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Deloitte Survey: Artificial Intelligence Delivers, but Missteps Can Yield ‘Bridges to Nowhere’

Eighty-Two Percent of Early AI Adopters Cite Positive ROI Enthusiasm for artificial intelligence is running high, with early adopters ramping up their investments, reporting substantial returns, and planning to invest in more projects, according to Deloitte's second edition of the "State of AI in the Enterprise" report, released today. Nonetheless, organizations may want to tap the brakes – if only to more skillfully navigate the inevitable twists and turns that lie ahead. In the survey of 1,100 US executives from…

Clarabridge Announces C3 Europe Customer Awards and Groundbreaking Solution Updates

From leveraging social channels and using chatbots to understanding effort and emotions and extracting actionable insights, this week’s C3 Europe conference covered a number of key trends. The event was hosted by Clarabridge, Inc., the leading provider of Customer Experience Management (CEM) solutions for the world’s top brands. @Clarabridge congratulates all the C3 London award winners! The London-based event, which combines keynotes, interactive workshops and conference sessions, brought together customer experience…

Freshworks Launches “Freddy”: An AI Engine to Enrich Customer Experience at Every Touchpoint

Integration with Google AI Technology Brings Conversational AI to the Freshworks Customer Engagement Platform Through Voice Interactions Freshworks, a global leader in customer engagement software, announced the launch of "Freddy", an "Omnibot" AI engine that enhances the sales, support and marketing capabilities for businesses of all sizes. Announced at Refresh 18 – Freshworks' inaugural customer conference – Freddy leverages Google AI technology Google Assistant to help businesses resolve customer issues more…

Thoma Bravo Completes Majority Investment in Apttus

Thoma Bravo, a leading private equity investment firm, announced that it has become the majority investor in Apttus, the global Middle Office leader. Financial details of the transaction were not disclosed. Apttus is the pioneer of intelligent Middle Office software solutions. Its solutions have been embraced by hundreds of mid-sized to Global 2000 companies. Its unique platform, Omni, is the first and only technology to automate, optimize and apply artificial intelligence to the most important business processes for any…

Is Voice Commerce the Demise of the Screen?

The voice assistants are coming and there is nothing you can do about it. Trust me, the genie is out of the bottle and it is never going back. Voice will bring a totally new way for users to shop and discover — one that is instant and always on, ready to listen to anything they might say. The ongoing rise of voice assistants really comes down to two key things: the first is that the device quality is only getting better and better when it comes to recognizing our voices and providing the answers we need; the second is…

Marketing Science Starts in Physics Class

Some of the most important lessons for programmatic advertising are taught in high school physics classes. It’s quite clear to me that we’ll all do well to drown out some of the noise, buzz and hype in the space, and remember these rules as the world of marketing becomes more data-driven. In school, most of us learned that an electron is in a fixed orbit around the nucleus of an atom. The assumption made is such that there is a definitive place where that electron exists. Read More: Programmatic Advertising Best for…

Nick Caldwell Joins Looker as Chief Product Officer

Looker, a leading data platform company, announced that Nick Caldwell, formerly VP of Engineering at Reddit, has joined the company as its Chief Product Officer to lead the company’s Engineering and Product Management and Design teams. Nick brings over 15 years of engineering and product management experience to Looker. In two years as VP of Engineering at Reddit he grew the engineering team from 35 to 170 and led the major initiative to redesign and re-architect the 13-year-old site. Prior to Reddit, Nick worked at…

botique.ai Sets in Motion Its AI-Driven Chatbot Platform for Customer Experience Management

Brands Can Now Automate and Facilitate Round-the-Clock Customer Service Through Popular Applications Such As Facebook Messenger  botique.ai, an enterprise that specializes in Conversational Artifical Intelligence, is helping companies bolster their customer engagement channels. The company announced the launch of their brand-new AI-Powered ChatBot Platform, empowering brands to add intelligence and conversational features in their customer satisfaction initiatives. One of the key features of botique.ai’s platform is its…

Dreamforce Interview with Julie Bregen, Head of Global Sales Enablement and Associate Development at ValueSelling Associates

"We offer a ValueSelling solution that integrates with Salesforce, giving clarity to opportunity pipelines for sales teams and sales managers."Tell us about your role in the company and the team you handle. I’m in a newly developed role at ValueSelling Associates, leading growth and success initiatives for the company. Our team of associates — all sophisticated, tenured sales experts — trains leading enterprise companies with the ValueSelling Framework sales methodology. Therefore, staying on top of the technology map is…

Slack and Gmail Now Integrated with Digitile, Allowing Files Shared in Real-Time to be Automatically Organized and Found Faster

Using Digitile is as Natural as a Google Search, But for Work Files, Reducing Clutter and Increasing Productivity To enhance the lives of professionals who use cloud-based business software platforms, Digitile has integrated Slack and Gmail functionality into its cross-platform search hub, joining Google Drive, GSuite, Dropbox and OneDrive. With Digitile, teams no longer need to switch applications, remember passwords, or search through various messaging threads to find files. The shared documents are organized in one…

Interview with Gary Neal, Chief Operating Officer at Smartology

"Smartology, where we firmly believe in a transparent approach to spending media budget across quality brand safe publisher sites"Tell us about your role and journey into technology. What galvanized you to join Smartology? In my first role, I was working with technologists at the London Stock Exchange and was implementing various solutions for some of their internal systems, which disseminated news to the market. I had known about Smartology from my time at the Financial Times and heard they were creating an original…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Vibes Announces Platform Advances to Support Richer Messaging Content

Updated Platform Better Enables Marketers to Reach Customers Through Personalized Messaging and Interactive Multimedia Content, Leading to a More Engaging User Experience Vibes, a mobile marketing leader, announced upgrades to its Mobile Engagement Platform to support the shift toward visual, conversational mobile interactions among consumers. Vibes’ Mobile Engagement Platform enables marketers to connect with customers in a way that’s friendlier and familiar by optimizing their mobile journey through multiple channels.…

Neo4j 3.5 Poised to Power the Next Generation of AI & Machine Learning Systems

Latest Neo4j Graph Platform Reveals Context for AI Applications using a Connections-First Approach Neo4j, the market leader in connected data, announced the upcoming release of Neo4j 3.5, the native graph platform designed to drive the success and adoption of real-time business applications, including artificial intelligence (AI) and machine learning (ML) systems. Neo4j customers – including eBay and Caterpillar – have demonstrated that connected graph datasets are a foundational element of enterprise AI…

Interview with Eng Tan, CEO and Founder, Simplr

"We’ll start to see a bigger shift and need for experience management tools that help marketers better understand every aspect of how their customer is communicating to them, and at every step of the sales cycle."Tell us about your current role and about your background and how you came to found Simplr?  My role is to deliver a great customer experience for our partners and their consumers. What that looks like specifically ranges from day-to-day quality control to anticipating and understanding our partner needs, to…

Say Hello to Einstein Voice: Salesforce Ushers in New Era of Conversational CRM

Einstein Voice Assistant Will Transform the Way People Work, Allowing Them to Get Personalized Daily Briefings and Make Conversational Updates to Salesforce via the Salesforce Mobile App or Smart Speaker of Their Choice Salesforce, the global leader in CRM, announced Einstein Voice, a new platform service that brings the power of voice to millions of Salesforce users. With Einstein Voice, any user will be able to talk to Salesforce, opening up new possibilities for employees to work smarter and connect with their…

Wildfire Systems Launches Wildlink, The First Platform for Monetizing Social Messaging and Digital Communications

Wildfire Systems, Inc. announced the launch of Wildlink, the first monetization system for social messaging and digital communications. Wildlink rewards consumers for making word-of-mouth recommendations, while driving incremental revenue for merchants and platform partners. Over 20,000 e-commerce sites are in the Wildlink network, including Hotels.com, Expedia, Nordstrom, Sephora, REI, Ticketmaster, 1-800-Flowers and Walmart. Wildfire Systems has launched Wildlink, the first platform for monetizing social messaging and…

The Talkwalker AI Engine Provides Social Media Analytics Automation to Find Relevant Brand Insights Faster

Newly Launched AI-Powered Automation Engine Will Revolutionize the Social Listening Industry, Slashing Time Spent on Manual Analytics Tasks Talkwalker, the leading social listening and analytics platform, announced the launch of the Talkwalker AI Engine. This revolutionary AI aids PR & marketing personnel by automating social data analytics, giving them more time to focus on insights, and generating impactful results for their business. As the access to big data has grown exponentially, it’s become harder and more…

Optimizely Introduces Adaptive Audiences To Personalize Digital Experiences Through Machine Learning

New capabilities automatically source and serve up highly relevant experiences at scale Optimizely, the world's leader in digital experience optimization, announced a major enhancement to its experimentation and personalization engine with Adaptive Audiences. The new capability powered by machine learning will enable brands to deliver exceptional personalized experiences for their customers at scale. According to research by eMarketer, a lack of resources is the leading barrier for global companies to achieve their…

VainuLabs Builds AI to Read and to Understand What Is Being Said About Companies on the Web

Vainu NER Outperforms Global Benchmarks, Setting New Standards for How AI Can Comprehend Natural Language in a B2B Environment Vainu's mission is to build the most comprehensive database of all the companies in the world. A crucial part of this mission is having the ability to determine when companies are being mentioned in natural language. Named Entity Recognition (NER) is a subset of natural language processing that focuses on understanding when an entity is mentioned in free text. For…