Can Publishers And Agencies Survive In A World Led By The Duopoly?

There were some key buzzwords that drove a lot of the chatter in the advertising community in 2017, and none was more buzz-worthy than “the duopoly” -- a word used to describe mass media platforms Google and Facebook. There is a clear reason why the duopoly became a sensational subject in the trades: The duopoly is expected to rake in a combined 63% of US digital ad investment in 2017 -- up over 15% from the previous year. This investment trend isn’t because buyers want to massively consolidate and concentrate spend…

Oktopost Selected by Marketo as ‘Technology Partner of the Year’

The Leading Engagement Platform Provider Marketo Has Awarded Oktopost the 'Technology Partner of the Year' Oktopost, the only social media management platform that is architected for B2B enterprise companies, announced its selection as the "Technology Partner of the Year" by Marketo, the world-leading engagement platform. The Technology Partner of the Year award was announced two weeks ago in Las Vegas at Marketo's Revenue Kickoff Meeting, which is Marketo's biggest partner event, bringing together employees,…

Cross Audience Announces Launch of Enhanced Mobile DSP

Trader-Friendly, Self-Service Platform Offers Fully Customizable Interface and Cross-Screen Access to Consumers Along Their Path to Purchase Cross Audience, the company committed to helping global brands expand their mobile presence through the acquisition of new high-value users, announced the launch of its newly enhanced mobile DSP (Demand Side Platform). The mobile-first DSP is a single buying platform that can support global campaigns across every screen. An improved interface for the self-service platform offers an…

Branch Announces Universal Ads and Mobile Measurement Partnership with Facebook

Branch Universal Ads Offers Mobile Marketers Visibility into Web and App Campaign Performance Across Facebook and Other Top Advertising Networks Branch, the mobile linking infrastructure for the world's leading brands, announced the immediate availability of Universal Ads. With this launch, Branch is also entering into a partnership with Facebook as a Mobile Measurement Partner (MMP). Powered by Branch's People-based Attribution engine, Universal Ads enables mobile advertisers and marketers to gain a unified view of their…

video intelligence Launches Contextual Video Platform

New Platform Will Enable Media Publishers To Instantly Deliver Relevant Content And Advertising video intelligence (vi) has announced the UK launch of vi stories - a contextual video platform that connects media companies with content providers, helping them to deliver engaging and topical video to users based on the content they are interested in. Publishers can use vi stories to embed a native video player on their platform that matches the look, style, and design of their app or website. A natural language machine…

Triller Raises $5 Million Series A to Democratize Music Video Creation

Social App Allows Users to Create Celeb-Quality Music Videos in Seconds Triller, the AI-powered music video platform, today announces a $5 million Series A funding round led by Carnegie Technologies. With over 23 million downloads worldwide, Triller democratizes the music video creation process, making it easy for users to create and share celeb-quality music videos, instantly. The funds will be used to build out the platform's AI-backed production technology, which automates the video editing process to drive better…

Rakuten Marketing’s Dr Neal Richter Receives IAB Tech Lab’s Esteemed Service Excellence Award

Dr. Neal Richter, Chief Technology Officer, Rakuten Marketing, Has Been Named a Winner of an Esteemed IAB Tech Lab Service Excellence Award Rakuten Marketing, a leading technology company that that enables brands to increase sales through data-driven performance marketing, today announced Dr. Neal Richter, Chief Technology Officer, has been named a winner of an esteemed IAB Tech Lab Service Excellence Award for his significant contributions in developing trustworthy supply chain specifications and OpenRTB (open real-time…

‘IAB 250 Powered by Dun & Bradstreet’ List Unveiled to Identify ‘Direct Brands’

First Annual ‘IAB 250 Powered by Dun & Bradstreet’ List Leveraged Economic Data from Dun & Bradstreet and Cultural Indicators from Other Sources Power List Of ‘Direct Brands’ Disrupting Incumbents in 15 Categories The Interactive Advertising Bureau (IAB) has released the “IAB 250 Powered by Dun & Bradstreet". The IAB 250 Powered by Dun & Bradstreet" is a first-of-its-kind analysis that pinpoints the most important “Direct Brands” to watch in the US economy. The trade association for the digital media and…

Interview with Mark Bembridge, CEO, Smartology

"If advertisers don’t know how much has been spent on each element of a campaign, they can’t measure ROI – and that’s a problem for the industry as a whole if it is to prove its credentials and continue to grow."Tell us about your role at Smartology and how you got here. What inspired you to join an AdTech company? Working on semantic recognition platforms, as far back as 2004, was a formative period. The technology was new, but for those of us closely associated with it, the opportunities that opened up were really…

Interview with Karen Steele, Chief Marketing Officer, LeanData

"The first action to take is to accurately match your leads with target accounts to deliver personalized customer experiences through nurturing streams or target account marketing and sales strategies."Tell us about your role and how you got here? What inspired you to be part of LeanData? I’m a pure B2B technology marketing leader and have been in both the Sales Technology and MarTech space for some years. I’ve witnessed first-hand not only how technology can transform business for the better, but also how challenging it…

5 Mistakes That Can Be Disastrous to Your B2B Sales and Leads

B2B trading is a well-known model, especially for people working in the field of business and marketing. However, as time passes by, effective methods for business-to-business trading and marketing will also need to progress accordingly. Also, adapting well to what is trending in the current industry, that you belong to, is one primary key to creating a new deal. The deals are about ongoing B2B partners that a company may have. Also Read: How Marketers Can Optimize $682 Billion in Expected Spend in 2018 Five Mistakes…

Sharethrough For Publishers Supply Side Platform Passes Major Milestone

Representing 4x Growth Inside 18 Months, Publishers like VICE and CNN International Are Using Sharethrough For Publishers to Empower Their Sales Teams to Increase Native Ad Investments and Boost Ad Revenue Sharethrough, the industry's leading native supply-side platform, announced that its Sharethrough for Publishers (SFP) product is now being used by publishers to power more than 1 billion direct sold monthly native ad impressions, cementing its status as the most popular native supply-side platform in the industry.…

CallRail Launches AI-powered Call Highlights Feature for Improved Reporting and Analytics

Call Highlights is an AI-Driven Feature Proactively Recommends Additional, Customized Keywords Helping Marketers Better Understand Why Customers Are Picking up the Phone CallRail, a leading call tracking and analytics provider for data-driven marketers, has announced the launch of Call Highlights. Call Highlights by CallRail is an AI-driven extension of its Keyword Spotting technology within CallScribe. This extension automatically detects and surfaces relevant keywords in a phone call. Recommended Read: Voilà! the…

Interview with Andy Evans, CMO, Sovrn

"Many of the publishers in the market are leaning heavily into video content production in 2018, so I hope that this new influx of content will help to provide more high-quality inventory for the buyer."Tell us about your role and how you got here. What inspired you to be part of a digital adtech company? I was weaned on marketing as a child by my father who was a marketing manager and was given my first computer in 1981 for Christmas, which my mother tells me was the first toy I ever had that I didn’t take apart. Having…

Sponsored Data Can Evolve to Take Mobile Marketing Beyond Facebook & Google, Says Strategy Analytics

Awareness and Fragmentation Remain Challenges Despite Strides by Orange, Telefonica & America Movil Sponsored data and data rewards offer a strong win-win-win opportunity for mobile operators, sponsors, and the right user segments, says Strategy Analytics in its report, 'Can Operator Collaboration On Sponsored Data Lead to Success?'  Nonetheless, while initial prominent launches of sponsored data offerings by AT&T, Verizon Wireless, and Telefonica caught attention in the last few years, sponsored data is still…

3 App Marketing Trends That Will Shape 2018

If anything, 2017’s theme for app marketers changed significantly. The machine learning takeover began, practically anything and everything became trackable, and on-demand turned into the new norm. It’s crucial for advertisers that want to nail their 2018 marketing plan to reflect on the implications of this whole new world. Increased tools and capabilities mean advertisers can achieve more return on investment with less manual work. What every advertiser wants to know is -- how? Advertisers who can answer the…

FOGAF and Breaking the Dataopoly: Publishers Need to Collaborate to Break Free From the Platforms 

San Francisco is known as the foggy city and in Silicon Valley, publishers and enterprise marketers are being consumed by FOGAF (Fear of Google, Amazon, and Facebook). With the official repeal of net neutrality, publishers will face even more pressure to rely on the online ad giants as the players in town with large-scale user datasets, who will take most the growth in advertising dollars. The logic for leaning on the platforms is clear, but it is flawed. Publishers are still struggling to develop their online ad…

Interview with Thomas P. O’Regan, CEO, Madison Logic

"Today it's not about how many individuals, or how many cookies, or the reach or scale, or how many different forms of data organizations are using. I think it's how they make decisions, and how they aggregate all the data and execute for an intended result."Tell us about your role at Madison Logic, and how you got here. What excited you to be part of the B2B Martech community? I joined Madison Logic in November of 2014. I was really attracted to the company for a number of reasons. But when I looked at the business and…

Eyeota Secures $12.5M in New Funding

Eyeota’s Series B Funding Follows a Year of Steady Growth in All Regions, Accelerated by the Company’s Expansion into North America Eyeota announced that it had raised $12.5 million Series B funding. The company, the global leader in audience data with more than 3.5 billion unique profiles across Europe, Asia-Pacific and the Americas, will use the funding to support product development and expand its team, among other initiatives. This round of funding was led by Jolt Capital SAS, an independent private equity firm,…

Top Mobile Marketing Trends and Influencers to Watch for 2018

Remember when app indexing, native ads, and mobile website optimization were a big deal? Responsive design and page speed are now expected. Mobile marketing trends change just as fast as mobile technology does. So where’s mobile marketing heading in 2018? What do you need to know to stay ahead of the curve? We list 5 must-watch trends you need to know for 2018, along with the experts who can give you tips and best practices for each. Trend #1: Proximity Marketing Proximity Marketing is the localized wireless…