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Pitbull Partners With LiveXLive For Multi-Year Deal To Develop, Produce & Distribute Unique Original Content

Agreement Will Take "Mr. Worldwide's" First-Ever Pay-Per-View Concert Series and Video Podcast Global Reaching Millions of Viewers Worldwide LiveXLive's Robust Streaming Platform Delivers Revenue-Share Model Including Ticket Sales, Advertising, Sponsorships, Merchandise and Subscriptions LiveXLive Media, Inc., a global platform for live stream and on-demand audio, video and podcast content in music, comedy, and pop culture, announced that it has entered into a multi-year revenue-share content partnership with…

Silverbullet Launches 4D – a Contextual Intelligence Solution for the Post-Cookie Era

New 4D technology released by Silverbullet uses 1st party data to help marketers contextually target appropriate audiences in a brand-safe, post-cookie world Silverbullet Data Services Group (Silverbullet), a data-smart marketing services and product provider, has launched 4D, the group’s contextual intelligence and brand suitability product, with the mission to help marketers and advertisers deliver faster and smarter marketing capability following the impending demise of the third party cookie. 4D helps brands,…

Octopus Interactive Presents Innovative New “Rideshare” Marketing Platform

Octopus Interactive, the largest network of interactive screens inside Uber and Lyft vehicles was a first-time presenter at the Interactive Advertising Bureau NewFronts 2020, the leading digital advertising gathering. Octopus presented The Daily Ride to provide insights around the growing trend of rideshare marketing. Topics included the total addressable market, rideshare passenger demographics, current market opportunities, the future of rideshare marketing, and in-car games. Octopus enhances the rideshare experience…

Crealytics Launches New Website, Simplifies Experience for Brands, Retailers

Crealytics, an industry innovator of performance advertising, site monetization and retail media solutions, has relaunched its website to better cater to brand and retailer needs. Marketing Technology News: Weyland Tech Engages The Benchmark Company to Explore Strategic Alternatives Visitors to www.crealytics.com can now more easily navigate through Crealytics’ suite of paid search and site monetization offerings. A responsive interface helps users identify and solve for their specific challenges across PLAs, paid…

SiriusXM to Acquire Stitcher

Transaction will Combine the Leading Audio Entertainment Company in the U.S. with a Pioneer in Podcast Production, Distribution, and Ad Sales Acquisition will Create the Premier Full-Service Platform for Podcast Creators, Publishers, and Advertisers Stitcher Podcasts Include Freakonomics Radio, My Favorite Murder, How Did This Get Made?, SuperSoul Sunday from The Oprah Winfrey Network, Office Ladies, Conan O'Brien Needs a Friend, Literally! with Rob Lowe, LeVar Burton Reads, Comedy Bang! Bang!, and WTF with Marc Maron…

Zendesk Releases CX Benchmark Report for Startups Showing the Path to Success is in CX

Research identifies specific actions fast-growth startups are taking to drive customer loyalty and growth Zendesk, Inc. released the Zendesk Startups CX Benchmark Report, documenting how early-stage startups that invest in customer experience (CX) outperform their peers. The data shows that while there is no one-size-fits-all approach, startup success stories have one thing in common: the ability to provide more holistic support to customers from the beginning. The findings feature Zendesk Benchmark data from more than…

Onfido Sees Record Adoption of Its Identity Verification Technology Announcing 264% Year-Over-Year Us Growth

Fuelled by key business wins, new $100M funding and key executive hires Onfido, the global identity verification and authentication provider, announced another strong quarter-over-quarter growth in sales ending June 30th, 2020, representing a 40% increase in global sales over the same quarter last year. The significant growth was fuelled by increased demand in the United States--where Onfido grew its year-over-year sales by 264%--as organizations accelerate their digital transformation plans. In the first half of…

Source Digital Partners With LiveXLive to Create the “Brand Safe” Marketing Strategy Businesses Need to Thrive

The immersive commerce and advanced advertising platform joins with the industry's first "live social music network" to offer interactive content experiences that go beyond what social media platforms can currently offer The onset of COVID-19 has hit nearly every American business sector, resulting in consequences ranging from minor setbacks to enormous profit losses. In this climate, any business looking for a healthy ROI needs a next-generation approach to gain a decisive competitive edge, and these brands need look no…

Dynamic Yield Expands APIs to Enable Entire Personalization Suite Beyond Web

Provides teams with greater flexibility and control over the omnichannel customer journey through server-side capabilities Dynamic Yield, the Personalization Anywhere platform, announced the expansion of its eXPerience APIs, providing brands with a greater level of flexibility and control when implementing relevant and consistent digital customer interactions on the server-side. This new set of eXPerience APIs, which previously included testing and recommendations, now allows brands to implement Dynamic Yield's entire…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Announcements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience, AI and ML announcements from maaiiconnect (Customer Experience), GumGum (Video), 141Live (Influencer Marketing), ArvzApp (Mobile), and John McAfee (Unified Communication). maaiiconnect: How to Transform Customer Experience With Technology Happy customers drive sales. Recent research finds that customers are willing to pay more for a better customer experience (CX). As customers are no longer only comparing…

ArvzApp Releases App to Help Businesses Connect to Customers in Real Time

Real-time advertising for businesses to reach consumers has been released as an app, ArvzApp. The app officially went live this week for both iOS and Android devices. ArvzApp was created to enhance mobile business engagement. The mobile app enables businesses to keep in touch with their customers through the current rapidly changing times. Customers and travelers can be informed of guidelines, procedures, and hours. Proprietors control and upload high-quality photos and video clips with options for live…

Meet Magnite, the Largest Independent Omnichannel Sell-Side Platform in the World

Rubicon Project and Telaria Rebrand Under Magnite; Nasdaq Ticker Symbol Change to "MGNI" from "RUBI" on July 1st Magnite, the largest independent sell-side advertising platform, debuts today following the merger between Rubicon Project and Telaria in April 2020. Magnite unifies Rubicon Project’s expertise as a scaled programmatic exchange and Telaria’s leading CTV capabilities to better connect publishers with thousands of buyers and brands. The company’s omnichannel advertising platform enables publishers to monetize…

StrikeTru Launches PIM Integration App: Get To Market Fast With The Akeneo PIM Connector For BigCommerce

StrikeTru, a digital services firm, unveils a native SaaS app for online retailers to manage and sync all product data from Akeneo PIM to the BigCommerce platform. This fast integration connector will enable BigCommerce users to easily manage their product catalog in Akeneo PIM and manipulate high volumes of complex product information; including product categories, supply chain, marketing, other attributes, lists of values, product variants, product images, and SEO information, to start delivering high-quality product data…

The Gamer Is Dead in 2020. Long Live Mobile Gaming

Perhaps the most tenet, most timeless mantra to advertising is “follow the eyeballs.” And while we no longer accept broad reach as our number one outcome, instead focusing on “engaged reach,” or as P&G Chief Brand Officer, Marc Pritchard put it– reach and continuity, the pendulum is, in fact, swinging back to broad-reach vehicles, or engagement worth buying. In some areas of the world, broad-reach vehicles in either traditional or digital media differ. However, in the Asia Pacific region, it’s quite clear that mobile…

Acquia And Kibo Partner To Deliver Frictionless Commerce To Customers

New integration enables retailers to deliver personalized customer experiences at scale Acquia, the digital experience company, and Kibo, a leader in cloud commerce, announced a strategic partnership to deliver frictionless commerce to retailers. Together, the two companies will empower brands to easily create robust headless ecommerce experiences using a unified customer view, and scalably optimize engagement across the customer journey with shoppable content. Acquia’s open digital experience platform helps companies…

Sytel Releases Multi-Tenant, Multimedia And Fully Blended Contact Center Platform

Sytel announces version 11 of their Softdial Contact Center (SCC)  hosting platform, supporting fully blended voice, chat, email, SMS, video, and all social channels. Marketing Technology News: Updated VIZIO SmartCast Now Available on Company’s 2021 TV Line-Up for Endless Entertainment Michael McKinlay, CEO of Sytel, commented “Rather than tell you that this new version takes hosting to new heights (which by the way, we think it does!) let me cut to the chase and pull out ten of the new features which we think are…

EPAM Named a Leader in the IDC MarketScape: Worldwide Cloud Business Analytics Services 2020

What's the News: EPAM was named a leader in Cloud Business Analytics Services by IDC MarketScape. Why it is important: In a volatile market, data is critical for companies to stay afloat. Leaders in business analytics, like EPAM, can help provide the tools and expertise to pivot quickly and make informed decisions that enable businesses to thrive. Who it affects - Corporate enterprises worldwide. EPAM Systems, Inc., a leading global provider of digital platform engineering and software development services, announced that…

Talent Agency Nine9 Selects Vonage to Power its Client Communications

 Vonage, a global leader in cloud communications helping businesses accelerate their digital transformation, has announced that Nine9, a Michigan-based talent organization for models and actors, has selected Vonage to help stay connected to its applicants, clients and talent during the global health crisis. Priding itself as the "UnAgency", Nine9 is using Vonage to ensure rich, engaging and real-time connections with its client base through simple, reliable multi-channel messaging. Nine9 provides the 99-percent of…

Wix Launches Extended eCommerce Solution

Wix.com, Ltd., the leader in website creation, announced today the launch of an extended eCommerce solution. The new Wix eCommerce solution provides merchants, entrepreneurs and retail brands of all sizes must-have features like customizable branded storefronts and carts, multi-channel sales, hassle-free dropshipping, native payment processing at competitive rates with Wix Payments, professional analytics and report creation, extensive shipping and fulfillment capabilities, and more. The extended eCommerce solution can be…

Creating Mobile Ad Campaigns Users Actually Like: Is It Even Possible?

The rise of ad blocker software for desktop and mobile is a clear indication of how the average user sees online ads: as a necessary evil to be avoided or bypassed if at all possible. Even in the mobile space, many developers offer “ad-free” versions of games and apps at a premium rate or for in-app purchase. Users tolerate ads, but the conversation around ads has always been about making them palatable, the assumption being that users will never actually like ads, going out of their way to engage with them. This does not…