Contactually CRM Report States “Bucket Theory” to Better Manage Contacts

Analysis of User Behavior Provides Guidance on How Agents Can Successfully Manage Their Accounts Contactually, the real estate CRM of choice for many of the country's top real estate brokerages, has released its 2018 CRM Usage Report which details how Contactually users successfully used the platform to manage their networks. "We developed Contactually out of a desire to help people strengthen their business relationships," said Zvi Band, CEO of Contactually. "By looking at 2018 user data and surveying active…

Oracle Data Cloud Announces New MRC Accreditation for Moat Analytics

Moat Analytics Earns MRC Recognition for Sophisticated Invalid Traffic Filtration and Detection in Mobile Apps Oracle Data Cloud announced that the Media Rating Council has granted accreditation to Moat Analytics for its ability to detect and filter sophisticated invalid traffic, like the ad fraud generated by bot networks, in mobile apps. To earn its MRC accreditation, Moat Analytics successfully completed an audit of its technologies, systems, and processes by independent CPAs engaged by the MRC, and was found by an MRC…

Hyland Releases New Enterprise Search Federator for Onbase

Tool Makes Locating Key Information Across Enterprise Applications Simple, Straightforward and Quick Hyland, a leading content services provider, released the new Enterprise Search federator for OnBase. From a single, intuitive interface, users can now leverage Enterprise Search to discover OnBase documents alongside other content sources across an organization. The Enterprise Search solution not only helps users find the information they need, but also helps prevent data loss and improve privacy compliance, as well as…

aqfer Launches Marketplace, a Data Sharing Platform for Marketers

Share This and AirDXP Join as Inaugural Partners aqfer, the data-centric marketing architecture for next generation solutions, announced the launch of aqfer Marketplace, a data sharing platform designed to help data owners drive greater value from their data and increase revenue by simplifying the process of sharing data and connecting partners directly to create new opportunities. ShareThis, AirDXP and additional data providers will serve as the inaugural aqfer Marketplace data partners for brand marketers. These data…

New Revelation on Customized Mobile Websites and their Impact on Push Notification Campaigns

Study Defines New Metric, Subscriber Lifetime Value, as Key to Increasing the Impact of Push Notification Strategies Marfeel, an ad tech platform that revolutionizes the way publishers create, optimize, and monetize mobile websites, announced the results of an extensive study that measured the value of push notifications to publishers and identified optimized strategies for increasing the value of push notifications by up to 40 percent. The research defined a new metric, Subscriber Lifetime Value, or SLTV, to evaluate…

Local Media Consortium and Local Media Association Announce Applications Available for Facebook-Funded Branded Content Project

Project Will Help Local Media Expand and Improve Branded Content Programs Through Funding Grant The Local Media Consortium (LMC) and the Local Media Association (LMA), two of the local media industry's most innovative organizations, have announced a call for applications, inviting media organizations to apply to participate in a pilot project focused on helping local newsrooms develop revenue streams through branded content. Through an innovative partnership between the LMC and the LMA and funded by the Facebook…

ADYOULIKE Verified by ABC to JICWEBS Brand Safety Principles

ADYOULIKE has been verified to the JICWEBS Digital Trading Standards Group (DTSG) Good Practice Principles by independent industry body ABC.  The aim of the Good Practice Principles is to enhance transparency in the UK digital display advertising market, ultimately giving brands greater confidence that their advertising will reach the right audience and will not be associated with content that could jeopardise brand reputation. ADYOULIKE, the global leader in Native Advertising provides AI-driven Native Advertising…

Outbrain Announces New UK-based Leadership Team for Northern Europe’s Next Phase of Ambitious Growth

Outbrain, the world’s leading native advertising platform, announced changes to its leadership team based in the UK office, following the company’s record-breaking year for profitability in 2018. Outbrain announces new UK-based leadership team for Northern Europe’s next phase of ambitious growth Stephanie Himoff, Managing Director of Northern Europe, will take on a highly visible corporate role as Vice President of Global Publishers and Platforms. Himoff’s promotion comes on the heels of successful partnership deals…

Prediction Series 2019: Interview with Avinoam Rubinstain, CEO, my6sense

Tell us about your role and journey into technology. What galvanized you to found my6sense? I’m a serial entrepreneur who sold his last two startups to multinational corporations after disrupting existing markets. And that’s what we’re doing at my6sense. The native ad market is a closed market, with Google, Facebook, Outbrain, and Taboola forcing publishers to accept their solution exclusively. My6sense is trying to disrupt the native ad market by innovating through openness and transparency to enable publishers to…

Six Skills Every Digital Marketing Team Needs for 2019

Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing technology solutions — a 27% jump from 2017’s figure. That’s a lot for marketers to handle. Some simplification is in order. From analytics to Social Media Marketing, here are six digital marketing skills your team needs today: 1. A Focus on Digital Marketing Analytics While “web analytics” focus on website performance, digital marketing analytics reveal the performance and…

Eurosport Signs an Exclusive Multi-Year Partnership Deal with Outbrain, Which Includes Outbrain’s Smartfeed and Video Technology

Outbrain, the world’s leading native advertising platform, announced it has signed a pan-regional deal with Eurosport, the number one destination for sports fans. The agreement spans 13 markets globally, including the UK, France, Germany, Italy, Spain, Asia, and Australia, and will be powered by Outbrain’s innovative Smartfeed technology. “Outbrain’s Smartfeed and Amplify technology is great for us.” Smartfeed provides a content discovery feed that allows publishers to customise the user experience, improving both…

Outbrain Appoints Technology Veteran Ariff Quli as General Manager for the North America Business

Outbrain, the World's Leading Native Advertising Platform, Announced Today That Ariff Quli Has Been Appointed as the Organization’s New General Manager of the North America Business, Based in Its New York City Headquarters Outbrain, the world's leading native advertising platform, announced that Ariff Quli has been appointed as the organization’s new General Manager of the North America business, based in its New York City headquarters. An innovative leader in the digital technology space, Ariff brings more than 15 years…

Prediction Series 2019: Interview with Cary Dunst, GM North America, Adslot

Cary, tell us about your role at Adslot and the team/technology you handle. Adslot Media is the world's only independent technology that scales audience-enabled, publisher-direct media buying. Through our technology you can plan, buy, optimize and reconcile your premium, guaranteed campaigns through a single platform. The North American team services premium publishers and advertisers by leveraging the Adslot platform to simplify their buying and selling of guaranteed, premium display and video inventory across all…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

MGID Has Achieved the TAG “Certified Against Fraud” Seal

MGID, a global pioneer in native advertising, announced that the Trustworthy Accountability Group(TAG) has granted MGID the TAG "Certified Against Fraud" Seal, recognizing MGID's compliance with the rigorous requirements of the program to combat fraudulent traffic across the digital advertising supply chain. Founded by the American Association of Advertising Agencies (4A's), Association of National Advertisers (ANA), and Interactive Advertising Bureau (IAB), TAG is the leading global certification program fighting…

Forsman & Bodenfors New York Expands Engagement Offering by Hiring Kristin Maverick

Forsman & Bodenfors New York, world-renowned creative collective, announced the addition of Kristin Maverick as Director of Engagement. Maverick will work across the agency and its client roster to further incorporate content, social media and earned media into an integrated, interdisciplinary and collaborative system that spans existing strategy, creative and media disciplines. “Kristin has demonstrated throughout her career a keen ability to plan for and create effective social and content-driven marketing…

inPowered Offers Pay for Performance Sponsored Content Across More than 300 Publishers Globally

The Pioneer of the Cost Per Engagement Model for Advertisers, inPowered, Now Offers Sponsored Content on a Cost Per Engagement Basis inPowered, the programmatic content amplification company that enables advertisers to promote their content at scale and only pay for post-click engagement across over 40 native and social networks, introduced and made available its one of a kind sponsored content marketplace. Transactions occur on a cost per engagement (CPE) basis, not cost per custom content package, across a network of…

TechBytes with Jeremy Bondy, Global VP Revenue, Vungle

Jeremy Bondy Global VP Revenue at Vungle Vungle's technology is designed and engineered to help ensure their clients maintain the best user experience and serve the right ad to the right people to help gain high-quality users. We spoke to Jeremy Bondy, Global VP Revenue at Vungle, to understand how their technology stands out in an environment where customers are being overwhelmed by advertising.Tell us about your role at Vungle and the team/technology you handle? As Global VP Revenue at Vungle, I manage the company’s…

Data and Creativity: Stronger Together

Sometimes, we forget that people don’t visit websites to look at ads. With unlimited data and tools at our fingertips, we may have, well, lost sight of a fundamental must for online advertisers — creating impactful ads. So, how should we approach programmatic advertising, while keeping a firm hand on the creativity and messaging of a branding campaign? People go online to get entertained or informed, and advertisers have a duty to ensure the online ad content complements that experience, rather than sit at odds with…

Apt2B Sales Soar, Web Traffic Skyrockets with Brand Networks

Apt2B Partners with Brand Networks; Doubles Monthly Purchase Volume Brand Networks, the advertising optimization platform and cross-channel managed media services provider, announced that online furniture site Apt2B doubled its monthly purchase volume and tripled monthly website traffic through social advertising with Brand Networks. Apt2B knew the value of Facebook’s advertising ecosystem, and looked to Brand Networks to scale its digital advertising efforts for performance and cost-efficiency. With Brand Networks Media…