Banner Before Header

The State of Programmatic Advertising: Why Mobile In-App Programmatic will be Really Different in 2020

What is the current state of mobile programmatic advertising, and how will it likely evolve in 2020? To answer these questions, we reviewed data on billions of transactions that have occurred on our exchange since the beginning of 2017, as part of InMobi’s newly released 2019 Mobile Programmatic Advertising Trends Report. Setting the Programmatic Benchmarks In-app mobile programmatic spending skyrocketed from 2017 to 2018. The fastest growth rate was in the largest market, the U.S. with a significant amount of the growth…

Sisense Debuts Cloud-Native Architecture, Launches AI Exploration With Q3 2019 Product Updates

Features New AI-driven Augmented Analytics, Enterprise-Grade Cloud-Native Architecture, DevOps Tools and 40+ Certified Data Connectors Sisense, the world's leading modern platform for analytics builders, unveiled its Q3 2019 product updates, including AI-driven innovations designed to empower users to answer questions they didn't know they had, a multi-cloud architecture to deploy analytics at scale, and critical features to empower data engineers, product developers, business analysts, and business users. As previewed…

In-app Advertising Market Size Worth $226.4 Billion By 2025

The global in-app advertising market size is expected to reach USD 226.4 billion by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education,…

Plug and Play Launches New Media & Advertising Innovation Program with Amazon Moments

Plug and Play announced their newest innovation program focused on Media & Advertising with Amazon Moments as a Founding Partner. This new program will bring together industry leaders, startups, and venture capital firms to fuel innovation and solve industry challenges of the Media & Advertising industry. Amazon Moments is an easy-to-use service that enables users to reward customers who complete high value actions within apps and games with eligible physical and digital items sold on Amazon, driving user acquisition…

In-House vs. the Agency Model – Advertising’s Red Herring Debate

In today’s Advertising market, the modus operandi is efficiency and control. Brands want control so that they can be as efficient as possible; after all, being a ‘cost-centre’ in the midst of such a challenging retail environment is no fun at all. For some, taking control of spend has involved bringing advertising in-house; 64% of marketers now have an in-house agency, up from 42% in 2008. That’s more than a 50% increase in the last decade. But, this is an absolutist debate and a total red herring. The real question isn’t…

Pipeliner CRM and Act-On Software Announce Partnership and Native Integration

Pipeliner, the leading CRM provider known for its dynamic and visual platform announced a new partnership and native integration with Act-On Software, the leading Adaptive Marketing provider that drives personalized and purposeful multi-channel marketing. The native integration between Pipeliner CRM and Act-On's marketing automation platform enables businesses to align sales and marketing, ensure better lead quality and seamless adapt to the buyer's journey from prospect to customer. Sales and marketing teams will now be…

MediaRadar Study: Number of Companies Placing Native Ads Programmatically Increases YoY

Progressive Named Top Buyer of Native Ads in q1 of 2019, Followed by Homeserve and Lendingtree MediaRadar, the leading advertising intelligence and sales enablement platform, released an analysis comparing year-over-year (YoY) native advertising statistics from Q1 of 2018 to Q1 of 2019. The deep dive discovered YoY renewal rates, the top buyers of native ads, the percentage of companies placing native ads programmatically, plus more. MediaRadar’s YoY native advertising study found that 34 percent of companies running…

An Out-of-Home Advertising Industry First: AdQuick.com Announces Performance-based OOH Advertising – Cost Per Engagement (CPE) Model

CPE Advertising Model with No Upfront Cost, Allows Brands to Pay Based on Customer Engagement, Moving OOH Industry Beyond Just Branding AdQuick.com, the first platform to allow marketers and agencies to complete the entire process of planning, buying, executing and measuring out of home (OOH) advertising campaigns anywhere in the US, announced the immediate availability of its new Performance Based Marketing service. Lending from the CPE model in digital advertising, this hassle free, no upfront payment model by AdQuick…

Cox Media Group Chooses Veritone for AI-Driven Advertising Analytics and Online Content Curation

CMG Radio Joins Major Broadcasters Using Veritone to Better Compete for Ad Dollars and Streamline Resource-Intensive Workflows Veritone Inc., the creator of the world’s first operating system for artificial intelligence, aiWARE, announced that Cox Media Group (CMG) has selected the aiWARE-powered Veritone Essentials suite of applications to use across its 60+ radio stations in 11 markets. CMG Radio is the latest major broadcast group to join leading broadcasters and thousands of stations in deploying Veritone’s…

VAB Multiscreen TV Advertising Campaign Launches

VAB Launches "You Innovate TV Elevates" Campaign Featuring Peloton And Touch Of Modern Direct-To-Consumer Company Founders VAB, an insights-driven, research and marketing company dedicated to helping brand leaders make fully informed media decisions, launched a new multiscreen commercial campaign featuring the founders of two profitable direct-to-consumer (DTC) companies: Peloton, the global technology company revolutionizing fitness, and Touch of Modern, an e-commerce app for men to discover cutting-edge products not…

New Study: “Digital Natives” Value Brick and Mortar Stores More Than Their Parents or Grandparents

Global Study Highlights the Varying Shopping Expectations of Different Generations and the Role of Technology in Personalizing Retail Despite clear differences in expectations among shoppers of different generations, almost half of retailers (44 percent) have made no progress in tailoring the in-store shopping experience according to a recent study conducted by Oracle NetSuite, Wakefield Research and The Retail Doctor. The global study of 1,200 consumers and 400 retail executives across the US, UK and Australia dispelled…

TVSquared Releases Direct-to-Consumer TV Advertising Performance Report

TVSquared, the worldwide leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week. “Direct Outcomes: Analyzing the ‘Big Bets’ DTC Brands Are Making on TV” TVSquared analyzed 15 months…

Unity Technologies Finds That 63% of Creatives Struggle with Implementing AR Advertising

Client and consumer demand is scaling faster than technical competency, survey reveals To mark the second day of Cannes Lions Advertising Festival of Creativity 2019, Unity Technologies, the company powering more than 60% of all AR and VR content and serving more than 11B ads each month, has revealed the results of an independent research project on the state of the Augmented Reality (AR) advertising and marketing market in 2019. Unity surveyed approximately 1000 participants within the advertising and marketing sectors…

Sisense Brings Power to the Builders With New Cloud-Native Linux Platform, Insights to Everyone With Predictive AI Technology

Innovations unveiled at Sisense Eureka! customer conference, kicking off today in New York with 1,000 industry experts Sisense, the world's leading modern platform for analytics builders, kicked off its second annual customer conference, Sisense Eureka!, with a series of product innovations designed to help developers, data scientists and business analysts simplify complex data and provide insights to everyone across a business. The first major announcement, Cloud-Native Sisense, is a new cloud-native Linux architecture…

Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends

TV Advertising is no longer what it used to be a few years ago. Today, it's a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies are completely revolutionizing the whole AdTech landscape. In our recent chats and events, we witnessed TV analytics market climbing new heights and setting unprecedented benchmarks in building a clear, real-time view of the viewer's journey. Continuing our mission to put the latest trends in AdTech and…

Genero Enters US Advertising Market To Solve Advertising’s Video Problem

Global Expansion Brings US Access to Diverse Creatives Producing Quality Video at Scale Genero, a global creative platform, announced that it has expanded operations to the US, with headquarters in San Francisco and offices in Los Angeles and New York. With digital ad spend expected to reach $130B this year in the US and video as the biggest growth driver, marketers will need to create video content at scale to keep pace with platform and audience demand. To keep that video pipeline full for marketers, Genero's…

NativeX Opens Brazil Office to Spearhead the Growth of Its Latam Business

The US-Based AD Tech Company Appoints Carolina Zaccaro as Sales Director as the First of Several New Hires as Part of Its Latam Growth Strategy NativeX,  the US-based performance-first mobile advertising company, announced the opening of a new office in Brazil as it looks to build on the growth of its mobile advertising business in Latin America. Latin America is already the 4th largest ad market in the world, and according to new research from eMarketer, mobile ads will account for nearly two-thirds of the total digital…

TiVo Integrates Demographic Attributes, Ad Airings, and Mobile Devices into TV Viewership Data Product, Helping Connect the Media and…

TV Viewership Data Incorporates Kantar, Drawbridge Data, and Premium Demographic Attributes to Deliver Robust Partner-Agnostic Solutions to Market TiVo Corporation, a global leader in entertainment technology and audience insights, announced that its TV Viewership Data product is being expanded to include Kantar ad occurrences, Drawbridge’s Identity Graph and premium demographic attributes; giving TiVo customers an expanded data offering with more flexibility to meet the ever-changing needs of the market. “Household-level…

Travel Tech Providers Gimmonix and Trip Sciences Strike a Strategic Partnership to Deliver Travel Industry’s First White-label Native…

Gimmonix Technologies, the Israel- and UK-based travel technology developer of cutting-edge hotel distribution and management solutions, and Trip Sciences, developer of a mobile travel e-commerce platform, have joined forces to create an innovative, white-label hotel point-of-sale on mobile apps. The joint offering delivers a SaaS mobile solution pre-integrated into the Travolutionary platform, arming travel agencies with a point-of-sale mobile app for hotel bookings, under their own brand. Agencies viewing accommodation…

Online Advertising – How to Make It 100% Effective?

Over the past few years, social networks for business have become an indispensable advertising tool. No surprise that companies spend $68 billion on advertising on social networks and Instagram accounts for a share of $6.8 billion. Big brands are willing to give advice and share the success of their campaigns on Instagram, but for small businesses, the effectiveness of Instagram advertising is not always obvious. Will it work out if the budget is small? Can you compete with other brands? Can multiple advertisements have a…