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Eyeota Expands in Midwest, Appoints Jamie Jager to Director, Agency Sales

Eyeota Strengthens Its Focus on Key Markets and Verticals Eyeota, the global leader in audience data, appoints Jamie Jager to Director, Agency Sales, to accelerate the company’s growth and further support clients across the Midwest and Toronto, Canada. The addition of Jamie allows Eyeota to strengthen its endeavors in key markets and verticals, including automotive and retail. Jamie manages strategic agency relationships in the region and supports client campaign initiatives. Her experience spans 10 years, executing…

TechBytes with Lee Walsh, Regional Managing Director, NewBase

Lee Walsh Regional Managing Director, NewBase Programmatic advertising is a fascinating technology. Each geography is growing at its own 'sweet' pace. Asia, in particular, is more diverse and complex compared to the markets in the Americas and Europe. Lee Walsh, Regional Managing Director, NewBase, gives us an inside view of the Asian advertising ecosystem and helps us to understand the nature of the American and European digital advertising markets.Tell us about your role at NewBase and the team/technology you handle.…

With SOCi, DexYP Brings Enterprise Social Media Management to America’s Small and Midsize Businesses

Move Accelerates Digital Software Provider Ability to Power Business Transformation DexYP, a leading small business software provider, announced a partnership with SOCi Inc., a San Diego-based social media and reputation management technology platform company. One of the largest national providers of small business automation software, DexYP has been accelerating its digital offerings to enable more than 500,000 small and midsize business (SMB) clients with a footprint across the United States to compete and win in today’s…

my6sense Taps Mobile Marketing Pioneer Ivan Braiker as Chief Strategy Officer

my6sense Added Mobile Marketing Veteran as the Company’s First Chief Strategy Officer With content engagement migrating from desktop to mobile devices, my6sense, a comprehensive, white label programmatic native ad platform and exchange, is adding mobile marketing pioneer Ivan Braiker as the company’s first Chief Strategy Officer. Currently, my6sense offers an open programmatic white-label native advertising platform for ad networks, media trading companies, group publishers, DSPs and SSPs. Read More: Key…

Outbrain Acquires AdNgin to Further Enhance the Reader Experience

Investing in Reader Optimization, Acquisition Will Help Outbrain Continue to Put Personalization First Outbrain, the world’s leading native advertising platform, today announced it has acquired AdNgin, a UI optimization company built to enhance the reader experience. This acquisition is Outbrain’s sixth to date, continuing a string of growth-driven accelerations in the last several years. Guiding digital discoveries of readers around the globe, Outbrain connects publishers, marketers and consumers through personalized,…

The Most Overlooked Necessities of Branded Content

Although native advertising and content marketing are not new concepts, growth in both areas has been impressive in recent years—and that growth shows no signs of waning. In 2018, BI Intelligence estimates that native advertising revenue in the US will hit $21 billion, up from $17.3 billion in 2017. But despite growth, the development and distribution of branded content has never been as confusing and complicated as it is today. Content distribution options, both paid and otherwise, have proliferated, and yet firm…

YellowHammer GM Sam Appelbaum Named to AdMonsters Power List

Honor Highlights Sam Appelbaum’s Innovative, Client-Oriented Leadership YellowHammer Media Group recently announced that the company’s General Manager Sam Appelbaum has been named to the AdMonsters Power List. Appelbaum will be celebrated on stage with the other honorees on June 5th at the Metropolitan Pavilion in NYC during the Closing Panel and Power List Reception. AdMonsters describes the members of the Power List as, “Nominated by your peers and selected by AdMonsters, the Power List showcases innovative leaders,…

Mastering the Science of Creating Simple-Scalable-Effective Branded Content

In 2018, Branded Content Has Changed Its Course to Driving Home Better Bespoke Creatives. These Branded Content Garner a Genuine Response to the Content Marketing Campaigns, Demonstrating a Publisher's Ability to Distribute High-Quality Content to Premium Customers Branded Content is an effective medium to promote a product or a service effectively on a website and social media. With the perils of Fake News and malvertising pushing marketers and publishers towards negative branding, it's time to lay clear ground rules for…

Branded Content Powered by Playbuzz Performs in Top 10% of All Nielsen Global Digital Brand Effect Campaigns

The Latest Nielsen Study Asserts That the Platform Is “More Successful at Providing Increased Engagement, Shifting Brand Perceptions and Ultimately Driving Preference Than Other Global Digital Content" A study conducted by global information & measurement company, Nielsen, on behalf of Disney-backed storytelling platform, Playbuzz, showcases the power of interactive content and its positive impact on branded content campaigns compared to more traditional digital content. The results support previous studies which link…

Permira Funds to Acquire Cisco’s Service Provider Video Software Solutions Business

Permira to Create New Company Specifically Focused on Service Provider Video Operators and their Customers Permira, the global private equity firm, and Cisco, announced that a company backed by the Permira Funds has entered into a definitive agreement to acquire Cisco’s Service Provider Video Software Solutions (SPVSS) business. Following the close of the transaction, the Permira Funds will create a new, rebranded company focused on developing and delivering video solutions for the Pay-TV industry. The new company will…

TechBytes with Eric Berry, Co-founder and CEO, TripleLift

Eric Berry Co-founder and CEO, TripleLift Earlier this month, Google announced its header bidding exchange partners through Exchange Bidding. The partnership community includes TripleLift, a leader in Native and Programmatic advertising. To better understand how advertisers and publishers could benefit from Google Exchange Bidding to monetize their display ad inventory, we spoke to TripleLift's CEO, Eric Berry. Tell us about your role at TripleLift and the team/technology you handle. I am the CEO at TripleLift. The…

Revcontent Becomes a Board Member with the Coalition for Better Ads

Revcontent Recognized as a Global Leader in Ad Quality; Joins Board of Coalition for Better Ads Revcontent, a leading content recommendation network, has joined the Coalition for Better Ads as a Board Member, becoming the first native advertising network to join the board. Advertising helps support valuable free content, robust journalism and social connections across the internet. Consumers, however, are increasingly frustrated with ads that disrupt their experience, interrupt content and slow browsing. Leading…

TripleLift Expands Leadership Team for Publisher and Mobile-Focused Growth Initiatives

Native Advertising Firm Recruited Rubicon Project, Hearst Digital Media and Publishers Clearing House Executives TripleLift, the world’s largest native advertising platform, announced the expansion of its global leadership team, with Jacqueline Quantrell joining as global chief revenue officer; Jason Kleinman as general manager of branded content; and Tom Anderson as general manager of mobile. “As traditional display gives way to native advertising, the direct experience of our new leadership in technology, media and…

RhythmOne Names Luke Bussell as Managing Director ANZ

Luke Joined RhythmOne in 2016 and Has over 18 Years of Experience in Advertising and Media Across Digital, Radio, Publishing, Content, and TV RhythmOne, an advertising technology company that connects brands to audiences, announced the promotion of Luke Bussell to Managing Director ANZ, a new position for the rapidly growing Australian arm of the business. Chief Revenue Officer, Michael Hudes, said Luke’s promotion would see the ANZ operation handed over to a highly capable leader. Also Read: Spearfishing in a Big…

ADYOULIKE Acquires AI-Powered Video Platform Pulpix

The Acquisition of Pulpix Will Bolster Publisher Relationships and Advance the Company's Technology; Creates the Largest Video Native Advertising Company in the World ADYOULIKE, a leading in-feed native ad platform and pioneer in native advertising, announced today the acquisition of video technology platform Pulpix, a company that helps deliver better engagement for brands combined with a powerful recommendation engine for the world’s leading brands and publishers. Pulpix, a Y Combinator startup alum, is a…

Inc. Magazine Unveils Ranking of Europe’s Fastest-growing Private Companies

ADYOULIKE Ranks No. 1308 on the 2018 Inc. 5000 Europe with Three-Year Sales Growth of 544%  Inc. magazine ranked ADYOULIKE. NO 1308 on the 2018 Inc. 5000 list of fastest-growing private companies in Europe. The Inc. 5000 Europe represents the only comprehensive look at what may be the most dynamic segment of the world's economy: fast-growing private companies. Julien Verdier, CEO, ADYOULIKE, added, "We are delighted to be listed in the Inc. 5000 list for 2018. Our business has grown at a phenomenal rate over the…

TechBytes with Anne Frisbie, SVP, Global Brand & Programmatic, InMobi

Anne Frisbie SVP, Global Brand & Programmatic, InMobi With the recent spurt of innovations in the digital advertising analytics technologies, programmatic and native advertising models are grabbing more attention. To understand the true 'State of Advertising’ in the years to come, with the merger of programmatic and AI/ML capabilities, we spoke to the Senior Vice President, Global Brand & Programmatic, InMobi, Anne Frisbie.Tell us about your role at InMobi and the team/technology you handle. I’m the Senior…

SourceMedia Debuts New Suite of Branded Content Products

Marketers Can Utilize Branded Content to Drive Marketing Outcomes, Push Customers Through the Sales Funnel SourceMedia, a digital business information and performance media company serving senior decision-makers in finance, technology, and healthcare, announced the launch of a new set of Branded Content offerings. The new offerings equip marketers with the ability to dynamically target B2B audiences with branded content in the form of native advertising. The products also position SourceMedia to capitalize on the demand…

TechBytes with Neal Sinno, GM and VP Operations, Playbuzz

Neal Sinno GM and VP Operations, Playbuzz Modern marketing technologies are created with two strategic aspects at their core -- first, to deliver unprecedented customer experiences; and then, manage the performance and validity of the CX performance based on audience conversions. Video monetization products catapult marketers and advertisers to achieve both, in a programmatic ecosystem. To understand how should app-marketers and mobile advertising platforms make better use of Video Monetization and news streaming…

How Contextual Blocking Tactics Can Ensure Brand Safety at the Page Level

RhythmOne Releases “Programmatic Insights Report – Spotlight on Quality” Global Update for October-December 2017 Calendar Q4 2017 Report Highlights Quality Trends and Best Practices Based on Data from RhythmOne’s Programmatic Platform Global advertising technology company, RhythmOne has announced the release of the Q4 2017 installment of its “Programmatic Insights Report – Spotlight on Quality” series. In the report, RhytmOne suggests that enabling contextual blocking tactics that go "beyond the URL" ensures brand…