ADYOULIKE Acquires AI-Powered Video Platform Pulpix

The Acquisition of Pulpix Will Bolster Publisher Relationships and Advance the Company's Technology; Creates the Largest Video Native Advertising Company in the World ADYOULIKE, a leading in-feed native ad platform and pioneer in native advertising, announced today the acquisition of video technology platform Pulpix, a company that helps deliver better engagement for brands combined with a powerful recommendation engine for the world’s leading brands and publishers. Pulpix, a Y Combinator startup alum, is a…

Inc. Magazine Unveils Ranking of Europe’s Fastest-growing Private Companies

ADYOULIKE Ranks No. 1308 on the 2018 Inc. 5000 Europe with Three-Year Sales Growth of 544%  Inc. magazine ranked ADYOULIKE. NO 1308 on the 2018 Inc. 5000 list of fastest-growing private companies in Europe. The Inc. 5000 Europe represents the only comprehensive look at what may be the most dynamic segment of the world's economy: fast-growing private companies. Julien Verdier, CEO, ADYOULIKE, added, "We are delighted to be listed in the Inc. 5000 list for 2018. Our business has grown at a phenomenal rate over the…

TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

SourceMedia Debuts New Suite of Branded Content Products

Marketers Can Utilize Branded Content to Drive Marketing Outcomes, Push Customers Through the Sales Funnel SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings. The new offerings equip marketers with the ability to dynamically target B2B audiences with branded content in the form of native advertising. The products also position SourceMedia to capitalize on the demand…

TechBytes with Neal Sinno, GM and VP Operations, Playbuzz

Neal Sinno GM and VP Operations, Playbuzz Modern marketing technologies are created with two strategic aspects at their core -- first, to deliver unprecedented customer experiences; and then, manage the performance and validity of the CX performance based on audience conversions. Video monetization products catapult marketers and advertisers to achieve both, in a programmatic ecosystem. To understand how should app-marketers and mobile advertising platforms make better use of Video Monetization and news streaming…

How Contextual Blocking Tactics Can Ensure Brand Safety at the Page Level

RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017 Calendar Q4 2017 Report Highlights Quality Trends and Best Practices Based on Data from RhythmOne’s Programmatic Platform Global advertising technology company, RhythmOne has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. In the report, RhytmOne suggests that enabling contextual blocking tactics that go "beyond the URL" ensures brand…

TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

Do Your AdTech Goals for 2018 Look Like These?

According to Matt Fanelli of MNI Targeted Media, Ad Fraud Would Continue to Be an Issue Across the Digital Landscape Historically, the advertising industry has always at the forefront of innovation. To understand how  marketing and sales technologies would shape up in the future, just have a look at the adtech ecosystem. From mitigating brand safety concerns to managing audience data for targeted advertising campaigns, adtech has always bustled with new innovations to make brands more visible, at better engagement…

Eyeota Appoints Jill Orr as Chief Operating Officer

Eyeota, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, announced the appointment of Jill Orr as Chief Operating Officer. Based in London, Jill would responsible for scaling Eyeota’s commercial and business operations as well as developing customer products, marketing and insights to support the expansion of Eyeota in all markets. “Jill is a seasoned executive, with experience driving growth across global organizations, building effective…

Playbuzz Names GroupM’s Rob Norman To Its Board of Directors

Norman Joins the Storytelling Platform, Reinforcing the Company as a Leader in Disruptive, Interactive Offerings for Advertisers Worldwide Storytelling platform Playbuzz announced that Rob Norman has joined the company’s board of directors. Norman continues to act as a Senior Advisor to GroupM following his retirement as Global Chief Digital Officer after 31 years in various roles at WPP-held companies. His collaboration with Playbuzz is unaffiliated with GroupM. “Rob is a digital advertising pioneer who we are…

Snowflake Teams with MicroStrategy to Deliver Fast Access and Rich Insight to Enterprise Data

The Integration of MicroStrategy and Snowflake Unifies Data Across The Enterprise, Giving Customers A Single Version Of The Truth Snowflake Computing, the only data warehouse built for the cloud, and MicroStrategy Incorporated a leading worldwide provider of enterprise analytics and mobility software, announced a technology partnership to serve joint customers with a flexible and highly scalable cloud-built data warehouse, with modern business intelligence and predictive analytics applications. Together, Snowflake and…

Sharethrough Adds Veteran Media Executive Dina Roman as Chief Revenue Officer

Former IDG, Scripps, Adap.TV Executive Will Lead Sharethrough's Global Sales Team, Joining The Industry Leading Native Ad Company Amid Continued Strong Programmatic Growth Sharethrough, the industry's largest native ad exchange for the open web, announced the addition of Dina Roman as its new Chief Revenue Officer (CRO), a veteran media executive with two decades of experience growing businesses at the nexus of content, advertising and technology with companies like IDG, Adap.tv and Brightcove. Roman has held…

Accenture Agrees to Acquire Mackevision

The Producer of Computer-Generated Imagery and Immersive Content Plan to Break New Ground for Accenture Interactive’s Content Practice By Adding 3D Visualization, Animation And Visual Effects Capabilities Accenture has entered into an agreement to acquire Germany-based Mackevision, a leading global producer of 3D-enabled and immersive product content. The acquisition will add state-of-the-art visualization capabilities to Accenture Interactive’s digital services portfolio – strengthening its ability to create compelling,…

TechBytes with Erik A. Requidan, Vice President of Sales and Programmatic Strategy at Intermarkets

Erik A. Requidan Vice President of Sales and Programmatic Strategy at Intermarkets Marketers and publishers are driven largely by the after-effect of their content. As brands and businesses shift their focus at leveraging data science and social media analytics to drive their content marketing, it is imperative for advertising platforms to ensure that the content gets noticed and makes connection. Programmatic content is the key to delivering highly interactive and influential content for digital ‘omnivores’. We spoke…

Three scenarios for marketing with the Internet of Things

I love “best of” lists as much as anybody. It’s a great time to get a bit futuristic and think of the bests yet to come. And one of the most exciting things in the near future, I think, is the Internet of Things (IoT). The IoT itself can’t even be considered futuristic anymore. It’s here now. In fact, it’s become so big that this year’s Consumer Electronics Show (CES) in Las Vegas dedicated a whole track to it. In December, too, the Interactive Advertising Bureau (IAB) released a consumer study that showed that close to…

Interview with Ariel Napchi, CEO & Founder of HIRO-Media Ltd.

"The market should unite and fight all kinds of fraud, bots, adware"On Marketing Technology MTS: Tell us a bit about your role at HIRO Media and how you got here (what inspired you to start a programmatic video company). 10 years ago, I founded HIRO and have been the company’s CEO since inception. HIRO is an online video SSP. We work with content owners, publishers, agencies, and advertisers in using programmatic to improve their performance in online video advertising. The idea for HIRO came from a successful exit…

Interview with Shahar Kaminitz, Founder & CEO at Insert

"AI is fueled by data. Marketing leaders should ensure that the right data is available to fuel an AI approach and then understand how that data maps to specific customer interactions with their brands."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here. (what inspired you to start an in-app marketing company)             Eleven years ago, I founded Worklight, a platform that helped large corporations build robust mobile apps and integrate them with various backend…

Interview with Tyson Quick, Founder & CEO – Instapage

"Never give up! Perseverance is the reason Instapage is now a 100+ person organization, and I believe far too many entrepreneurs fail because they gave up too early."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’m the founder and CEO, and I started Instapage out of frustration with the inefficiency in paid advertising. Google and Facebook have made the purchasing of extremely targeted advertising so efficient that both are…

Sharethrough Stitches Programmatic Ad Integration with Adelphic to Attract Ad Investments

Media ad buying is growing at a rapid pace. In order to keep up with the pace of the ad tech market, leading native ad supply solution providers are harbingering on the thought of integrating their offerings with omnichannel programmatic ad integration platforms. That’s exactly what Sharethrough aims to achieve with Adelphic. Sharethrough, the all-in-one native advertising software for publishers, app developers, and advertisers, announced the integration of its supply-side platform (SSP) with Adelphic, a mobile and…

B2B Influencer Marketing 2017: Are You Playing the Waiting Game

“A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is.” - Scott Cook, founder and CEO of Intuit. When consumers turn into your influencers, it is a boon towards generating more output from your marketing efforts. Influencer marketing is a definitive trend on the rise acknowledged by top marketers. Traditionally used by consumer brands to tell their brand stories, marketers adopting influencers for B2B promotion is a recent phenomenon. For valuable lead generation and sales…