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PubNative HyBid is The First Hybrid Server-Side Exchange Bidding for Parallel Auction

PubNative HyBid Delivered 35 Percent Performance Uplift over the Top Monetization Solutions on the Market PubNative, a leading mobile monetization platform, announced the launch of HyBid. PubNative HyBid is a unique solution that gives app developers more control over ad decisioning to allow multiple buyers to compete simultaneously in a unified auction, maximizing revenue. By leveraging Server-Side Exchange Bidding and In-App Pre-Bidding technologies, publishers can now segment valuable impressions to the most competitive…

Early Adopters of LinkedIn Video Advertising Are Highlighted by Animoto

From Recruiting to Thought Leadership to Local Advertising, Early Adopters Are Seeing the Benefits of Advertising with Video on the World's Largest B2B Social Network Animoto, the company that makes it easy for anyone to create professional marketing videos, announced today that they are seeing an uptick in customers finding success with video on LindkedIn and shared some examples. In March 2018, LinkedIn followed the trend started by the other major social networks like Facebook and Instagram by expanding its video…

The Changing State of Mobile Video Advertising

Are you seeing more video ads show up on your phone when using your favorite apps? You’re not alone. Mobile advertising is one of the fastest growing media channels today, as app developers and marketers are increasingly embracing in-app video advertising. So, how is mobile in-app video advertising changing? We analyzed over 750 billion global mobile ad impressions stretching from January 2016 to March 2018. Here’s a small snapshot of what we found: Advertisers have more than doubled in-app video ad spending on…

SpotX and Sharethrough Announce New Integration, Bringing Together Premium Outstream and Native Video Supply

In a Sign of Maturing Video Ad Demand, New OpenRTB, Server-To-Server Integration Enables Standard Outstream Delivery Against Sharethrough's Quality Publisher Base SpotX, the leading video advertising and monetization platform, announced a new integration with Sharethrough, the industry's leading native supply-side platform, to bring SpotX's programmatic infrastructure for outstream demand to Sharethrough's in-feed video supply. By connecting advertisers around the world to Sharethough's unique standard outstream format,…

Billups Hires Denver Native and Billups Veteran, Ryan Chisholm, As Regional Director

Ryan Chisholm Has Deep Industry Experience with Various Ooh, Advertising and Media Agencies Including Billups and Clear Channel Billups, the leading independent agency in the out-of-home (OOH) industry, announced the appointment of Ryan Chisholm as Regional Director of its Denver office. With 15 years in the industry, five of which were with Billups at one time as Director of Media, Chisholm will oversee and grow the Billups office in Denver as well as partnering with clients in surrounding states including Colorado,…

Marin Software Unveils Next Generation Cross-Channel Advertising Platform

New MarinOne Cross-Channel Advertising Platform Directly Addresses Global Digital Marketers’ Biggest Pain Point: Integration and Performance of Search and Social Channels  Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, today unveils MarinOne, the next generation of its cross-channel advertising platform. Recommended Read: Convince Mozilla About Risks of AI and Drive Home with $225,000 A unified cross-channel advertising platform enables marketers to --…

Location Data and The Growing Role in Marketing and Advertising Campaigns

The Recent Survey on Location Data Revealed Most Respondents Agree That Geo-Marketing Is the Next-Big-Thing After Automation and AI-Driven Ecommerce Let's take a shot at the most enterprising question of 2018 -- How are companies using location data, and what is its impact on digital campaigns? To answer this, Factual, a global leader in location data, surveyed 700 location data buyers in the US. The purpose of the study was focused at understanding the true state of location data marketing and how different companies use…

The Rise of Search, Mobile, and Dynamic Ads: Where the Money Flows in Digital Advertising

Marin Reveals the Secret to Better Understanding of Global Customers, and the Ways in Which the Digital Advertising Landscape Is Evolving In a recent report, Marin Software revealed that search spend increased by 11% globally, with Eurozone growth outstripping more mature markets like the UK and the US. The report clearly outlines the surge of mobile advertising as we see its inevitable increase in percentage for spend and clicks. However, CPCs are still lower on mobile than desktop, with the discount averaging 33%…

Revcontent Earns TAG Registry to Improve Transparency and Brand Safety in Digital Advertising

Revcontent Worked with TAG to Ensure Partners Are Given Extra Transparency and Protection Content recommendations platform, Revcontent has announced that it has completed the verification process. The company has been approved by the Trustworthy Accountability Group (TAG) as a participant in the TAG Registry. Companies that are TAG Registered have been verified as legitimate participants in the digital advertising industry through a proprietary background check and review process. TAG is an advertising industry…

Research Now SSI Launches Industry’s First Cross-Media Advertising Dashboard

Includes Agile Campaign Measurement, Optimization, and On-the-fly Adjustments Research Now revealed its first advertising measurement dashboard for gathering configurable insights about campaign effectiveness across all channels. These include digital, mobile, emerging and traditional channels. Marketing managers receive all campaign effectiveness insights especially when the campaign is live—thus helping in decisions to realize the maximum impact and calculate ROI. Also Read: The Rise of Video: LinkedIn B2B Video …

AdTheorent Earns Frost & Sullivan Award for its Data-Driven Digital Advertising Solutions

AdTheorent's Solutions Leverage Machine Learning Technology and Cross-Channel Management Capabilities to Provide Real-Time Ad Optimization with Improved Return on Investment for Customers Based on its recent analysis of the digital advertising industry, Frost & Sullivan recognizes AdTheorent with the 2018 North American Growth Excellence Leadership Award for its suite of products that offer customers effective predictive advertising, robust cross-channel campaign management capabilities, and pragmatic advertising…

Outbrain Partners with Telaria to Bring New Video Advertising Offerings

Outbrain and Telaria Announced an Exclusive Partnership Outbrain, the world’s leading content discovery platform, and Telaria Inc, the leading video monetization software company, announced an exclusive partnership to bring Telaria’s video platform capabilities to Outbrain’s premium publisher network. The partnership represents a significant entry for Outbrain into the video marketplace. By working with a single platform partner, Outbrain now offers high-quality user experiences and controls, with no publisher…

Adobe Summit Update: Adobe Advertising Cloud Gets “Creative”

New Self-Serve Platform from Adobe Puts Marketers in the Driver’s Seat At the ongoing Adobe Summit, Adobe announced enhancements to their Advertising Cloud. This includes several additions to the Adobe Advertising Cloud, part of the Adobe Experience Cloud, designed to remedy these issues. Advancements announced at the Adobe Summit include Adobe’s new Advertising Cloud Creative and an expanded integration with Adobe Analytics Cloud. This announcement follows Adobe and Microsoft announcing their expansion into the Chinese…

Native Ads Generate the Highest Engagement Metrics for Marketers

Though Recommendation Widgets Are the Most Popular Type of Native Ad Units and Generate the Greatest Revenue, Optimal Native Ad Performance on Both the Demand and Supply Side Is Achieved by Running the Range of Native Ad Units The range of native ad units now available has powered native ad spending past all other forms of display advertising in 2017, according to analysis from Poynter. But are all native ads equal for marketers and publishers? To answer this question and gain a greater understanding of the range of…

Accretive Media Launches New Programmatic Digital Out-of-Home Advertising Platform Bridging the Digital and Physical Worlds

From Displays to Devices, New Digital-Out-of-Home Platform Uses Rich Consumer Data to Power Intelligent Targeting and Measurement Across Out-of-Home Screens Accretive Media launches the first digital-out-of-home (DOOH) advertising platform fueled by people-based profile data. The new platform reaches targeted consumers on digital screens at nearly 100K venues across the United States ranging from ATMs to airports, restaurants, gyms, train and subway stations, malls, office buildings, universities and more. Leveraging the…

SteelHouse Advertising Suite Now Targets Connected TV Audience for Omnichannel Brands

Advertisers Using SteelHouse Can Now Easily Reach Rapidly Growing CTV Audiences From the Same Platform as Digital Retargeting, Branding, and Prospecting Campaigns Leading AI-powered advertising suite provider, SteelHouse has announced that it is expanding its advertising capabilities to address the rapidly growing Connected TV (CTV) audience. According to a recent report, the Connected TV audience is predicted to reach over 195 million US viewers this year, or more than 60% of the US. New Addition to SteelHouse…

GDPR Will Drive A Coach And Horses Through The Online Advertising Ecosystem

Smartology Explores Digital Advertising Industry Trends For 2018 GDPR, advertiser-agency relationships, YouTube and programmatic native trading will all be in the spotlight in 2018 believes Smartology.  The contextual digital advertising company has the following insight for the year ahead: GDPR will change how companies sell to users GDPR will drive a coach and horses through the online marketing and advertising ecosystem, which has been too dependent on third party cookie based tracking to date. Effectively it…

TripleLift and AdRoll Partner to Help Brands Drive Successful Performance Through Native Ads

This Partnership Brings TripleLift's Premium Native Inventory and More Than 35,000 Premium Results-Oriented AdRoll Customers Together TripleLift, the industry's largest comScore ranked native advertising company, announced today a strategic partnership with AdRoll, the most widely-adopted independent performance marketing platform. This partnership brings TripleLift's premium native inventory and more than 35,000 premium results-oriented AdRoll customers together to offer new and effective advertising solutions for…

Are Creative Marketplaces and Dynamic Creative Optimization the Future of Online Advertising?

Machine learning and creative marketplaces are impacting the online advertising industry in noticeable ways. Facebook and Google are drastically changing the face of online advertising with machine learning algorithms that simplify the process of acquiring high-value users. They simplify user acquisition management by automatically optimizing placement, audience targeting, bids and budgets. Facebook’s Dynamic Creative allows advertisers to further automate creative testing workflow and performance by dynamically…

Global Advertising & Marketing Revenues Up 3.9% to 1.2T in 2017: PQ Media Report

Fueled by strong growth in smart technology marketing, videogame advertising and mobile coupons, as well as influencer marketing, content marketing and product placement According to PQ Media's new Global Advertising & Marketing Revenue Forecast 2017-21, global advertising & marketing revenues are expected to increase 3.9% to $1.225 trillion in 2017. Growth decelerated this year due to the absence of major political and sporting events, offset by strong growth in various digital & alternative media channels.…