five dollars on a greeting card with generic sayings.…

ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles

ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation. ADYOULIKE, the global leader in Native Advertising provides AI-driven Native Advertising…

Eye Rolls at Pre-Rolls: How to Escape the Trap of Annoying Ads

The first recorded advertisement was a Song Dynasty-era copper printing plate for the Liu family Fine Needle Shop. Even then, readers were groaning and searching for the skip button. Ads and their creators have always been in the business of winning over consumers’ attention, and they’ve succeeded clumsily at best. But the digital realm is a different beast, and advertisers must find ways to rise above the clutter. Traditional advertising is fracturing as both consumers and brands flock to digital. After overtaking TV…

Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More Than 40 Publications

B2C marketing automation company Selligent Marketing Cloud announced that leading UK publisher TI Media has chosen the company to support multi-channel marketing automation efforts to create quality content that entertains and fuels the passions of millions of consumers every day.   TI Media boasts an impressive 160-year heritage and portfolio of over 40 leading publications including What's on TV, Country Life, Woman's Weekly, Wallpaper, Trusted Reviews, woman&home, Horse & Hound, Ideal Home and Decanter. They…

Pub Ocean Partners with Prezna to Provide Revenue Attribution Tool for Publishers

LiveYield’s Ability to Connect Granular, Real-Time Revenue Data to Prezna’s Spend Data Provides a Real-Time Actionable P&L for Every Piece of Content Pub Ocean, a technology company providing revenue-driven solutions for digital publishers, announced a new partnership with native advertising platform Prezna. Pub Ocean’s LiveYield, a real-time revenue analytics platform, will be integrated into Prezna’s content distribution technology. Through this partnership, Prezna’s customers will have direct access to revenue per…

Contactually CRM Report States “Bucket Theory” to Better Manage Contacts

Analysis of User Behavior Provides Guidance on How Agents Can Successfully Manage Their Accounts Contactually, the real estate CRM of choice for many of the country's top real estate brokerages, has released its 2018 CRM Usage Report which details how Contactually users successfully used the platform to manage their networks. "We developed Contactually out of a desire to help people strengthen their business relationships," said Zvi Band, CEO of Contactually. "By looking at 2018 user data and surveying active…

Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics

Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that the Media Rating Council has granted accreditation to Moat Analytics for its ability to detect and filter sophisticated invalid traffic, like the ad fraud generated by bot networks, in mobile apps. To earn its MRC accreditation, Moat Analytics successfully completed an audit of its technologies, systems, and processes by independent CPAs engaged by the MRC, and was found by an MRC…

Hyland Releases New Enterprise Search Federator for Onbase

Tool Makes Locating Key Information Across Enterprise Applications Simple, Straightforward and Quick Hyland, a leading content services provider, released the new Enterprise Search federator for OnBase. From a single, intuitive interface, users can now leverage Enterprise Search to discover OnBase documents alongside other content sources across an organization. The Enterprise Search solution not only helps users find the information they need, but also helps prevent data loss and improve privacy compliance, as well as…

aqfer Launches Marketplace, a Data Sharing Platform for Marketers

Share This and AirDXP Join as Inaugural Partners aqfer, the data-centric marketing architecture for next generation solutions, announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners drive greater value from their data and increase revenue by simplifying the process of sharing data and connecting partners directly to create new opportunities. ShareThis, AirDXP and additional data providers will serve as the inaugural aqfer Marketplace data partners for brand marketers. These data…

New Revelation on Customized Mobile Websites and their Impact on Push Notification Campaigns

Study Defines New Metric, Subscriber Lifetime Value, as Key to Increasing the Impact of Push Notification Strategies Marfeel, an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, announced the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate…

Local Media Consortium and Local Media Association Announce Applications Available for Facebook-Funded Branded Content Project

Project Will Help Local Media Expand and Improve Branded Content Programs Through Funding Grant The Local Media Consortium (LMC) and the Local Media Association (LMA), two of the local media industry's most innovative organizations, have announced a call for applications, inviting media organizations to apply to participate in a pilot project focused on helping local newsrooms develop revenue streams through branded content. Through an innovative partnership between the LMC and the LMA and funded by the Facebook…

ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles

ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation. ADYOULIKE, the global leader in Native Advertising provides AI-driven Native Advertising…

Outbrain Announces New UK-based Leadership Team for Northern Europe’s Next Phase of Ambitious Growth

Outbrain, the world’s leading native advertising platform, announced changes to its leadership team based in the UK office, following the company’s record-breaking year for profitability in 2018. Outbrain announces new UK-based leadership team for Northern Europe’s next phase of ambitious growth Stephanie Himoff, Managing Director of Northern Europe, will take on a highly visible corporate role as Vice President of Global Publishers and Platforms. Himoff’s promotion comes on the heels of successful partnership deals…

Prediction Series 2019: Interview with Avinoam Rubinstain, CEO, my6sense

Tell us about your role and journey into technology. What galvanized you to found my6sense? I’m a serial entrepreneur who sold his last two startups to multinational corporations after disrupting existing markets. And that’s what we’re doing at my6sense. The native ad market is a closed market, with Google, Facebook, Outbrain, and Taboola forcing publishers to accept their solution exclusively. My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to…