Banner Before Header

TechBytes with Adrian Velthuis, Chief Revenue Officer, Mobile Posse

Adrian Velthuis Chief Revenue Officer, Mobile Posse The last couple of years have presented more questions than solutions for marketers hoping to cash in on the audiences that are glued to their mobile phones. How does one make subtle suggestions, target the right crowd, speak up through the noise and most importantly, compete with giants like Facebook and Google.  Adrian Velthuis, Chief Revenue Officer at Mobile Posse puts those doubts to rest.MTS: Tell us about your role at Mobile Posse and the team you handle.…

Iconosquare launches new Facebook analytics tools

Iconosquare, Best Known for Its Instagram Analytics Platform, Expands to Facebook Iconosquare, the social media analytics platform, has launched a new suite of Facebook analytics for social media marketers. Iconosquare for Facebook will allow marketers to track the performance of their Facebook Page metrics and Instagram marketing efforts from a single analytics hub. Iconosquare is best known as a market leader in Instagram analytics, where its platform of advanced and user-friendly analytics software has helped it…

How to Attract Online Shoppers During The Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays PebblePost - Celeste Giampetro, VP of Marketing Promotional windows must open up beyond single shopping days, e.g., Black Friday and Cyber Monday, in response to consumer behavior as always-on shoppers. The data point I’ll be very interested in seeing post-holidays is how millennials spend their money. Are they in fact spending more on experiences and less on tangible “owned” goods? Rent the Runway’s…

Socialbakers Launches Video Performance Benchmark for Social Networks

Video Performance Benchmarks Gives Marketers A Deeper Look At Their Overall Video Content Performance Within A Competitive Context Of Industry, Region Or Country Socialbakers, the leading AI-powered social media marketing platform, announced the addition of the world's first video performance benchmarks for social networks to its Socialbakers Suite. Socialbakers video performance benchmarks let marketers view their video performance metrics in a competitive context against industries, countries and regions. These…

TechBytes with Gregory Fulton, VP, Product, AdRoll

Gregory Fulton VP, Product, AdRoll Personalization, performance, and precision are the three new P’s of marketing for B2B teams. Targeted advertising is not new to B2B industry, even as AdRoll announced the general availability of its AdRoll ABM for HubSpot and Marketo customers. AdRoll ABM is a full-funnel platform for marketers and sales departments to personalize ads with CRM data and see the impact directly inside their CRM dashboard. To understand the finer nuances of AdRoll's ABM product, we spoke to Gregory…

Why Brands Need to Adopt a Vertical Mindset

Of late, a new trend has been sweeping the Internet - and no, it’s not the next iteration of the fidget spinner. Everybody’s doing it, from that guy standing on the corner with his coffee in hand to news organizations such as the New York Times and National Geographic. I’m talking, of course, about the vertical video, the stuff that Snapchat videos and Instagram stories are made of, and the format that is increasingly taking precedence over the long-established landscape mode. In 2010, only 5% of…

TechBytes with Cynthia Knapic, Head, Animoto for Business

Cynthia Knapic Head, Animoto for Business In May, online video creation platform Animoto was selected as a Facebook Marketing Partner to enable businesses to easily connect and manage their creative expertise successfully. Though the popularity of video marketing hasn’t come as a surprise for marketers, the challenges to successfully leverage technology remain unconquered. To understand how the company is upping their ante to effectively close the gap between branded and user-generated content for better video…

Embracing Analysis to Perfect the Balancing Act

It’s no secret that many large companies are pulling their million-pound advertising budgets after not seeing enough ROI. When you put substantial budgets behind campaigns without setting out a sensible strategy, or building flexibility into budgets and plans to adapt, then it’s not surprising that the results aren’t there. It’s this ‘hitting-send-and-hoping-for-the-best’ mentality that is doing nobody any favors. Another issue is that with many brands suspecting that they’re advertising to bots, ad figures aren’t…

63% Marketers Do Not Utilize Fraud Prevention Techniques: Singular’s Fraud Index

Singular's Study Is The First Of Its Kind To Examine Fraud Data From Multiple Fraud Prevention Solutions, Each With Its Own Set Of Anti-Fraud Methods Singular, the industry's only unified marketing analytics solution connecting attribution data with campaign data in a single platform, announced the release of The Singular Fraud Index revealing the most active fraud prevention techniques in the mobile industry, as well as the 20 Most Secure Mobile Ad Networks driving the lowest rates of fraud. Singular's…

Automated Online Surveys Speed Product Packaging Process

Today, consumers are overwhelmed with more marketing stimuli than ever before. According to leading brand strategist and author Kevin Lane Keller, consumers are exposed to more than 20,000 product choices within a 30-minute shopping session. One can imagine this number has grown exponentially with the rise of digital advertising, online shopping, and increased in-store promotions in the 9 years that have passed since he wrote that. We all realize that clear focused branding is paramount to success. Consumer trends are…

Interview with Dvir Doron, Chief Marketing Officer, Cedato

"When applied to video, header bidding makes it possible for publishers to monetize more efficiently than ever before." On Marketing Technology MTS: Tell us about your role at Cedato and how you got here? What do you enjoy most about being in video adtech? I joined very early on following an impactful meeting I had Ron Dick, Cedato’s CEO. At the time I was busy working on my own project, but Ron’s positivity, passion and overall vision for the company’s future intrigued me. It seemed like an industry-changing idea and a…

Don’t Be Late for the Party: Holiday Planning Starts Now!

With the kids back in school and summer behind us, it can only mean one thing—time to start planning for the holidays! “Wait! But the leaves only just started to change?” you might be thinking. I know, it seems early. But an early start can mean the difference between using the same-old, ho-ho-ho-hum specials and décor from last year and developing a truly unique and differentiated experience that surprises and delights customers—and keeps them coming back long after the holidays are over. A well-planned holiday event…

Interview with Javier de la Torre, CEO, CARTO

"Location intelligence technology needs to be more accessible and closer to the specific areas of expertise professionals understand already." On Marketing Technology MTS: Tell us about your role at CARTO and how you got here? What inspired you to start a location data intelligence company? I am the Founder and CEO at CARTO. While I do a bit of everything, I particularly focus on the long term strategy for the company and staying close to our customers, ensuring we are understanding market needs that drive the future of…

Interview with Gregg Johnson, CEO, Invoca

"Once marketers include offline data in their attribution they can get the full picture of how search is performing to better optimize their search marketing." On Marketing Technology MTS: Tell us about your role and how you got here. What inspired you to be part of a MarTech company? In 2016, I joined Invoca as CEO. After working in product management for over nine years at Salesforce, a company that disrupted the enterprise software industry, I wanted the opportunity to join a smaller company and try to have a similar…

W.I.I.M – Uniting Women In Influencer Marketing

Founders Jessy & Morgan Team Up To Boost Advocacy Among Women In The Influencer Industry Last week, we sat down with President and Vice President of W.I.I.M., Jessy Grossman and Morgan Kaye to get their take on the influencer industry, where they see it going, and how W.I.I.M. plays a key role in all of this. W.I.I.M (Women in Influencer Marketing) is an exclusive networking group for women who are making a name for themselves in the world of influencer marketing. The group consists of key female players from various…

ArcTouch Introduces Xamarin Accelerator Program

Leader in Mobile Experiences Offers Xamarin Expertise to Help Companies Supercharge Cross-Platform App Projects The market for cross-platform apps is estimated to reach USD $7.5 Billion by 2018. A bulk of it would be spent by companies focused at accelerated product development, rapid app prototyping, IoT apps, enterprise mobility, and product team augmentation. Following the trend, ArcTouch, a full-service mobile and connected experiences studio, has announced its Xamarin Accelerator Program (XAP), a consulting service…

Matthew Leger Joins Eyeota as Director, Agency Sales, Americas, to Strengthen US Sales Team

Leger Is Responsible For Developing Strategic Relationships With Some Of The Major Holding Companies In The Region Expanding its US sales team, Eyeota has Added Matthew Leger as its newest Director Of Agency Sales, Americas. Matthew is responsible for developing strategic relationships with some of the major holding companies in the region. He will report directly to Elizabeth Christensen, Managing Director, Americas. “With more than 15 years of experience working on data-driven media and unique data sets, I’m…

TechBytes with Brian Lovett, Director, Product, VigLink

Brian Lovett Director, Product, VigLink Viglink's survey, released earlier this year, found that affiliate marketing was ahead of display advertising in revenue generation. We spoke to Brian Lovett, Director of Product, VigLink, to find out how affiliate marketing works and how this sector would evolve in the years to come.MTS: Tell us about your role at VigLink and how you arrived at this position? Brian Lovett: I am the Director of Product at VigLink. Before my current role, I was the CEO of a company in the same…

Interview with Richard Thornton, COO and Deputy CEO, Cint

"Without having a clear vision around data its difficult for any business to optimize understanding their customers or the general consumer in terms of trends and behavior." On Marketing Technology MTS: Tell us about your role at Cint and how you got here? What inspired you to join an insight exchange? I’m the Deputy CEO and COO for the global business and my background is in data and insights. I started out as a Research Analyst for a digital consultancy before getting into the marketing research technology space in 2003…

TabMo Hires Sophie Plenert to Continue Its Expansion in the UK and Support Agency Demand

Sophie Plenert joins programmatic mobile specialist TabMo Customer demand for TabMo’s programmatic mobile advertising technology continues to grow and the creative mobile demand side platform (DSP) has expanded its team with the recruitment of Sophie Plenert as agency sales manager. Plenert joins TabMo, from mobile monetisation company Mozoo, where she was part of the team. Currently headquartered in Paris, with R&D teams in Montpellier and offices in New York, London and Cologne, TabMo is the first Mobile…